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1 Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to 2020 Phone: Fax:

2 Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Date: November 19, 2015 Region - Global Forecast to 2020 Pages: 142 Price: US$ 4, ID: EA50E7F0C51EN Rising Budgetary Expenditure and Adoption of Cloud Platform driving the growth MarketsandMarkets forecasts the global EMS market to grow from USD 5.44billion in 2015 to USD 9.28billion by 2020, at a Compound Annual Growth Rate (CAGR) of 11.3%. The rising budgetary expenditure on events, proliferated use of smartphones and increasing adoption of cloud platform are the factors driving the growth in this market. Services to grow at a higher rate during the forecast period The EMS market is broadly divided into software and service and services are expected to grow at a higher rate. Analytics software is one of the fastest-growing software in the EMS market. Managed services are expected to grow at the highest rate while professional services are expected to account for a majority share in the EMS market in Deployment and integration services are always in demand for the ease of operation. The North American region is expected to be the largest revenue generator region for EMS vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies like Canada and the U.S. and because of the focus on innovations obtained from R&D and technology. The APAC region is the fastest-growing region in the EMS market. The market growth in developing regions such as APAC and the MEA is due to the rapid adoption of emerging trends such as mobility and cloud. MEA and LA regions are leveraging the benefits of cost effective cloud solution, thereby expected to increase their EMS spending. The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2 and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors and executives from various key organizations operating in the satellite marketplace. The primary interviews were conducted worldwide covering regions North America, Europe, and APAC. The report includes the study of key players which includes Cvent, Active Networks, Xing Events, Ungerboeck, etouches, DEA, Certain, Inc., Lanyon and Zerista and other key innovators like RegPoint Solutions, Eventzilla and SocialTables. The report provides a picture on how EMS components are used across various regions, organizational size and verticals. The report aims at estimating the market size and future growth potential of this market across segments like components, software, service, deployment mode, organization size, verticals, and regions. Furthermore, the report also includes in-depth competitive analysis of the key players in the EMS market, with their company profiles, SWOT analysis, recent developments, and key market strategies. The report will help the market leaders or new entrants in this market in the following ways: 1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to

3 sub-segments. The market numbers are further split across the different end users and regions. 2. This report will help in the better understanding of the competitors and gain more insights to better one s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors. 3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities. Table of Content 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY 1.2 MARKET DEFINITION 1.3 MARKET SCOPE MARKETS COVERED YEARS CONSIDERED FOR THE STUDY 1.4 CURRENCY 1.5 LIMITATIONS 1.6 STAKEHOLDERS 2 RESEARCH METHODOLOGY 2.1 RESEARCH DATA SECONDARY DATA Key data from secondary sources PRIMARY DATA Key data from primary sources Key industry insights Breakdown of primary interviews 2.2 MARKET SIZE ESTIMATION BOTTOM-UP APPROACH TOP-DOWN APPROACH 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 2.4 RESEARCH ASSUMPTIONS 3 EXECUTIVE SUMMARY 4 PREMIUM INSIGHTS 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN EVENT MANAGEMENT SOFTWARE MARKET 4.2 EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT 4.3 EVENT MANAGEMENT SOFTWARE MARKET, BY VERTICAL AND REGION 4.4 LIFE CYCLE ANALYSIS, BY REGION (2015) 4.5 BEST MARKET TO INVEST 4.6 REGION-WISE ADOPTION SCENARIO 5 MARKET OVERVIEW 5.1 INTRODUCTION 5.2 MARKET EVOLUTION 5.3 MARKET SEGMENTATION Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to

4 5.3.1 BY COMPONENT BY SOFTWARE BY SERVICE BY DEPLOYMENT MODE BY ORGANIZATION SIZE BY VERTICAL BY REGION 5.4 MARKET DYNAMICS DRIVERS Increasing use of social media Proliferated use of smartphones Rising budgetary expenditure on events Significant adoption rate of cloud platform RESTRAINTS Lack of awareness Lack of skilled professionals OPPORTUNITIES Emerging need for handling big data and real-time analytics Globalization CHALLENGES Uncertain ROI 6 INDUSTRY TRENDS 6.1 VALUE CHAIN ANALYSIS 6.2 STRATEGIC BENCHMARKING STRATEGIC BENCHMARKING: PRODUCT DEVELOPMENT AND ENHANCEMENT BY KEY PLAYERS FROM 2013 TO STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS BY EMERGING/INNOVATIVE VENDORS FROM 2013 TO PORTER S FIVE FORCES ANALYSIS THREAT OF SUBSTITUTES BARGAINING POWER OF BUYERS THREAT OF NEW ENTRANTS BARGAINING POWER OF SUPPLIERS INTENSITY OF COMPETITIVE RIVALRY 7 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY COMPONENT 7.1 INTRODUCTION 7.2 SOFTWARE 7.3 SERVICE 8 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY SOFTWARE 8.1 INTRODUCTION 8.2 VENUE MANAGEMENT SOFTWARE 8.3 EVENT REGISTRATION SOFTWARE 8.4 TICKETING SOFTWARE 8.5 EVENT PLANNING SOFTWARE 8.6 EVENT MARKETING SOFTWARE 8.7 ANALYTICS AND REPORTING SOFTWARE 8.8 OTHERS 9 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY SERVICE Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to

5 9.1 INTRODUCTION 9.2 DEPLOYMENT AND INTEGRATION 9.3 PROFESSIONAL SERVICE 9.4 MANAGED SERVICE 10 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY DEPLOYMENT MODE 10.1 INTRODUCTION 10.2 ON-PREMISES 10.3 CLOUD/HOSTED 11 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY ORGANIZATION SIZE 11.1 INTRODUCTION 11.2 SMALL AND MEDIUM BUSINESSES 11.3 ENTERPRISES 12 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY VERTICAL 12.1 INTRODUCTION 12.2 CORPORATE 12.3 GOVERNMENT 12.4 THIRD-PARTY PLANNER 12.5 EDUCATION 12.6 OTHERS 13 GEOGRAPHIC ANALYSIS 13.1 INTRODUCTION 13.2 NORTH AMERICA 13.3 EUROPE 13.4 ASIA-PACIFIC 13.5 MIDDLE EAST AND AFRICA 13.6 LATIN AMERICA 14 COMPETITIVE LANDSCAPE 14.1 OVERVIEW 14.2 COMPETITIVE SITUATION AND TRENDS NEW PRODUCT LAUNCHES AND ENHANCEMENTS AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES MERGERS AND ACQUISITIONS INTEGRATION AND EXPANSION 14.3 END USER ANALYSIS HIGH ADOPTION BY LARGE ENTERPRISES DEMAND FOR EMS ACROSS CORPORATIONS CORPORATE EVENT MANAGEMENT 14.4 PRODUCT PORTFOLIO COMPARISON 15 COMPANY PROFILES (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)* Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to

6 15.1 CVENT, INC ACTIVE NETWORK, LLC 15.3 XING EVENTS 15.4 ETOUCHES 15.5 EVENTBRITE 15.6 UNGERBOECK SOFTWARE INTERNATIONAL 15.7 DEAN EVANS AND ASSOCIATES, LLC 15.8 CERTAIN, INC LANYON SOLUTIONS, INC ZERISTA *Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies KEY INNOVATORS EVENTZILLA Business Overview REGPOINT SOLUTIONS Business Overview SOCIALTABLES Business Overview 16 APPENDIX 16.1 INSIGHTS FROM INDUSTRY EXPERTS 16.2 DISCUSSION GUIDE 16.3 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 16.4 AVAILABLE CUSTOMIZATIONS 16.5 RELATED REPORTS LIST OF TABLES Table 1 EVENT MANAGEMENT SOFTWARE MARKET SIZE AND GROWTH, (USD MILLION, Y-O-Y %) Table 2 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENTS, (USD Table 3 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, (USD Table 4 VENUE MANAGEMENT SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 5 EVENT REGISTRATION SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 6 TICKETING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 7 EVENT PLANNING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 8 EVENT MARKETING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 9 ANALYTICS AND REPORTING: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 10 OTHERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, (USD Table 11 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, Table 12 DEPLOYMENT AND INTEGRATION: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to

7 Table 13 PROFESSIONAL SERVICE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 14 MANAGED SERVICE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 15 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, Table 16 ON-PREMISES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 17 CLOUD: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, (USD Table 18 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, Table 19 SMBS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, (USD Table 20 ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 21 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, (USD Table 22 CORPORATE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 23 GOVERNMENT: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 24 THIRD-PARTY PLANNER: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 25 EDUCATION: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, Table 26 OTHERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, (USD Table 27 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, (USD Table 28 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, Table 29 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, Table 30 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, Table 31 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, Table 32 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, Table 33 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, Table 34 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, Table 35 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, (USD Table 36 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, Table 37 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, Table 38 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, Table 39 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, Table 40 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to

8 Table 41 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, Table 42 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, Table 43 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, Table 44 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, Table 45 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, Table 46 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, Table 47 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, Table 48 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, Table 49 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, Table 50 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, Table 51 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, Table 52 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, Table 53 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, Table 54 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, Table 55 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, Table 56 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, Table 57 NEW PRODUCT LAUNCHES AND ENHANCEMENTS, Table 58 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, Table 59 MERGERS AND ACQUISITIONS, Table 60 INTEGRATION AND BUSINESS EXPANSION, LIST OF FIGURES Figure 1 EVENT MANAGEMENT SOFTWARE MARKET: RESEARCH DESIGN Figure 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH Figure 5 DATA TRIANGULATION Figure 6 SERVICES ARE ESTIMATED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD Figure 7 MANAGED SERVICES ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE Figure 8 EVENT MARKETING SOFTWARE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE Figure 9 CLOUD-BASED PLATFORM IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE Figure 10 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE OF THE EMS Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to

9 MARKET IN 2015 Figure 11 INCREASED SPENDING IN THE EVENT INDUSTRY IS A MAJOR FACTOR DRIVING THE EMS MARKET Figure 12 SERVICES ARE EXPECTED TO DOMINATE THE COMPONENT SEGMENT OF THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE Figure 13 CORPORATE INDUSTRY IS EXPECTED TO DOMINATE THE EMS MARKET IN 2015 Figure 14 ASIA-PACIFIC IS EXPECTED TO GROW RAPIDLY IN THE COMING YEARS Figure 15 ASIA-PACIFIC IS EXPECTED TO BE THE HIGHEST GROWING REGION DURING THE Figure 16 EMS MARKET: BY SOFTWARE Figure 17 EMS MARKET: BY SERVICE Figure 18 EMS MARKET: BY DEPLOYMENT MODE Figure 19 EMS MARKET: BY ORGANIZATION SIZE Figure 20 EMS MARKET: BY VERTICAL Figure 21 EMS MARKET: BY REGION Figure 22 EMS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES Figure 23 VALUE CHAIN ANALYSIS Figure 24 STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS Figure 25 PORTER S FIVE FORCES ANALYSIS Figure 26 SERVICES ARE EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD Figure 27 ANALYTICS SOFTWARE IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE Figure 28 MANAGED SERVICES ARE EXPECTED TO HAVE THE HIGHEST CAGR DURING THE Figure 29 CLOUD DEPLOYMENT MODE IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE Figure 30 SMBS ARE EXPECTED TO HAVE HIGHER CAGR DURING THE Figure 31 CORPORATE INDUSTRY IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE Figure 32 ASIA-PACIFIC IS PROJECTED TO EXHIBIT THE HIGHEST GROWTH IN THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE Figure 33 GEOGRAPHICAL SNAPSHOT: ASIA-PACIFIC ESTIMATED TO HAVE THE LARGEST CAGR IN THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE Figure 34 ASIA-PACIFIC IS THE FASTEST GROWING REGION IN THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE Figure 35 NORTH AMERICA MARKET SNAPSHOT: PROFESSIONAL SERVICES ARE EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2015 Figure 36 APAC MARKET SNAPSHOT: PROFESSIONAL SERVICES ARE EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2015 Figure 37 COMPANIES ADOPTED NEW PRODUCT LAUNCH AND PARTNERSHIPS AS THE KEY GROWTH STRATEGIES OVER THE LAST THREE YEARS Figure 38 MARKET EVALUATION FRAMEWORK Figure 39 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY FOR THE GROWTH OF THE EVENT MANAGEMENT SOFTWARE MARKET Figure 40 EMS: PORTFOLIO COMPARISON Figure 41 CVENT, INC.: COMPANY SNAPSHOT Figure 42 CVENT, INC.: SWOT ANALYSIS Figure 43 ACTIVE NETWORKS, LLC: SWOT ANALYSIS Figure 44 XING EVENTS: SWOT ANALYSIS Figure 45 ETOUCHES: SWOT ANALYSIS Figure 46 EVENTBRITE: SWOT ANALYSIS Figure 47 EVENTBRITE: SWOT ANALYSIS Event Management Software Market by Component, Software, Service, Deployment Mode (On-Premise, Cloud), Organization size, Verticals (Education, corporate, Third-Party Planners, Government, & others), and Region - Global Forecast to

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