Global Exhibition. Research projects. Industry Statistics

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1 Global Exhibition Industry Statistics 1

2 STATISTICS: UFI s OBJECTIVE Provide several sets of reliable data on the market and its trends, per region and industry sector EXHIBITION SPACE (Venues) Available (Gross Exhibition Space) Utilized (Space rented & Occupancy Rate) EVENTS (Exhibitions) Number of events Size of events (Net space rented & duration) Number of exhibiting companies Visitors Industry sectors COMPANIES (Organizers) Size (number of events & space rented) Turnover 2

3 UFI RESEARCH PROJECTS Global Regional UFI Members World map of venues and future trends (1 st release in 2007 updated in 2011) Global estimations on exhibitions (last update in 2011 will be reviewed in 2013) The Exhibition Industry in the Middle-East & Africa (2007) The Trade Fair Industry in Asia (8 th edition, 2012) Euro Fair Statistics (4 th edition by UFI, 2012) UFI Member exhibition & venue activity ( trends released in 2012) Barometer of the exhibition industry (9 th survey conducted in June 2012 Next survey in Dec. 2012) Delphi study on future trends (released in 2011) 3

4 CURRENT RESULTS 1. Exhibition space available World Map 2011 with trends since released in Dec Trends for UFI venues - released in Dec Global estimates on Exhibitions Number of events, space rented, number of exhibitors and visitors - released in Dec Regional market shares with trends & 10 major national markets - released in Dec Trends in the net space rented in several major national markets - released in Nov Comparison between capacity and space rented - released in Dec Key metrics by business industry sector - released in Nov Trends for UFI Members - released in Nov Companies Specifics on UFI Member Organizers: size, internationality, growth ( ) - released in Nov All companies: Expected turnover and Operating Profit - released in July

5 1. EXHIBITION SPACE AVAILABLE GLOBALLY (Venues with a minimum of 5,000 sqm indoor exhibition space) Source UFI, Dec Number of venues Total indoor exhibition space million sqm Increase since million sqm (+12%) +1.8 (54%): new venues +1.6 (46%): extensions Average annual increase : +2.3% (against +3.1% per year anticipated in 2007 for the period) 5

6 UFI World Map of Exhibition Venues Regional indoor exhibition space available in 2011 (Venues with a minimum of 5,000 sqm indoor exhibition space) Source UFI, Dec Scale 5 million sqm 496 venues 15.6 million sqm (48%) 389 venues 7.9 million sqm (24%) 70 venues 1.3 million sqm (4%) 25 venues 0.5 million sqm (2%) 33 venues 0.8 million sqm (2%) 184 venues 6.6 million sqm (20%) 6

7 UFI World Map of Exhibition Venues National indoor exhibition space available in 2011 (Venues with a minimum of 5,000 sqm indoor exhibition space) Source UFI, Dec countries account for 80% of the global indoor exhibition space TOTAL (in sqm) WORLD % USA % China % Germany % Italy % France % Spain % The Netherlands % Brazil % United Kingdom % Canada % Russia % Switzerland % Belgium % Turkey % Mexico % 7

8 UFI World Map of Exhibition Venues Number of venues by size (2011) Source UFI, Dec ,000 sqm and more 5,000 to 19,999 sqm 50,000 to 99,999 sqm 5,000 to 19,999 sqm

9 UFI World Map of Exhibition Venues Venues with a minimum of 200,000 sqm of indoor exhibition in 2011 Source UFI, Dec Messe Hannover Hanover (Germany) Messe Frankfurt Frankfurt/Main (Germany) Fiera Milano (Rho Pero) Milano (Italy) Pazhou Complex Guangzhou (China) Koelnmesse Cologne (Germany) Messe Duesseldorf Duesseldorf (Germany) Paris Nord Villepinte Paris (France) McCormick Place Chicago (USA) Feria Valencia Valencia (Spain) Porte de Versailles Paris (France) Crocus International Moscow (Russia) Fira de Barcelona: Gran Via venue Barcelona (Spain) BolognaFiere Bologna (Italy) Feria de Madrid / IFEMA Madrid (Spain) Shanghai New International Expo Centre Shanghai (China)

10 UFI World Map of Exhibition Venues Regional trends between 2006 and 2011 (Venues with a minimum of 5,000 sqm indoor exhibition space) Source UFI, Dec % 15,6 14, % 7,5 7,9 +38% 6,6 4,8 1,2 +7% 1,3 +16% -6% 0,7 0,8 0,5 0,5 Market shares Europe North America Asia/Pacific Central & South America Middle East Africa in % 26% 16% 4% 2% 2% in % 24% 20% 4% 2% 2% 10

11 UFI World Map of Exhibition Venues Additional indoor exhibition space between 2006 and 2011(Venues with a minimum of 5,000 sqm indoor exhibition space) Source: UFI, Dec The 15 countries with the largest capacities account for 80% of the total increase of indoor exhibition space between 2006 and (in sqm) Increase since 2006 USA % China % Germany % Italy % France % Spain % The Netherlands % Brazil % United Kingdom % Canada % Russia % Switzerland % Belgium % Turkey % Mexico % 11

12 UFI World Map of Exhibition Venues Additional indoor exhibition space between 2006 and 2011(Venues with a minimum of 5,000 sqm indoor exhibition space) Source: UFI, Dec China USA Spain The Netherlands South Korea Turkey United Kingdom Singapore Germany Russia France Italy Mexico new venue(s) venue extension(s) 15 countries have increased their total indoor capacity by at least 50,000 sqm between 2006 and China accounts for 46% of the global increase and 69% of the Chinese increase is related to new venues. 12

13 Trends for all UFI venues (Source UFI, Dec. 2011) Today, UFI Members operate 211 venues worldwide (+12 since 2006) Gross indoor exhibition space (in million sqm) + 2.3% per year between 2006 & % per year between 2010 & 2012 Increase of gross indoor exhibition space between 2006, 2010 & 2012 by region 13

14 2. GLOBAL ESTIMATES (Source UFI, Dec. 2011) Minimum figures (based on events with a minimum of 500 sqm held in 2010) A review of the global estimates will be conducted in 2013 Approximately Exhibitions per year corresponding to 103 million sqm of total net exhibition space and where 2.8 million direct exhibiting companies welcomed 260 million visitors 14

15 Trends between 2008 and 2010 (Source UFI, Dec. 2011) (estimations for events with a minimum of 500 sqm) The total net exhibition space rented by organizers is estimated to have decreased from 109 million sqm to 103 million (-6%). -10 % A review of the global estimates will be conducted in % + 4% + 10% + 4% + 1% Market shares in % 26% 18% 4% 2% 1% in % 26% 20% 4% 2% 1% 15

16 Global estimates: 10 major national markets (Year 2010) Source: UFI, Dec A review of the global estimates will be conducted in 2013 NET SPACE RENTED (in million net sqm) Trend since 2008 USA 23,3 (*) - 7% China 13,0 + 6% Germany 8,8-5% Italy 6,2-5% France 5,4-8% Spain 3,5-24% Japan 3,2-3% UK 2,8-6% Russia 2,6-13% Brazil 2,6 + 4% (*): under review 16

17 Trends in the net space rented in several major national markets (in square meters - Source UFI Nov. 2012, except for North America: CEIR) in Europe in Asia and North America Turkey China India Korea Germany Italy Russia France Japan USA Spain /9 2009/ /

18 Comparison between capacity and space rented (Source UFI, Dec. 2011) Venue indoor exhibition space between 2006 and 2011 Net space rented by organizers between 2008 and % Europe -5 % +1.1% +7.7% North America Asia Pacific -3.5 % + 2% 18

19 Insight into key metrics (Source UFI, Nov. 2012) different sources NORTH AMERICA CENTRAL & SOUTH AMERICA EUROPE ASIA / PACIFIC Source CEIR Census & Index AFIDA Euro Fair Statistics (UFI) UFI / BSG report Scope Estimated share of the total regional market (in % of the net space rented) B-B (and mixed) only Provided by Members Audited events (only) 25 countries (only) All types (B-B, B-C, both) B-B (and mixed) only n.a. n.a. 45% 72% Size of the sample (year of reference) Around 500 exhibitions (every year) exhibitions (2011) exhibitions 22,8 millions sqm (average 2010/2011) exhibitions 15,7 millions sqm (average 2010/2011) Reported metrics: - Net space rented - Duration - Exhibitors - Visitors - Turnover - Industry sector - Forecast - Link with economy (Index) YES - YES YES YES YES YES YES YES - - YES YES YES YES - YES - - YES YES YES

20 Insight into key metrics (Source UFI, Nov. 2012) regional results NORTH AMERICA EUROPE ASIA / PACIFIC Source (Year of reference) CEIR Census (2009) Euro Fair Statistics (UFI) (average 2010/2011) UFI/BSG report (average 2010/2011) Average size per event (in net sqm) sqm sqm (B-C) sqm (mixed) sqm (B-B) sqm Average duration per event 6,9 days (B-C) 5,3 days (mixed) 4,6 days (B-B) Average booth size 24 sqm 37 sqm (between 36 and 38 depending on type) Average number of visits visits (B-C) (mixed) (B-B) Average turnover per show 1,2 million US $ 2,0 million US $ 20

21 Insight into key metrics (Source UFI, Nov. 2012) Top industry sectors: sqm rented - nr. of exhibitions (Average 2010/11 data from UFI Euro Fair Statistics (Europe), UFI/BSG (Asia/Pacific), CEIR Indes (North America), AFIDA (Central & South America ) EUROPE ASIA / PACIFIC NORTH AMERICA CENTRAL & SOUTH AMERICA Discretionary Consumer Services, Education & Sporting Goods/Travel/Amusement Building, Construction, Home and Repair Consumer Goods and Retail Trade Industrial/Heavy Machinery and Finished 1 (20%) 1 (24%) 2 (18%) 3 (14%) 3 (17%) 2 (16%) 4 (11%) 4 (9%) 3 (14%) 2 (14%) 2 (16%) 5 (9%) 1 (19%) 4 (10%) 4 (14%) 1 (18%) 1 (16%) 1 (18%) 9 (6%) 9 (4%) 2 (15%) 6 (7%) 7 (8%) 7 (5%) n.a. 1 (28%) n.a. 5 (8%) n.a. 2 (14%) n.a. 4 (11%) Transportation 5 (9%) 8 (6%) 6 (7%) 7 (7%) 8 (6%) 8 (5%) n.a. 8 (5%) Agriculture/Forestry/Fishery & Energy/Oil/Gas/Chemistry 6 (9%) 5 (8%) 9 (3%) 9 (5%) 3 (14%) 4 (10%) n.a. 3 (12%) Food and Beverage, Hospitality 7 (6%) 6 (7%) 7 (6%) 6 (9%) 10 (4%) 11 (3%) Electronics, Components, IT and Telecommunications Medical and Health Care 8 (4%) 10 (3%) 9 (3%) 9 (5%) 5 (11%) 3 (11%) 8 (5%) 8 (7%) 6 (8%) 5 (9%) 4 (11%) 3 (17%) n.a. 7 (6%) n.a. 10 (3%) n.a. 9 (3%) Business Services & Financial/Legal/Real Estate 10 (3%) 7 (7%) 10 (3%) 10 (5%) 5 (11%) 2 (17%) n.a. 6 (8%) Security, Fire Safety, Defense 11 (1%) 11 (1%) 11 (2%) 11 (4%) 11 (3%) 10 (4%) n.a. 11 (1%) ALL SECTORS (100%) (100%) (100%) (100%) (100%) (100%) (100%) (100%) 21

22 Insight into key metrics (Source UFI, Nov. 2012) Average size in 2010/11 for the top 3 industry sectors (in both Asia & Europe) (Average 2010/11 sources: UFI Euro Fair Statistics (Europe), UFI/BSG (Asia/Pacific), CEIR Index (North America), AFIDA (Central & South America) ASIA / PACIFIC EUROPE NORTH AMERICA Discretionary Consumer Services, Education & Sporting Goods/Travel/Amusement Building, Construction, Home and Repair Consumer Goods and Retail Trade 22

23 Exhibitions organized by UFI Organizers (Source UFI, Nov. 2012) Based on the data collected among 174 organizing companies (and their subsidiaries) + 9% Number of Exhibitions + 4% - 3% 0% + 2% ,0 + 6% 30,6 Total net space rented (indoor + outdoor, in million sqm) + 6% - 16% + 8% - 2% 32,5 29,6 28, , % + 1% - 1% + 1% + 6% - 5% - 5% + 3% 31, ,8 29,9 28,4 29,2 2006/7 2007/8 2008/9 2009/ / /7 2007/8 2008/9 2009/ /11 23

24 Exhibitions organized by UFI Organizers (Source UFI, Nov. 2012) Based on the data collected among 174 organizing companies (and their subsidiaries) Breakdown by event location Trend in total net space rented 2006/7 2007/8 2008/9 2009/ /11 ASIA / PACIFIC MIDDLE EAST & AFRICA AMERICAS EUROPE Highest growth rates among the largest markets for UFI organizers in each region China: +56% Iran: +49% Brazil: +180% Germany: +4% 24

25 Exhibitions organized by UFI Organizers (Source UFI, Nov. 2012) Based on the data collected among 174 organizing companies (and their subsidiaries) Exhibition average size Net space rented in sqm (indoor + outdoor) + 13% - 13% Asia & Pacific Europe 2006/7 2010/ /7 2010/11 25

26 3. COMPANIES Annual number of exhibitions and net space rented by UFI Organizers (average 2010/11) - Source UFI, Nov Based on the data collected among 174 organizing companies (and their subsidiaries) Large diversity Number of companies Total annual net space rented (Indoor + Outdoor) 1 every year or every 2 years Average annual number of exhibitions organized 2 to 9 10 to and more Market share in terms of net space rented 87 less than sqm % to sqm % to sqm % and more % % 26

27 Internationalization of UFI Organizers Number of exhibitions organized abroad (average 2010/11 and trend since 2006/7) - Source UFI, Nov Based on the data collected among 178 organizing companies (and their subsidiaries) companies (26%) organized at least one exhibition outside their own country in 2010/ (26%) organize less than in 2006/7 7 (15%) organize the same number than in 2006/7 9 (20%) were not organizing any in 2006/7 18 (39%) organized more than in 2006/7 27

28 Trends for UFI Organizers Total space rented between 2006/7 & 2010/11 (Source UFI, Nov. 2012) Based on the data collected among 174 organizing companies (and their subsidiaries) Growth in net space rented between 2006/7 and 2010/11 by UFI member organizers Decrease by 10% or more 37% 54% Increase 9% Decrease smaller than 10% 28

29 Trends for UFI Organizers Total space rented between 2006/7 & 2010/11 (Source UFI, Nov. 2012) Based on the data collected among 174 organizing companies (and their subsidiaries) Growth in net space rented between 2006/7 and 2010/11 at company level, in relation to their volume of activity in 2006/7 100% 90% 80% 70% 60% 50% 40% 30% 20% decrease by 10% or more decrease smaller than 10% increase 10% 0% less than 50,000 sqm 50,000 to 199,999 sqm 200,000 to 499,999 sqm 500,000 and more (NB. This trend does not show the M&A within UFI Membership) 29

30 UFI Global Exhibition Barometer Survey conducted among UFI, SISO (USA), AFIDA (Central and South America) & EXSA (Southern Africa) Members 9 th survey was conducted in June th survey is ran in December

31 100% UFI Global Exhibition Barometer (last results, released in July 2012) % of companies declaring an increase of their turnover when compared to the same period the year before (regardless of possible biennial effects) 50% AMERICAS MIDDLE EAST ASIA & AFRICA & EUROPE PACIFIC 0% Bef. Dec st half 2 nd half 1 st half 2 nd half 1 st half 2 nd half 1 st half 2 nd half st half 2013 (Half year turnover) As declared in previous surveys As declared in June

32 UFI Global Exhibition Barometer (last results, released in July 2012) % of companies declaring in the last 5 surveys - that the impact of the economic crisis on their exhibition business is now over 100% 50% Americas Asian Pacific Europe Middle East/Africa 0% June 2010 December 2010 June 2011 December 2011 June

33 UFI Global Exhibition Barometer (last results, released in July 2012) Anticipated ending year of the impact of the economic crisis as declared in the last 3 surveys by those who consider that it is not yet over 63% 46% 27% 44% 30% June 2011 December 2011 June % 10% 15% 14% 15% 4% after % 8% 0% 2% 0% 33

34 THANK YOU! This presentation is freely downloadable at For any questions, please contact Christian 34

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