Dementia Friends Digital & Marketing Executive

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1 Job Description Job title: Location: Dementia Friends Digital & Marketing Executive Tower Hill - London Main purpose of job Operational support for Dementia Friends digital marketing activity, including responsibility for digital marketing channels and delivering online campaigns. Working with the Dementia Friends Digital & Marketing Manager in creating and approving posts and articles for Website, Blog, Facebook, Twitter and Instagram Produce monthly analytics reports Position in organisation Reporting to the Dementia Friends Digital and Marketing Manager and sits with the Dementia Friends team, itself part of the People and Organisational Development Directorate. There are no line management responsibilities. Scope of Job Management of the implementation of digital marketing activity Provide professional overview of digital marketing initiatives and take operational responsibility for their implementation. Shared responsibility for increasing traffic to all Dementia Friends website with libe of sight into activities involving other websites of the Alzheimer s Society Helping to manage social media pages and working with teams across the organisation to generate content for Dementia Friends Duties and Key responsibilities Content and copy Assist Dementia Friends Digital and Marketing Manager with Creating, editing and publishing content updates and web page creation on using the Content Management System (CMS) Creating, editing and publishing content on Dementia Friends blog Creating and editing content for Facebook, Twitter, Instaqram and E- Newsletters Ensuring content is optimised for search engines Developing model replies and shaping other communications. Maintaining ownership of other Alzheimer s Society copy about Dementia Friends, eg the page at Alzheimer s Society, Devon House, 58 St Katharine s Way, London. Telephone +44 (0) Fax Website Registered Charity No Company Limited by Guarantee Registered in England No

2 Social Media Working as part of the team to manage social media activity across various channels Responsible for communication with subscribers to our social networking activity. Helping to report on social media activity and making recommendations to address gaps as appropriate. Ensure our social media channels are free of spam. Digital Marketing Create and implement advertising campaigns and posts on Facebook and Twitter, ensuring appropriate messaging for the audience Accountable for ensuring that the Dementia Friends broadcast system is used correctly in line with technical needs. Responsible for reporting to the Dementia Friends Digital and Marketing Manager on click-through rates. Support other teams with their digital needs Analytics & Reporting Work with Dementia Friends Digital and Marketing Manager to disseminate trends in user activity to content owners and the wider organisation. Ensuring that this information is easy to understand and appropriate for a wide ranging audience. Use Analytics to report back on the performance of all digital marketing campaigns and social media activity Internal communications Keep information about Dementia Friends up to date via intranet Monitor internal communications requirements across the initiative and implement suitable responses. Project Management To manage the digital marketing and social media campaigns for Dementia Friends as directed by the Dementia Friends Digital and Marketing Manager. Commissioning of agencies, contractors, volunteers, where appropriate. 2 of 5

3 Person Specification Digital Marketing Executive Education/qualifications/knowledge Degree or equivalent professional/technical qualification Significant experience of digital marketing Proven experience working in a digital environment Knowledge of latest relevant technology, internet usage and emerging trends Experience required Commercially aware with proven internet marketing experience A practical understanding of digital marketing, its implementation, analysis and management Experience managing or contributing to an organisation s social media activity Experience of sending communications Working with outside consultants and a wide range of stakeholders Skills and knowledge Knowledge of Google Analytics Knowledge of Content Management Systems (CMS) Knowledge of marketing platforms Knowledge of Facebook and Twitter advertising Knowledge and understanding of Social Media Knowledge of Salesforce Customer Relationship Management (CRM) Experience of producing reports and recommendations Understanding of data protection legislation Excellent written communication and presentation skills Strong analytical skills with the ability to review and interpret data Knowledge and understanding of Search Engine Optimisation Using PPC Google AdWords both as a stand alone campaign and as part of a broader campaign Excellent PC skills (Word, Excel, Outlook) Desirable experience Project management LinkedIn advertising Voluntary sector experience Budget management Knowledge of HTML Basic Photoshop knowledge Working specifically on Events fundraising using digital and social media marketing 3 of 5

4 Personal qualities required Willingness to learn about new technologies and methodologies Well-developed interpersonal and communication skills Methodical and accurate with an eye for detail Problem solving ability 4 of 5

5 Value Based Behaviours Alzheimer s Society has a value-based behavioural framework which brings our values to life in everything we do. The framework is applied across the full employment (and volunteering) life-cycle. This includes individual objectives, appraisals, performance management, reward and recognition and personal and professional development. You will be given a full copy of the framework if appointed, as part of your induction. For this role, the key value based behaviours you will need to evidence in your application and which will be assessed during the recruitment process are: Communicate our inspiring vision, motivating others to play their part in delivering this. Base my actions and decisions on credible evidence, drawing on my own and others expertise, experience and past lessons. Actively seek and share knowledge, skills and expertise with colleagues. Act as an ambassador for people affected by dementia at all times. Actively listen, understand and accommodate the views of others. Am open to new ways of working, learning new tasks and skills as required 5 of 5

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