How To Advertise Bit Magazine And E-Magazine On A Pc Or Macbook Or Ipad (For Pc Or Ipa) On A Macbook (For Macbook) On Pc Or Pc Or Mpai (For Ipa Or Ipai

Transcription

1 Range, options and rates 2015 Your communication goals, our joint challenge! TR N O C LE O Openingstijden T.W.V. 12,50 Locatie Fries Congrescentrum Drachten Oprijlaan BZ Drachten Voor routebeschrijving zie MEER PAARD MEER PASSIE MEER PLEZIER KANTELEN JESSICA VON BREDOW-WERNDL ERFELIJKHEID Zaterdag 3 januari 8.30 uur tot uur Zondag 4 januari 8.30 uur tot uur Zaterdag 3 januari Markt & Outlet 9.00 tot uur BIT NUMMER 224 2/2015 ENTREEKAART GELDIG OP 3 OF 4 JANUARI 2015 WIN EASY CO OLER EXCLUSIEF VOOR ABONNEES ZIEN, HOREN OF DOEN? HOE LEER JIJ HET BEST? HELP, MIJN PAARD KANTELT! HET PAARDENPASPOORT VAN A TOT Z KNAP VAN LELIJKHEID PAARDEN MET SCHOONHEIDSFOUTJES NUMMER 224 2/2015 PRIJS 7,40 BP MORE HORSE MORE PASSION MORE FUN Contact: phone number: or verkoop.paarden@eisma.nl On all orders and deliveries our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first insertion. Eisma Businessmedia bv reserves the 1/6

2 NUMMER 224 2/2015 PRIJS 7,40 BP Range, options and rates 2015 Target group and range Target group: Age: Social class: recreational and lower level competition rider, people owning 1 to 3 horses 16 to 55 years old average to high income Via the brand Bit you will reach about horse enthusiasts. To achieve this we created a cross-media reach. We do this with print, online, social media and live events. Through these channels we provide our target audience during different moments of the day with relevant and fun information. Is this the group you want to reach with your product or service? We would like to consult with you to develop an effective communication plan that enables you to increase your brand awareness, brand knowledge and positive brand attitude in a creative way in the largest community of the horse sector. Thus increasing the chance of sales of your product/brand during the decisive stage of your target audience. Furthermore lead generation and direct sales activities are some of the resources which can be used. Your communication goals, our shared challenge. Bit magazine + e-magazine Advertising rates BIT NUMMER 224 2/2015 KANTELEN JESSICA VON BREDOW-WERNDL ERFELIJKHEID MEER PAARD MEER PASSIE MEER PLEZIER WIN EASY COOLER EXCLUSIEF VOOR ABONNEES ZIEN, HOREN OF DOEN? HOE LEER JIJ HET BEST? HELP, MIJN PAARD KANTELT! HET PAARDENPASPOORT VAN A TOT Z KNAP VAN LELIJKHEID PAARDEN MET SCHOONHEIDSFOUTJES Reach: about people. Subscriptions + newsstand sales. Magazine + e-magazine. Formaat 1x 3x 6x 8x 14x 2/1 page /1 page /2 page /4 page /8 page On request: IM-advertisement, stickers, bound and loose inserts Contract period: 1 year Product message Bit Stalt uit: 258,-- Content marketing/advertorials Publication list News from A Bit editor collects relevant information from you about your brand, product and / or service to write an editorial that fits your target group. Options for direct online link: A link to the webshop on bitmagazine.nl, with a special offer for Bit-readers and visitors of bitmagazine.nl Link to the win page on bitmagazine.nl with the option to win your brand, product and / or service Link to the landing page on bitmagazine.nl, where your product will be presented even more extensively (digital). It s also possible to place a video here. The landing page will be SEO-proof and is a link to your own website. Reservation Copy Publication Number deadline deadline date 1 fr wed fr fr wed fr fr wed fr fr wed fr fr wed fr fr wed fr fr wed fr fr wed fr fr wed fr fr th tu On all orders and supplies our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first publication. Eisma Businessmedia bv reserves the 2/6

3 Range, options and rates 2015 Bitmagazine.nl(website/mobile) Range: about unique visitors per month (average) and 1.1 million pageviews (70% via mobile phone!) Bilboard Banner rates Rectangle Video from Medium rectangle (max. 6 advertisers) Rate per month 1.407,-- Rate per week 480,-- Leaderboard Leaderboard (max. 6 advertisers) Rate per month 1.097,-- Rate per week 366,-- Billboard, halfpage banner en floor ad Rate 20,-- per (CPM) News from Rich Media Supply third party tag, by hosting through Bit 150,- extra costs Geo targeting Rate on request Content marketing/advertorials Bitmagazine.nl News from + carrousel + landing page News from + image home page + landings page Tested by + image home page + landings page Video from + image home page + landings page Rate for video production on request Rate per month 1.055,--. The advertorials are blocks with an editorial look, and a link to the landing page. The advertorials are showing directly to the editorials for one month. The landing page is SEO proof, stored and findable via the search feature, even after the one month publication. Contentmarketing/Advertorials Sponsoring video/blog Your brand prominently present as sponsor of an editorial video or video blog. Sponsoring video/blog Sponsoring from instruction-videos Rate on request On all orders and deliveries our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first publication. Eisma Businessmedia bv reserves the 3/6

4 Range, options and rates 2015 Bit Facebook Reach: likes (June 2015), average of people involved per week is Facebook can be used with a relevant, distinctive and sensational campaign, which is part of a broader communication plan with Eisma. Full banner Bit newsletter (editorial version) advertorial Range: Advertorial: about people (June 2015) an advertorial is a clickable text-ad, which looks like the editorial content of the newsletter and links to a website screenshot from Bit Facebook Rates Advertorial: Full banner: an advertorial is a clickable text-ad, which looks like the editorial content of the newsletter and links to a website. Rate: 332,- per mail a full banner is a horizontal ad over almost the whole width of the newsletter. Rate: 209,- per placing. advertorial Special options Direct newsletter Range: about people (June 2015) Special offer with the look and feel of Bitmagazine advertising. Goes to all opt-in commercial addresses. Rate on request. direct newsletter Bit newsletter Market research Brand recognition and purchase intention survey (Zero + 1 measurement): If you want to know where your brand currently stands in the Bit audience group, we can offer you a zero measurement before you start a communication campaign. We will do this by asking our Bit readers panel several specific questions. Special newsletters Tested by and for Bit readers Let the Bit readers test your product and receive feedback in the form of a professional report. Theme newsletters with 3 or 4 editorials about a topic The rest of the newsletter can be filled with advertorials from one or more suppliers. Webinars: Theme from the editorial office: sponsoring. Theme advertiser: supported by Bit. Rates on request Webshop: Offer products for sale for Bit readers and and subscribers specifically. Specialty s: Bit Talent days and Bit Workshops Number of subscribers: about people (June 2015) On all orders and our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first publication. Eisma Businessmedia bv reserves the right to change the information provided. No rights can be derived from this media kit. 4/6

5 Technical specifications and supply specifications Bit (magazine + e-magazine) Dimensions Supply address Size Portrait (w x h in mm) Landscape (w x h in mm) 2/1 page 430 x 268 1/1 page 200 x /2 page 98 x x 132 1/4 page 98 x x 64 1/8 page 98 x 64 1/1 print area 200 x 268 2/1 print area 430 x 268 1/1 type page 230 x 300 bleed: 3 mm trim all around 2/1 normal display 466 x 300 bleed: 3 mm trim all around Spine width because of lumbacken: on request (+- 6 mm) Supplying advertising material Digital: Up to 10 mb by to: bit@zeedesign.nl Over 10 mb via one of the free servers or www. wetransfer.com to: bit@zeedesign.nl Supplying inserts Number on request Material needs to be neatly packed in boxes Deadline: no less than 5 working days before the deadline Products must be provided with a delivery note or transport document with the following information: Delivery address: Senefelder Misset Doetinchem t.a.v. Roland Jansen Mercuriusstraat PK Doetinchem Ref: BIT + date of issue PDF Certified PDF Images and fonts embedded Quark Xpress Please add or include all (Macintosh) fonts, illustrations and images Adobe Illustrator Outlines *.ai, *eps Flattened (not layered) Adobe Photoshop *.tiff, *.eps, *.jpg, *.psd No multi channel or duotone images Other file types (e.g. Word) Text in Word, images as separate files (not embedded) On all orders and suppies our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first publication. Eisma Businessmedia bv reserves the right to change the information provided. No rights can be derived from this media kit. 5/6

6 Technical specifications and delivery specifications Bitmagazine.nl and newsletter Website: banner sizes General information Sizes are w x h in pixels mobile leaderbord mobile 320 x 50 pixels medium rectangle 300 x 250 pixels max. 99 kb/gif or flash with URL desktop leaderboard 728 x 90 pixels medium rectangle 300 x 250 pixels max. 99 kb/gif or flash with URL half page banner 300x 600 pixels billboard on request floorad on request At Richmedia: deliver third party tag (HTML 5) and a backup gif Published by Eisma Horsesmedia Postbus 340, 8901 BC Leeuwarden Publisher Minne Hovenga Salesmanager Eddy Hoornstra M +31(0) E e.hoornstra@eisma.nl Advertertdepartment André Kunze, sales M +31(0) E a.kunze@eisma.nl Website: supply of content advertorials Cindy Haentjens, sales support T +31(0) E c.haentjens@eisma.nl News from / video from (carousel) Landscape image + short text (max. 45 characters including spaces) For landing page text 300 words, images (max. 2, minimal 700 pixels width) and embedded code for the video (YouTube or other site), URL. Potentially: contest form News from.../video from (Homepage) Supply specifications: text (max. 1 A4), about 6 images (minimal 700 pixels width), text 300 words, potentially embedded code for video (YouTube) linkbuilding and contest. Marketing Lotte Wijnands, sales support T +31(0) E l.wijnands@eisma.nl Manon Morsch, sales support T +31(0) E m.morsch@eisma.nl Femke Dölle t +31 (0) E f.dolle@eisma.nl Bit newsletter (editorial version) Editor Dirk Willem Rosie, managing editor T +31(0) E d.rosie@eisma.nl Advertorial specifications Image 370 w x 320 h No (small) text in image Image in JPEG and max. 50 kb Text max. 350 characters including spaces and title Supply URL Full banner specifications (w x h) 468 x 60 pixels, max. 49 kb. + supply URL Lonneke Ruesink, editor / photographer T +31(0) E l.ruesink@eisma.nl Linde Oortveld, editor T +31(0) E l.oortveld@eisma.nl Delivery online material concerned sales employee On all orders and deliveries our general conditions apply, as filed with the Chamber of Commerce Leeuwarden with number Rates are in Euros, excluding 21% VAT and based on full colour advertisements. Contract period: 12 months, starting on the date of the first publication. Eisma Businessmedia bv reserves the 6/6