INSIGHTS FROM OPERA MEDIAWORKS

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "INSIGHTS FROM OPERA MEDIAWORKS"

Transcription

1 INSIGHTS FROM OPERA MEDIAWORKS The first mobile ad platform built for brands, delivering breakthrough marketing at scale 90% of the top AD AGE GLOBAL ADVERTISERS 850 million+ UNIQUE USERS Over 18,000 SITES AND APPLICATIONS HIGHLIGHTS FOR THE FIRST QUARTER OF 2015 Android leads in traffic and revenue generation, but ios and tablets lead in monetization Social Networking leads all media categories for impression volume and revenue generation Asia, Americas and Africa show strong growth

2 Android is global leader for traffic and revenue, but ios and tablets are tops for monetization One year ago, in the first quarter of 2014, we witnessed a key moment in mobile advertising: Android overtook ios as the top platform for traffic, as measured by mobile ad impressions served. Now, in the first quarter of 2015, Android continues to dominate the market, with a 65.2% share of impressions a nudge higher than the 62.7% of Q4 2014, but a big push up from its 42.8% share of one year ago. Now, Android is starting off the year by setting another benchmark. For the first time since we started The State of Mobile Advertising report in 2012, Android is leading revenue generation across our platform, albeit by only a fraction of a percentage point. Traffic and revenue share by device OS OS / device % of traffic % of revenue Android 65.17% 45.77% Phone 62.45% 42.46% Tablet 2.72% 3.31% ios 22.34% 45.44% iphone 17.22% 27.29% ipad 3.99% 17.45% ipod 1.14% 0.69% BlackBerry 1.87% 1.96% Symbian 3.99% 1.27% Windows 0.16% 0.09% Other 6.46% 5.48% Traffic & revenue share by OS Android ios Other Symbian BlackBerry Windows Phone Traffic 65.17% 22.34% 6.46% 3.99% 1.87% 0.16% Revenue 45.77% 45.44% 5.48% 1.27% 1.96% 0.09% Video and rich media Looking at how video ads perform on each of the two major mobile operating systems, we found that ios outperforms Android for both percentage of impressions served and revenue. Apple device users also have a significantly higher completion rate than Android users (87.2% vs. 76.7%). 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Impression share and completion rates, by mobile OS 87.15% 76.72% 62.69% 56.57% 42.84% 36.23% Android ios % of impressions % of revenue Completion rate p.2

3 However, in terms of monetization potential (the ratio of revenue to impressions), ios still leads among all device platforms. The ipad generates the highest revenue per impression of any device / platform combination; in fact, its monetization share in Q1 was over 4X that of its traffic volume. Android tablets are making headway, too, as revenue increased this quarter now to be just over par with their traffic volume. Look for Android tablets to continue this trend over the coming months. 5:1 Ratio of share of revenue to share of impressions served (:1) :1 3:1 2:1 1: Android tablet ipad Android phones iphones It s important to note that ios devices reach higher monetization levels, primarily because those devices have a larger market share in regions where advertising rates are higher, such as Western Europe and the United States. Impression share by OS, global comparison US & EU5 (UK, DE, ES, IT, FR) Rest of world 0% 10% 20% 30% 40% 50% 60% other ios Android p.3

4 Social sites, apps get most traffic and are no. 1 for revenue Social Networking apps continue to reign supreme in terms of total traffic across the Opera Mediaworks platform, with a 30.2% share of impressions. Social Networking is also now our largest revenue producer, taking over the leading spot from Music, Video & Media. The Games category is in the no. 2 position for revenue, less than 0.15% behind Social Networking. Meanwhile, the Business, Finance & Investing category continues to carry the highest-valued inventory, delivering the greatest revenue per impression. Other Business, Finance & Investing Productivity Sports Shopping & App Stores Arts & Entertainment Games News & Information Communications Services Music, Video & Media Social Networking Traffic and revenue to pubs / apps from brand advertising 0% 5% 10% 15% 20% 25% 30% 35% % of revenue % of impressions Video advertising is growing in popularity across a number of brand verticals. Movie & Television Entertainment advertisers are the clear leader for use of video ads in their campaigns. Video ads are also prominent in Food & Drink and Automotive campaigns. Share of video brand ad impressions & revenue by brand vertical Games Sporting Goods Computer and Electronics Insurance Automotive Food & Drink Movie & Television Entertainment Other 0% 5% 10% 15% 20% 25% 30% 35% % of revenue % of impressions p.4

5 The mobile ad market continues to globalize Revenue and impressions are increasing across virtually all geographies, and this quarter s traffic and revenue analysis by geography revealed the ongoing globalization of the mobile advertising market. While the United States is still the clear leader in terms of traffic and revenue generation, there is significant expansion of mobile advertising in Asia, the Americas and Africa. This expansion inevitably causes a relative decline in market share across both metrics for the United States and Europe, as seen in the table, but we are seeing that those markets continue to grow in volume, too. Top 25 countries United States India Indonesia Russian Federation Mexico United Kingdom South Africa Brazil Canada Argentina Nigeria Italy Venezuela Bangladesh Australia Pakistan 1.82% 0.71% Japan 5.71% Turkey 9.97% France 42.76% Germany 9.93% % Vietnam impressions Ukraine Spain Philippines 29.09% Colombia United States Asia Pacific Europe Americas (non-u.s.) Africa Middle East Oceania Q to Q growth rates measured by impressions in the fastest-growing global markets 70% 60% 50% 40% 30% 20% 10% 0% 18.79% 60.95% 32.31% APAC Americas Africa Compared to Q4 2014, very little changed in the top 25 countries, by ad impressions served. There were two newcomers to the list (Columbia and Venezuela), while Malaysia and Saudi Arabia dropped off the Top 25, as they slipped to no. 26 and no. 27 respectively though less than.01% separates Columbia from Saudi Arabia. p.5

6 Video advertising ratios across 7 countries Video advertising is growing at a rapid rate across multiple geographies, but there are a few countries that are seeing far higher use of the format than others. Looking at the list of the top 25 countries on our platform, we found, for instance, that the U.S.s market share of video ads is 2.5X its share of our total reach of users. In other words, U.S. consumers are viewing significantly more video ads than consumers in the rest of the world, as are consumers in the other countries shown here United States Canada United Kingdom Australia Germany Japan France Ratio of video impressions to unique users Video advertising is booming 60% The growth of video % of Opera Mediaworks demand-side business 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0 Q Q Q Share of impressions Share of revenue delivered to publishers & app developers In the past year, the share of impressions from video ad formats has increased over 5X, from 2.5% of all impressions in Q to now just over 12.8% of impressions. Meanwhile, revenue from video has grown to become over 55% of revenue delivered to publishers. p.6

7 MOBILE ADVERTISING SPECIAL FOCUS Intelligent Audience Creation You can t walk within two feet of a conversation about mobile advertising without hearing the term big data. Publishers and app developers are gathering more and more data from their users, and the ability to efficiently collect, store and access data at scale to target advertising is becoming one of the most critical elements of the mobile advertising industry. It all starts with collection of raw data from three pillars of information: context, activity and demographics. Context The right now Activity Context across time Demographics Personal characteristics However, data collection is only half the story; turning that data into actionable intelligence about an audience is the real challenge. Globally, using some form of contextual information to target campaigns has been the norm for years. However, the use of custom audience-creation methodologies is gaining momentum, and, in some regions, over 85% of campaigns are targeted to an audience that was created specifically for one particular advertising campaign. Almost 80% of mobile users spread their mobile activity across multiple site and app categories, while approximately 21% focus on a single app category. By collecting and combining observations of context, activity and demographics into these audience segments, we can develop a more complete view of users' intent and their likelihood of engaging with a particular type of ad. The graphic on the next page depicts our three user groups on the left. On the right, you can see a breakdown of the sites visited by users of three different site categories. Bubble size is relative to the number of unique users in each group. p.7

8 8 User clusters by number of sites visited Q Society Technology & Computing Education Shopping Health & Law Government Fitness & Politics Careers Family & Hobbies Parenting & Interests Personal Finance Food & Drink Real Estate ScienceAutomotive Home & Garden Style & Fashion Religion & Spirituality Travel Sports Games 3-sites Business News Arts & Entertainment p.8

9 Family & Parenting Q The most contextually diverse group of user (28% of all users) has a very broad range of interests, visiting seven or more site categories. The chord diagram below shows how one of these segments (users who spend most of their time on education sites) disperse their visits across other site categories. The size of the connecting lines represents the volume of traffic going to the site categories shown on the outside of the circle. So how do you create an audience given all the complexities? Starting from the data collected from our three pillars of information, you integrate that data through four core activities: 1. Unleash contextual information with segmentation. 2. Refine audiences with behavioral insights. 3. Accelerate into real time with machine learning and measurement strategies. 4. Be transparent about privacy. Through these four activities, advertisers can build audiences, homing in on a very specific subset of consumers that will be most receptive to the ad messaging of their campaign. Click here to download our in-depth look at how to use these four activities for intelligent audience creation. Style & Fashion Real Estate Technology & Computing Society Religion & Spirituality Science Hobbies & Interests Personal Finance Business Food & Drink Careers Automotive Health & Fitness Shopping Sports Travel Games Home & Garden Law Government & Politics News Education Arts & Entertainment p.8

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD

More information

Insights from Opera The world s leading mobile ad platform

Insights from Opera The world s leading mobile ad platform The State of Mobile Advertising Q3 2012 Insights from Opera The world s leading mobile ad platform 10,000 + 40 BILLION + sites & applications ad impressions per month Publishers include $400 MILLION +

More information

Intelligent Audience Creation

Intelligent Audience Creation MOBILE ADVERTISING SPECIAL FOCUS Intelligent Audience Creation You can t walk within two feet of a conversation about mobile advertising without hearing the term big data being thrown around. Publishers

More information

The State of Mobile Advertising Q2 2012

The State of Mobile Advertising Q2 2012 Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

BY THE NUMBERS. Understanding the mobile gaming landscape through Unity metrics

BY THE NUMBERS. Understanding the mobile gaming landscape through Unity metrics BY THE NUMBERS Understanding the mobile gaming landscape through Unity metrics September 2015 ABOUT THIS REPORT As the game development platform with the largest market share, Unity is uniquely positioned

More information

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing

More information

Population 2014 1 Internet adoption 2 Share of Asia internet users 2 % of internet users mobile capable 3 31.99% 19.70% 17.30% 77.48% 43.

Population 2014 1 Internet adoption 2 Share of Asia internet users 2 % of internet users mobile capable 3 31.99% 19.70% 17.30% 77.48% 43. APAC THE STATE OF MOBILE ADVERTISING - Q2, 2015 Insights presented by Opera Mediaworks in partnership with the Mobile Marketing Association In the past decade, Asia 4 has stood out as a world leader in

More information

Rich Media 1 HY 2014. Benchmark MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1

Rich Media 1 HY 2014. Benchmark MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Rich Media 1 HY 2014 Benchmark MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Introduction INTRODUCTION TO BENCHMARKS As a global partner of the largest agencies, advertisers and publishers in

More information

Lars Boilesen Chief Executive Officer

Lars Boilesen Chief Executive Officer Lars Boilesen Chief Executive Officer The road to $1 billion in revenue in 2017 A quick overview Founded in Oslo, Norway, in 1995 About More than 1,400 people work for Opera Opera 56 nationalities make

More information

Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions

Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of

More information

Latin America is fastest-growing mobile ad market

Latin America is fastest-growing mobile ad market Latin America is fastest-growing mobile ad market Mobile-ad impression growth in the region led by Mexico, Brazil and Argentina Buenos Aires, Argentina October 20, 2015 Latin America (LatAm) takes the

More information

COVERAGE OF A DIGITAL WORLD 2014

COVERAGE OF A DIGITAL WORLD 2014 COVERAGE OF A DIGITAL WORLD 2014 emarketer data and insights address how consumers spend time and money and what marketers are doing to reach them in today s digital world. We group our research into eight

More information

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,

More information

Mobile Advertising! Marketplace Report 2012 Q4

Mobile Advertising! Marketplace Report 2012 Q4 Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from

More information

MOBILE ADS. HUNT Mobile Ads Traffic Q2-2011

MOBILE ADS. HUNT Mobile Ads Traffic Q2-2011 HUNT Mobile Ads Traffic Q2-2011 Report #2-2011 Intro Continuing with the quarterly reports from HUNT Mobile Ads, the leading mobile advertising network in Latin America and the Spanish speaking markets,

More information

With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks

With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks ABOUT PLAYHAVEN Launched May of 2010, PlayHaven has established relationships

More information

Smaato s Global Trends in Mobile Programmatic 1H 2015

Smaato s Global Trends in Mobile Programmatic 1H 2015 Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the

More information

Android leads across APAC, ios leads in Australia

Android leads across APAC, ios leads in Australia Android leads across APAC, ios leads in Australia Rapid smartphone adoption continues, fueling revenue growth via high-value, rich-media and video ads Singapore November 24, 2015 Asia Pacific (APAC) and

More information

AdMob Mobile Metrics Report

AdMob Mobile Metrics Report AdMob Mobile Metrics Report AdMob serves ads for more than 15,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and

More information

GWI Commerce Summary Q2 2014

GWI Commerce Summary Q2 2014 GWI Commerce Summary Q2 2014 GlobalWebIndex s quarterly report on the latest trends in e-, m- and t-commerce 1 Introduction GWI Commerce is where GlobalWebIndex presents the very latest figures for online

More information

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015 New Zealand report for TVNZ 2016 1 Introduction to Connected Life Connected Life provides the world s most comprehensive view of the connected consumer, enabling the development of connection strategies

More information

Spotlight on Asia-Pacific

Spotlight on Asia-Pacific Spotlight on Asia-Pacific Executive Summary & Methodology This special Mobile Mix report focuses on the Asia-Pacific (APAC) mobile device market on the Millennial Media platform. This report will highlight

More information

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012 A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN EARNED ADVERTISING GROWS IN IMPORTANCE Earned media sources remain most credible Trust in traditional paid advertising

More information

Global Online Gaming Market 2015

Global Online Gaming Market 2015 Brochure More information from http://www.researchandmarkets.com/reports/3187015/ Global Online Gaming Market 2015 Description: Digital gaming revenues already account for a double-digit share of the gaming

More information

Integral Ad Science Semiannual Review

Integral Ad Science Semiannual Review 2012 Integral Ad Science Semiannual Review Key findings from Integral s analysis of the display advertising industry and 2012 Industry Analysis and Key Findings Understanding and analyzing the risk of

More information

SEIZING THE OPPORTUNITY IN INTERNATIONAL MARKETS

SEIZING THE OPPORTUNITY IN INTERNATIONAL MARKETS WHITE PAPER SEIZING THE OPPORTUNITY IN INTERNATIONAL MARKETS A practical guide to choosing the right s and languages 2014 Lionbridge INTRODUCTION If your app for Windows Phone is doing well at home, now

More information

Mobile Marketing: Key Trends

Mobile Marketing: Key Trends The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007

More information

Carat forecasts growth of 5.0% for 2012 and 5.3% in 2013 with digital advertising overtaking newspapers sooner than expected

Carat forecasts growth of 5.0% for 2012 and 5.3% in 2013 with digital advertising overtaking newspapers sooner than expected 23 August 2012 Carat forecasts growth of 5.0% for 2012 and 5.3% in 2013 with digital advertising overtaking newspapers sooner than expected Carat, the world s leading independent media communications agency,

More information

Agenda. Company Platform Customers Partners Competitive Analysis

Agenda. Company Platform Customers Partners Competitive Analysis KidoZen Overview Agenda Company Platform Customers Partners Competitive Analysis Our Vision Power the backend of the post- web enterprise Key Challenges of the Mobile Enterprise Enterprise systems integration

More information

OVERVIEW IBT MEDIA. Who we are. What we provide. Why choose IBT MEDIA?

OVERVIEW IBT MEDIA. Who we are. What we provide. Why choose IBT MEDIA? 2013 Media Kit IBT MEDIA OVERVIEW Who we are Founded in 2006, IBT Media is a fast-growing, digital news organization that delivers global news to an audience of over 30+ million monthly readers worldwide

More information

THE UK FILM MARKET AS A WHOLE. BFI Research and Statistics PUBLISHED DECEMBER Image: The Lady in the Van courtesy of Sony Pictures

THE UK FILM MARKET AS A WHOLE. BFI Research and Statistics PUBLISHED DECEMBER Image: The Lady in the Van courtesy of Sony Pictures THE UK FILM MARKET AS A WHOLE BFI Research and Statistics PUBLISHED DECEMBER 2015 Image: The Lady in the Van courtesy of Sony Pictures THE UK FILM MARKET AS A WHOLE THE UK WAS THE SECOND LARGEST FILM MARKET

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

Carnegie Mellon University Office of International Education Admissions Statistics for Summer and Fall 2013

Carnegie Mellon University Office of International Education Admissions Statistics for Summer and Fall 2013 Carnegie Mellon University Admissions Statistics for and Fall 2013 New International Students and Fall 2012 Undergraduate 270 14.3% Master's 1301 68.7% Doctorate 192 10.1% Exchange 99 5.2% 31 1.6% Total

More information

Mobile Advertising Marketplace Report

Mobile Advertising Marketplace Report Mobile Advertising Marketplace Report Q1 2013 Executive Summary At the end of Q1 2013 there was greater momentum and demand than at the end of Q4 2012. Improved insights into users mobile behavior and

More information

GLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015

GLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: JULY 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE

More information

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising Overview Nielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia

More information

OCTOBER 2010 DEVICE & MANUFACTURER DATA DEVICE & OS CARRIER MIX GLOBAL SNAPSHOT. Visit www.millennialmedia.com/research to sign up

OCTOBER 2010 DEVICE & MANUFACTURER DATA DEVICE & OS CARRIER MIX GLOBAL SNAPSHOT. Visit www.millennialmedia.com/research to sign up MOBILE MIX TRACKS & REPORTS MOBILE DEVICE TRENDS OCTOBER 00 DEVICE & MANUFACTURER DATA DEVICE & OS CARRIER MIX GLOBAL SNAPSHOT OCTOBER 00 Device & Manufacturer Data Top Manufacturers (all devices) CHART

More information

Buxton School MA. International Student Diversity at TABS Member Schools

Buxton School MA. International Student Diversity at TABS Member Schools Buxton School MA #1 International Student Diversity at TABS Member Schools TA B S R E P O RT S 1 The numbers of international students interested and enrolling in TABS member boarding schools have grown

More information

Digital vs Traditional Media Consumption

Digital vs Traditional Media Consumption Digital vs Traditional Media Consumption Summary Comparing time spent on traditional and digital media at a global level as well as analyzing behaviors between countries and across the age groups GWI Q3

More information

THE PROXBOOK REPORT THE STATE OF THE PROXIMITY INDUSTRY Q2 2015. All information in this report belongs tounacast AS

THE PROXBOOK REPORT THE STATE OF THE PROXIMITY INDUSTRY Q2 2015. All information in this report belongs tounacast AS THE PROXBOOK REPORT THE STATE OF THE PROXIMITY INDUSTRY Q2 2015. All information in this report belongs tounacast AS TABLE OF CONTENTS Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page

More information

125+ billion impressions per month!

125+ billion impressions per month! Media Kit ExoClick... Is a Barcelona-based company founded in 2006 by Benjamin Fonzé, a former successful webmaster. The original idea was, and still is, to better monetize web and mobile traffic whatever

More information

Global Animation Industry: Strategies Trends & Opportunities

Global Animation Industry: Strategies Trends & Opportunities Global Animation Industry: Strategies Trends & Opportunities Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com Global Animation Industry: Strategies Trends & Opportunities Date:

More information

125+ billion impressions per month!

125+ billion impressions per month! Media Kit ExoClick... is a Barcelona-based company founded in 2006 by Benjamin Fonzé, a former successful webmaster. The original idea was, and still is, to better monetize web and mobile traffic whatever

More information

DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY

DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY Analyzing time devoted to online and traditional forms of media at a global level, as well as by age and across countries GWI INSIGHT REPORT Q3 2015 Introduction

More information

GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015

GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

CONSUMERS' ACTIVITIES WITH MOBILE PHONES IN STORES

CONSUMERS' ACTIVITIES WITH MOBILE PHONES IN STORES CONSUMERS' ACTIVITIES WITH MOBILE PHONES IN STORES Global GfK survey February 2015 1 Global GfK survey: Consumers activities with mobile phones in stores 1. Methodology 2. Global results 3. Country results

More information

DEVICEATLAS MOBILE WEB TRAFFIC REPORT

DEVICEATLAS MOBILE WEB TRAFFIC REPORT DEVICEATLAS MOBILE WEB TRAFFIC REPORT Q1 2015 PROVIDING DETAILED DATA ON THE LATEST TRENDS IN THE MOBILE MARKET INTRODUCTION With 81.5% market share, Android was the leading mobile OS in 2014 in terms

More information

Travel Flash Report. Booking on mobile goes mainstream

Travel Flash Report. Booking on mobile goes mainstream Travel Flash Report. Booking on mobile goes mainstream SEPTEMBER 215 1 TRAVEL FLASH REPORT: BOOKING ON GOES MAINSTREAM Introduction. Since 214, Criteo has analyzed more than 1 billion bookings generated

More information

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key

More information

EUROPEAN MOBILE INSIGHTS 2012 NORTON CYBERCRIME REPORT APRIL 2013

EUROPEAN MOBILE INSIGHTS 2012 NORTON CYBERCRIME REPORT APRIL 2013 EUROPEAN MOBILE INSIGHTS 2012 NORTON CYBERCRIME REPORT APRIL 2013 EUROPEAN MOBILE INSIGHTS: 2012 NORTON CYBERCRIME REPORT 9 COUNTRIES DENMARK, FRANCE, GERMANY, ITALY, NETHERLANDS, POLAND, RUSSIA, SWEDEN,

More information

Sources of Global CO 2 Emissions ( , Direct Emissions by Sector Only) Intergovernmental Panel on Climate Change (IPCC)

Sources of Global CO 2 Emissions ( , Direct Emissions by Sector Only) Intergovernmental Panel on Climate Change (IPCC) "World energy consumption" by Construct - BP Statistical Review of World Energy 2015 Sources of Global CO 2 Emissions (1970-2004, Direct Emissions by Sector Only) Intergovernmental Panel on Climate Change

More information

Triple-play subscriptions to rocket to 400 mil.

Triple-play subscriptions to rocket to 400 mil. Triple-play criptions to rocket to 400 mil. Global triple-play criptions will reach 400 million by 2017; up by nearly 300 million on the end-2011 total and up by 380 million on the 2007 total, according

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

Copyright 2016 Smaato Inc. All Rights Reserved. Global Trends in Mobile Advertising Q4 2015

Copyright 2016 Smaato Inc. All Rights Reserved. Global Trends in Mobile Advertising Q4 2015 Copyright 2016 Smaato Inc. All Rights Reserved. Global Trends in Mobile Advertising Q4 2015 Global Trends in Mobile Advertising Smaato s Global Trends in Mobile Advertising - Q4 2015 report offers key

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

Android, Tablets Dominate Q1 Mobile Market

Android, Tablets Dominate Q1 Mobile Market Android, Tablets Dominate Q1 Mobile Market What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets using

More information

Entertainment and media outlook South Africa, Nigeria, Kenya

Entertainment and media outlook South Africa, Nigeria, Kenya www.pwc.co.za/outlook Entertainment and media outlook 2015-2019 South Africa, Nigeria, Kenya Beyond digital: empowered consumers demand choice and convenience that transcend platforms Charles Stuart www.pwc.co.za/outlook

More information

Carnegie Mellon University Office of International Education Admissions Statistics for Summer and Fall 2010

Carnegie Mellon University Office of International Education Admissions Statistics for Summer and Fall 2010 Carnegie Mellon University Admissions Statistics for and Fall 2010 New International Students and Fall 2010 Undergraduate 208 16.1% Master's 799 61.7% Doctorate 177 13.7% Exchange 80 6.2% 31 2.4% Total

More information

State of Mobile Commerce Growing like a weed

State of Mobile Commerce Growing like a weed State of Mobile Commerce Growing like a weed Q1 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is 29% of ecommerce transactions in the US and 34% globally. By the end of 2015, mobile

More information

State of Mobile Commerce. Q1 2015

State of Mobile Commerce. Q1 2015 State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce

More information

The Apsalar App Install and Transaction FRAUD INDEX

The Apsalar App Install and Transaction FRAUD INDEX The Apsalar App Install and Transaction FRAUD INDEX An investigation into the instance of fraud in in-app transactions and app installs JULY 2015 INTRODUCTION Digital marketing has lately focused significant

More information

The Asian media landscape is turning digital

The Asian media landscape is turning digital The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise

More information

Carnegie Mellon University Office of International Education Admissions Statistics for Summer and Fall 2015

Carnegie Mellon University Office of International Education Admissions Statistics for Summer and Fall 2015 Carnegie Mellon University Admissions Statistics for and Fall 2015 New International Students and Fall 2015 Undergraduate 344 15.2% Master's 1599 70.6% Doctorate 167 7.4% Exchange 73 3.2% 81 3.6% Total

More information

THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE.

THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. MOBILE ADVERTISING SOLUTIONS ACROSS THE AMERICAS THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. Media Kit 2013 US HISPANIC ACERCA DE NOSOTROS Adsmovil is a leading

More information

In Q3, One Third of all

In Q3, One Third of all / COVARIO / QUARTERLY GLOBAL PAID SEARCH SPEND ANALYSIS In Q3, One Third of all Media Spend is Mobile Mobile Search Spending in Q3 Grew by 18 By Alex Funk Executive Summary Year-on-year global paid search

More information

FACT SHEET Global Direct Selling

FACT SHEET Global Direct Selling Global 2011 Global Retail Sales: USD $153,727 million Global Sales Force The 91.5 million Direct Sellers who represent companies around the world are: 3 2 16% 9% 2% 3% 2% 3% 2% 3% Care 42% 2% 56% 3% 2

More information

Verdict Financial: Wealth Management. Data Collection and Forecasting Methodologies

Verdict Financial: Wealth Management. Data Collection and Forecasting Methodologies Verdict Financial: Wealth Management Data Collection and Forecasting Methodologies April 2014 Contents Global Wealth Markets Methodology Methodology Methodology 2 Global Wealth Markets Section 1: Global

More information

2009 Year-in-Review Benchmarks

2009 Year-in-Review Benchmarks 29 Year-in-Review Benchmarks A DoubleClick Report Table of Contents Executive Summary...2 Static Image and Flash Benchmarks...3 Rich Media Ad Benchmarks...5 Benchmarks Comparison 28 vs. 29...14 Worldwide

More information

MOBILE BENCHMARK REPORT ADOBE DIGITAL INDEX AUGUST 2015

MOBILE BENCHMARK REPORT ADOBE DIGITAL INDEX AUGUST 2015 MOBILE BENCHMARK REPORT ADOBE DIGITAL INDEX AUGUST 2015 Table of contents Charts 3. Introduction 4. Mobile moments create a sizeable slice of the total touchpoint pie 5. Both browsing and app usage grows

More information

SUMMIT. Powered by. Go big. Or go home

SUMMIT. Powered by. Go big. Or go home Powered by Go big. Or go home Visitors are the biggest asset for a publisher. And it is important to take care of them. Summit is a mobile ad management and ad serving platform designed to give you the

More information

STATE OF GLOBAL E-COMMERCE REPORT (Preview) February 2013

STATE OF GLOBAL E-COMMERCE REPORT (Preview) February 2013 STATE OF GLOBAL E-COMMERCE REPORT (Preview) February 2013 THE E-COMMERCE REPORT WHAT IS THE E-COMMERCE REPORT? It is an annual investigation into the global uptake and impact of e- commerce. The report

More information

Market Briefing: S&P 500 Revenues & the Economy

Market Briefing: S&P 500 Revenues & the Economy Market Briefing: S&P Revenues & the Economy December 14, 2 Dr. Edward Yardeni 16-972-7683 eyardeni@ Joe Abbott 732-497-36 jabbott@ Mali Quintana 48-664-1333 aquintana@ Please visit our sites at www. blog.

More information

The big pay turnaround: Eurozone recovering, emerging markets falter in 2015

The big pay turnaround: Eurozone recovering, emerging markets falter in 2015 The big pay turnaround: Eurozone recovering, emerging markets falter in 2015 Global salary rises up compared to last year But workers in key emerging markets will experience real wage cuts Increase in

More information

The Zendesk Benchmark Q2 2013

The Zendesk Benchmark Q2 2013 The Zendesk Benchmark Q IN FOCUS: CUSTOMER SELF-SERVICE zendesk.com The Zendesk Benchmark Q/ Table of Contents Global Customer Satisfaction Summary Page Background on Zendesk Benckmark Customer Satisfaction

More information

Q A. CWT To Go. Question Categories

Q A. CWT To Go. Question Categories This is an interactive document. Click on each question category for a series of questions and answers to help you learn more about s features. Question Categories Overview: A General information Registration

More information

MAUVE GROUP GLOBAL EMPLOYMENT SOLUTIONS PORTFOLIO

MAUVE GROUP GLOBAL EMPLOYMENT SOLUTIONS PORTFOLIO MAUVE GROUP GLOBAL SOLUTIONS PORTFOLIO At Mauve Group, we offer a variety of complete employee management services such as Global Employment Solutions (GES), Professional Employment Outsourcing (PEO),

More information

State of Mobile Commerce

State of Mobile Commerce State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates

More information

Leading Edge: Mobile Advertising

Leading Edge: Mobile Advertising Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

TOP PLAYERS IN GLOBAL B2C E-COMMERCE MARKET 2016

TOP PLAYERS IN GLOBAL B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: JULY 2016 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE

More information

Global Online Payment Methods: First Half 2015

Global Online Payment Methods: First Half 2015 Brochure More information from http://www.researchandmarkets.com/reports/3378379/ Global Online Payment Methods: First Half 2015 Description: Around the world, the online and mobile payments environments

More information

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting

More information

MEDIA KIT & AD SPECS GUVERA.COM/BRANDS 1

MEDIA KIT & AD SPECS GUVERA.COM/BRANDS 1 MEDIA KIT & AD SPECS GUVERA.COM/BRANDS 1 MUSIC LIKE NEVER BEFORE GUVERA IS THE WORLD S FASTEST GROWING COMMERCIALLY FUNDED MUSIC ENTERTAINMENT PLATFORM. 95% of consumers choose to access their music for

More information

Global Media Report. Global Industry Overview

Global Media Report. Global Industry Overview Global Media Report 203 Global Industry Overview McKinsey & Company Global Media Report 203 McKinsey & Company s Global Media and Entertainment Practice Never before has an integrated view across the media

More information

OUTLOOK2016 Media Cost Forecasts. November 2015

OUTLOOK2016 Media Cost Forecasts. November 2015 OUTLOOK2016 Media Cost Forecasts November 2015 Introduction All network media agencies and media auditors invited to submit cost forecasts for 2016 and actuals for 2015; 46 markets covered across 7 media

More information

Performance 2015: Global Stock Markets

Performance 2015: Global Stock Markets Performance 21: Global Stock Markets November 12, 21 Dr. Edward Yardeni 16-972-7683 eyardeni@ Mali Quintana 48-664-1333 aquintana@ Please visit our sites at www. blog. thinking outside the box Table Of

More information

app design & development

app design & development FOR MOBILE BUSINESS app design & development SMARTPHONES AND TABLETS App Market Revolution $9B $8B $7B $6B $5B $4B News and Business $3B $2B $1B $0B 2008 2009 2010 2011 2012 2013 2014 From Apple s App

More information

Energy Briefing: Global Crude Oil Demand & Supply

Energy Briefing: Global Crude Oil Demand & Supply Energy Briefing: Global Crude Oil Demand & Supply November 6, 215 Dr. Edward Yardeni 516-972-7683 eyardeni@ Debbie Johnson 48-664-1333 djohnson@ Please visit our sites at www. blog. thinking outside the

More information

GLOBAL B2C E-COMMERCE DELIVERY 2015

GLOBAL B2C E-COMMERCE DELIVERY 2015 PUBLICATION DATE: OCTOBER 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11RELATED REPORTS I PAGE

More information

2015 Growth in data center employment continues but the workforce is changing

2015 Growth in data center employment continues but the workforce is changing Published in Conjunction with MARKET BRIEFING GLOBAL DATA CENTER EMPLOYMENT 2015 2015 Growth in data center employment continues but the workforce is changing Globally, the number of people working in

More information

Global Dynamism Index (GDI) 2013 summary report. Model developed by the Economist Intelligence Unit (EIU)

Global Dynamism Index (GDI) 2013 summary report. Model developed by the Economist Intelligence Unit (EIU) Global Dynamism Index (GDI) 2013 summary report Model developed by the Economist Intelligence Unit (EIU) What is the Global Dynamism Index (GDI)? the GDI assesses the dynamism of 60 of the world's largest

More information

MediaKit. MOBILE ADS Hunting Ads Everywhere

MediaKit. MOBILE ADS Hunting Ads Everywhere MediaKit Hunting Ads Everywhere HUNT Mobile Ads We are the main company in the region who advance along with the fast growth of mobile advertising. Nowadays, advertisers who plan and advertise in mobile,

More information

Connected Life. Connected Life TNS

Connected Life. Connected Life TNS 2016 Exploring how connectivity is changing the lives of consumers across the planet; representing 90% of the online population 50 markets 60,500 consumers 2 The sample profile of regular weekly internet

More information

Fall 2015 International Student Enrollment

Fall 2015 International Student Enrollment Fall 2015 International Student Enrollment Prepared by The Office of International Affairs Nova Southeastern University Nova Southeastern University International Student Statistics Fall 2015 International

More information

GWI Device Summary. February 2014

GWI Device Summary. February 2014 GWI Device Summary February 2014 GlobalWebIndex s quarterly report on the latest global trends in internet, smartphone and tablet usage providing insights on topline and regional levels of engagement as

More information

Mobile Experience Benchmark. Crittercism

Mobile Experience Benchmark. Crittercism Crittercism 2 Key Takeaways Mobile App Complexity App Responsiveness App Uptime (Crash) Mobile app performance is challenging with over 100M permutations of variables to manage. To be competitive, your

More information

CISCO IP PHONE SERVICES SOFTWARE DEVELOPMENT KIT (SDK)

CISCO IP PHONE SERVICES SOFTWARE DEVELOPMENT KIT (SDK) DATA SHEET CISCO IP PHONE SERVICES SOFTWARE DEVELOPMENT KIT (SDK) Cisco Systems IP Phone Services bring the power of the World Wide Web to Cisco IP Phones. An integral part of a Cisco AVVID (Architecture

More information