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1 Sesme Communictions Sesme Communictions Mkers of Ortho Sesme nd Dentl Sesme PRESENTS: Sesme Prctice Mrketing SAVE ALL IDEAS: Strt file to store the news items nd ides tht come up between your scheduled sessions. An electronic folder or pper folder is fine. Title it Prctice Promotion Ides. Crete Mrketing Suggestion Box for other tem members to contribute ides. Not sure wht s newsworthy? Sesme provides you with new mrketing ech qurter print out your Qurterly Mrketing Guide t /spm/ COLLECT ADDRESSES: The first stop to effective Prctice Mrketing with Sesme is meeting your gol of registering ll Internetconnected ptients for Sesme. Attend our Emil Collection Webinr for strtegies to power up your emil collection sign up online t /webinr/

2 Sesme Communictions Qurterly Promotion Guide Follow these steps to do your qurterly mrketing: Log on to your Control Pnel nd go to Mrketing > Qurterly Mrketing to ccess quick links to the tools described below. If you need chnges to your existing site, plese cll our Web Edits Tem t ext. 245 or send emil to 1 SEND E-NEWSLETTER: Your Prctice Promotion Newsletter llows you to rech ll your online ptients instntly, with no envelope-stuffing or postge expense nd it s customized to mtch your web site! Sesme prepres fresh collection of ptientinterest rticles ech qurter. You cn lso dd your own news items nd nnouncements. If you don t hve ny custom news this qurter, tht s OK just select the redy-to-send rticles from the menu. Either wy, you re delivering beutiful, professionl messge to your ptients nd dentl collegues! 2 CUSTOMIZE YOUR REMINDERS IN AUTO S: Sesme sends thousnds of utomted emils to your ptients. Ech of these emils cn deliver custom messge from you. Some of the sme items tht you choose to feture in your Prctice Promotion Newsletter re worth mentioning in your reminders. This is lso the perfect wy to let your ptients nd prents know bout ny chnges in your prctice tht ffect ptients. 3 UPDATE YOUR PATIENT PAGE MESSAGES: Your ptients regulrly log on to the Sesme Ptient Pges on your web site to get the nswers they need bout their ppointments nd ccounts. You cn dd custom messges to ech of these pges. This is nother opportunity for you to keep your ptients informed bout wht s going on in your prctice. 4 SCHEDULE DELIVERY OF AN E-CARD FOR UPCOMING HOLIDAYS: Sesme offers e-crds for specil occsions including Vlentine s Dy, St. Ptrick s Dy, Hlloween, Thnksgiving, nd more! Set up crd for ech holidy, nd it s utomticlly delivered to ll your online ptients! This is gret wy to remind your ptients nd dentl collegues tht they re importnt to you! 5 KEEP YOUR WEB SITE CONTENT UP TO DATE: Consider whether ny news from the pst qurter should be dded to your web site. A gret wy to keep your web site fresh is with n Office Events pge. Every qurter, mke sure this pge includes the ltest news from your office. Your ptients nd prospective ptients will pprecite the updtes! 2

3 FAQs Answers to your mrketing questions: Why promote our prctice to existing ptients? We need to bring in new ptients. Your best referrl source is existing ptients nd prents. Sesme helps you increse referrls by: Reinforcing positive ptient reltionships through excellent communictions Helping your ptients remember tht they ve chosen the best orthodontist round Mking it esy for ptients to refer friends nd fmily by forwrding your newsletter nd hip e-crds Why should we mrket ourselves? We lredy hve list of ptients witing to see us. Congrtultions! Obviously, you ve built success by tking good cre of your ptients. Think of the Sesme Prctice Promotion tools s public reltions to help mintin your prctice s top-notch reputtion. We hve professionl consultnt nd mrketing pln in plce. How does Sesme fit in? Sesme integrtes with nd enhnces ny mrketing inititives you hve in motion t no extr cost! Show your consultnt Sesme Prctice Mrketing nd encourge them to prticipte in one of our Webinrs. Which news items re suitble for my Prctice Promotion Newsletter? And how do I know whether I should include n item in Optionl Text, or on Ptient Pges? The nswer my be ll three! If news item is truly of interest to everyone in your prctice community, it s good ide to feture it in your newsletter, in Optionl Text nd on your Ptient Pges for qurter. And if it s relly big news, it belongs on your web site too! Ptient News Ptient ccomplishments mke gret news! When you dd contest winners or other stories bout ptients to your newsletter or web site, be sure to get signed permission from your ptients (or their prents, if the ptient is under 18) to use their photos! Copy nd pste the text below to crete permission form for your office. Tlent Relese I hereby relese the use of my imges nd voice in video, electronic medi or still photogrphy, for the purposes of ny or ll mrketing mterils for [DOCTOR NAME] nd or its ssigns without compenstion. Tlent (or gurdin) signture: Dte: 3

4 Sesme Communictions Exmple Announcements No time to think? We ve got ides for you! Use these ides of newsworthy items in your Newsletter, Optionl Text, nd Ptient Pge Messges tke our text nd modify to fit your nnouncements! NEW TEAM MEMBER: We re excited to introduce our new Office Mnger, Julie! With over fifteen yers of experience in the orthodontic field, Julie brings welth of knowledge to our prctice. In her free time, Julie enjoys reding, crfts, nd spending time with her four grndchildren. She lso volunteers t St. Ptrick s Church. Be sure to sy hi to Julie the next time you visit our office! CONTINUING EDUCATION: At Smith Orthodontics, we sty on top of the ltest technology nd trends in orthodontics by ttending continuing eduction courses. Our tem just returned from prticipting in the Southern Assocition of Orthodontists Annul Meeting in New Orlens. For three dys, we ttended clsses tht will help us to continue providing top-notch orthodontic tretment! DOCTOR RECOGNITION: Dr. Jones ws recently fetured in the locl newspper! She just returned from service trip to Peru where she trined Peruvin doctors in the ltest orthodontic techniques. Becuse of her help, mny Peruvin children will hve better orl helth! Click here to red the story on the South County Journl s web site! COMMUNITY INVOLVEMENT: The orthodontic tem t Glen Ridge Smiles just completed three-dy wlkthon to rise money for cncer reserch! Pm, Sndy, Jenny, Tin, Jnice, Mrynn, nd Dr. Mrtin wlked 30 miles nd together they rised $17,283! Thnk you to ll of our ptients who sponsored us in the wlkthon you hve mde vitl contribution to the serch for cure for cncer! CONTEST WINNERS: Congrtultions to Jimmy nd Jessic, winners of our Ester Egg contest! We decorted our office with pper eggs, nd during the month of April, our ptients submitted their guesses of how mny eggs there were. Jimmy nd Jessic cme closest they both guessed 427, nd we ctully hd 434 eggs. They ech won n ipod Shuffle! Sty tuned for our upcoming contest you could be the next big winner! UPCOMING OFFICE EVENT: Plese join us t our Annul Ptient Apprecition Dy celebrtion on Sturdy, June 11! This yer we re celebrting t the Grnd View Swimming Pool, nd the brbecue s on us! Your whole fmily is welcome! Click here to check out pictures from lst yer s prty on our web site t 4

5 Sesme Communictions Prctice Mrketing Ides There re so mny wys to promote your prctice! Ides for Optionl Text nd Ptient Pge Messges: Just reminder tht pyments re due by the first of ech month. Did you know tht we offer utomtic monthly billing to Vis, Mstercrd or Americn Express? During the month of June Dr. Jones is offering professionl teeth whitening services t significntly reduced cost. Cll now to schedule n ppointment! This time is reserved just for you. To void broken ppointment chrge, plese llow 48 hours notice for schedule chnges. We're loooking forwrd to seeing you soon. If you hve removble pplince (such s retiner or hedger) plese remember to bring it with you for us to check. Don't forget to wer your Smith Orthodontics t-shirt to your ppointment to get OrthoBucks! Ides for Contests: Is holidy coming up? Hve your ptients guess how mny Ester, Christms, Hlloween, or Vlentine s Dy cndies re in jr! Sponsor food, clothing, or toy drive nd donte to locl chrity. The ptient who brings in the most items wins prize! Collect the nmes of ptients who refer new ptients to you. Put their nmes in box nd drw winner once month! Hve web site scvenger hunt. Mke list of fcts tht cn be found on your web site the ptient who finds the most wins! Is someone in your office pregnnt? Hve your ptients guess the bby s weight nd/or birthdte! If you hve ny questions or comments contct Sesme Member Services t ext Sesme Communictions The Doctor-Referred Online Communictions Solution TM

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