Digital Marketing Services Executive

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1 Join us at Age UK, A world where everyone can love later life. Digital Marketing Services Executive Fundraising and Marketing Division

2 Candidate pack Thank you for showing an interest in working for Age UK. We hope our candidate pack provides you with all of the information you may need about this role and working at Age UK to complete and submit your application form on our careers site. This pack contains the following information: We re Age UK Our ambitions Division overview Team overview Role description Working for Age UK How to apply If you have any questions related to this role or any of the information provided, or if you would like a confidential discussion about your application, please don t hesitate to contact our Recruitment Team - we will be more than happy to help. Contact Details For any questions relating to retail recruitment, please contact For general queries, please contact or Age UK Careers site URL: https://careers.ageuk.org.uk/ We wish you all the best with your application, The Age UK Recruitment Team

3 We re Age UK The Age UK Group comprises Age UK and its subsidiary companies and charities, all dedicated to helping people love later life. Our network includes Age UK, three national charities Age Cymru, Age NI and Age Scotland and in England, 165 local Age UK partners* and over 400 smaller organisations called Friends and Forums. We work with our subsidiary charity, Age International, to fund programmes in over 40 developing countries. Age International is a member of the HelpAge global network and the Disasters Emergency Committee. We re local and national We operate in partnership with our national partners Age Cymru, Age NI and Age Scotland and 165 local Age UKs in England, charities in their own right, as well as smaller organisations called Friends and Forums. Together, we enable, support and inspire older people to love later life in their own communities. We call this partnership the Age UK network. We re international We work through our international arm, Age International, to ensure older people in developing countries have secure incomes and good health, and help them claim their rights and overcome discrimination. We also provide emergency relief, supporting older people and their families during times of crises. And we influence governments and aid agencies to help change older people s lives for the better. UK network, our supporters, campaigners, donors, staff and volunteers. We re a social enterprise We support people to remain independent for as long as possible through our specially selected products, provide tailored financial services designed with older people in mind, have a vibrant network of shops, and provide health and social care training. All profits are donated back to the charity, enabling us to spend far more on our charitable work than we fundraise. We re charitable We have five ambitions that shape everything we do, ambitions that reflect the priorities that people in later life have told us matter to them money, wellbeing, health and care, home and community. We work day in, day out to achieve them with support from the whole of the Age

4 Our ambitions Your money Everyone in later life has enough money. Your wellbeing Everyone in later life can enjoy life and feel well. Your health and care Everyone in later life can receive high quality heath and care. Your home Everyone in later life can feel comfortable, safe and secure at home. Your community Everyone in later life can participate in their community. Together, we can create a world where everyone can love later life.

5 Division overview Age UK Fundraising and Marketing We raise over 40 million each year for charitable work and spread information to millions of older people and their families through our publications, radio station and website. The core purpose of our Marketing departments is to deliver the brand platform and marketing infrastructure that enables all divisions to achieve their income and social impact objectives. This includes offline and online campaigns and activities through channels such as TV, digital, social, Wireless and our Life magazine, as well as a customer relationship management system and strategy that encourages multiple relationships, supporter loyalty and increases revenue. Age UK Digital Marketing Team Sitting within the central digital team, Digital Marketing are responsible for delivering the digital marketing function across both the organisation as a whole and for specific key stakeholders. It is our aim to deliver cost efficient, high ROI campaigns to achieve organisation objectives; whether utilising our own channels including the website, social media platforms and or using paid media such as display or search engines we ensure delivery of the right message to the right audience at the right time. In 2014/15, 70,000 regular givers supported our work in the UK each month. The Fundraising departments are responsible for delivering the charity s voluntary income - both restricted and unrestricted - by designing and delivering attractive fundraising campaigns to increase donations and designing and delivering compelling bids to attract funds to support the Group s charitable activities. Man on the moon which was launched in 2015 as part of the John Lewis Christmas advert is one of our most recent marketing campaigns which has heightened awareness of those in later life who can become lonely over the holiday season.

6 Role description Job Title: Current Division Name: Current Department Name: Current Location: Type of role (*delete as applicable) Job Title of Line Manager: Job Titles and number of any direct reports e.g. Administrator (3) Digital Marketing Services Executive Marketing & Fundraising Digital / Digital Marketing Tavis House Individual Contributor Digital Marketing Manager ecrm / Fundraising None Job Purpose: Manage the successful execution of the marketing strategy (as agreed with internal stakeholders and the Digital Marketing Manager Fundraising) to continually develop marketing as a major component of the digital mix and ensure all activity is data protection compliant. Work with colleagues around the organisation to help them use to increase revenue, audience engagement (this may include targeting strategies and audience segmentation), reach of information and to reduce costs where possible through moving from print to online media. Monitoring and reporting on campaign performance, evaluating the success of campaigns and learning from this to test and optimise performance across our campaigns. Acting as an internal champion for marketing, working proactively, suggesting best practice, identifying cross-promotion activities and encouraging innovation. Manage data flow from the organisation s website and the Central Database Team to ensure databases are current and compliant with DPA guidelines.

7 Digital Reporting / Tracking Be the main point of contact for digital reporting / tracking service provider, providing reports as required by the digital and wider teams. Digital marketing Have a good understanding of digital marketing channels and marketing mix to help ensure integrated delivery of stakeholder digital marketing campaigns. Main Responsibilities/Deliverables: Plan and execute the marketing schedule in agreement with internal stakeholders and the Digital Marketing Manager Fundraising. This may include advising, set-up/building, reviewing and copy editing for stakeholders. Fully utilise the Service Provider (ESP) functionality and create new templates as required. Be the main point of contact for ESP partner. Ensure that all communications are clearly integrated into the web analytics solution and all campaigns are tracked and reported on to improve and optimise future performance. Grow the organisation s brand, positioning and authority through the development of relationships with users via marketing and newsletters. Formulating and implementing best practice for communication for the organisation. Ensure the Charity gets the maximum benefit from the ESP & Tracking service providers and utilises functionality from new releases. Work with the wider digital marketing team and other internal stakeholders to create and execute the online marketing plan. Ensure that all communications are on brand and compliant with all DPA law. Create / manage the creation of new brand compliant templates as required by the charity. To be the central point of contact for the organisations marketing communications. Digital Reporting / Tracking:

8 To be the Digital Marketing Team s champion for digital tracking; set up, measurement, reporting and analysing. Produce monthly, quarterly and ad-hoc campaign reports for performance of online marketing, marketing & social media campaigns and other digital channels. Analyse and provide commentary on reports. Plan and execute improvements to or, new requirements for traffic / kpi tracking on digital channels in conjunction with stakeholders and wider digital marketing team. Digital marketing: Utilise your marketing and organisational skills to assist as required your team colleagues to deliver stakeholder campaigns - from planning to delivery through to analysis of results. Undertake any other task or projects reasonably requested by the Digital Marketing Manager Fundraising or the Group Digital Marketing Manager. Quantitative Aspects of Role: Experience. Good experience in Marketing, both in planning and facilitation of set up and broadcast in a marketing leading Service Provider. Strong understanding of rules and regulations surrounding data and its use. Good experience with Google Analytics; ability to utilise to track site usage / marketing campaigns and report back. Good writing and communication skills, with specific experience in using as a comms tool, writing with specific audiences in mind. Experience in or understanding of the use of the major digital marketing channels from SEM through to Social Media. Knowledge & Skills A strong understanding of analytical campaign evaluation techniques. Exposure to the digital marketing mix and an understanding of its relationship to marketing. The mindset to understand the reasons for and set up of onsite objective/kpi tracking. A strong working knowledge of Microsoft Excel

9 Good communication and interpersonal skills. Ability to work to schedules in a pressurised environment. Excellent attention to detail and ability to write focused marketing & comms copy. Qualifications Working knowledge of HTML, Photoshop and or Dreamweaver, web analytics solutions and at least one major marketing platform. Additional Circumstances: Notes: This role description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, responsibilities and dimensions for the role. Therefore, this role description does not describe any individual role holder. In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management.

10 Our values Our values describe what makes our people Age UK People. They are the qualities and ethos that we expect our staff and volunteers to embrace at all times, both in interactions with other staff, but also with external customers. Respectful We treat others as they would want to be treated. Inclusive We work together, we involve and we consult. Positive We welcome challenges and celebrate achievements. Realistic We are open and truthful whilst remaining ambitious. Solutions Focussed We ensure that what we do makes a real difference. Expert We strive to be the best at what we do. Empowering We support others to achieve their goals.

11 Working for Age UK We are proud to hold the Investors in People Silver accreditation and we are continually striving to improve what it s like to work for Age UK. We want to attract and retain the best people and ensure that Age UK is a great place to work. Age UK s Safeguarding, Equality, Diversity and Inclusion Statement - Age UK is committed to safeguarding and promoting the welfare of children, young people and adults who need care and support, and expect all staff and volunteers to share this commitment. - At Age UK we recognise the importance of promoting equality, valuing diversity and creating an inclusive environment for everyone who we interact with. We respect the diversity of those in later life, their carers and advocates, and understand that they are different needs, choices, cultures and values. Equally importantly, we respect and value the diversity of our staff, volunteers and supporters. - As an employer, Age UK is committed to creating workplaces where every member of staff and all volunteers are able to fulfil their potential, maximise their contribution and feel comfortable in being themselves. - Equalities, diversity and inclusion are core to the values and objectives of Age UK. It is fundamental that people are treated fairly with respect and dignity and in accordance with Age UK values at all times. - Age UK recognises that every person has different needs, preferences and abilities and we strive to reflect this diversity in everything we do. This includes attracting and retaining a diverse workforce. By positively valuing these differences and harnessing different life experiences, attributes and contributions Age UK will be a better place to work for all.

12 Learning and Development We all need different types of support when we reach various stages in our life, be it career advancement, learning new skills, taking care of our own wellbeing, offering our support to others or just simply having some space to think about what s next in our lives. At Age UK, all employees have access to Designing Your Future, a program that enables our employees to take ownership and map out their personal development journey through six core programmes. Benefits These tools are supported by MyLO (my learning online) our virtual learning hub, where you can access a variety of e-learning courses, book an internal course or event, record all of your learning and CPD and request further training or support that you feel would support you in developing within your role. Holidays All full time employees are entitled to 26 days holiday per year + bank holidays. Competitive Pension We offer a Zurich Group Pension Plan. Bupa Cash Plan Applicable to optical treatment, dentistry, health screening, specialist consultations and alternative therapies. Perks Variety of discounts for many different online retailers. Cycle Scheme You can buy a new bike and accessories worth 1000 or less absolutely tax free. You can pay a small percentage of your bike s market value to own it outright. Childcare Vouchers Employees can salary sacrifice an amount of their choice per month to pay for childcare provision and make the tax and NI contribution saving as a result. Life Assurance From the day you start, you will have a life assurance policy. The standard value is 2x your annual salary which increases to 4x if you are a member of the pension scheme. Staff Discount Available on some Age UK products including personal alarms. Our commitment to you We will inspire We are committed to being an employer of choice and attracting and retaining talented people by investing in learning and development that is tailored to the needs of individuals and builds on their strengths. We will enable We value or peoples expertise, knowledge and experience and believe career paths should be flexible to meet the future needs of our business and the strengths and aspirations of our people. With the support of their manager we believe our people should own their own development. We will support We believe our employees should be empowered to take responsibility for their own learning and career path. We will ensure that in line with business needs all staff regardless of location or level will have access to appropriate developmental opportunities.

13 How to apply yy Internal Applicants Follow the link provided on the intranet to apply for this role. You will be redirected to our careers site where you will have to complete and submit either an application form or an expression of interest. External Applicants Visit our careers site at https://careers.ageuk.org.uk/. On selecting the role you would like to apply for, you will be prompted to create a candidate profile which requires an address. Once created, you can complete, submit, and track your application and even sign up for job alerts so that we can contact you in the future should we be recruiting for any roles which match your selected job criteria. We will contact all candidates who have applied between 7 10 days following the closing date to let them know the outcome of their application. We look forward to receiving your application and thank you for your interest in working for Age UK.

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