ONLINE MEDIA KIT 2016
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1 ONLINE MEDIA KIT 2016 Weekly Book Newsletter Books+Publishing Daily Books+Publishing Reviews Books+Publishing Junior TitlePage Reach booksellers, publishers, librarians, teachers, authors and readers in Australia and the region with an advertisement in Books+Publishing s digital publications.
2 Books+Publishing audience Books+Publishing reaches an audience of booksellers, publishers, librarians, teachers, authors and readers through its print and online publications. Workplace Location Age
3 Books+Publishing online: key facts Books+Publishing s Weekly Book Newsletter and Daily newsletter keep the book industry up-to-date with the latest news, events and job vacanies The Weekly Book Newsletter is published Wednesdays and the Daily newsletter is published weekdays Weekly Book Newsletter Premier banner The Weekly Book Newsletter and the Daily reach over 3500 individual and company subscribers An advertisement in the Weekly Book Newsletter also runs in five Daily newsletters and on the Books+Publishing website Top Box Four display advertising options are available each week across a range of prices: Premier Banner, Top Box, Mid Box and Lower Box Mid Box Lower Box
4 Books+Publishing online: key stats Highly valued 60% of surveyed readers rate the Weekly Book Newsletter as their most important source of news about the industry, above mainstream press, word of mouth, sales reps, internet, direct marketing, conferences and social media Read voraciously 50% of subscribers read the Weekly Book Newsletter within four hours Subscribers are engaged the Weekly Book Newsletter has an average open rate of 39% (industry average: 17.5%) and an average click rate of 13.3% (industry average: 3.6%) Books+Publishing website has more than 70,000 page views per month with an average of 14,000 unique visitors Books+Publishing website has a heartbeat readership levels first spike on Monday after the first Daily newsletter is published; the highest spike comes on a Wednesday after the Weekly Book Newsletter is published Monday Wednesday Monday Wednesday Monday Wednesday Monday Wednesday 2000 The number of readers per day during a typical four-week period on the Books+Publishing website 1000 Books+Publishing is active on social media with over 12.4K followers on Twitter
5 Books+Publishing online: ad rates Weekly Book Newsletter + Daily + website Ad type Description DimensionS Price Premier banner Displayed below the masthead in the Weekly Book Newsletter (WBN) and Daily newsletter and on the Books+Publishing website, this premier position guarantees maximum exposure to newsletter subscribers and website visitors. W 938 x H 150 pixels $1,750 Top Box Displayed under the Premier Banner on the right-hand side of the WBN and Daily s and the Books+Publishing website, this featured position guarantees prominent exposure to newsletter subscribers and website visitors. W 258 x H 235 pixels $870 Mid Box Displayed under the Top Box on the right-hand side of the WBN and Daily s and Books+Publishing website, this featured position offers excellent exposure to newsletter subscribers and website visitors. W 258 x H 235 pixels $750 Lower Box Displayed under the Mid Box on the right-hand side of the WBN and Daily s and Books+Publishing website, this featured position offers excellent exposure to newsletter subscribers and website visitors. W 258 x H 235 pixels $350 Classified ads Classifieds and job advertisements are listed in WBN and on the Books+Publishing website. Company logo (optional): W 150 x H 150 pixels $1.43 per word (35 words minimum) All prices include GST
6 Books+PublishING online: ad rates Books+Publishing Reviews and Junior newsletters, TitlePage Your advertisement can reach an even wider audience as part of our suite of online products. Ask us about a tailered marketing program using a mix of digital media. Product Description DimensionS Price Books+Publishing Reviews newsletter A monthly newsletter focussing on pre-publication reviews of Australian and New Zealand books. Sent on the last Thursday of the month to over 2500 subscribers, including book industry professionals and bookish consumers. Premier: W 938 x H 150 pixels Top box ad: W 258 x H 235 pixels Premier: $1250 Top box: $575 Books+Publishing Junior newsletter A monthly newsletter focussing on children s and YA book reviews and author interviews. Sent on the first Thursday of the month to over 2500 subscribers, including teachers and librarians. Premier: W 938 x H 150 pixels Top box ad: W 258 x H 235 pixels Premier: $1250 Top box: $575 TitlePage website The TitlePage website allows retailers to search for over one million print, ebook and audiobook titles available in Australia. Premier: W 938 x H 150 pixels Box ads: W 258 x H 235 pixels Premier: $600 Top box: $450 Mid box: $350 Lower box: $250 All prices include GST
7 Books+PublishING online: ad specs Booking and material deadline Material deadline for display advertising is 5pm AEST on the Friday prior to publication. Extensions can be accommodated in exceptional circumstances subject to prior notification and approval by the advertising manager. If you do not supply material by the agreed deadline, you will be invoiced for the full amount and forfeit your ad. The booking deadline for Weekly Book Newsletter display ads is seven working days prior to publication. Cancellation after that date is not permitted. Classified advertising can be submitted on the website by ing The deadline for classifieds is 12pm AEST each Tuesday. Artwork Artwork must be supplied to the following specifications: Maximum file size: 200KB File format: Only JPG and GIF files will be accepted. Please note that some programs such as Outlook will only show the first frame of a GIF animation. Please include the most important information in the first frame of the advertisement. Colour setting: RGB Link: You must provide a link (URL) for your display advertisement to another website (for example, your own website, a dedicated title website or author page). Advertising Terms and Conditions: All advertising bookings are made subject to Thorpe-Bowker s Advertising Terms and Conditions. These can be obtained online at or from our advertising sales manager.
8 For further information contact: Display advertisements Advertising Sales Manager P E advertising@thorpe.com.au Classified advertisements Classifieds Manager P E classifieds@thorpe.com.au
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