1 Pay-For-Performance Ad Campaign Guidelines OVERVIEW The purpose of this document is to help Advertisers/Agencies achieve success when choosing Pay-For- Performance (PFP) ad campaigns to drive business results. NOTE: What follows is a Guideline only, as individual business policies and practices may vary. PFP VS. CPM? WHICH TO USE? PFP campaigns are designed to be used in ad campaigns where the goal is to elicit a specific and immediate action from a user who views the ad. The table below illustrates where a PFP campaign fits within an Advertiser s business: Campaign Type Strategy Type Desired Outcome Advertiser Pays... PFP Direct-Response Drive Web visits to e- commerce site (e.g. for retail and travel verticals); newsletter sign-ups or subscriptions; other click-andgo actions (e.g. click-to-enter contest, click-to-book an appointment, click-to-order brochure, etc., etc.) CPM Awareness, Message Association, Brand Favourability Drive awareness, message association and brand favourability for an Advertiser s Brand or specific Product offering A pre-determined rate, when a Web user clicks on the ad creative which is served by a Publisher or an Ad Network (e.g. $5/click); when a user completes a desired action (e.g. $10/ sign-up); or makes a purchase (e.g. $20/sale) A pre-determined rate per 1000 ad impressions served by a Publisher/Ad Network (e.g. $20/1000 ads served)
2 GUIDELINES By following the basic rules of engagement detailed below, Publishers, Ad Networks, Advertisers and Agencies can minimize back-and-forth discussions, and make the PFP buying processes as efficient as possible. Two-Way Communication: The Key To Pay-For-Performance Success In order to drive success in Pay-For-Performance campaigns, a high level of communication between buyers and sellers -- before any Insertion order is signed, as well as throughout the life of the PFP campaign -- is recommended. Campaign goals, success metrics, ad creative to be utilized, creative messaging within ads, targeting, timing considerations and access to third-party ad serving reporting platforms (when required), all need to be talked about and agreed to throughout the process. Ad Creative Ad Sizes: Advertisers/Agencies should provide Publishers/Ad Networks with a minimum of 3 standard IAB Canada-approved ad sizes: Leaderboard (728X90), Big Box (300X250) and Skyscraper (160X600) - - in order to make sure ads can be placed on all types/designs of Webpages. Advertisers/Agencies should supply Publishers/Ad Networks with ad creative in advance of campaign launch, and as per IAB Canada s Industry Terms+Conditions + Late Creative Policies. Call-To-Action Messaging: In order to maximize results, Publishers/Ad Networks running PFP campaigns usually require PFP ad creative to contain a strong call-to-action. While Ad creative lacking a strong call-toaction may still drive results, it often cannot do so within the time allotted for the campaign to achieve the desired volume of results. When ad creative uses animation, the call-to-action should be visible through the entire animation sequence Phone Numbers are not generally included on PFP ad creative if the success metric for the ad campaign is to be the number of clicks on the ad.
3 If, however, the Advertiser/Agency wishes to conduct a Cost Per Call or Cost Per Sale program -- or include numbers on their ad creative as an additional success metric -- unique Toll- Free Numbers (TFNs) should be created and allocated to each Publisher/Ad Network, so that consumer response to the ad campaign can be best measured. Advertisers/Agencies will need to provide Publishers/Ad Networks with access to daily/weekly Call Reports in order to assist Publishers/Ad Networks in optimizing for such Cost Per Call or Cost Per Sales goals. See the Proven Practices For Creating Great Pay-For-Performance Ad Creative! section later in this document for more info on techniques to make your PFP ad creative as effective as possible. Setting The Clickable Area Of An Ad: The entire surface of each ad should be clickable, not just the call-to-action, or other hot spot(s). See the Proven Practices For Creating Great Pay-For-Performance Ad Creative! section later in this document for more info on techniques to make your PFP ad creative as effective as possible. What If Our Ads Are Not Producing Results? Advertisers/Agencies should work in good faith with Publishers/Ad Networks to provide new ad creative, in the event that the original ad creative is not delivering the required results. In order to maximize campaign results, all ad creative should be refreshed periodically. Please consult the Publisher/Ad Network for refresh rate recommendations. For example, on year-long campaigns, it is recommended that ad creative be refreshed on a quarterly basis, at a minimum. Publishers/Ad Networks May Reject PFP Campaigns If: The Ad creative does not contain a clear call-to-action on all frames of the ad; and, If the entire ad area is not clickable.
4 Proven Practices For Creating Great Pay-For-Performance Ad Creative! Think of Online ad creative as similar to that used in Outdoor media. Messages need to be compelling, benefit-laden, and to-the-point -- as in the Online environment, just like out of doors -- consumers are moving past your ad very quickly, as they perform self-directed tasks such as searching for recipes, information on the latest fashions, travel destinations, headline news stories, etc., etc. As a result, your Online ad needs to catch the consumer s attention the first time they view it, and if possible, build trust in your brand at the same time. Brand logos are one of the most important trust-building factors within Online ad creative, and along with messaging tactics are key components of creating great PFP ad creative. Best practices in Online ad creative development include: 1. Displaying the product logo (and if possible, product image) as large as possible on the first frame of the ad (a minimum of 1/3 of the total area of the ad frame is recommended), and throughout the entire ad animation sequence, from the start of the ad to the finish. 2. Displaying product logos at both at the top and bottom of skyscraper ads (or other custom ads that extend beyond 250 pixels in length). 3. Crafting messaging that gets your point across fast, with few and simple words. 4. Crafting compelling call-to-action buttons/text. If you want customers to click or buy, use click here or buy now etc.; and as per above, display the call-to-action on all frames of the ad, and make the entire area of the ad clickable. 5. Create a compelling, benefit-laden message within the ad, including the following (where applicable): Product/or brand differentiating message New product/new feature information Product convenience message Product competitive comparison message Product superiority claim
5 Targeting Considerations When Advertisers/Agencies request or supply detailed targeting information to Publishers/Ad Networks in a PFP campaign (such as geographic areas most likely to convert based on past or current campaign performance; markets where competitors are currently offering a similar yet inferior product price offering, etc., etc.), there are two goals to this practice: To assist Publishers/Ad Networks in minimizing the number of ad impressions they will need to serve, in order to deliver the agreed-upon campaign results. To minimize third-party adserving costs billed by the Agency to the Advertiser. In these few cases, because this information supplied by Advertisers/Agencies is designed to assist Publishers/Ad Networks in achieving campaign goals, in general, no premiums should be charged for the additional targeting. At the same time, each targeting parameter that is added to a PFP campaign by the Advertiser/Agency (e.g. geographic, gender, age, behaviour), reduces the size of the ad inventory available for the Publisher/Ad Network to serve the ad campaign on. In order to optimize PFP ad campaigns, Publishers/Ad Networks prefer to start the program with as large an amount of ad inventory as possible, so that their optimization engines can learn what drives results, and as quickly as possible. Advertisers/Agencies should therefore discuss targeting rationale with Publishers/Ad Networks in advance of signing campaign Insertion Orders, and only add targeting parameters that are absolutely necessary to achieve, or have proven to drive campaign success. If multiple targeting parameters are asked for, Advertisers/Agencies should be aware that some Publishers/Ad Networks may estimate that they will not be left with sufficient inventory to deliver the PFP campaign, and so will decline the order. In cases where targeting requirements are not supplied to drive efficiencies, premiums rates may be charged for various-targeting options. Success Measures + Metrics Success measures and metrics should be identified and agreed upon by the Publisher/Ad Network and the Advertiser/Agency BEFORE the Insertion Order is issued or signed.
6 What s Asked By Advertisers/Agencies: In order to optimize their PFP ad campaigns for success, Agencies rely on the metrics that third-party adserving and various types of Ad Tags can give them. Third-party adserving assists the Agency in determining: The effectiveness of ad creative; The effectiveness of various targeting parameters requested (if any); Where the Advertiser s ads are being placed, and the editorial quality of that Web real estate; and, The effectiveness of the Publisher s/ad Network s ad inventory/or optimization engine Third-party Ad Tags are also used to allow the Advertiser/Agency to quickly adapt their offers or messaging in response to a competitor s tactics. Third-party adserving costs will be billed to the Advertiser by the Agency, therefore, in advance of booking a PFP ad campaign, Agencies will routinely ask Publishers/Ad Networks for an estimate of the Clickthrough Rate (CTR) that their campaign might expect. It is understood, that depending on the type of Web inventory available at the Publisher/Ad Network; the type of optimization algorithm or engine used to drive results; the strength of the Advertiser s ad creative; and, the number of times the ad creative is refreshed over the life of the campaign greater or fewer ad impressions will be needed to achieve the campaign goal, and CTRs will vary. Nevertheless, the Publisher s/ad Network s estimated CTR will be used by the Agency to estimate the number of ad impressions that might be needed to achieve the desired campaign results. Agencies typically multiply this estimated number of impressions by a safety factor of additional ad impressions that will need to be budgeted for (often up to 30% of overage), in order to determine the final third-party adserving costs that the Advertiser should expect to bear for the campaign. It is understood, that without an estimate of what Agency third-party adserving costs will be, Advertisers may not be able to approve an Agency s prospective PFP ad campaign. **NOTE: In order to make the estimation process as accurate as possible, Publishers/Ad Networks will need to view all ad creative to be used in the PFP campaign, in order to best estimate CTR and impression levels. AND, Publishers/Ad Networks will NOT be held to the CTR or impression levels that are supplied to Advertisers/Agencies in order to estimate third-party adserving costs of a given campaign.**
7 Third-Party Ad Tags: There are two types of third-party Ad Tags commonly used in PFP ad campaigns: Standard Clicktags o Standard ad clicktags are used to track user activity only after a click of the ad has occurred, and are typically used in Cost-Per-Click (CPC) campaigns. Impression Ad Tags o Impression ad tags are used to track user activity from the moment the ad impression is served, straight through to the desired campaign result, and are typically used for CPC, as well as CPA (Cost Per Acquisition/Action), CPB (Cost Per Booking) or CPS (Cost Per Sale) campaigns (see below). When using third-party ad tags in PFP campaigns, the following best practices should be utilized: Standard clicktag variables should be used unless directed otherwise. IAB Canada s Universal ClickTAG code can be used as well. Agencies should notify Publishers/Ad Networks if they plan on changing ad creative throughout the campaign (for e.g., in order to refresh ad creative, but also in response to competitors tactics). Agencies should not de-activate adtags in their adserver prior to flight date completion, without notifying the Publisher/Ad Network, as if tags are removed, the Publisher/Ad Network will be serving blank ad calls, which will cause discrepancies at later stages of the campaign. Optimizing PFP Campaigns For Actions Or Sales With Tracking Pixels: Many Publishers/Ad Networks are able to optimize PFP campaigns based on CPA (Cost Per Acquisition/Action), CPB (Cost Per Booking) or CPS (Cost Per Sale) goals. Ideally, to assist the Publisher/Ad Network in meeting the Advertiser s CPA/CPS/CPB goal, 1 x 1 tracking pixels (essentially transparent.gif files), will need to be placed on the Advertiser s offer/landing pages or the Thank You pages that follow the successful completion of an action (such as the successful subscription to an newsletter; the successful purchase of an item within an e-commerce environment; or the successful booking of a flight). The 1 x 1 graphic file will be hosted on the Publisher/Ad Network server, as information regarding the number and rate of the 1 x 1 pixel downloads on the Advertiser s landing or Thank You pages is used by the Publisher s/ad Network s optimization engine, to shift presentation of the Advertiser s ads to only those audiences/verticals that are driving actions, sales, etc.
8 Tracking pixels are safe for Advertisers to use, and do not represent a security threat to either the Advertiser or the visitors to the Advertiser s Website. When using a third-party ad server, these pixels will often be placed within container or intermediary tags (i.e. DART Floodlight or other such tags), in order to give the Advertiser/Agency the ability to quickly place and remove the tracking pixels without having to wait for the Advertiser s IT department to do this -- when a campaign begins, finishes or begins again. NOTE: Discrepancies can increase when container or intermediary tags from companies such as DART, BridgeTrack or Omniture are used by Advertisers/Agencies to track conversions. Agencies must alert Publishers/Ad Networks when they intend to utilize such containers or intermediaries. In order to assure that campaign results are in sync -- and to help identify situations where they are not -- Agencies will need to provide Publishers/ Ad Networks with Login access to the Agency s thirdparty adserving system, so that problems can be resolved as quickly as possible. NOTE: Data collected by Publisher/Ad Network pixels on the Advertiser s site is to be used only to optimize the Advertiser s current ad campaign, and cannot be used in part or in aggregate for other purposes. Post-Click Destinations/Landing Pages In order to maximize PFP campaign success regardless of whether the success metric is Clicks, Actions or Sales -- PFP ad creative should clickthrough to an actual offer landing page, and NOT just to the Website s Homepage or other branding page. Publishers/Ad Networks May Reject PFP Campaigns If: The ad creative does not drive through to a landing page that is consistent with the goals of the campaign. Managing Delivery Discrepancies While the ability of buyer and seller adservers to talk to each other has improved over the years, a variety of factors continue to create discrepancies in numbers of clicks/actions/sales reported on the Publisher/Ad Network side, compared to those reported on the Advertiser/Agency side. The first step in getting ready to manage discrepancies, is to determine which numbers will be used for delivery, reporting and billing purposes Publisher/Network numbers OR the Advertiser/Agency numbers as different monitoring, reporting and remediation processes and procedures will apply (this fact should be indicated on the Insertion Order).
9 In order to eliminate the need to monitor discrepancies, Publishers/Ad Networks can simply agree to accept the Agency s third-party adserver s numbers re: delivery, reporting and billing, prior to campaign launch (this fact should be indicated on the Insertion Order as well). If the Advertiser/Agency numbers are to be used, Publishers/Ad Networks must be given access to Advertiser/Agency third-party adserving reporting platforms, from the beginning to the end of the campaign, in order to be able to monitor campaign performance and take the necessary actions on their end, to ensure successful campaign delivery to Advertiser/Agency numbers. If Publisher/AdNetwork numbers are to be used, in order to limit discrepancies between adservers, IAB Canada recommends: Agencies again provide Publishers/Ad Networks with Login access to the Agency s third-party adserving system, so that any problems re: delivery discrepancies can be resolved as quickly as possible. Agencies and Publishers/Ad Networks compare stats as soon as possible after the campaign begins, or (at the latest), after the Publisher/Ad Network believes 10% of the desired results have been delivered. In situations where significant discrepancies are found early in a campaign, Publishers/Ad Networks must notify the Advertiser/Agency that the campaign may need to be paused until the issue is resolved. In situations where results on the Publisher/Ad Network adserver and Agency adserver differ significantly, IAB Canada recommends that detailed Click Logs be exchanged between parties in order to resolve the situation as quickly as possible. If no solution to harmonize the results stats can be found, then the Publisher/Ad Network will have the choice to cancel the campaign, or use the Advertiser/Agency numbers. NOTE: Discrepancies of greater than 10% usually involve human error or clickfraud. Reports Standard Publisher/Ad Network-issued post-campaign Reports will include: Post-campaign results for number of clicks/actions/sales (as agreed upon in original Insertion Order).
10 Post-campaign reports regarding best-performing ad sizes, creative messaging, content verticals, optimal ad creative rotation time and optimal ad frequency may also be supplied by individual Publishers/Ad Networks. Campaign Delivery What s Guaranteed: Publishers/Ad Networks will make all best efforts to deliver on the campaign Insertion Order, but in cases where Publishers/Ad Networks are unable to deliver the agreed upon levels of Clicks, Leads, Sales, etc., Advertisers/Agencies will only be billed for the number of clicks/actions/sales that the Publisher/Ad Network was able to deliver. As well, in a case where the number of Clicks, Leads, Sales, etc. is below what was agreed upon in the IO for the desired duration of the campaign, Publishers/Ad Networks cannot automatically extend or continue the campaign unless directed to by the Advertiser/Agency. Rate Of Delivery Of Results: Unless otherwise-directed, Publishers/Ad Networks will run PFP placements as evenly as possible throughout the campaign period. There are, however, many factors (available inventory, competitive offers, purchase cycles, etc.), which may result in uneven delivery. Remember, each Publisher s/ad Network s optimization engine is working to place ads at the right frequency and time of day, in front of audiences who are taking actions -- NOT taking action at the rate of say, 1 Click per day. Nevertheless, because of product inventory and delivery concerns, pacing is especially important to PFP campaigns that are being used to drive sales of an Advertiser s products. Therefore: If particular campaign delivery timing or pacing is required, the parameters of these requirements must be outlined by the Advertiser/Agency to the Publisher/Ad Network in advance of beginning the ad campaign, and again within the campaign Insertion Order.
11 $Rates For PFP Campaigns While an Advertiser/Agency may have a specific rate that they would like to pay for each result within their campaign, PFP rates across Publishers/Ad Networks fluctuate based on a number of factors, including: Seasonality (rates may go up) Current level of demand for a certain vertical or target market (if demand is high, rates may go up) Availability of ad impression inventory (if ad impression inventory is low, rates may go up) Additional campaign parameters such as geo-targeting or behavioral targeting (if they can be delivered at all, may result in increased rates) Number of ad creative supplied (if fewer than the three standard IAB-approved ad units are supplied -- Leaderboard, Big Box, Skyscraper -- rates may increase)
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking
SPONSOREDUPDATES user guide Why Sponsored Updates? 3 LinkedIn Company Pages 3 Creating your Sponsored Update Campaign 4 Managing your Sponsored Update Campaign 14 Sponsoring from your Company Page 18 Analyzing
Mobile Marketing Glossary Ad: Any type of graphical or text-based ad that is displayed within a site or app for the purpose of promoting a commercial brand, product or service. Advertisement Action: Any
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings
Online Advertising Media Kit MyNorthwest.com is a top regional website delivering news, weather, traffic, sports and lifestyle content. Award-winning personalities at three powerful news/talk/sports radio
[Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
3rd Party Ad Tag 3rd Party Redirect Action Action Tracking Tag Activity Ad Dimension Ad Hoc Report Ad Network Ad Tag Advanced Report Advertiser Advertiser Summary Report Advertiser Type Allocate per Ad
What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format
THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
netreach Get a prime position on our partners' websites with network advertising What is netreach Premium? How much does it cost? netreach can work for you Accurate targeting The process Change your messaging
blogto Media Kit The #1 web site about Toronto news and culture FOOD // Music // ARTS // FASHION // BEST OF TORONTO // RESTAURANTS // Bars // STREET STYLE // Events + More about blogto @blogto always has
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
AgWeb Menu of Site Ads January 2012 1 AgWeb.com AgWeb believes in providing the agriculture audience with the news, tools and strategies that brings greater success. We recognize that there are many ways
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
online media kit hello WELCOME TO PIQUE ONLINE Online opportunities piquenewsmagazine.com is the ideal advertising medium for businesses wishing to reach the Pique s worldwide interactive audience. Relaunched
Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the
agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media
1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served
Online marketing opportunities Building.co.uk and bdonline.co.uk are informative, interactive sites which encourage repeat visits and user retention. Advertising your brand on these websites offers you
Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched
Online marketing opportunities Building.co.uk and bdonline.co.uk are informative, interactive sites which encourage repeat visits and user retention. Advertising your brand on these websites offers you
The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process
INTRODUCTION Launched in April 2009 and designed to generate leads for brokers, boatinternational.com is the ultimate destination for buying and selling superyachts. The site s key purpose is to provide
9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting
Using Facebook Ads to Generate SELLER LEADS & Boost Sales DIGITAL WHITEPAPER If you re not using Facebook ads as part of your inbound digital marketing strategy, you re missing out on a potential tidal
online advertising information CemNet.com - the online home of International Cement Review Introduction A complete internet-based service for the global cement sector, CemNet.com provides a wealth of daily
BUSINESS SOLUTIONS ASSOCIATION Banner Ad Guidelines BSA Guideline 08-13 Proposed Effective Date: January 1, 2014 Table of Contents Purpose Goals and Objectives Proposed Guidelines Technical Specifications
Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,
NAHB Digital Marketing 2015 Media Kit NAHB Overview The Voice of America s Housing Industry 2 The National Association of Home Builders is the largest trade association in housing with over 140,000 members
Business A guide to the Pinterest Ads Manager Use Promoted Pins to reach new customers and grow your business Version 10.29.2015 Business What s inside 1 Getting started 2 Creating & editing Promoted Pins
ADVERTISING MEDIA KIT About OceanSchedules.com About OceanSchedules.com OceanSchedules.com is the premier Internet provider of ocean container carrier and voyage data to all shippers and forwarders. Using
KXLY.com & Audience Beyond KXLY Digital Advertising with KXLY Display Rich Media Pre-Rolls Mobile KXLY.COM currently averages more than 1.4 million monthly unique visitors. Rotating Ad Impressions Leaderboard
FEBRUARY 2014 Nanigans Q4 2013 Facebook Global Advertising Trends Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013 FOR PERFORMANCE MARKETING AT SCALE NANIGANS Q4 2013 FACEBOOK GLOBAL ADVERTISING
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
Your Ad Campaign on EurActiv.com This document offers a description of a campaign on EurActiv.com and provides specifications for each campaign component. It is meant to facilitate the preparation of a
Web design build questions to ask new clients David Tully Web Designer/Developer What do you want the web site to do for your company? (is it to just promote brand awareness and for people who hear about
Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales
MYWEBGROCER CREATIVE GUIDELINES Ad Sizes Name Size Formats Leaderboard 728x90 Wide Skyscraper 160x600 Medium Rectangle 300x250.GIF,.JPEG,.SWF Button/Tile 180x150 Mobile Banner 320x50.GIF,.JPEG Standard
Mobile App Install Ads Product Setup Guide What is launching? Mobile app install ads help developers and advertisers easily drive and measure installs (CPI) for their mobile apps and games. This is the
2013 Guidelines for the Conduct of Ad Verification A Summary of the IAB US Document for the AU Market May 2013 2013 interactive advertising bureau australia www.iabaustralia.com.au Table of Contents Background
FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version
Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks
DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting
NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
1. Affiliate Software 2. Key Features 3. Flexible Conversion Tracking 4. Ad Server and Traffic Optimization 5. Superior Affiliate Support 6. Reporting 7. Full List of Features Affiliate Software AFFILIATE
Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search
6 Digital Advertising From Code to Product gidgreen.com/course Million Dollar Homepage From Code to Product Lecture 6 Digital Advertising Slide 2 gidgreen.com/course Introduction Ad formats Types of targeting
2015 viewability has arrived. It s a new era of accountability for vendors, publishers, and advertisers. Jag Duggal Senior Vice President, Product Management EXECUTIVE SUMMARY what s inside Viewability
ONLINE LEAD GENERATION & BRANDING // Media Pack 2015 Interested in lead generation opportunities? Please call +44 (0)20 7970 4306 or email email@example.com 1 About Econsultancy Econsultancy
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
Democratizing ad ratings Using a crowd-sourced rating system to help businesses improve results Neha Bhargava, Advertising Research Lead, & Eurry Kim, Advertising Researcher June 9, 2014 Abstract We are
Master List of Products and Services DISPLAY ADVERTISING CAMPAIGNS Geographically, demographically and behaviorally targeted display ads served on mobile, tablet and desktop websites. (NorthJersey.com,
Technical specifications online TABLET Digitale Edities De Standaard (newspaper in kiosk) Format FULL PAGE 1024 px W x 695 px H FORMAT (LANDSCAPE) WIDTH (PX) HEIGHT (PX) SIZE (KB) HTML5? CLICKABLE splash
Page 1 ADVERTISING MEDIA PACK 2015 Brand new website for 2015! Page 2 WHY ADVERTISE WITH ISLAND ECHO? Island Echo is fast becoming known as Island s leading online news source, reporting all the latest
Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out
RECRUIT FROM THE COMMUNITY SOFTWARE DEVELOPERS TRUST MOST careers.stackoverflow.com THE RACE FOR TOP TALENT Did you know that there are an estimated 4.59 job listings posted for every software developer?
Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10
Measuring Media the Right Way; Online & Offline Paul Mosenson President, NuSpark Marketing November 9, 2010 About NuSpark Marketing emarketing Firm focusing on lead generation, lead management, content
Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.
The Definitive Guide to Mobile Monetization Appia Footer320 Blackwell Street Durham, NC 27701 1.866.254.2483 Introduction There is no silver bullet to mobile monetization. Crafting a monetization strategy
Promote Your Products Promote Your Services Increase Your Site Traffic Grow Sales Announce What s New Boost Your Brand 28 EAST 28TH STREET 12TH FLOOR NEW YORK, NY 10016 WWW.NBMEDIA.COM WWW.TWICE.COM INTRODUCTION
Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries. Built on an in-depth understanding of the demands of the security and
Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what
Amazon Pages are customized landing pages for presenting your brand s products at Amazon.com customized by you, using simple yet professional templates. Amazon Posts lets you publish content to your Amazon
7 QUESTIONS TO ASK YOUR PPC AGENCY How Retailers Can Effectively Evaluate Agency Partners We Turn Browsers Into Buyers 7 Questions to Ask Your PPC Agency Innovation around programs like Google Shopping,
Advertising Rate Card The Paso Robles Daily News is the most comprehensive local source information on Paso Robles breaking news, events, politics, crime, police, city hall, sports, travel, wine, regional,
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren