2015 Newsletter. Connecting with the nonprofit world

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1 2015 Newsletter ADVERTISING Connecting with the nonprofit world

2 GuideStar s Mission: To revolutionize philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving.

3 3 ABOUT GUIDESTAR GuideStar is the leading source of information about U.S. nonprofits, serving millions of visitors to our website and partner sites each year. We connect people and organizations with everything they need to know about the programs and finances of more than 1.8 million IRS-recognized nonprofits. We make a wealth of information easily accessible to everyone. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media. Table of Contents About GuideStar... 3 Advertising in the Newsletter... 4 Advertising Rates & Specs... 5 Ad Placement Samples... 6 Deadlines... 7 Reservations & Information... 8 Payment & Cancellation Policies... 9 Advertising Reservation Form GuideStar is known for having the most comprehensive, up-to-date nonprofit information available information you can trust.

4 4 Advertising in the GuideStar Newsletter The GuideStar Newsletter is a free, twice-monthly e-newsletter sent to more than 400,000 opt-in subscribers. 400,000 + opt-in Chart Titlesubscribers 44% Individuals, educators, students, journalists Our Audience: 42% Nonprofits This is another example of a useful, informative, straightforward contribution that GuideStar is making to the nonprofit industry. I have found your newsletter to be increasingly valuable and customer-friendly in presentation. GuideStar Newsletter Reader 7% Professionals Nonprofits Giving platforms/community foundations Individuals, educators, students, journalists Grantmakers Professionals 4% Grantmakers 3% Giving platforms/ community foundations Published on the first and third Thursday of each month, the Newsletter provides essential information about issues affecting nonprofits, from the pros and cons of various fundraising strategies to the effects of changing legislation. The content is meaningful and relevant to organizations and individuals across the nonprofit sector. Advertising in the GuideStar Newsletter is a convenient, affordable, and effective way to deliver your message to some of the most active members of the nonprofit community.

5 5 ADVERTISING RATES & SPECIFICATIONS GuideStar Newsletter Commercial Rates 1 insertion 3 insertions 6 insertions Lead Banner (1) $3,445 $3,200/ad $2,802/ad Bottom Banner (1) $2,770 $2,460/ad $2,145/ad Half Banner (3) $1,470 $1,270/ad $1,125/ad Circulation Distributed to more than 400,000 subscribers twice a month. NPO Rates 1 insertion 3 insertions 6 insertions Lead Banner (1) $3,085 $2,715/ad $2,385/ad Bottom Banner (1) $2,355 $2,090/ad $1,815/ad Half Banner (3) $1,260 $1,080/ad $1,000/ad Lead Banner: 700 pixels wide x 100 pixels high Half Banner: 325 pixels wide x 84 pixels high Bottom Banner: 700 pixels wide x 100 pixels high Note: Art file size cannot exceed 90 KB

6 6 ent Sample AD PLACEMENT SAMPLES Note: Outlook 2007 does not support animated GIFs; Sample: Lead Lead Banner, Banner, 700 x pixels instead it freezes on the first frame. If x you 100 are pixels providing an Note: animated Outlook GIF, 2007 put does your not complete support message animated in GIFs; the first frame instead and it freezes set it for on zero the (0) first seconds. frame. If That you way, are providing Outlook 2007 an animated users will GIF, see put the your static complete frame, and message the ad in will the play first normally frame and (skipping set it for the zero first (0) seconds. frame) for That all other way, Outlook users users will see the static frame, and the ad will play normally (skipping the first frame) for all other users. Lead Banner Ad Unit Sample: Bottom Bottom Banner, Banner, 700 x pixelsx 100 pixels Sample: Bottom Banner, 700 x 100 pixels Sample: Sample: Tower, Half Banner, 140 x pixels x 84 pixels Sample: Half Ad Banner, Unit, x 84 x pixels 84 pixels 5 5 Note: Outlook 2007 does not support animated GIFs; instead it freezes on the first frame. If you are providing an animated GIF, put your complete message in the first frame and set it for zero (0) seconds. That way, Outlook 2007 users will see the static frame, and the ad will Note: play normally Outlook 2007 (skipping does not the support first frame) animated for all GIFs; other users. instead it freezes on the first frame. If you are providing an animated GIF, put your complete message in the first frame and set it for zero (0) seconds. That way, Outlook 2007 users will see the static frame, and the ad will play normally (skipping the first frame) for all other users. Bottom Banner

7 7 DEADLINES Newsletter Reserve Space By Submit Artwork 1/8/15* 12/18/14 12/23/14 1/15/15 12/23/14 12/31/14 2/5/15 1/15/15 1/22/15 2/19/15 1/29/15 2/5/15 3/5/15 2/12/15 2/19/15 3/19/15 2/26/15 3/5/15 4/2/15 3/12/15 3/19/15 4/16/15 3/26/15 4/2/15 5/7/15 4/16/15 4/23/15 5/21/15 4/30/15 5/7/15 6/4/15 5/14/15 5/21/15 6/18/15 5/28/15 6/4/15 Newsletter Reserve Space By Submit Artwork 7/9/15** 6/18/15 6/25/15 7/16/15 6/25/15 7/2/15 8/6/15 7/16/15 7/23/15 8/20/15 7/30/15 8/6/15 9/3/15 8/13/15 8/20/15 9/17/15 8/27/15 9/3/15 10/1/15 9/10/15 9/17/15 10/15/15 9/24/15 10/1/15 11/5/15 10/15/15 10/22/15 11/19/15 10/29/15 11/5/15 12/3/15 11/12/15 11/19/15 12/17/15 11/25/15 12/3/15 *adjustment due to New Year s holiday **adjustment due to Fourth of July holiday Space is reserved on a first-come, first-served basis. If advertising space is fully booked for an issue of the Newsletter, please ask to be placed on the waiting list. We will accommodate you as soon as possible. Artwork is accepted in GIF, JPG, and PNG formats. Artwork files must not exceed 90 KB in size. artwork to bgodwin@guidestar.org. Note: All ads are subject to approval by GuideStar s editorial staff.

8 8 RESERVATIONS & INFORMATION To reserve advertising space in the GuideStar Newsletter, contact Bryan Godwin at (757) or You can also print and or fax the reservation form found at the end of this media kit. For questions about non-advertising content, contact GuideStar editorial director Suzanne Coffman at For questions related to GuideStar s other products and services, call Product Support at

9 9 Payment & Cancellation Policies All advertisers must pay a non-refundable deposit of 50% of their total advertisement insertion price at the time of reservation. Billing for the remaining 50% of each month s insertion price will occur the week after an advertiser s insertion appears in the e-newsletter. Advertisers may choose to be billed for the entire cost of their insertion at the time of reservation. Payment forms accepted are Visa, MasterCard, American Express, and corporate checks. Cancellation Deposits made for advertising space are non-refundable. Cancellation of ad reservations must be made in writing no later than two (2) weeks prior to newsletter date in order to avoid payment of the remaining 50% of that month s insertion price. Cancellations made after that time will be billed the full advertising rate for the reserved space. Unless alternate arrangements have been made with a member of the GuideStar editorial staff, failure to provide requested ad information, including artwork and URL, shall be considered a cancellation of that month s insertion and will be billed accordingly.

10 2015 Newsletter Advertising Reservation & Order Form Please print this page, complete, and FAX to (757) , attention Bryan Godwin or organization name contact Insertion date ad type Commercial Rates 1 insertion 3 insertions 6 insertions January Edition 1 lead banner Edition 2 lead banner February Edition 1 lead banner Edition 2 lead banner March Edition 1 lead banner Edition 2 lead banner April Edition 1 lead banner Edition 2 lead banner May Edition 1 lead banner Edition 2 lead banner June Edition 1 lead banner Edition 2 lead banner July Edition 1 lead banner Edition 2 lead banner August Edition 1 lead banner Edition 2 lead banner September Edition 1 lead banner Edition 2 lead banner October Edition 1 lead banner Edition 2 lead banner November Edition 1 lead banner Edition 2 lead banner December Edition 1 lead banner Edition 2 lead banner Lead Banner (1) $3,445 $3,200/ad $2,802/ad Bottom Banner (1) $2,770 $2,460/ad $2,145/ad Half Banner (3) $1,470 $1,270/ad $1,125/ad NPO Rates 1 insertion 3 insertions 6 insertions Lead Banner (1) $3,085 $2,715/ad $2,385/ad Bottom Banner (1) $2,355 $2,090/ad $1,815/ad Half Banner (3) $1,260 $1,080/ad $1,000/ad pricing (please do not include waiting list slots) Lead per insertion = Bottom per insertion = Half per insertion = total contracted amount payment method Check/money order payable to GuideStar USA, Inc. MasterCard Visa American Express Name on card Billing address Card number Exp. I have read and agree to the terms and conditions in the License Agreement(s) for the above product(s). Signed Name (please print) Date Title (please print)