Peggy Cunningham Dean, Faculty of Management

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1 Sponsorship Package

2 Ethics in Action is a student-led initiative that exemplifies the importance we place on values-led management at Dalhousie University s Faculty of Management. Its goal is to equip tomorrow s business leaders with the tools to make complex business decisions while adhering to ethical principles. The undergraduate case competition, built on the former Dalhousie Business Ethics Case Competition, now includes an MBA case competition. In addition, a Canadian business leader will be presented with the Scotiabank Ethical Leadership Award, the winners of a video essay contest on ethical leadership will be announced, and related conference events will feature leading topics in ethical leadership and action. The two-day event provides a forum for students from across North America to discuss and better understand what ethical leadership means to them. This year s event, to be held November 14 & 15, will attract students from some of the highest ranked business schools. Students from the Corporate Residency MBA program collaborate with faculty to plan the event. Graduate and undergraduate students from all four Schools of the Faculty will assist this team making it a multi-disciplinary student-run initiative. While student volunteers passion and energy are important for success, the support of sponsors is critical to making Ethics in Action a reality. Scotiabank is the lead sponsor, but more support is needed. As a sponsor, your organization will be positioned as one that stands for ethical leadership. Sponsors will be exposed to some of the top MBA and undergraduate business students from Canada and the United States. You will be able to see them work through important challenges and opportunities associated with leadership today and you will have the opportunity to meet and speak with students eager to learn about your organization. Furthermore, attaching your company s name to Ethics in Action affords you the privilege of making a true contribution to setting the bar for ethical leadership while supporting students in their academic and professional journey. Ethics in Action presents a tremendous opportunity for Dalhousie, the Faculty of Management, and the Rowe School of Business. I sincerely hope you will consider lending the support of your organization to Ethics in Action and that you will join the students and faculty on November 14 & 15, Your interest and help is greatly appreciated. Many thanks, Peggy Cunningham Dean, Faculty of Management

3 Ethics in Action is a new student-led initiative to engage students and the Canadian business community in challenging and shaping the future of ethical business leadership. Thanks to the support of the Scotiabank Bright Future philanthropic program, the Ethics in Action conference is held annually in November at Dalhousie University s Rowe School of Business in Halifax, Nova Scotia. The conference will take place November 14 15, 2014, and will feature a case competition, a student video and essay contest and the presentation of a national ethical leadership award for corporate, non-profit and government leaders. For student delegates and business leaders there will be workshops designed to develop and enhance the skills and knowledge used in practicing ethical leadership. The weekend will also feature informative guest speakers and networking events to allow students to interact with industry experts and peers from across the continent. The development of strong ethical leadership is a strategic priority for Scotiabank and a critical component of our continued success over the last 180 years. The Scotiabank Ethical Leadership Initiative will foster a new generation of leaders, well-grounded in the principles of ethical leadership, making our donation an investment that will undoubtedly yield both immediate and future returns. Rick Waugh, CEO (Scotiabank) Based on the Dalhousie Business Ethics Case Competition (DBECC), which has attracted teams of business students from top U.S. and Canadian schools for the past ten years, Ethics in Action provides an opportunity for students from across North America to think, reflect on and discuss what ethical leadership is to them and how to apply it in their own lives. We strive to provide more than just an arena to compete and present, since business ethics is more than just doing the right thing ; it is about making the tough decisions that every business has to make, big or small, regardless of the industry. We want to expose, examine and discuss the grey areas inherent in these decisions because we believe that while they can be the most challenging decisions to make, they can also be the most rewarding. Ethical leadership is at the core of our culture and values, which include operating with integrity and respect. We believe that businesses have a responsibility to support economic and social progress for a brighter future for everyone, and are proud to enable the Rowe School of Business in developing ethical leaders of tomorrow. Brian Porter, President (Scotiabank)

4 We firmly believe that thinking about and acting on ethical leadership can make a difference in the future landscape of Canada s business world. Please help support us in shaping the next generation of ethical business leaders. Case Competition and Conference The Case Competition and Conference workshops will challenge students with complex ethical dilemmas they are likely to face in today s corporate world. Ethical Leadership Award The Scotiabank Ethical Leadership Award recognizes a Canadian leader who has demonstrated outstanding ethical leadership in the face of a challenging situation that held serious implications. Video & Essay Contest The Scotiabank Video & Essay Competition showcases the ethical reflections of outstanding business and management students from across Canada.

5 Ethics in Action provides a number of opportunities to establish your brand among students and faculty, build your reputation on a national level and network with other sponsors. By supporting Ethics in Action, your organization will demonstrate its prominent support for and commitment to business ethics and corporate social responsibility. In return, you will get the opportunity to target an influential audience and build brand recognition through exposure to some of the best and brightest business students from top universities. Ethics in Action also offers your organization the opportunity to establish and enhance partnerships and develop future business opportunities through unparalleled networking with fellow sponsors, guest speakers, judges and university faculty members. Join us in shaping the next generation of business leaders. There are several sponsorship options, each with distinct advantages for your company. There is room for negotiation, so you are encouraged to discuss your options with the sponsorship team and organizing committee. Gold Sponsor $10,000 As a Gold Sponsor at Ethics in Action, your company will have maximum exposure in all publications, advertising and presentations. Gold level sponsorship offers additional visibility through logo placement on all delegate tags, speaking opportunities at the opening and closing ceremonies, and a seat on the judging panel for the final round of the case competition. Silver Sponsor $5,000 As a Silver Sponsor at Ethics in Action, your company will have visibility through media and print advertising. Silver level sponsorship also provides an opportunity to participate in judging the case competition and gives you access to all conference events as an opportunity to network and promote your firm. Bronze Sponsor $2,500 As a Bronze Sponsor at Ethics in Action, your company will get exposure to students and businesses from a range of universities and firms across Canada. Bronze level sponsors receive passes to all conference events where they will have the opportunity to recruit and network with student delegates. Supporting Sponsor $1,000 Supporting Sponsors at Ethics in Action will have their logo featured on conference materials and will receive passes to all conference events. Supporting sponsors will also get exposure through social media campaigns during the month of the event. In-Kind Sponsorship In-kind donations will also be accepted. All in-kind donations will qualify for sponsorship recognition based on their monetary value.

6 Sponsorship Opportunities Sponsorship Level Gold Silver Bronze Supporting Sponsor Sponsor Sponsor Sponsor Investment $10,000 $5,000 $2,500 $1,000 Marketing Benefits Exclusive welcome in delegate handbook Advertisement in delegate handbook Full page Half page Half page Logo size on sponsorship material Large Medium Medium Small Logo placement on all delegate tags Company profile in delegate handbook Logo featured on website Social media frequency 3 times per week Bi-weekly Bi-weekly Bi-weekly Branded nutritional break Branded conference events Interactive Delegate Access Speaking opportunity at opening and closing ceremonies 3 minutes Booth presence at opening ceremonies networking event Access to delegates resumes Seat on judging panel for the first round of the case competition Seat on the judging panel for the second round of the case competition Seat on the judging panel for the final round of the case competition Exclusive debrief with case competition participants and judges Tickets to delegate networking dinner 5 tickets 3 tickets 2 tickets 2 tickets Tickets to presentation of the 10 tickets 8 tickets 4 tickets 4 tickets Ethical Leadership Award Conference passes

7 Thank You We are committed to working together to provide maximum value for your investment while balancing our other sponsors needs. If the opportunities listed here do not match the needs of your organization, please contact us directly to discuss other opportunities to become involved with Ethics in Action. Ethics in Action would not be possible without the support provided by our sponsors. Thank you for your support and commitment to shaping the next generation of ethical business leaders. See you in November!

8 Connect With Us Please contact us if you require further information or would like to discuss your sponsorship opportunities. Facebook.com/DalEthics bit.ly/dalethics In partnership with

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