Communications & Fundraising - Social Media. Media Manager

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1 WWF Page 1 CAREERS Communications & Fundraising - Social Media WWF January 2013

2 WWF Page 2 Dear candidate, This is your chance to stand up for nature. Welcome. This is an exciting time to join WWF-UK, and an important one. We ve recently completed a strategic review outlining the challenges we face as an organisation, and as a species. In response, we re determined to increase the positive impact we can achieve in four key global regions. At the same time, we re sharing more compelling stories of our work, and leading the way in sustainable corporate practice with our imminent move to a new exemplar sustainable headquarters. As part of these initiatives, we re now recruiting for several exciting new opportunities across all three of our departments: Global Programmes, Communications & Fundraising and Operations. We re looking for people who are passionate about what we are trying to achieve and want to make a difference to the work we do, not only in the UK, but globally. This pack has been put together to give you more information about what it s like to work for us, including the benefits we offer, information on our structure and what we can offer you as a potential employee. We have also included information on our inspiring, sustainable new headquarters in Woking, which we will be moving to in summer In addition our WWF Scotland office aims to have an office presence in Edinburgh by Thank you for taking an interest in this role and we look forward to your application. Kind regards The HR Team - WWF

3 WWF Page 3 What s it like to work for WWF? Helping people and nature to thrive. That s what WWF is all about. But right now, too much is being taken from the natural world. And some of the world s most vulnerable wildlife, communities and natural places are at risk. We re at the heart of global efforts to help life on Earth recover safeguarding the natural world, tackling dangerous climate change and enabling people to use only their fair share of natural resources. The situation is urgent. The challenges are huge. But our belief in a better future grows stronger by the day. Together, we can make it happen. You ll have the opportunity to make a difference in the world s leading conservation organisation to inspire positive change. We have over 300 dedicated staff currently based in 4 different offices in the UK Godalming, Cardiff, Belfast and Dunkeld. We are part of a Global Network of around 5,000 staff in over 100 countries.

4 WWF Page 4 THERE IS NO OTHER ORGANISATION LIKE WWF We have some unique characteristics that set us apart; Leading: We are experts in our field We ve been at the forefront of conservation for over a century. We inspire our colleagues and bring them along with us, celebrating our successes together. Connecting: We see the bigger picture We don t look at environmental issues in isolation but address their social, economic and political caused and effects. We forge partnerships with colleagues in communities, NGOs, corporations and governments. Constructive: We don t just identify problems We engage with others to find better solutions using our scientific grounding. Our people are friendly and approachable. They are passionate and focused on achieving WWF s mission. They expect to achieve their own objectives and challenge themselves. Keen to keep things moving they adapt to the changes around them whilst all the time looking for the best solutions. If this sounds like you, we look forward to receiving your application!

5 WWF Page 5 WHAT WE DO FOR YOU When it comes to what we offer you as benefits, we like to think we re competitive. We also offer way more than the basics. Our benefits are part of who we are, and they re designed to take care of the whole you and keep you healthy, whether physically, emotionally, financially or socially. When do we work? Our normal hours are however we like to think we re flexible on this. Our employees work hard for us and so we work hard to ensure they are able to achieve a work life balance. How much holiday do I get? When you first start with WWF you get 25 days annual leave plus bank holidays (pro rata where you work part time). You ll also have an additional days leave for every year you complete with us up to 30 days. What if something happens to me? We offer a group life assurance scheme which means that we would pay 3 times your salary should you die in service. Do you have a pension scheme? Yes. Our pension plan is extremely competitive. Where you contribute 0% we ll contribute 7.5%. Where you contribute 2.5% we ll contribute 10%.

6 WWF Page 6 WHAT WE DO FOR YOU What happens if I have a long term condition? Where you have been with us for more than 12 months we provide an income protection scheme. This means that if you fall sick we ll continue to pay your salary subject to the terms and conditions of the scheme. Do you help with the cost of childcare? Yes, we offer child care vouchers where you can save the tax element of your child care costs. Do you offer any financial help towards travelling to work? We have a cycle scheme which means that we buy the bike for you and you pay us back in installments over a period of time. We also offer season ticket loans on the same basis. Do you offer sabbaticals? Yes. Once you have completed 3 years service we offer the opportunity for you to take up to a maximum of 1 year. Where the sabbatical is related to your work for us 3 months of this could be paid. What does our Learning and Development look like? We are committed to enabling our people to develop their skills and realise their full potential. We aim to engage all staff with a challenging and exciting learning culture and encourage openness, discussion and feedback so we can develop and continuously improve what we do. Development may be progressed in a number of ways including lunch time talks, conferences, training courses, coaching, shadowing, mentoring, networking, internal communications sessions, on the job training, in-house expertise, and e-learning. Is there anything else? In addition to the above we offer an employee assistance scheme, we offer the opportunity to join a conservation day and offer enhanced benefits relating to maternity and paternity.

7 WWF Page 7 COMMUNICATIONS & FUNDRAISING - SOCIAL MEDIA MANAGER Team Public Engagement & Campaigns Department Communications & Fundraising Location Woking (Initially Godalming) Job Level 4 Job Family Coordinating & Influencing Focused Reference WWF-166 Context The Public Engagement and Campaigns team has the primary role in developing and maintaining a constituency of new supporters for WWF who, engaging with us primarily digitally, will support our campaigns and be advocates for us. The team will also develop engagement opportunities for financial supporters The Social Media manager is responsible for co-ordinating all of WWF s social media channels to support the organisation s influencing, fundraising and brand goals. The post is sited within the Public Engagement & Campaigns team but is also expected to support the work of other teams such as Public Fundraising. What s the purpose of this role? Owns and co-ordinates the outputs of WWF-UK s social feeds including all Facebook, Twitter and YouTube accounts Devolves responsibility to specific communications and fundraising managers as necessary Provides analysis and insights into the success of the feeds in acquiring, engaging and activating audiences Piloting, testing and optimising of content, messages and approaches Ensures best practise and insight sharing Provides training and up-skilling on social media platforms internally

8 WWF Page 8 What skills, knowledge and experience are needed? Degree or equivalent level education Demonstrable track record of managing and coordinating external stakeholders and/or internal resources to deliver results Experience of building strong networks and relationships Ability to negotiate with key stakeholders Demonstrated ability to identify key or underlying issues in complex situations making recommendations as required Substantive experience of complex project management in a multi-stakeholder environment Good understanding of fundraising and/or marketing in a non-profit context Experience of integrating communications campaigns across multiple channels Ability to communicate and collaborate effectively with key internal and external stakeholders to achieve results Strong written and verbal communication skills Minimum criteria for this role Strong understanding of digital media and the use of digital channels for marketing communications Expert knowledge of all aspects of social media Strong experience of developing and implementing social media strategies for an organisation with a high public profile

9 WWF Page 9 Where does my role fit in the organisational structure?

10 WWF Page 10 WHAT ABOUT OUR NEW HEADQUARTERS IN WOKING? We re committed to a future where people and nature thrive by tackling climate change, changing the way we live and safeguarding the natural world. Our Living Planet Centre will help us to bring this to life. By giving us the facilities to change the way we work so we can reduce our impact on the world. And by giving us the means to reach out, connect with and inspire others from the public to businesses and government. We assessed each of these options against different criteria, asking ourselves how does this fit with our strategy? How much will it cost? How sustainable is it? What are the opportunities for connecting with our audiences? What communications challenges does this present? How disruptive will it be? How will it affect the people who work at Panda House? This is an exemplar environmentally sensitive headquarters - energy and water efficient, easy to get to via public transport and close to natural recreational space. It s somewhere we ll want to work and somewhere we ll feel proud to show our visitors. It will change the way we work, so we can reduce our own footprint. It will help us to lead by example. It will help us to inspire positive change by engaging people from all walks of life from government and businesses to supporters and schools.

11 WWF Page 11 WHAT ABOUT OUR NEW HEADQUARTERS IN WOKING?

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