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1 MarketsandMarkets Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST MarketResearch.com

2 MOBILE CLOUD MARKET By Application (Gaming, Entertainment, Utilities, Education, Productivity, Business & Finance, Social Networking, Healthcare, Travel & Navigation), & By User (Enterprise WORLDWIDE MARKET FORECAST AND ANALYSIS ( ) It s all about markets MARKETSANDMARKETS

3 MarketsandMarkets is a global Market research and consulting Company based in the U.S. We publish strategically analyzed Market research reports and serve as a business intelligence partner to Fortune 500 Companies across the world. MarketsandMarkets also provides multi-client reports, Company profiles, databases and custom research Services. MarketsandMarkets covers thirteen Industry verticals, including advanced materials, automotive and transportation, banking and financial Services, biotechnology, chemicals, Consumer goods, energy and power, food and beverages, industrial automation, medical Devices, pharmaceuticals, semiconductor and electronics, telecommunications and IT. Copyright 2014 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets 1

4 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY To define, describe, and forecast the global mobile cloud market on the basis of mobile cloudbased applications, user types, and regions To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry insights) To strategically analyze each submarket with respect to individual growth trends and contribution towards the overall market To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders To forecast the revenue of market segments with respect to five main geographies namely, North America (NA), Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA) To strategically profile key players and comprehensively analyze their market shares and core competencies 1 To track and analyze competitive developments, such as mergers and acquisitions and new product developments in the mobile cloud market 1.2 REPORT DESCRIPTION In the recent years, there has been a considerable growth in the mobile and cloud technologies. Mobile communications have radically altered the business functionalities all over the globe. At the same time, cloud computing has also transformed the way of delivering services and maintaining an IT infrastructure. The need for high computational power and growing usage of connected mobile devices has fostered the convergence of mobile and cloud technology and has further led to the evolution of mobile cloud. This convergence would further enhance the mobility value and would fundamentally modify the work methodologies of workforce in business operations. The significant technological development in the area of mobile and cloud has been the emergence of various technologies such as OneAPI (Application Programming Interface), 4G LTE (4th Generation Long- Term Evolution), Cloudlets, HTML5 (Hyper Text Markup Language), Hypervisor, and CSS3 (Cascading Style Sheets variation 3) to overcome the difficulties of interoperability and has further enhanced the adoption of mobile cloud. Additionally, the emergence of cloud-based mobile apps has also leveraged mobile cloud adoptions with the provision of instantaneous personalized user experience, regardless of the time and place, in all mobile devices. The constant rise in BYOD (Bring Your Own Device) trend among enterprises, and the significant shift to the cloud has further leveraged the mobile cloud. Mobile cloud provides enterprise users with an enhanced experience to better serve customers on real-time basis. The other features such as scalability, ease of integration, reliability, and data synchronization add to the benefits leading to mobile cloud adoptions. There has been an ongoing development in the field of mobile cloud which paves a way for wearable technologies that will continue to exploit the cloud technology. Mobile cloud will help to enhance the value of mobility and fasten workability not only for enterprises but also for consumers. This report covers the overall structure of mobile cloud market and provides definite actions that can help enterprises and.1. Core competencies of the companies are captured in terms of their key developments, SWOT analysis, and key strategies adopted by them to sustain their position in the market. 2

5 application developers recognize the needs of consumers and organizations and also exhibit the need gaps for cloud service providers, personal cloud providers, and telecom network operators. The report further analyzes the growth rate and penetration of mobile cloud across all the major regions. The global mobile cloud market has been segmented on the basis of mobile cloud-based applications, user types, and regions. The mobile cloud-based apps are categorized as gaming, entertainment, utilities, education, productivity, business and finance, social networking, healthcare, travel and navigation, and others. The user type is further segmented into enterprise users and consumers. The global mobile cloud report is segmented on the basis of regions, such as NA, Europe, APAC, MEA, and LA. This report provides a regional breakdown of market sizes and forecast for the period 2014 to The report profiles leading companies such Amazon Web Services (AWS), Google, Inc., Microsoft Corporation, Apple, Inc., Salesforce.com, Rackspace Inc., EMC (VMware), IBM, Oracle, and Akamai Technologies, Inc. 1.3 MARKETS COVERED This research report categorizes the mobile cloud market into the following segments: Global Mobile Cloud Market, By Application Category Gaming Entertainment Utilities Education Productivity Business and Finance Social Networking Healthcare Travel and Navigation Others Note: Others include lifestyle, news, storage apps, sports apps, photography, music, books, and reference apps. Global Mobile Cloud Market, By User Type Enterprise User Consumers Global Mobile Cloud Market, By Region NA Europe APAC MEA LA 3

6 1.4 STAKEHOLDERS Personal Cloud Provider Telecom Service Provider Third-Party Host Application Developers Cloud Service Provider WLAN Vendors IT System Suppliers Managed Service Provider Enterprises Users 1.5 MARKET SCOPE The definition of mobile cloud for this market study is as follows Mobile cloud market comprises the apps which enable the access to cloud services through mobile devices for computation and processing. This market study broadly covers various mobile cloud-based apps and the derivation of the mobile cloud market size during the forecast period 2014 to In the mobile cloud market, various applications are segmented into several categories such as gaming, entertainment, utilities, education, business and finance, social networking, healthcare, travel and navigation, and others which further include lifestyle, news, storage apps, sports apps, photography, music, books, and reference apps. 4

7 2 EXECUTIVE SUMMARY The global mobile cloud market is in its evolutionary stage and is exhibiting the rapid growth. Mobile cloud is expected to grow in the years to come with fast-paced adoption among enterprises. Today, enterprises and consumers are seeking more mobility to remain connected on a real-time basis. The continuous development in the field of mobile has improved the business communication by providing connectivity to the organizational information on the go. The cloud technology has opened better ways of service delivery and IT usage providing scalability and data synchronization to businesses. This amalgamation of cloud and mobile has further enhanced the term mobility as it provides instantaneous information. Cloud-based application is increasingly being used as it shifts computational tasks on cloud that enhances the functioning of memory-limited mobile devices. The growing multi-purpose usage of smartphone and improved Internet speed has further encouraged consumers to use mobile cloud-based apps. With the emergence of mobile workforce, enterprises are increasingly adopting mobile cloud to provide real-time information to employees and enable business continuity so that customers feel rich user experience. Technological developments such as One API (Application Programming Interface), Hypervisor, HTML5 (Hyper Text Markup Language), and CSS3 (Cascading Style Sheets, variation 3) have further bridged the gap for overall interoperability of mobile cloud. Telecom network providers and personal cloud providers have been comprehensively offering extensive amount of mobile cloud services to better serve the rising needs of enterprises and consumers. The usability of mobile cloud technology is immense among enterprises creating a wide prospect for application developers and cloud service provider. The adoption of mobile cloud is an imperative growth strategy for businesses that are looking forward to enhance enterprise mobility. Considering the flexibility, scalability, ease of integration, and data synchronization provided by mobile cloud, users are rapidly adopting it. However, the mobile cloud technology among consumers at times faces the challenge of lack of awareness, and hence its adoption among consumers is moderate. Besides this, consumers are mostly inclined to exploit free mobile cloudbased apps. In spite of data security still being a major concern, enterprise users are significantly the major adopters of mobile cloud technology. Various cloud service providers such as Microsoft, Amazon, and Google offer mobile cloud services catering to both consumers and enterprises. Further, the personal cloud provider and white-label cloud providers are also adding a significant value to the mobile cloud market by offering similar services to the user segment. The global mobile cloud market is expected to grow from $ billion in 2014 to $ billion to 2019, at a Compound Annual Growth Rate (CAGR) of % during the forecast period

8 FIGURE 1 MOBILE CLOUD-BASED APPLICATION SNAPSHOT (2014 VS 2019): CAGR % Gaming % Entertainment % Utilities % Education % Productivity % Business & Finance % Social Networking % Healthcare % Travel & Navigation % Others % ($Million) 4, , , , , , , , Note: Others include lifestyle, news, storage apps, sports apps, photography, music, books, and reference apps Source: Expert Interviews and MarketsandMarkets Analysis The figure given above highlights the mobile cloud-based application market size snapshot for the forecast period 2014 to FIGURE 2 GLOBAL MOBILE CLOUD MARKET, BY REGION, 2014 Best markets to invest in next five years % % % % % % % % % Rank (in terms of market size) Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis 6

9 FIGURE 3 GLOBAL MOBILE CLOUD MARKET SHARE, 2014 Market Share = %* CAGR = %^ Market Share = %* CAGR = %^ North America Market Share =%* CAGR = %^ Market Share =%* CAGR =%^ Market Share =%* CAGR =%^ Europe Asia-Pacific Middle East and Africa Latin America *: Market Share in 2014 ^: CAGR from Note: The regional market shares have been rounded off. Source: SEC Filings, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis Europe accounts for the largest market share of% in the global mobile cloud market for the year The factors supplementing this include the encouragement provided by the European government for the usage of mobile cloud-based apps in healthcare and travel & navigation. In various countries such as Germany, France, and the U.K, several technological advancements and the rising usage of the cloudbased apps are driving the mobile cloud market in Europe. However, data security apprehensions and mobility constraints such as incompatibility in data transfer across varied platform devices are the major factors restraining the growth of the mobile cloud market. On the other hand, APAC and NA regions are expected to grow at the highest rate in the next five years, at a CAGR of % and % respectively during the forecast period between 2014 and The growth in APAC region is encouraged by factors such as surfacing of intensive cloud security norms which enable trust among users. The introduction of multiple cloud platform services by prominent cloud providers in this region has fostered the growth of various applications, thereby, providing a diverse range of apps to the users. The mobile cloud market is in the phase of growth with soaring competition among the large number of players. The mobile cloud market is dominated by the various players such as AWS (U.S.), Microsoft (U.S.), and Google (U.S.). The other key players include Salesforce.com (U.S.), EMC (U.S.), Rackspace, Inc. (U.S.), IBM (U.S.), Oracle (U.S.), Akamai Technologies (U.S.), and Apple, Inc. (U.S.). 7

10 Disclaimer: MarketsandMarkets strategic analysis services are limited publications containing valuable market information provided to a select group of customers in response to orders. Our customers acknowledge, when ordering, that MarketsandMarkets strategic analysis services are for our customers internal use and not for general publication or disclosure to third parties. Quantitative market information is based primarily on interviews and therefore, is subject to fluctuation. MarketsandMarkets does not endorse any vendor, product or service depicted in its research publications. MarketsandMarkets strategic analysis publications consist of the opinions of MarketsandMarkets' research and should not be construed as statements of fact. MarketsandMarkets disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. MarketsandMarkets takes no responsibility for any incorrect information supplied to us by manufacturers or users. All trademarks, copyrights and other forms of intellectual property belong to their respective owners and may be protected by copyright. Under no circumstance may any of these be reproduced in any form without the prior written agreement of their owner. No part of this strategic analysis service may be given, lent, resold or disclosed to non-customers without written permission. Reproduction and/or transmission in any form and by any means including photocopying, mechanical, electronic, recording or otherwise, without the permission of the publisher is prohibited. 8

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