digital marketing and lead generation

Transcription

1 digital marketing and lead generation

2 2 Imagine your ideal clients and then let us find them for you.

3 Who is Kuwee? Kuwee is the big-data division of RobJanoff.com LLC and was created to deliver results across all digital channels. Our clients demanded the best insights, the highest conversion rates and the broadest reach for their products and services. Tapping into 35 years at the top of multi-channel marketing, Kuwee helps clients find new business in a challenging digital environment. What is One Click Away? One Click Away was developed to augment existing marketing initiatives. It is designed to enhance reach, optimise touchpoints and invite interaction from potential new clients. It adds value to everything else a business does to market its services. One Click Away is the ultimate set and forget digital marketing machine from the studio of Rob Janoff. Why choose One Click Away? This version of our brochure is tailored to the real estate industry. Our unique version of the One Click Away program makes it possible for you to connect with new leads immediately. The first property agent to contact a lead increases conversion by up to 238%. OCA and Real Estate are an ideal match. Read on to discover more. 3

4 How does it work? Direct partnerships with the powerhouses of the internet. Sitting around the table in New York at the headquarters of Google gives you incredible insight into how their operation works and how best to leverage its technology for clients. Rob Janoff has relationships with the titans of the internet not just because of who he is, but because of the results he achieved while working on accounts like Intel, IBM and Apple. His reputation is valuable to you because it ensures the results that your campaign achieves are the same level of results that his corporate clients demand from Google, Facebook and others. 4

5 5 real estate

6 The Google Advantage Google is the search engine of intentions. By harnessing its audience of users, we achieve results often before conscious decisions are formed. It stands to reason that different people make decisions differently. Some people just decide to sell their home and move. Other people might think about renovating first in order to achieve the best price. Each person may be at a different point in the decision making process. In each case, Google intercepts their intention and provides a range of search results. Extending reach into your local community is important. Every agent wants to get their name in front of more people. Some of those people are ready to sell. Changes in their circumstances may make selling an immediate priority. Those people need to find you easily and be reassured that you are the best agent for them. Others have a distant goal to sell, but may get caught up in a home renovation first. Whatever the point at which we get to bring them to your landing page, Google helps us create a good impression. 6

7 7 real estate

8 Experience matters Rob Janoff, designer of the Apple logo is the best in the business. His work with multinationals and start-ups alike make him the perfect partner for your SME. 8 Rob Janoff has worked at the top of the US advertising industry for more than 30 years. In a lot of ways the US ad industry is like the famous series Mad Men. The strategies and processes put in place in the States during that era influenced every other country over time. It s why Rob feels comfortable working across languages and cultures. Much of what drives people to a purchasing decision is the same from area to area. While the US was the nexus of marketing for a long time, now England, Australia and Europe are all leading the way. Their expertise has perhaps eclipsed the standards set by the US for many years. The US still has a lot to offer Rob s good friend Jeff Gomez is arguably the father of transmedia. Transmedia is the essence of multi-channel marketing, joined with storytelling, as a way to engage and monetize consumers. And consumers want to engage with brands whose corporate culture resonates with their own lifestyle and aspirations.

9 One Click Away program A highly strategic, digitally targeted campaign. Digital advertising Landing pages Re-marketing Real leads and in-depth reporting Increase your Google rankings Customer focused communication The One Click Away program is specifically built to pinpoint your market. Through the use of digital advertising, strategic search engine and social media ads your campaign will reach your targeted audience across the digital space in a variety of ways. 9 Our aim is to ensure you are seen by the right people at the right time. We need to make sure all layers are carefully managed, from the way the ads are written and seen online, right through to the landing page experience when clicked. We pride ourselves on intelligently connecting with the right audience with the best message. Depending on your level of investment, we determine the audience size that can be reached and harnessed in a similar to other major channels such as TV, radio, newspaper etc. We have the capacity to channel more of a concentrated audience versus all other channels. There are far more conversions with digital when compared to any other medium. Three of the key indicators on the majority of our projects are: 1. Reach or Awareness This is crucial. We want to be seen by the right people at the right time with the right message. The bigger the audience the better. 2. Clicks This shows increased interest. Once clicked individual browsers are then re-marketed after their visit to make sure they don t forget about LJ Hooker. 3. Leads The ultimate outcome is often received by way of a completed form or a phone call. Still other clients will arrive in your office, having seen your local presence virtually everywhere, their intention to sell resonates with your capacity to service their need.

10 Digital advertising Prospects click through to your web page to generate enquiries and increase conversion rates. By targeting websites that appeal to your ideal demographic, we begin to build brand awareness among customers. Digital advertising reaches a lot of eyes. It can be powerfully used to help position your brand. Placement of ads in targeted socioeconomic spheres will help build the brand s prestige. By strategically manipulating and evolving the message and frequency we can build a momentum to drive leads directly to your landing page for conversion. Search Engine Advertising Social Media www Targeted Websites Banner advertising can be stacked where you see multiples on the one page. This enforces a strong brand recognition and demands attention. 10

11 Hard-working landing pages Custom designed to provide the best chance of conversion. Landing pages differ from websites in that they are designed only to generate an enquiry. Rob Janoff landing pages are built using concise, yet powerful, content to build brand awareness and trigger a response. A Rob Janoff landing page works like a high-performance conversion engine. It provide multiple places to respond and captures the interest from any visitor. This process is known as Conversion Centred Design or CCD. Rob utilizes the trigger mechanisms of advertising to encourage each visitor to commit. His unique style provides the best chance of gaining quality leads. As one of the world s finest visual communicators, the landing page is a critical difference in the One Click Away program. No other online digital agency can offer this important feature and when its the conversion that counts, your SEM campaign is in the very best of hands. 11

12 Re-marketing prospects Communication with interested parties wherever they go next. AD AD AD AD AD AD Often you may receive visitors and not the conversion. Your prospective client may not be ready to commit, but Kuwee does not forget about them. With the ability to utilize re-marketing we can, in a sense, follow users and continue to impart the sales message to them. Banner ads and social media advertising provide direct links back to your landing page where your customer can then revisit the enquiry. Browser adverting such as AdWords provide another way to build the re-marketing process to empower potential buyers. Re-marketing is a way to never leave the thoughts of serious buyers and give your project the best chance to finally convert. 12

13 Searches that lead to you Search terms designed to provide the best ROI for your business. Google your name Google real estate agent, your suburb Google ads managed every month in your local area (most popular searches around real estate and selling) 56% Consumers searching for a local business weekly 67% went on to visit the local business website or store 87% think that search results with local info are more relevant 51% LOGO think the placement of a brand within the search results reflects importance 13 Google, Our Mobile Planet & Consumer Barometer 2013

14 See how your leads stack-up You receive the advantage of a large scale corporate digital advertising campaign with none of the stress. Big campaigns carry with them an enormous responsibility and some stress to constantly monitor the value and effectiveness each moment that the campaign is live. Your One Click Away campaign however is different. It is designed to be omnipresent without the need for constant management. Even while you sleep, it is actively out there in the marketplace chasing down digital leads and delivering them right into your inbox. It couldn t be simpler. A good lead will lead to a property listing and ultimately a sale. You want access to the best listings. It makes sense that if your competitors are out in the marketplace tracking down digital leads, then you should be also. The best leads will arrive in person, ready to list. And these sometimes do arrive, at your office, looking for you. Then there are others who will canvass several agents and will either fill in a form or phone. Whatever the desire of your next client, we work with you to get access to them when they are ready to commit. ed Direct Sent to your Devices Detailed Data 14 *iwatch app currently in development

15 Kuwee generates leads We engage with your audience through strategic advertising and re-marketing. Your Target Market Strategic Advertising Digital Banners Search AdWords Digital Banners AdWords Search Adwords Social Adwords Social Retargeting Retargeting You 15

16 One Click Away agility Acting on leads quickly has proven to help conversion of listings. Kuwee values the need for speed. Calling a lead within 24 hours increases chances of conversion by over 500% The first contact to reach a lead increases conversion by 238% Up to 72% of leads are reached after 2 calls, and yet only 38% of leads get a 2nd call 16

17 17 Effective and engaging touchpoints every time your clientele experiences your brand.

18 It is a jungle out there, stand out from the crowd. We are : Kuwee Street : 5315 N. Clark St. Zip : City : Chicago, Illinois Phone : +1 [773] Mail : info@kuwee.com Web : STRATEGIC. // TARGETED. // EFFECTIVE.