PRINT ONLINE MOBILE CUSTOM CONTENT DIRECT HOW TO REACH THE $35 BILLION MARCOMMS MARKET

Transcription

1 PRINT ONLINE MOBILE CUSTOM CONTENT DIRECT HOW TO REACH THE $35 BILLION MARCOMMS MARKET

2 29 May 2015 $4.00 inc.gst Australia s leading advertising, marketing & media magazine. Founded in Media boss parting thoughts as he takes on a global role When is it time to shake off a long-standing creative idea and bring in something new? Retail heavyweights talk the business of commerce Just one in 10 media owners thinks agencies offer unbiased advice to clients REACHING A $35 BILLION MARKET DECISION-MAKERS AND BUYERS More than $35 billion is spent each year on marketing in Australia. Are you getting your share? And how do you reach the people who decide where this money is spent? WHAT KIND OF ORGANISATIONS? What type of companies do they work for? Here s the breakdown: These big-spending eecutives are the core readers of AdNews. With a fortnightly magazine, website, daily newsletter, ipad app, events and conferences, AdNews is Australia s leading brand covering marketing, advertising and the media. WHO CAN YOU REACH? When you advertise with AdNews you reach: 20,000+ print readers 19% Media companies 9% Other 28% Marketers, advertisers 22,000+ newsletter recipients 95,000+ website visitors 18% Industry suppliers 26% Advertising agencies, media agencies THE DIFFERENCE BETWEEN PRINT & ONLINE The profile of AdNews print readers is similar to online readers, but the print readership is skewed towards marketers, top salary earners and eecutives in more senior job roles the cream of industry leaders. PRINT CIRCULATION 6,228 (Circulations Audit Board, March 2015) READERSHIP Total readership 22,000 Average 3.2 readers per copy Source: AdNews distribution and newsletter registrations, February 2015 *READER SURVEY The AdNews Reader Survey sourced in this media kit was conducted via Survey Monkey between November 2014 and January EDMs and advertisements on the AdNews newsletter and website directed users to fill out the survey online. A printed questionnaire also appeared as a loose insert in AdNews, with print advertisements promoting the link for completion. A total of 1595 responses were received and analysed a record number since AdNews reader surveys began over 20 years ago. Print post approved: Media matters Media Summit: Beneath the buzzwords are real issues Henry Tajer Time to say goodbye Retail Roundtable Media Benchmark Study 2015

3 PREFERRED PUBLICATION PREFERRED TRADE MEDIA BRAND Preferred publication in print for coverage of news and information about Advertising, Marketing and Media: Advertising % Marketing % Media % AdNews B&T Campaign Brief Mediaweek Marketing IMPORTANT AND HELPFUL* The majority of AdNews readers rank the magazine as consistently helpful to them professionally. % AdNews 61 B&T 48 Campaign Brief 39 Mediaweek 39 Marketing 38 An additional 38% said AdNews was occasionally helpful, taking the helpful total to 99%. TIME SPENT READING* AdNews content is authoritative and analytical, covering vital industry issues in depth with comment from a wide range of industry eperts. It is a good read that requires readers to spend more time on it than other publications. Percentage of readers spending 15 minutes or more reading an average issue: AdNews 61 Marketing 47 B&T 45 Campaign Brief 43 Mediaweek 33 ADS ARE USEFUL* Advertisements in AdNews are informative and newsworthy. In fact, to do their job properly, readers should look at them to keep up with what s happening in the industry. 88% of AdNews readers say they read the advertisements. 72% of AdNews readers say they are useful. PREFERRED NEWSLETTER BREAKING NEWS AND EXCLUSIVE STORIES* Which newsletter is most associated with breaking news and eclusive stories? % AdNews 56 Mumbrella 29 B&T 9 Campaign Brief 3 Mediaweek 1 IMPORTANT FOR READERS JOBS* Which newsletter is the most important to you in your job? % AdNews 44 Mumbrella 23 B&T 10 Campaign Brief 4 Mediaweek 2 EXCLUSIVE READERS* 29% of AdNews newsletter recipients do not receive the B&T newsletter 31% of AdNews newsletter recipients do not receive the Mumbrella newsletter 78% of AdNews newsletter recipients do not receive the Mediaweek or Campaign Brief newsletters KEY FACTS* + 63% of AdNews readers are involved in buying media + Average media spend is $2.9 million + 91% of AdNews print readers say it is important for them in their job to read AdNews + 97% say it is authoritative + 91% say they read the ads + 94% of newsletter recipients say it is important for them in their job to read it + 52% say AdNews provides the most comprehensive coverage compared to other trade media + 50% rate AdNews highest for breaking news and eclusive stories + 61% said that the AdNews Awards carried the most prestige among agency of the year awards; the net best was 27%. + 82% of readers are aged between 25 and % female, 54% male + Average income $111,000 p.a.

4 DISPLAY ADVERTISING ADVERTISING RATES 2015 SIZE BASE 6X 12X 24X DPS Inside Front Cover N/A N/A N/A Double Page Spread Full Page Half Page Third Page Quarter Page Sith Page Eighth Page Preferred positions add 15% Special inks, inserts, gatefolds, other special requirements rates on application GST add 10% to all advertising rates MATERIAL REQUIREMENTS Digital PDF files should be supplied electronically via Adstream or an alternative FTP provider. Material supplied on CD or DVD must be in Mac (OS X) format, as a Indesign document or as a high-res PDF. EPS files should be Illustrator CS5 or Photoshop CS5. PC files (including Ecel, Word and Publisher) will be rejected. If supplying Indesign files, please ensure all fonts, scans and EPS files are supplied with all colours created in CMYK. Files containing TrueType fonts will be rejected. AdNews will only be responsible for accurate colour reproduction of a digital file if a colour digital proof is supplied in accordance with 3DAP guidelines. Refer to for details of approved systems. Special PMS colours can be printed with prior arrangement, an additional charge of $800 per colour will apply. IPAD APP Print material will be converted for ipad editon, do not supply two files. Ads can include multiple hotspots linking to websites, s and videos. Advise hotspot URL and location when supplying material. (For eample: click-through to website, hotspot on company logo) DIMENSIONS (MM) SIZE DEPTH WIDTH Double Page Spread type area Double Page Spread trim Double Page Spread bleed Full Page type area Full Page trim Full Page bleed Half Page Horizontal Half Page Horizontal trim Half Page Horizontal bleed Half Page Vertical Half Page Vertical trim Half Page Vertical bleed Third Page Horizontal Third Page Horizontal trim Third Page Horizontal bleed Third Page Vertical Third Page Vertical trim Third Page Vertical bleed Quarter Page standard Quarter Page Horizontal Quarter Page Horizontal trim Quarter Page Horizontal bleed Sith Page standard Sith Page Horizontal Eighth Page standard Eighth Page horizontal DELIVERY Deliver material to Rachael Watkin, Advertising Production, AdNews, Bellevue Street, Surry Hills NSW PRODUCTION INQUIRIES Contact Rachael Watkin on (02) or at rachaelwatkin@yaffa.com.au.

5 AD SIZES Double Page Spread (DPS) 318 D 460 W (type area) 340 D 480 W (trim) 350 D 490 W (bleed) Full Page 318 D 220 W (type area) 340 D 240 W (trim) W (bleed) Half Page Horizontal 157 D 220 W Half Page Vertical Half Page Vertical Bleed Half Page Horizontal Bleed 169 D 240 W (trim) 174 D 250 W (bleed) 318 D 108 W 340 D 118 W (trim) 350 D 123 W (bleed) Third Page Horizontal 100 D 220 W Third Page Horizontal Bleed 112 D 240 W (trim) 117 D 250 W (bleed) Third Page Vertical 318 D 70 W Third Page Vertical Bleed 340 D 80 W (trim) 350 D 85 W (bleed) Quarter Page Standard 157 D 108 W (trim) Quarter Page Horizontal 80 D 220 W Quarter Page Horizontal Bleed 92 D 240 W (trim) Sith Page Standard 100 D 108 W Sith Page Horizontal 55 D 220 W 97 D 250 W (bleed) Eighth Page Standard Eighth Page Horizontal 80 D 108 W 40 D 220 W

6 ADNEWS WEBSITE ADVERTISING RATES 2015 BANNER PAGE/SECTION: Homepage and News Page AD SIZE DAILY WEEKLY MONTHLY Banner $700 $2100 $7000 Large Island $1000 $3000 $10000 Island $700 $2100 $7000 Gutter Ad $900 $2700 $9000 Button $420 $1260 $4200 LARGE ISLAND PAGE/SECTION: Campaign, Rankings, Events, Awards, AdLand Brands and People, Jobs AD SIZE DAILY WEEKLY MONTHLY Banner $410 $1230 $4100 Large Island $800 $1800 $6000 Island $410 $1230 $4100 Button $240 $720 $2400 SIZE WIDTH DEPTH Banner Large Island Island Button Gutter Ad ISLAND GST add 10% to all advertising rates SPECS (PIXELS) FILE REQUIREMENTS Maimum file size 39K; Include click-through URL; Files can be Flash 7 (SWF), static or animated GIFs; A backup GIF must also be supplied for Flash files; The website will target browsers that work with the ad through our ad server unsupported browsers will be served the alternative GIF file supplied; Animation must not contain strobing effects; Looping should be continuous; Creative should not disable fields or functionality of the site; The creative should not disable browser back buttons or force any plugins to be downloaded; Material deadline 5 days prior; Send digital files to rachaelwatkin@yaffa.com.au; Material inquiries to jacquerice@yaffa.com.au or (02) BUTTON GUTTER AD FILE REQUIREMENTS 2 JPG/GIFs OR 2 SWF tags must be third party hosted by client (If under 39KB, creative can be hosted through Doubleclick for Publishers) GUIDE TO GUTTERS Gutters are to support the LARGE ISLAND/ISLAND campaign messaging; Gutter imagery is aligned to top of page and sit out slightly away from the page edges; Gutter imagery is set in top position (does not scroll with page); Gutters can click through to the client website; Property brand cannot be obscured or encroached upon (any logos, images or tet should be positioned at least 150p from the top of the page); Gutters must not display any eternal URLs on the creative.

7 DAILY NEWSLETTER BLASTS DIRECT MARKETING The AdNews newsletter is sent daily to a subscriber base of more than 20,000 advertising, marketing and media professionals who have registered to receive industry news direct to their inboes every weekday lunchtime. Additional s about breaking news may also be sent. The click-through rates are well above industry averages. Campaign statistics are available upon request at the conclusion of each campaign. newsletter blasts are available with AdNews and are the perfect vehicle for driving direct response. Achieve the maimum attention of a highly targeted audience with highly targeted messages. Newsletter blasts attract substantially higher click-through rates than regular online advertising. AdNews sends out a limited number of blasts per month, ensuring message effectiveness and client impact. ADVERTISING RATES 2015 SIZE BASE WEEK FORTNIGHT MONTH Top Banner $760 $2280 $4180 $7600 Island $1260 $2780 $4680 $8100 Centre Banner $450 $1350 $2250 $5400 Button $360 $1080 $1980 $3600 Tet Link $110 $330 $600 $1100 Surcharge applies for cancellarions; GST add 10% to all advertising rates. SPECS (PIXELS) SIZE WIDTH DEPTH Top Banner Island Centre Banner Button ADVERTISING RATES 2015 Solus Blast (edm) $8000 Distrubution available by company type and state; Details available on application TARGETTING BY STATE STATE % OF TOTAL NSW/ACT 55 $4500 VIC/TAS 22 $3000 QLD 7 $800 SA/NT 2.5 $450 WA 2.5 $450 TARGETTING BY ORGANISATION COMPANY TYPE % OF TOTAL Advertising/Media Agency 34 $4600 Marketer/Manufacturer 27 $4000 Media 23 $2500 Other 16 Included FILE REQUIREMENTS Maimum file size 39K; Include click-through URL; Static or animated GIF files only; newsletter does not support Rich Media or Flash (SWF) material files; Please be aware that not all browsers support GIFs; Animation must not contain strobing effects; Looping should be continuous; Material deadline 5 days prior; Send digital files to rachaelwatkin@yaffa.com.au; Material inquiries to jacquerice@yaffa.com.au or (02) FILE REQUIREMENTS Ma design width of 600 piels. Note: consider those recipients who open/click/transact across mobile devices; Material must be supplied complete in HTML code format, which has been specifically designed for (i.e. not a webpage); For the blast to work properly, all the logos/images need to be hosted on a public facing server client-side, with full location included in the html code. AdNews will not edit the supplied HTML; Client must supply the blast Subject Line and list of addresses for testing and approvals; Material deadline 5 days prior; Send digital files to rachaelwatkin@yaffa.com.au; Material inquiries to jacquerice@yaffa.com.au or (02)

8 ONLINE VIDEO TEADS Teads advertising is a new and engaging way to deliver video campaigns. Available only on the news pages, the embedded video plays when visible on the screen, with sound only when the user s mouse hovers over it. When scrolling up or down, it pauses. Teads videos can be delivered nationally or on a state by state basis. Price on application for state-only delivery. EMBEDDED VIDEO Weekly: $2120 Monthly: $8250 * Page/section: News Pages only SPECS (PIXELS) Video File: Maimum size 500 mo Format: MOV, MPEG4, AVI, WMA etc Resolution: Min 640*360, ma 1920*1080 Length: Ma 30 sec (additional fee for longer) Aspect ratio: 16:9 (4:3 not supported) URL Redirection: (Click command) or VAST redirect PRE-ROLL VIDEO Weekly: $1620 Monthly: $6000 CUSTOM CONTENT We also offer a range of custom content services including: New product reviews video or print How to/instructional articles or videos Company profiles People profiles Opinion articles Press releases Video interviews Video profiles Product photography Portrait photography Conferences Round tables Seminars/webinars Events Print services include interviewing and writing, commissioning of photography, design and layout. Video services include script-writing, provision of interviewers, presenters and cinematographers, and editing suite with editing/miing facilities. For more information contact Matt Porter, Custom Content Director on , or mattporter@yaffa.com.au SALES CONTACTS For more information, or to make bookings contact: DISPLAY ADVERTISING EMBEDDED VIDEO Paul Carroll National Sales Manager paulcarroll@yaffa.com.au ONLINE, ENEWSLETTER, JOBS AND MARKETPLACE ADVERTISING Sophie Harricks Online Sales Eecutive sophieharricks@yaffa.com.au