IDEAS PEOPLE MEDIA A GLOBAL ADVERTISING SOLUTION FROM THE ECONOMIST TO REACH THOUGHT LEADERS AT SCALE

Transcription

1 IDEAS PEOPLE MEDIA A GLOBAL ADVERTISING SOLUTION FROM THE ECONOMIST TO REACH THOUGHT LEADERS AT SCALE

2 THE ECONOMIST GROUP: MORE THAN MEETS THE EYE 2 Since September 1843 The Economist Group has been feeding knowledge and insight to influential and intellectually curious minds. We have engaged and informed world leaders; captains of industry; drivers of popular culture; and the entrepreneurs advancing the world around us. Today, that hasn t changed. Our diverse and thought inspired audience think critically about the world around them and advocate for positive change. They challenge the norm. They shape the future. We call these guiding innovators and thought practitioners Ideas People. With access to a powerful mix of affluent directors of business and opinion, The Economist Group can give you an unrivalled audience at a global scale.

3 INTRODUCING IDEAS PEOPLE MEDIA THOUGHT LEADERS AT SCALE 3 Ideas People Media [IPM] is a select alliance of 80+ premium digital publishers that, every month, combine their unsold above-the-fold inventory to create a marketing platform that reaches Ideas People through sites covering Global News, Business, Lifestyle, Culture, Science and Innovation. These sites have all been hand selected by The Economist Group and have a digital portfolio serving the curious and opinionated; the influential and affluent; and the shepherds of industry and culture. Ideas People Media reaches 69.8m adults around the world Where else can you get this elite audience at Scale?

4 REACH 69.8 MILLION WORLDWIDE 4 ONLINE MONTHLY UNIQUE VISITORS 69.8m Worldwide 39.2m North America 35.9m United States 3.2m Canada 1.6m Latin America 12m Asia-Pacific 13.4m Continental Europe 5.3m United Kingdom 3.4m Middle East/Africa Source: ComScore Media Dashboard, July The Economist 2015 AUDIENCE

5 REACHING NEARLY 70MM AROUND THE WORLD 5 Ideas People Media reaches 69.8m online users around the world TOTAL WORLDWIDE AUDIENCE (MM) Source: ComScore Media Metrix-Media Overview September The Economist 2015 AUDIENCE

6 REACHING OVER 35M IN THE US 6 Ideas People Media reaches 36.0 million online users in the U.S TOTAL US AUDIENCE (000) Source: ComScore Media Metrix-Media Overview September The Economist 2015 AUDIENCE

7 REACHING OVER 5M IN THE UK 7 Ideas People Media reaches 5.3 million online users in the United Kingdom TOTAL UK AUDIENCE (MM) Source: ComScore Media Metrix-Media Overview September The Economist 2015 AUDIENCE

8 REACHING OVER 15M IN EMEA 8 Ideas People Media reaches 17.0 million online users in EMEA TOTAL EMEA AUDIENCE (MM) Source: ComScore Media Metrix-Media Overview September The Economist 2015 AUDIENCE

9 REACHING OVER 10M IN APAC 9 Ideas People Media reaches 12.1 million online users in APAC 52.9 TOTAL APAC AUDIENCE (MM) Source: ComScore Media Metrix-Media Overview September The Economist 2015 AUDIENCE

10 A GLOBAL PLATFORM PREMIUM CONTENT ENVIRONMENTS THAT INSPIRE THE GLOBALLY CURIOUS. SOME OF OUR IPM PARTNERS INCLUDE: 10 Full site list available PUBLISHERS

11 REGIONAL, CONTENT & AUDIENCE BUYS TARGET OUR AUDIENCE GLOBALLY, REGIONALLY, BY SECTOR OR BY AUDIENCE 11 REGIONAL PACKAGES INCLUDING CONTENT PACKAGES INCLUDING North America United States Latin America United Kingdom Continental Europe Asia Pacific Middle East and Africa India Australasia Business & Management Science, Technology & Innovation Lifestyle & Culture AUDIENCE PACKAGES INCLUDING (based on first party data from The Economist Group and third party insights) Opinion Leaders Business Leaders Technology Decision Makers Business Travelers MBA Prospects ADVERTISING OPTIONS

12 CHRISTINA FANELLI Business Development Director Ideas People Media The Economist These materials and their contents are confidential and the exclusive property of The Economist Newspaper Limited. Their unauthorized reproduction or dissemination to any party other than the original recipient(s) is prohibited. These materials are provided for information only and shall not be construed as an offer or any form of contractual commitment by The Economist Newspaper Limited or any of its subsidiaries or affiliates. The opportunities described herein are subject to change and editorial approval.