Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center"

Transcription

1 Display Advertising Xuelin Cao Yahoo! Beijing R&D Center

2 Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private Exchange Trust & Safety Introduction 2

3 Publishers Economics

4 DISPLAY ADVERTISING

5 Display Advertising Display advertising is a form of online advertising that resembles the kind of advertising done in periodicals and magazines, where advertising can appear on the same page as, or on the page adjacent to, general editorial content. Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. 5

6 Display Advertising - Example

7 Display Advertising Basic Goals

8 Brand VS. Performance

9 Common Pricing Types Pricing Types CPM (Cost Per Mille) Or CPT (Cost Per Thousand) CPC (Cost Per Click) Or PPC (Pay Per Click) CPA (Cost Per Action) Or PPF (Pay Per Performance) CPT (Cost Per Time) Common Customer s Usage Advertiser typically pays for 1000 impressions Mostly used to create brand awareness In RMX, margin per serving, is typically low for CPM ads With CPM ads, risk is typically borne by advertisers Advertiser typically pays for each click Used more in Performance Display than Branded Display In RMX, margin per serving, is typically higher than CPM ads With CPC ads, risk is typically borne by Publishers Advertiser typically pays for each action Used primarily in Performance Display In RMX, margin per serving, is typically the highest among Pricing Types With CPA ads, risk is typically borne by Publishers Also known as Sponsorship in North America In China, this is primarily the pricing type With CPT ads, risk is typically borne by advertisers 3/27/13 9

10 Common Pricing Types When all of the pricing types must bid in the same auction, a conversion factor must be used to "convert to the same coin" ecpm is the "Effective CPM" ecpm ~ CPM ecpm ~ Pclick * CPC ecpm ~ Pact * CPA Pclick = probability of click Pact = probability of action

11 Click Trough Rate Prediction User Attributes: Age, Gender, etc. Segments Publisher Attributes: Publisher, URL, channel, etc. Advertiser Attributes: Advertiser, Creative, Landing page, etc

12 Basic Model of an Ad System

13 Ad Serving

14 Ad Serving

15 Ad Serving

16 Ad Click

17 DISPLAY MONETIZATION

18 Display Monetization GUARANTEED DISPLAY ( C1 Class 1, GD ) Contract booked advertisements in advance Gives advertisers a guaranteed amount of impressions for specific inventory to be delivered over a period of time (e.g. 10M impressions, Men, New York, 18 45, March April) Publishers are responsible for any shortfall in the guaranteed user visits NON-GUARANTEED DISPLAY ( C2 Class 2, NGD ) Impressions are sold at auction in (approximately) real-time Advertiser buys ad with impression-by-impression model Price point can be 10x lower absent the guarantee

19 Guaranteed Display

20 Guaranteed Display

21 MARKETPLACE PLAYERS

22

23 Marketplace Players Publisher Maintains a website, desktop application or other inventory type with ad space for sale to advertisers Advertiser Buys web page ad space ( inventory ) to show their advertisements ( creatives ) Network An entity that facilitates the buying and selling of media between a group of publishers and advertisers.

24 Marketplace Players Agency An advertising company that represents other companies by providing advertising related services such as planning, creating, buying and tracking an advertisement on behalf of their client. Technology Provider Integrates its technique (e.g. behavioral targeting) with the RMX and help RMX advertisers, publishers, and networks sell it to their clients in return for a fee Demand Side Platform (DSP) Technology providers that interface directly with demand-side entities and build media buying platforms for advertisers Supply Side Platform (SSP) Technology providers that interface directly with supply-side entities and build media selling platforms to unload unsold inventory for publishers

25 25 AD EXCHANGE

26 What is an Ad Exchange 26

27

28 Sell Buy Network

29 Sell Buy

30

31

32 Right Media Exchange Overview An Open Exchange for Online Media The Right Media Exchange (RMX) is online advertising's premier open exchange. Similar to a stock exchange It provides advertisers an efficient and centralized way to buy media, manage and optimize campaigns globally, and get the most from their ad spend It also provides publishers selling their inventory by each impression based on its true market value 32

33 Where We Are 33

34 REAL TIME BIDDING

35 Demand Side Platforms

36 How does RTB Work Z=300x250&s= &B=10&t=3&u=&v=1 RightMedia Exchange atoms/85/56/8e/ 47/85568e47daa873c770e98b3444d a72d8.jpg Bid 2$ Creative Server (http:// content.ad.com) Bid 5$ Turn Ad.com

37 DATA COLLECTION & COOKIE MAPPING

38 Pixel Pixels, also known as web Beacons, can be used for: Tagging the user onto a user audience segment (e.g. a user visits a automobile collection page and is tagged as member of the auto enthusiast segment). Tracking of Goals based on specific actions defined by Advertisers based on their sales funnel Registering a Conversion Event typically immediately after a sales Tracking visits for analytics

39 Track User s Actions and Behavior

40 Cookie Mapping Cookie mapping is used to identify the same user across different platforms/domains

41 ID Management in RTB User :123 User :ABC Bid:5$ 10 years old; Rock fan User :ABC Bid:3$ User : years old; Rock fan

42 Cookie Mapping (4)exchange.com/cms?myid=123 (5)ad.com/cms?myid=ABC (1) ad (3)exchange.com/cms?myid=123 (6)ad.com/cms?myid=ABC (2)ad.com/cms

43 43 PUBLISHER CONTROL & PRIVATE EXCHANGE

44 Publisher Control Publishers may choose to mask some of the inventory information (URL, channel, etc.) sent to RTB to prevent data harvesting 44

45 Private Exchange Private Exchange is a set of granular supply & demand side controls that allow the trading of biddable media in a transparent and collaborative environment. Publishers are able to expose their inventory to preferred sources of Demand while retaining strict control over Buyer Priorities, Transparency, Quality and Yield. Advertisers are able to access premium, brand safe supply with insight into the Source and Buying Terms of the transaction. Allows premium publishers to engage with demand sources with full control transparency, pricing and buying terms More premium inventory available for programmatic / RTB buying 45

46 Why Private Exchange Premium publishers remain hesitant to bring high-value inventory to RTB Channel conflict Loss of control Programmatic Buying 46

47 47 TRUST & SAFETY

48 Trust & Safety Right Media's Trust and Safety program leverages people, policies, and technology to help create a safer display marketplace for brand-conscious advertisers and publishers 48

49 Trust & Safety - Creative Tester This proprietary, automated program runs every hosted creative or third-party ad tag and corresponding landing page through a series of tests based on exchange policies, and is continually scanned and tested as long as the creative is active If a violation is detected, the client is notified and the creative may be deactivated 49

50 50 Q & A

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

Internet Advertising Glossary Internet Advertising Glossary

Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the

More information

How Private Exchanges Benefit Video Publishers

How Private Exchanges Benefit Video Publishers How Private Exchanges Benefit Video Publishers TubeMogul enables industry leading video publishers to reap the benefits of real-time selling for premium and remnant inventory Table of Contents Executive

More information

For example: Standard Banners: Images displayed alongside, above or below content on a webpage.

For example: Standard Banners: Images displayed alongside, above or below content on a webpage. What is display advertising? The term display advertising refers to banner ads displayed on web pages. Over time, banner ads evolved from very simple basic text to include more engaging content and format

More information

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Mobile Marketing Glossary

Mobile Marketing Glossary Mobile Marketing Glossary Ad: Any type of graphical or text-based ad that is displayed within a site or app for the purpose of promoting a commercial brand, product or service. Advertisement Action: Any

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

Ad Networks vs. Ad Exchanges: How They Stack Up

Ad Networks vs. Ad Exchanges: How They Stack Up Ad Networks vs. Ad Exchanges: How They Stack Up An OpenX whitepaper July 2010 Web publishers have always had a wide choice of different ad networks to partner with to generate ad revenue. Recently, ad

More information

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it!

The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! Page 2 A revolution (from the Latin revolutio, "a turn around") is a fundamental change in power or organizational structures

More information

Common Online Advertising Terms Provided by ZEDO, Inc.

Common Online Advertising Terms Provided by ZEDO, Inc. 3rd Party Ad Tag 3rd Party Redirect Action Action Tracking Tag Activity Ad Dimension Ad Hoc Report Ad Network Ad Tag Advanced Report Advertiser Advertiser Summary Report Advertiser Type Allocate per Ad

More information

Programmatic Transparency is a Two-Way Street

Programmatic Transparency is a Two-Way Street AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

dcpm and other common online advertising performance models

dcpm and other common online advertising performance models dcpm and other common online advertising performance models What is CPM? Per Mille. Usually reflects the price of 00 banner impressions in dollar currency. Payment depends on the number of impressions

More information

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo. How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

THE REAL WORLD OF REAL-TIME ADVERTISING

THE REAL WORLD OF REAL-TIME ADVERTISING 2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION

More information

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and

More information

Agency Trading Desks

Agency Trading Desks Agency Trading Desks Basics Marketers Need to Know & Questions to Ask The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits,

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

Finding Your Audience An analytic study to understand the impact of audience targeting and content channels on digital advertising yield

Finding Your Audience An analytic study to understand the impact of audience targeting and content channels on digital advertising yield Finding Your Audience An analytic study to understand the impact of audience targeting and content channels on digital advertising yield November, 2010 AdJuggler, Inc. Finding Your Audience November, 2010

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

Online Advertising Glossary. by Delta Projects

Online Advertising Glossary. by Delta Projects Online Advertising Glossary by Delta Projects Glossary Above-the-fold Most webpages are not entirely visible at the first glance, and you have to scroll down to see the entire page especially on mobile.

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital

ONLINE VIDEO BUY TYPES. Ofelia Faes Head of Digital ONLINE VIDEO BUY TYPES Ofelia Faes Head of Digital Agenda + ONLINE VIDEO AS COMPLEMENT TO A TV CAMPAIGN + ONLINE VIDEO AS PART OF A DIGITAL MEDIAPLAN Private & Confidential 2012 Agenda + ONLINE VIDEO AS

More information

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis

Before you start buying media you need to do some research. There are a couple parts of this, demographic research and competitive analysis Media Buying 101 We ve put together a small guide on display media buying. This guide will cover the pre media buy research you need to do to get ready to start your media buy as well as limit your risk

More information

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

6 Digital Advertising. From Code to Product gidgreen.com/course

6 Digital Advertising. From Code to Product gidgreen.com/course 6 Digital Advertising From Code to Product gidgreen.com/course Million Dollar Homepage From Code to Product Lecture 6 Digital Advertising Slide 2 gidgreen.com/course Introduction Ad formats Types of targeting

More information

MOBILE AD TRENDS 2015

MOBILE AD TRENDS 2015 MOBILE AD S 2015 INNERACTIVE KEY S Inneractive s mobile programmatic platform processes billions of ad requests daily from around the world. We are strong believers in leveraging our data in order to provide

More information

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013

March 2014. IAB report on Programmatic Trading The Netherlands 2012-2013 March 2014 IAB report on Programmatic Trading The Netherlands 2012-2013 Introduction and summary IAB report on Programmatic trading The Netherlands 2012-2013 2 Introduction Worldwide the Netherlands is

More information

FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS

FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS Email Password LOGIN JUNE 2016 WHAT IS ADMIXER.PUBLISHER? ONE SOLUTION TO FIT ALL PUBLISHER NEEDS INVENTORY MANAGEMENT Unlimited number of sites and ad units,

More information

Agencies, Advertisers and Consumers: The Digital Challenge

Agencies, Advertisers and Consumers: The Digital Challenge Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies

More information

Page-Ad : Automated takeovers using Real Time Bidding

Page-Ad : Automated takeovers using Real Time Bidding Page-Ad : Automated takeovers using Real Time Bidding Trends in online advertising The eco system for online advertising is changing rapidly. Currently there are three trends: Automated real-time trading,

More information

Automating Advertising

Automating Advertising Leading the Automation of Advertising Automating Advertising Luke Fenney VP, Seller Cloud - International Advertising is a business driven by brilliant and creative people. Rubicon Project exists to automate

More information

Nexage Analytics Report December 2013

Nexage Analytics Report December 2013 Nexage Analytics Report December 2013 Programmatic: Becoming the strategic technology foundation of mobile advertising Programmatic is gaining steam. It has rapidly shifted from a disruptive force to the

More information

Whitepaper: Data Management Platforms for Publishers. How can a DMP get you there

Whitepaper: Data Management Platforms for Publishers. How can a DMP get you there Whitepaper: Data Management Platforms for Publishers How can a DMP get you there Table of Contents Introduction............................. 4 What is a DMP and Why Does a Publisher Need One...... 5 How

More information

Doubletrade Affiliate Marketing in Russia. An introduction to Affiliate Solutions in Russia

Doubletrade Affiliate Marketing in Russia. An introduction to Affiliate Solutions in Russia Doubletrade Affiliate Marketing in Russia An introduction to Affiliate Solutions in Russia Russian Market and Doubletrade About Doubletrade Doubletrade is a performance agency, created by ex. managers

More information

Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry. White Paper

Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry. White Paper Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry White Paper 2015 There s no doubt that consumers are spending more time today on their computers,

More information

by nugg.ad Europe s Audience Experts

by nugg.ad Europe s Audience Experts by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience

More information

Point of View: Programmatic Ad Viewability in China

Point of View: Programmatic Ad Viewability in China Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

Understanding Travel Performance Marketing in Asia

Understanding Travel Performance Marketing in Asia Understanding Travel Performance Marketing in Asia March 6, 2013, ITB: Berlin Eric J. Gerritsen Vice President, Sales & Business Development, Neverblue Travel Affiliate Network http://www.travelaffiliatenetwork.com

More information

PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC

PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC CASPER HENRIKSEN Senior Business Strategist Dentsu Aegis Network THE VISION OF PROGRAMMATIC PROGRAMMATIC AUTOMATED- DATA-DRIVEN- MEDIABUYING LET S GET THE

More information

TapSense Research: Public vs. Private Mobile Ad Exchange Comparison. By Gregory Kennedy and Ash Kumar

TapSense Research: Public vs. Private Mobile Ad Exchange Comparison. By Gregory Kennedy and Ash Kumar TapSense Research: Public vs. Private Mobile Ad Exchange Comparison By Gregory Kennedy and Ash Kumar Introduction There is still much confusion when it comes to the differences between public real-time

More information

RTB. How It Works. 5 The user completes the desired action. 4 The user responds to your ad

RTB. How It Works. 5 The user completes the desired action. 4 The user responds to your ad RETARGETING & RTB RETARGE GETING What Is Retargeting? With retargeting you only target users that have visited your site and already had an experience with your brand. If they leave your site without taking

More information

Retargeting & Dynamic Advertising Strategy and Recommendation

Retargeting & Dynamic Advertising Strategy and Recommendation Retargeting & Dynamic Advertising Strategy and Recommendation Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. ExactDrive

More information

THE BASICS OF PROGRAMMATIC

THE BASICS OF PROGRAMMATIC 1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How to use real-time, automated technology for B2B digital advertising PROGR AMMATIC BA SICS Programmatic 101 for B2B

More information

GLOBAL INTEGRATED DIGITAL MARKETING

GLOBAL INTEGRATED DIGITAL MARKETING GLOBAL INTEGRATED DIGITAL MARKETING 2 Search Laboratory CONTENTS CONTENT MARKETING, ONLINE PR & SEO Increasing Organic Traffic Creatively & Sustainably...3 Measuring Campaign Success...4 Content Promotion

More information

Mobile Advertising Insights Q3 2013

Mobile Advertising Insights Q3 2013 Mobile Advertising Insights Q3 2013 Market Color Highlights Pricing in Q3 has held near all-time highs, defying traditional summer slowdown with Competitive Factor up 30% ecpm increased 9% Q/Q, maintaining

More information

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct:

AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: AdReady has created a simple six-step process that advertisers of all sizes can leverage to master Programmatic Direct: 1 INTRODUCTION In the digital advertising world, programmatic has been a buzzword

More information

Digital media glossary

Digital media glossary A Ad banner A graphic message or other media used as an advertisement. Ad impression An ad which is served to a user s browser. Ad impression ratio Click-throughs divided by ad impressions. B Banner A

More information

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook ! Best Practices for Maximizing Revenue with MoPub Publisher Playbook Table of Contents Introduction 3 Ad Formats 4 Singleton Ad Unit for Banners 4 Interstitial Ad Unit 5 Video Ads on MoPub Marketplace

More information

Publisher s Guide to Growing Online Ad Revenue. OpenX s Strategy for Monetizing Publisher Inventory

Publisher s Guide to Growing Online Ad Revenue. OpenX s Strategy for Monetizing Publisher Inventory Publisher s Guide to Growing Online Ad Revenue OpenX s Strategy for Monetizing Publisher Inventory Table of Contents About this Paper 2 One platform to manage all ad revenue 2 State of the Digital Ad Industry

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

ADGEAR TRADER EMPOWERING DIGITAL MEDIA INNOVATORS WITH CROSS-CHANNEL, REAL-TIME DISPLAY SOLUTIONS

ADGEAR TRADER EMPOWERING DIGITAL MEDIA INNOVATORS WITH CROSS-CHANNEL, REAL-TIME DISPLAY SOLUTIONS ADGEAR TRADER EMPOWERING DIGITAL MEDIA INNOVATORS WITH CROSS-CHANNEL, REAL-TIME DISPLAY SOLUTIONS AdGear is a digital advertising technology company specialized in providing platforms for cross-channel,

More information

Your Business: Acquiring visitors and building an audience with valuable content.

Your Business: Acquiring visitors and building an audience with valuable content. 1 Your Business: Acquiring visitors and building an audience with valuable content. Who are they? Who do think you are? What are they looking for? What do they engage with? When do they visit? When do

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

TARGETING & TECHNOLOGIES TEAM

TARGETING & TECHNOLOGIES TEAM MNI SNAPSHOT YOUR AUDIENCE. DELIVERED. Our proprietary approach, powerful partnerships, and agile team of industry experts mean we can do the most important things you need from your media partner: 1.

More information

Mobile Programmatic Playbook. A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers.

Mobile Programmatic Playbook. A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers. Mobile Programmatic Playbook A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers. MARCH 2015 1 This document has been developed by the IAB Mobile Programmatic Buying

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

Digital Marketing Services. Sales and Profit Management. INLAND Press Foundation

Digital Marketing Services. Sales and Profit Management. INLAND Press Foundation Digital Marketing Services Sales and Profit Management INLAND Press Foundation Digital Agency Agenda 1. What is the Digital Agency? 2. Who cares? 3. A Starting Point 4. An Engine 5. The Model 6. Bundle

More information

The Carnegie Conference Walt Disney World Resort January 24, 2013

The Carnegie Conference Walt Disney World Resort January 24, 2013 Display Planning & Buying Real Time Bidding Custom Networks Nt Retargeting Rt ti Search Retargeting Dynamic Creative Data Management Display Campaign Design & Audience Management The Carnegie Conference

More information

Marchex Investor Presentation. May 2013

Marchex Investor Presentation. May 2013 Marchex Investor Presentation May 2013 SAFE HARBOR STATEMENT This presentation contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements

More information

The Great Online Display Advertising Guide Or, How Did That Ad Get There?

The Great Online Display Advertising Guide Or, How Did That Ad Get There? The Great Online Display Advertising Guide Or, How Did That Ad Get There? Paul Mosenson, NuSpark Marketing August 2014 About Paul Mosenson Digital Media Strategist and Planner/Buyer 30-year advertising

More information

MARKETING INTELLIGENCE FOR ADVERTISERS AND AGENCIES

MARKETING INTELLIGENCE FOR ADVERTISERS AND AGENCIES AdClarity MEDIA INTELLIGENCE MARKETING INTELLIGENCE FOR ADVERTISERS AND AGENCIES Alright buyers! I emphasized it over and over again in the previous post- the end of RMX is not the end for you. In fact,

More information

THE MEDIA PLANNER S GUIDE TO RETARGETING

THE MEDIA PLANNER S GUIDE TO RETARGETING THE MEDIA PLANNER S GUIDE TO RETARGETING The Global Leader in Retargeting Table of Contents Table of Contents 3 Introduction What is Retargeting Flavors of Retargeting 6 Four Steps to Building A Succesful

More information

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55. Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary

More information

Mobile Advertising Marketplace Report

Mobile Advertising Marketplace Report Mobile Advertising Marketplace Report Q1 2013 Executive Summary At the end of Q1 2013 there was greater momentum and demand than at the end of Q4 2012. Improved insights into users mobile behavior and

More information

PlayTime Media is the Best Way to Deliver Your Brand Message

PlayTime Media is the Best Way to Deliver Your Brand Message PlayTime Media is the Best Way to Deliver Your Brand Message As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

Brief A webmaster can generate revenue by selling advertising space. How does the webmaster make money from the adverts?

Brief A webmaster can generate revenue by selling advertising space. How does the webmaster make money from the adverts? Revenue Generation Models: Web Advertising Models Brief A webmaster can generate revenue by selling advertising space. How does the webmaster make money from the adverts? Monetizing your site How to get

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

[x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization

[x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization REVOLUTION CASE STUDY [x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization Revolution R Enterprise Tapped for High-Performance,

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

How To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct

How To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct How To Make Money Using Facebook in Q4 Presented By Jason Roussos Living Direct Founded in 1999 Manage network of brands that focus on building communities that support specialty appliances Direct source

More information

Mobile Ad Tracking Impacts. App Marketing Results. How. Comparisons, advantages and limitations of today s ad tracking technologies

Mobile Ad Tracking Impacts. App Marketing Results. How. Comparisons, advantages and limitations of today s ad tracking technologies How Mobile Ad Tracking Impacts App Marketing Results Comparisons, advantages and limitations of today s ad tracking technologies Advertising Identifier Facebook ID Android Referrer Digital Fingerprinting

More information

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant? FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Building a global player on the mobile RTB ad market

Building a global player on the mobile RTB ad market Building a global player on the mobile RTB ad market About Adinch A unique RTB technology leveraging big data to deliver precisiontargeted advertising campaigns worldwide A US-based startup working since

More information

Computational advertising

Computational advertising Computational advertising Kira Radinsky Slides based on material from: Ronny Lempel Placement in Search Engines With the increased economic impact of the Web, it is crucial for businesses to have high

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

M E D I A K I T RELEASED SEPTEMBER 2015

M E D I A K I T RELEASED SEPTEMBER 2015 MEDIA KIT RELEASED SEPTEMBER 2015 ABOUT US We connect publishers, advertisers, and users by serving over 16 million monthly impressions to our network of over 200 marine and boating related websites. Our

More information

Deliver The Best Ad To The Right Place At The Perfect Time

Deliver The Best Ad To The Right Place At The Perfect Time Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are

More information

The study was conducted through a 15-minute online survey and was undertaken by 350 people.

The study was conducted through a 15-minute online survey and was undertaken by 350 people. Hoop Group was asked to conduct the 3 rd annual IAB Australian mobile landscape study. The study was first undertaken in 2013, and continued in 2014. The study was conducted through a 15-minute online

More information

4 Social Media Advertising Strategies learned from PPC

4 Social Media Advertising Strategies learned from PPC 4 Social Media Advertising Strategies learned from PPC Using Social & PPC data to drive more profit Jamie Smith CEO Engine Ready Jamie@EngineReady.com http://blog.engineready.com Twitter: EngineReadyCEO

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key

More information

How to Sell Performance-Based Advertising

How to Sell Performance-Based Advertising TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online

More information

Is All Data Created Equal?

Is All Data Created Equal? Is All Data Created Equal? A Comparison of First and Third-Party Data in Campaign Performance Is All Data Created Equal? Much of the data that digital marketers rely on to target their ideal prospects

More information

Digital Media Glossary. A user-friendly guide to the language of digital media.

Digital Media Glossary. A user-friendly guide to the language of digital media. Digital Media Glossary A user-friendly guide to the language of digital media. Lost in the lingo of digital media? We ve got you covered. This glossary of basic digital terms gives you everything you need

More information

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio abstract egta the organisation representing the leading television and radio

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

THE PROGRAMMATIC JARGON BUSTER. 2 nd Edition. Now with new Supply and Mobile terms!

THE PROGRAMMATIC JARGON BUSTER. 2 nd Edition. Now with new Supply and Mobile terms! THE PROGRAMMATIC JARGON BUSTER 2 nd Edition Now with new Supply and Mobile terms! The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry s tough-to-decipher

More information

Mobile Discrepancancies

Mobile Discrepancancies Mobile Discrepancancies FAQs 2013 Contents Section One - Discrepancies What are the top reasons for discrepancies? 2 What are the basic checks I should be doing to reduce discrepancies? 3 How can different

More information

Digital Data Landscape

Digital Data Landscape Digital Data Landscape John Neswadi Discussions Who is John Neswadi? In terms of Digital Data, is anyone benefiting from 3 rd party Digital Data today? Utilizing Behavioral Targeting Benefiting i from

More information

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project

MONETISING MOBILE MEDIA. Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project MONETISING MOBILE MEDIA Sara Buluggiu Italy Country Manager & Southern Europe Sales Director Rubicon Project The Year of Mobile??? WiFi: rubiconproject The Year of Mobile??? WiFi: rubiconproject The Year

More information