ONLINE MEDIA KIT Valid to 31st December 2015

Transcription

1 ONLINE MEDIA KIT Valid to 31st December

2 Who could you reach via My Health Career? My Health Career is a website that was initially intended to be an online resource for Australian high school students considering a career in health. Since its launch in September 2012, My Health Career has stuck a chord with high school students, health students, health professionals, career development practitioners, school guidance counsellors, and school careers advisors who want quality, reliable information about what s REALLY happening today in health in Australia. Who is behind My Health Career? My Health Career was dreamt up by Queensland optometrist Amanda Griffiths, after herself having difficulty in choosing a path following high school. After being an optometrist for a few years, she saw that the next generation were coming into university courses in health just as clueless as she had been!! While continuing to develop the website, Amanda works as an optometrist part-time in a well-established practice in Brisbane s inner-west, and on a locum basis on the Gold Coast for 2002 Optometrists Association Australia Queensland/Northern Territory Optometrist of the Year Michael Hare. Amanda has personally interviewed over 30 health professionals for the video content on the site, and ensures that she keeps up to date with current issues in the industry. Since launching My Health Career, Amanda has been an invited speaker for the Career Development Association Australia (CDAA), the Queensland Government s Department of Education, Training and Employment, the Partnership Brokers, The Allied (health) Network, and some of Queensland s most prestigious schools. My Health Career has credibility in both the health & careers industries. 2

3 How many people could you reach? We believe in giving you the full picture, and don t just pick our busiest months to show you inflated traffic numbers.. My Health Career annual website statistics (based on 1 st November 2013 to 31 st October 2014) Website visits: 65,145 Unique visitors: 54,343 Page views: 112,426 Average visit duration: 1 min & 28 sec Average Australian traffic: 75.82% Average monthly website statistics (from May to October 2014) Unique visitors per month: 6,112 Page views per month: 12,163 Average time on site per visit: 1 min & 21 sec My Health Career database as at November 2014 Website subscribers: 668 Twitter followers: 1384 Facebook followers: 383 3

4 TWO ONLINE OPTIONS ARE AVAILABLE IN

5 1. Traditional website advertising Position A: $295 Position B: $295 Exclusive: $895 - positions A and B All rates are per month, in Australian Dollars ($AUD) and include GST. All ads will appear on the home page and ALL other pages of 5

6 Traditional website advertising Image dimensions Position A: Position B: 3:1 rectangle, 300 x 100 pixels Square pop-up, 250 x 250 pixels Required format A png, jpg or gif file is acceptable (animated gif s will be accepted at My Health Career s discretion as they should not be too distracting) Files in formats such psd, ai and publisher will not be accepted Maximum size of 1MB A link must be supplied for all ads so that we can link to your website A $55 (incl GST) charge will be applied where files need to be edited before being uploaded to My Health Career s website and yes, we will warn you so that you have the opportunity to avoid this charge!! 6

7 2. Sponsored posts Pay one flat rate for at least 5 years exposure!! Your post will be on My Health Career until at least December 2020 Seriously have you ever seen anything like this offered elsewhere? Only available for posts published before 31 st December 2015 Excellent value at just $495 per post including GST Enquire for rates for a campaign / series of posts A fantastic option if you have a unique message to communicate which can t be captured in a traditional banner ad on its own 7

8 Tips for getting the best exposure with your sponsored post! My Health Career has blurred the lines with the content it produces. between providing traditional high-quality information for current and future health professionals versus blog style articles. These posts are to provide useful information for our followers advertorials will not be accepted, for example, 10 things to consider before choosing a dietetics degree is acceptable, but 10 reasons why the dietetics course at University XYZ is the best will not be accepted. Universities/RTOs are able to have one or some of their students put together a series of posts covering the various concepts they are learning about during their degree/course that they find interesting; for example students can create video blogs or articles where they talk about what the experiences they gained on their practical placements - and details of events they have attended such as exchange trips or other activities they have been involved in things that would make your course appealing to prospective students My Health Career may accept a series of sponsored posts in the same category (e.g. dietetics) from the same organisation, or may accept a number of posts across different categories if you have courses in nursing, pharmacy and psychology for example. My Health Career does not have a team to write the post for you, but we can guide you along the way - to simplify things as much as possible, we have created a checklist for you, which is on the following page. Here is a link to an excel file which contains a detailed analysis of posts that have been popular on My Health Career previously, which will help to guide you in your choice of topic. 8

9 Sponsored post checklist + fine print! This 5 minute video gives an overview of the following 7 points: 1. Your banner ad: Maximum width 735 pixels x maximum depth 200 pixels For example, a standard Leader board (728 x 90px) would fit well within these dimensions Banner ads submitted that are not within the required dimensions may be automatically adjusted in WordPress on upload Please provide the website url you would like the banner ad to link to 2. Introductory paragraph (included at your discretion): Please include the name of your institution It is okay to include the name of the course Please include the link to the page on your website you would like to link to 3. Content paragraphs: There is no limit to the number of paragraphs or the length of the article 4. You have the option of including a video or a series of videos: Videos should be short and sharp preferably 1-2 minutes in length They can include the students / people featured in the video talking about and showing what they have learned / have been doing a template for the release of a person s image in videos is here High definition footage is preferable Footage does not have to be professionally filmed it s more about providing engaging content My Health Career can embed a video that you have uploaded to your YouTube/Vimeo channel, or you can send us the completed video and we will upload it to our Vimeo channel It is okay to include your logo, but don t over-do it so that it comes across as an advertorial! 5. Images: We recommend at least two images per post (as well as your banner ad) One image needs to be the featured image approx. ratio 3 hori : 2 vert Posts that capture what the people featured in the article will work well Please note that we need written permission from each person in the photo to be able to publish it A template for a permission slip for the release of a person s image is available here 6. Your banner ad and/or link again: A sentence such as For more information about studying Your Course at Your Institution, click here. (hyperlinked to the course page on your website). 7. Post title / keyword research: If there is a particular keyword that you would like to use that might not be suitable for your website, please feel free to research this and use it as the keyword for the post on our site. 9

10 What will your post look like? For more detail, either zoom in OR Watch this video: Byiw3 10

11 Deadlines and payment for online advertising All materials for advertisements and payments must be received at least TWO FULL WEEKS prior to the first day of the month where the ad will be uploaded to the website E.g. for advertising starting on Wednesday April 1 st 2015, payment must be cleared and advertising materials must be received by Wednesday 18 th March My Health Career reserves the right to take bookings up to 6 months in advance, and payment in full will guarantee your booking No booking is guaranteed until payment is received Upon agreement by My Health Career to run your ad, you will receive an invoice Method of payment is direct deposit only: Bankwest BSB Acct Contact My Health Career for bookings or more information Amanda is usually available during business hours on Mondays, Thursdays and Fridays, and usually responds to s within 48 hours. advertising@myhealthcareer.com.au Phone: