2015 and Beyond. Current Sponsors
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1 2015 and Beyond Current Sponsors
2 Prescott Bike Festival celebrates it s 5 th Birthday in 2015 New for 2015 We re a two day Festival!! April 11 th / 12 th 2015 Saturday Beer & Bands Featuring the Prescott Brewery, Beer at 2 a pint!! Music from 11:00am to 11:00pm, the best in Blues and Soft Rock Open to Weekend Ticket Holders and Run the Hill Entries only Free camping (new toilets / shower block) Beer plus track = disaster, so no track action on the Saturday Sunday Track Day Extended Opening Times More Run the Hull places, more track action More Visitor involvement Concourse Classic & Modern Competition New Orchard Layout
3 New for 2015 Shelsley Walsh Bike Festival September 13 th 2015 Shelsley Walsh (owned by the MAC) is the oldest, continually running motorsport track in the World A very different experience to Prescott A focus on quality Classic & Vintage bikes with a flavour of the Modern A great way to end the Season Huge (quality) Auto Jumble Manufacturer Dealers Quality Exhibitors
4 Combining the strengths, building the brand Prescott; prestigious home of the Bugatti Owners Club Shelsley Walsh; the oldest, continuously running race track in the world. Same objectives raising funds and awareness for Blood Bike charities Twice the opportunities for sponsors, trade and visitors We started the season with Prescott, now we finish it with Shelsley Unique Festivals, Unique Opportunities
5 WHY TWO BIKE FESTIVALS Opportunity to talk to our market all year round Creates a solid brand platform built from the successful Prescott Festival Expand our visitor numbers by profiling the Festivals differently Prescott - soft focus on classic / modern with a prestige feel Shelsley - soft focus on vintage / classic with a more mainstream feel Better engagement with supporters and visitors
6 ABOUT THE BIKE FESTIVALS Raises funds and creates awareness for the Blood Bike charities For you, cause related marketing works A celebration of everything 2 & 3 wheeled Core visitor profile male, over 40, good disposable income Secondary visitor families The Bike Festivals provide a powerful platform to raise brand awareness amongst a core male audience (ABC1 Men, year olds in particular). The first and last events of the motorcycle season Unique opportunity to ride the prestigious Prescott & Shelsley Hill Climbs Ideally located, near Cheltenham (Prescott) and Worcester (Shelsley) Core catchment area Bristol, Birmingham, Coventry, Oxford, Reading M40, M4, M5, M42 corridors Population reach of over 11m The Bike Festivals forecasted to attract over 10,000 visitors in celebrates Prescott Bike Festival s 5 th birthday 2015 launches our end of season Festival at Shelsley Walsh in September
7 WHAT MAKES THE FESTIVALS DIFFERENT? Profits go to the Blood Bike charities Cause related marketing opportunities The venues rarely does the public get the opportunity to run the famous hills Our unique be The Star of Show A relaxed, family atmosphere Well supported by the Motorcycle Industry Every manufacturer dealer supports the Festivals Secure media partner in Morton Media Marketing reach greatly exceeds our market position Celebrity guests in an informal setting Higher end, quality Exhibitors Unique corporate hospitality opportunities
8 WHY SHOULD YOU SUPPORT THE FESTIVALS? You are supporting the Blood Bike charities Cause Related Marketing works you benefit Supporting your local community You reach the male, over 40 s market in a conducive environment Both at the start / end of the season and all year round Middle to high end visitor demographic with above average disposable income Sponsorship is tax deductible All year round communication tool directly to your target market We punch well above our weight in marketing support Morton Media - our official media partner NABB reach is nationwide Consumer launch campaign starts at Motorcycle Live, November 2014 PR v advertising generated over 125k of column inches
9 WHAT CAN WE OFFER SPONSORS? Sponsorship is tax deductible Title sponsor opportunity for new Area specific sponsorship at both venues In return Branding on all marketing materials Websites, leaflets, flyers, posters, PR releases Joint advertising Programme advertorial Social Media coverage (FaceBook and Twitter) Trackside and Venue branding Access to our database over 2,500 qualified members Key exhibitor space Tailor made packages, corporate hospitality, ticket allocation
10 ADVERTISING & SPONSORSHIP PACKAGES Advertising Sponsorship ,250 2,500 5,000 Trackside Banner a a aa aa aaa Key Exhibitor Space a aa aa aaa Allocation of tickets a a aa aaa Social media promotion a a a a Logo, Hyperlink and 100 words text on the Supporters page a a a a a Corporate Hospitality 30 per head Logo & Hyperlink on all web pages a a a Mail shots via our database a a a Inclusion on all pre-event marketing materials a a a Inclusion on joint advertising a a A5 flat inclusion on mailings a a Specific brand exclusivity in key area a a Headline sponsor in event title Corporate hospitality / VIP allocation Corporate hospitality a a a
11 2015 AND BEYOND 2015 Prescott Bike Festival s 5 th Birthday April 11 th / 12 th 2015 Our move to a two day Festival The inaugural Shelsley Bike Festival - September Prescott - Saturday extensions to be announced Shelsley watch this space!
12 FURTHER INFORMATION Websites Nationwide Association of Blood Bikes Severn Freewheelers EVS The Bike Festivals Prescott Bike Festival Shelsley Bike Festival Social Media The Bike Festivals Twitter feed Prescott Bike Festival Facebook page Prescott Bike Festival Twitter feed Shelsley Bike Festival Facebook page Shelsley Bike Festival Twitter feed Contact to discuss your participation: Gordon Downie Tel:
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