IN-BANNER LEAD FORMS

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Nelson Ross
7 years ago
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1 Flow: Led cpture with Kwnzoo in-nner forms All dt is sved directly into your mrketing utomtion system Customers click on the front screen nd re re-directed to your in-nner form Customers enter their info to sign up without eing redirected to lnding pge Thnk-you screen cn redirect customers to ny wepge with CTA utton Setting up your in-nner form is esy! Sign into your Kwnzoo Account Login to your Kwnzoo ccount with your usernme nd pssword. Select your templte: Smrt Led Form

2 ie. Set up your in-nner cmpign Nme your cmpign Tip: A cmpign nme should convey 1) specific rich medi type (poll/ledform/etc), nd 2) the specific plcement of tht unit Bnner Form for Homepge RECOMMENDED SPECS front screen (optionl) 1) Bckground ) Select Title nd Mrketing Messge to edit your title (min pitch messge) nd mrketing messge with Kwnzoo s text editor, OR ) Uplod front screen imge of your own design (300x250 px) with your pitch messge included y selecting Uplod from Uplod Imges -- Chnge Bckground. IMAGE UPLOAD SAMPLE FRONT SCREEN 2) Cll-to-Action Button (optionl) ) Uplod cll-to-ction utton imge of your own design, OR ) Use the Kwnzoo utton text editor 3) Position Elements Use the Position Elements option to drg nd drop elements (Title, CTA Button, etc) RECOMMENDED BUTTON SPECS Tip: Try to keep totl imge size (ckground imge + CTA utton) under 5k for fst loding speed. Use JPG or PNG shrinking pp if needed!

3 c Protip: Try running two version of your in-nner form: one with the front screen nd one without. Signup screen If you do not include the option front screen, this will e this first screen shown to the user 1) Bckground ) Select Title nd Messge to edit your title (min pitch messge) nd mrketing messge with Kwnzoo s text editor, OR ) Uplod your own ckground imge (300x250 px) tht includes your min pitch messge y selecting Uplod from Uplod Imges -- Chnge Bckground. CUSTOMIZABLE FORM FIELDS 2) Edit Form Fields ) Choose from up to 7 fields of informtion ) Click the dilog ox to type in lel, nd select field type (text/dte/drop-down list) for ech field. 3) CTA Button ) Uplod cll-to-ction utton imge of your own design, OR ) Use the Kwnzoo utton text editor 4) Position Elements Use the Position Elements option to drg nd drop elements (Title, User Dt or CTA Button). d Thnk You screen (optionl - If you do not wish to use Thnk You screen, select Disle Screen ) 1) Bckground ) Select Title nd Thnk You messge to edit your title nd messge with Kwnzoo s text editor, OR ) Uplod ckground imge (300x250 px) y selecting Uplod from Uplod Imges -- Chnge Bckground. 2) CTA Button Use CTA utton to link to site of your choosing with Lnding Pge URL field.

4 Activte nd run cmpign Mke sure to Sve Settings, then hit Run to generte your new cmpign s emed script nd it.ly test link. Hit Activte to ctivte your cmpign for plcement on wesite, d network, or other chnnel. Bitly link lets you view nd test your ctive cmpign Emed code tht you will need to run your cmpign Select the chnnel where your cmpign will e plced (Wesite or log/third prty site/d network etc.) The pge will then generte the emed code which you cn use to plce your cmpign. Your emed code will different depending on where your unit will e plced, so mke sure to pick the right chnnel. PLACE YOUR CODE IN ANY WEBSITE OR AD CAMPAIGN TO RUN YOUR KWANZOO IN-BANNER FORM CAMPAIGN SAMPLE EMBED CODES Exmple 1: Your own wesite <script src=" digit cmpign code]"></script> Exmple 2: Google Disply Network <ifrme id="kwcwidgetfrme" nme="kwcwidgetfrme" frmeorder="0" scrolling="no" mrginwidth="0" mrginheight="0" width="300" height="250" src=" widget/customized/[4digit cmpign code]/lod?kwnzootrck=&cche="></ifrme> Congrtultions! You hve set up your new Kwnzoo In- Bnner Form cmpign.

5 1 Advnced Options Advnced Options: Support for dynmic su-lists in led form Wnt to set up dynmic drop-down lists so tht the field choices in one drop-down list re dependent on the field selected in the previous list? Set up dynmic dropdowns y using imported Excel spredsheets in your form fields.. To enle, select List s the Field Type for your field, nd select Uplod when prompted to Select Option. Formt your Excel spredsheet so tht the field nmes of prent nd child list re in the 1st column, the list elements for oth prent nd child list re listed in the 3rd column, nd the prent list elements tht correspond to child list elements re in the 2nd column (prent list entries in the 2nd column should e lnk. Exmple pictured t left. 2 Retrgeting with Conversion Pixels To set up retrgeting cmpign on your d network so tht customers will not view the sme d twice, hit Advnced Options nd select Enle retrgeting through ReTrgeter. You will e prompted to enter urn pixel; copypste the urn pixel from your cmpign to enle retrgeting nd ensure tht customers who hve filled out your form will not see the sme d twice. 3 Copy feture for A/B Testing You cn run multiple vritions of your in-nner form in the sme cmpign y using the Copy function nd dding vritions in formt or design to your in-nner form. This cn llow you to test for exmple, versions with nd without the front screen; different front screen designs or ckdrops; or vrition in pitch-messge. Kwnzoo will collect nlytics on oth forms within the sme cmpign for esy A/B testing.

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