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1 MarketsandMarkets Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST MarketResearch.com

2 MARKETING AUTOMATION SOFTWARE MARKET By Application (Campaign Management, Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) GLOBAL FORECAST TO 2019 It s all about markets MARKETSANDMARKETS

3 MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers fourteen industry verticals, including aerospace and defence, advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2014 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. 1

4 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY To define, describe, and forecast the global marketing automation software market on the basis of application, deployment, and users To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry specific challenges) To strategically analyze micromarkets 1 with respect to individual growth trends, future prospects, and contribution to the total market To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders To forecast the size of market segments with respect to five main regions, namely North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA) To strategically profile key players and comprehensively analyze their market shares and core competencies 2 To track and analyze competitive developments such as joint ventures, mergers and acquisitions, new product developments, and research and developments in the marketing automation software market 1. Micromarkets are defined as the further segments and sub-segments of the global Marketing Automation Software market included in the report. 2. Core competencies of the companies are captured in terms of their key developments and key strategies adopted by them to sustain their position in the market. 1.2 MARKETS COVERED This research report categorizes the marketing automation software market into the following segments: Global Marketing Automation Software market, By Application Campaign Management Marketing Mobile Application Inbound Marketing Lead Nurturing and Lead Scoring Reporting and Analytics Social Media Marketing Other Applications* Sources: Annual Reports, SEC Filings, Press Releases, Investor presentations, Expert Interviews, and MarketsandMarkets Analysis *Notes: Others include segmentation, and drip marketing 2

5 Global Marketing Automation Software market, By Vertical Academic & Education Advertising and Design Banking, Financial Service, and Insurance Healthcare High Tech Manufacturing and Distribution Media and Entertainment Retail Sources: Annual Reports, SEC Filings, Press Releases, Investor presentations, Expert Interviews, and MarketsandMarkets Analysis Global Marketing Automation Software market, By Deployment Type On-Premises Cloud Global Marketing Automation Software market, By User Small and medium businesses Enterprises 1.3 STAKEHOLDERS Marketing automation software providers Cloud solution providers Service professionals Investors and venture capitalists Market research and consulting firms 3

6 1.4 MARKET SCOPE In this report, marketing automation software has been defined as a sales and marketing technology that helps the company to nurture prospects with its likes and dislikes and turn customers into delighted customers. The market study covers various marketing automation software applications (including campaign management, marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing, and other applications). The market study covers marketing automation software by verticals (academic & education, advertising and design, banking financial service and insurance, healthcare, high-tech, manufacturing and distribution, media and entertainment, and retail) The market study covers marketing automation software by deployment models (on-premises and cloud) and by end users (small and medium businesses and enterprises) The market has also been covered by regions (NA, Europe, APAC, LA, and MEA). 4

7 2 EXECUTIVE SUMMARY Marketing automation is an automated workflow process that defines, schedules, segments, and tracks the marketing campaign. The software helps the marketers by reducing the repetitive task in customer segmentation and campaign management. The companies are continuously using and deploying cloudbased marketing automation software to carry out marketing and sales activities as the cloud computing technology offers more flexibility, greater space, and scalability for data storage. These days marketing automation software market have seen significant growth as the need for the digital marketing has increased. The need for the predictive analysis and content analytics has boosted the marketing automation software market. The market landscape is shaped by the factors like mergers and acquisition by the key players, growth in third-party application ecosystems, enhancing the platform beyond s. The marketing automation software market in the report has been segmented by applications, deployment models, users, and regions. The applications include campaign management, marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing, and other applications*. By deployment model, the market is segmented into on-premises and cloud. By end users, marketing automation software is segmented into small and medium businesses and enterprises. FIGURE 1 MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT (2014 VS 2019): MARKET FOR INBOUND MARKETING IS EXPECTED TO DOUBLE IN THE NEXT FIVE YEARS CAGR% Campaign Management % Marketing % Mobile Application % Inbound Marketing % Lead Nurturing and lead Scoring % Reporting and Analytics % Social Media Marketing % *Others % $Million Sources: SEC Filings, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis *Others Include segmentation, and drip marketing 5

8 FIGURE 2 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SIZE, ($BILLION) Y-O-Y% Market Size ($ Billion) % % % % % % % Sources: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis 6

9 Disclaimer: MarketsandMarkets strategic analysis services are limited publications containing valuable market information provided to a select group of customers in response to orders. Our customers acknowledge, when ordering, that MarketsandMarkets strategic analysis services are for our customers internal use and not for general publication or disclosure to third parties. Quantitative market information is based primarily on interviews and therefore, is subject to fluctuation. MarketsandMarkets does not endorse any vendor, product or service depicted in its research publications. MarketsandMarkets strategic analysis publications consist of the opinions of MarketsandMarkets' research and should not be construed as statements of fact. MarketsandMarkets disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. MarketsandMarkets takes no responsibility for any incorrect information supplied to us by manufacturers or users. All trademarks, copyrights and other forms of intellectual property belong to their respective owners and may be protected by copyright. Under no circumstance may any of these be reproduced in any form without the prior written agreement of their owner. No part of this strategic analysis service may be given, lent, resold or disclosed to non-customers without written permission. Reproduction and/or transmission in any form and by any means including photocopying, mechanical, electronic, recording or otherwise, without the permission of the publisher is prohibited. 7

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