Inspiring Tech Careers

Transcription

1 Inspiring Tech Careers Sponsorship and Exhibitor Opportunities Inspiring Tech Careers

2 Thank you for your interest in the ITAC Talent Inspiring Tech Careers. Since 2007, ITAC Talent has worked with visionary business leaders, the public sector and educators to develop and implement a talent strategy designed to motivate young people to select today s in demand technology related careers and improve the availability and quality of postsecondary technology related education. Chris Drummond, Managing Director ITAC Talent In this information kit, we have included details about ITAC Talent s largest event the Inspiring Tech Careers an overview of various corporate engagement opportunities, and an outline of our marketing strategy. We hope you will participate in this exciting opportunity. 2

3 Inspiring Tech Careers With emerging tech careers exploding in the labour market and predictions of many more yet to come, Canada needs talent to fill these up-and-coming careers to compete in the global economy. ITAC Talent is hosting a three-day conference that brings industry, educators and students together to learn about new and up-and-coming tech careers that are changing the way we live and work. The conference will inform hundreds of Ontario students about evolving careers and education opportunities. This three-day high energy initiative includes both the BTM TalentMash and the CareerMash events. BTM TALENTMASH BTM The New Breed of IT Worker November 14 and 15, 2015 Ted Rogers School of Management, Ryerson University Over 400 BTM students from 7 universities The BTM TalentMash is designed to connect employers with Business Technology Management (BTM) students and recent graduates, spread awareness about the BTM program, and create a forum for students to network and have an opportunity for professional development. Ted Rogers School of Management Ryerson University Offered since 2013, BTM TalentMash has become the must-attend event for employers looking for the next generation of talent. Last year s event was another great success with over 400 students and over 60 employer representatives. We continue to build on this success and we are counting on your support. 3

4 We were amazed with the professionalism and drive of students attending this event. Their motivation is amazing. With all these new grads hitting the market place this is a BTM students have: A real understanding of organizations and the world of business; The techniques like business design and project management to make change happen; Excellent interpersonal, communication, and leadership skills; A keen understanding of how best to use technology Practical skills to put it all together in projects. This year s conference theme is BTM: The New Breed of IT Worker. We have assembled an excellent program including key note speakers; a competition which, with the excellent quality and number of submissions for last year s competition, we expect will be a fun and exciting event; skills sessions and a Career Fair. must-attend for us. Andrew Laverty, Account Manager, CDW Watch a clip of last year s event 4

5 CAREERMASH Inspiring the Next Generation of Tech Workers November 16, 2015 Mattamy Athletic Centre Over 1,000 grade 9 and 10 high school students Mattamy Athletic Centre CareerMash polled the 2000 attendees at the event. Of the 500 students who were not interested in a tech career before the ITAC Talent created the CareerMash initiative in CareerMash spreads the word about the endless possibilities of today s tech careers. We want everyone to get excited about how cool technologies are bringing innovation to everything environment, health care, entertainment, shopping, mobility, our social lives and more. CareerMash helps to demystify technology by helping students, teachers, guidance counsellors, parents - and anyone else who is interested - understand all the different ways the world is being changed by technology and the new career opportunities these changes are creating. The CareerMash event is designed as a platform to provide exciting experiences and motivate high school students to pursue tech related careers. Run for the second year, attendance at this year s CareerMash conference is expected to exceed 1000 Grade 9 and 10 students representing high schools across Toronto and the GTA. We have assembled an excellent program that includes keynote speakers, panel discussions and a Career Tech Fair of corporate and post-secondary institution exhibitors resulting in an exciting and rewarding event! event, 100% of them were more interested afterwards. Watch a clip of last year s event 5

6 What s great is that organizations are going to talk about these amazing tech careers that are out there. If you want to mash your career BTM TalentMash Communications Plan Target Audience Primary Audience 1st to 4th year students and recent graduates - Enrolled in BTM programs in Southern Ontario and the GTA - Age ranging from Audience division: 20% 1st and 2nd year 80% 3rd and 4th year Secondary Audience University faculty teaching business and technology courses The Press with tech this is the must attend event for you. I ll guarantee you will find your perfect tech mash. Chris Drummond, Managing Director, ITAC Talent CareerMash Communications Plan Target Audience Primary Audience Grade 9 and 10 students from Toronto and the GTA - Age ranging from Secondary Audience High school teachers and guidance counsellors The Press Communications Tools We will employ a multi-pronged approach to generate student registrations for the event. Our campaign will focus heavily on social media and promotion as our experience last year indicated that these are the most effective channels to reach students. We will also actively work with the BTM schools and utilize campus communication channels and public relations directed towards students. 6

7 Online Marketing Our online advertising will include a website ( with all of the event information, click-through links and possibly ads. Marketing advertising will be a large component of our efforts to reach and engage students. Working together with universities and secondary schools, we will promote the event to their students. Social Media We will extensively use our social media channels to engage with students. Mainstream Media We will engage with traditional media outlets, focusing on trade publications and certain mainstream media outlets to attract them to the event. 7

8 Sponsorship Opportunities Sponsoring and exhibiting at the BTM TalentMash and CareerMash will allow your brand to be associated with this innovative program that is committed to strengthening Canada s economic future. Further, it will allow you one-onone access to forward thinking and highly skilled students. This conference is your unique opportunity to: Meet over 400 BTM students and 1,000+ high school students from schools across Ontario; Build relationships with highly qualified BTM students; Create awareness and position your brand, products and services to the business leaders of tomorrow; Learn about the BTM program and the benefits it offers you; Participate in panel discussions or keynote presentations to demonstrate your organization s leadership in business. Sponsorship Benefits In addition to benefits specific to each sponsorship level, all sponsors will receive: Logo on the sponsor page of the conference website, including a link to your website; Recognition in the conference registration brochure; Corporate profile with your logo in the delegate conference booklet; Recognition on the event signage; One 8 x 10 booth at the fair; Employee Engagement and Professional Development Opportunities Involvement in the conference creates opportunities for your employees to actively get involved in various event related initiatives, leading to competency gains, improved relations with other partner organizations, enhancement of your corporate image, and creates a better understanding among your workforce about the BTM. 8

9 Sponsorship Levels Choose your desired sponsorship level from the selection of sponsorship opportunities below to maximize exposure for your organization. ITAC Talent will tailor a sponsorship package to your individual needs. We offer the opportunity for event specific sponsorship or multi-event sponsorship. Level BTM TalentMash CareerMash Multi-event Platinum $4,000 $4,000 $7,000 Gold $2,500 $2,500 $4,500 Silver $1,000 $1,000 $1,800 Fun Activity You Decide! You Decide! You Decide! (See following table to compare the Sponsorship Levels) 9

10 Sponsorship Benefits Level BTM TalentMash CareerMash Multi-event Platinum $4000 An exclusive opportunity to provide your organization with the highest profile available including: An exclusive opportunity to provide your organization with the highest profile available including: An exclusive opportunity to provide your organization with the highest profile available including: - position your organization as an innovator and leader - company logo printed and displayed on all event signage throughout main room and break out rooms, - verbal acknowledgement of sponsorship, - opportunity for you to share company video at event - position your organization as an innovator and leader - company logo printed and displayed on all event signage throughout main room and break out rooms, - verbal acknowledgement of sponsorship, - opportunity for you to share company video at event - position your organization as an innovator and leader - company logo printed and displayed on all event signage throughout main room and break out rooms, - verbal acknowledgement of sponsorship, - opportunity for you to share company video at event Provide event keynote speaker Access to top BTM talent through the A day with the CTO * competition including opportunity to host winner(s) at your organization for a day of mentoring and role modeling Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign Open Event Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign Opportunity to be the TalentMash Keynote Speaker and Opening Speaker for the CareerMash Event Access to top BTM talent at TalentMash competition A day with the CTO * giving you an opportunity to host winner at your organization for a day of mentoring and role modeling Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign 8 x 10 Exhibitor booth (Table continued on next page) 10

11 Sponsorship Benefits (continued) Level BTM TalentMash CareerMash Multi-event Gold $2500 Your opportunity to sponsor a Skills Session: Skills sessions will be organized throughout the day. Students will participate in interactive, hands on activities which allow them to develop key skills. As a sponsor, you will be able to see BTM s top talent in action - creating a potential recruitment opportunity and have recognition of through your company logo displayed in the breakout room. Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign Your opportunity to contribute to CareerMash Swag Bag; a takeaway for all participants. Your company card included in the bag will indicate that a portion of the swag bag has been sponsored by your organization Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign For TalentMash - Your opportunity to sponsor a Skills Session: Skills sessions will be organized throughout the day. Students will participate in interactive, hands on activities which allow them to develop key skills. You will be able to see BTM s top talent in action - creating a potential recruitment opportunity and have recognition of through your company logo displayed in the breakout room For CareerMash - Your opportunity to contribute to CareerMash Swag Bag; a takeaway for all participants. Your company card included in the bag will indicate that a portion of the swag bag has been sponsored by your organization At both Events: Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign (Table continued on next page) * A Day with the CTO Competition The A Day with the CTO Competition allows students to tackle real world challenges thereby developing skills across several disciplines including: research, collaboration, project management, teamwork, leadership. They will be assessed on their ability to demonstrate strong communication skills, flexibility in their thinking, problem solving, innovation, enthusiasm and ability to pitch their idea effectively. Competition entries are judged by a panel prior to the event utilizing on line technology. The prize will include spending a day in your organization providing the winner(s) role modeling and mentoring resulting perhaps in a potential recruitment opportunity for the student. 11

12 Sponsorship Benefits (continued) Level BTM TalentMash CareerMash Multi-event Silver $1000 Your opportunity to contribute to the development and production of participant materials provided at registration. Your company card included with the material will indicate that a portion of this material generated has been sponsored by your organization Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign Your opportunity to contribute to the development of a participant kit provided at registration. Your company card included with the kit will indicate that a portion of the kit has been sponsored by your organization Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign At Talent Mash you have the opportunity to contribute to the development and production of participant materials provided at registration. Your company card included with the material will indicate that a portion of this material generated has been sponsored by your organization At CareerMash you have the opportunity to contribute to the development of a participant kit provided at registration. Your company card included with the kit will indicate that a portion of this material generated has been sponsored by your organization Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign (Table continued on next page) 12

13 Sponsorship Benefits (continued) Level BTM TalentMash CareerMash Multi-event Fun Activity Your opportunity to sponsor a Fun Activity* Same benefit Same benefit $ you decide Company logo featured on all conference specific communications and marketing collateral Drive brand awareness during the conference marketing campaign * Fun Activity Throughout the day of the event, we will provide opportunities for students to engage in a variety of contests. As a Fun Activity Sponsor, you will be engaging with students throughout the conference and have the opportunity to award them various, exciting prizes. Your organization will be at the top of mind as students compete to claim one of the prizes. We will verbally announce your sponsorship throughout the activity. Exhibiting Opportunities >>>>>BOOTHS ARE FREE!<<<<< Connect with job seeking BTM students and recent graduates. As a career fair exhibitor your will receive: 8 x 10 booth space, display table, WiFi and power outlet Recognition in conference brochure and on conference website Ability to showcase your corporate brand and company talent opportunities 13

14 Exhibiting Opportunities (continued) What exhibition is the right fit for your organization? TalentMash Audience 400+ BTM students Benefit Post-secondary institutions ICT Hardware/ Software/Services Retail Recruitment Non Profit Showcase your company talent opportunities Connect with top students that fit your company s talent needs Showcase your company talent opportunities Connect with top students that fit your company s talent needs Showcase your company brand and opportunities Connect with top students that fit your clients talent needs Showcase your company brand and opportunities Connect with students and engage them to become active in your organization CareerMash Audience Post-secondary institutions ICT Hardware/Software/ Services Retail Non Profit 1,000+ high school students Benefit Showcase your organization s ICT related programs Showcase your company s cool and innovative technologies and/or employment opportunities Help to demystify tech by helping students, teachers, and guidance counsellors understand all the different ways the world is being changed by tech and the new career opportunities these changes are creating Showcase your company s cool and innovative technologies and/or employment opportunities Help to demystify tech by helping students, teachers, and guidance counsellors understand all the different ways the world is being changed by tech and the new career opportunities these changes are creating Showcase your company brand and opportunities Connect with students and engage them to become active in your organization 14

15 Agenda BTM TalentMash November 14 Registration Main Lobby 10:00 a.m. Main Stage Breakout Sessions Welcome and Keynote 10:30 a.m. Skills Session 1 Skills Session 2 10:45 a.m. - 11:10 a.m. 11:15 a.m. - 11:45 a.m. Lunch and Career Fair 10:45 a.m. to 1:45 p.m. Skills Sessions 3 Skills Sessions 4 Skills Sessions 5 1:45 p.m. 2:10 p.m. 2:15 p.m. 2:40 p.m. 2:45 p.m. 3:10 p.m. Break Announcement of all contest and scholarship winners Closing of Event 3:15 3:30 p.m. 3:30 3:45 p.m. 3:45 p.m. 15

16 Agenda BTM TalentMash Day of Competitions November 15 Registration and Breakfast Opening of Event Competition Challenge 1 Break 8:30 a.m. 9:30 a.m. 9:30 a.m. 9:45 a.m. 9:45 a.m. 10:45 a.m. 10:45 a.m. 11:15 a.m. Competition Challenge 2 11:15 a.m. 12:15 Lunch and Networking Awards Ceremony and Closing 12:15 p.m. 2:15 p.m. 2:15 p.m. Agenda - CareerMash November 16 Pre-event busing logistics Pre-event fun activity Registration TED-style Keynote Presentations Career Fair and Lunch Closing of Event 8:00 a.m. 10:00 a.m. 9:00 a.m. - 10:00 a.m. 10:00 a.m. -10:30 a.m. 10:30 a.m. -12:00 noon 12:00 noon 2:00 p.m. 2:00 p.m. 16

17 Contact Us Reserve your involvement today! Jan Hall Telephone: About ITAC Talent ITAC Talent is the division of the Information Technology Association of Canada (ITAC) dedicated to addressing the significant demand for ICT talent and innovation by Canadian business and to help make Canada a global leader in the 21st century knowledge economy. We are creating the skills for the digital economy and growing the talent pipeline. We inspire young people to choose technology careers, help transform education to accelerate the flow of talented people from all backgrounds into technology careers, support diversity in the industry, and help shape public policy to support the growth of talent. 17 Inspiring Tech Careers