We represent news media industry in! 120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India!

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2 We represent news media industry in! 120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India! We represent more than! 18,000 "publications! 15,000 "online sites! 3,000 "companies! 80 national and regional! news media associations!

3 World Press Trends data partners! Newspaper! associations! Ipsos! comscore! RAM! ZenithOptimedia! Pew Research! Center!

4 WPT Data is Available through! WPT! database! WPT! custom reports! WPT! annual report!

5 2.7bn! 45% of all adults! read print newspapers! 0.8bn! 42% of all desktop internet users read newspapers! in digital formats! 2015 WAN-IFRA WORLDPRESSTRENDS

6 !!! NEWSPAPER! INDUSTRY IN 2014! PRINT CIRCULATION! PRINT ADVERTISING! DIGITAL CIRCULATION! DIGITAL ADVERTISING! $89.9 billion! $77 billion! $2.5 billion! $9.5 billion! up 0.4% in 2014! down 5.2% in 2014! up 45.3% in 2014 "! up 8.3% in 2014!

7 REVENUES! 3d disrupted, digital, diversified! 2015 WAN-IFRA WORLDPRESSTRENDS

8 newspapers advertising in the early 20 th century!

9 20 th century newspapers! earned up to!! 80% of revenues! from advertising!

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12 global newspaper revenues in 2014! $179 bn!

13 global newspaper revenue generation 2014! $92 bn! PRINT AND DIGITAL! CIRCULATION REVENUE! $87 bn! PRINT AND DIGITAL! ADVERTISING REVENUE! Source: WPT analysis "!

14 global newspaper revenue sources ! US$ million at current prices! Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment & Media Outlook"!

15 global print newspaper circulation revenues ! Source: WPT database and WPT analysis!

16 global digital newspaper circulation revenues ! Source: PwC Global Entertainment & Media Outlook!

17 global digital newspaper advertising revenues ! Source: PwC Global Entertainment & Media Outlook!

18 newspaper regional revenue share in 2014! North America! 21%! Latin America! 9%! EU/Africa/ME! 34%! Asia Pacific! 36%!

19 consumer apps to reach $70 bn revenue in 2017 Mobile consumer app sector revenue forecast ($bn) Game changer! Non-games categories to! match games revenue by 2017! Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner!

20 global newspaper revenues trends! - Financial Times had 415,000 total digital subscriptions (64% of total paid subscriptions) and growth rate of digital subscriptions, was 31%, or 99,000 subscriptions.! - For Texas Tribune 23% of revenue comes from events and 25% of revenues comes from digital sponsorships.! - Axel Springer recruited over 150,000 subscribers for its premium service Bild Plus in the six months since its launch in June In the UK, the popular Sun newspaper has followed a similar model and attracted over 100,000 new digital subscribers.!

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22 CIRCULATION! & REACH! from print readers to digital loyalists!! 2015 WAN-IFRA WORLDPRESSTRENDS!

23 global daily print newspaper circulation ! Source: World Press Trends database and WPT analysis!

24 daily print newspaper circulation change by region! Source: WPT analysis!

25 global digital newspaper circulation ! Global daily digital newspaper circulation (thousands copies of digital editions)! Source: PwC Entertainment & Media Outlook!

26 2015 WAN-IFRA WORLDPRESSTRENDS!! 11% paid! for online news! in 2014!

27 paying for online news in 2014! Source: Reuters Institute Digital News Report!

28 growth in smartphone access for news - selected countries! growth in tablet access for news - selected countries! Source: Reuters Institute Digital News Report!

29 daily print newspaper global reach in 2014! 2.7bn! 45% of all adults! read print newspapers! 0.8bn! 42% of all desktop internet users read newspapers! in digital formats! Source: WPT analysis, comscore and Ipsos Media!

30 readership by platform in Australia! 85.8% adults! read newspapers! Source: Ipsos Media!

31 readership by platform in UK! 83.2% adults! read newspapers! Digital readership! Source: Ipsos Media and comscoreß!

32 readership by platform in Chile! 81.5% adults! read newspapers! Source: Ipsos Media and comscore!

33 ! DIGITAL MEDIA! hooked to mobile!!

34 79%! of all smartphone! users check! their device! within! 15 minutes! of waking up! within! 15! minutes!

35 Mobile! 97 min! Tablet! 37 min! Broadcast! 125 min! Desktop! 70 min! Newspaper! 33 min!

36 app usage represents 52% of mobile engagement! 2015 WAN-IFRA WORLDPRESSTRENDS!

37 global desktop digital news audiences ! Source: comscore 2015!! 2013 WAN- IFRA

38 US, UK and Canada digital news audiences! UK! US! CANADA! 2.412! ! 1,566! 11,111! 66,304! 12,732! 33,999! 165,107! 15,271! Source: comscore 2015!! DESKTOP ONLY! MOBILE ONLY! MULTI-PLATFORM!

39 ! ADVERTISING!! 2015 WAN-IFRA WORLDPRESSTRENDS!

40 share of global ad spend per medium in 2014! Source: ZenithOptimedia!

41 global ad spend ! Global Advertising Expenditure US$ million! Source: ZenithOptimedia!

42 newspaper print advertising revenues! ! Source: Zenith Optimedia!

43 newspaper print advertising by region! ! Asia! Latin America! North America! Europe! Middle East & N Africa! Source: ZenithOptimedia!

44 newspaper digital advertising revenues! ! Source: PwC Global Entertainment & Media Outlook!

45 the value of global online advertising!! $124 bn in 2014!

46 Internet ad spend by type (forecast)! Source: ZenithOptimedia!

47 programmatic transactions reached!! $21 bn in 2014! Source: Magna Global 2015!

48 programmatic transactions reached!! 20% of all online display in 2014!

49 programmatic advertising 2014! Source: MagnaGlobal!

50 there is one thing! that did not change at all! the way! our industry value! is presented! is still the same!

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