Application Information Pack Supporter Development Manager

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1 Application Information Pack Supporter Development Manager

2 Introduction to Girlguiding Thank you for your interest in the role of Supporter Development Manager. This document provides information relating to the above vacancy and should be used for information purposes only. The information does not form part of the terms and conditions of employment. Girlguiding is the leading charity for girls and young women in the UK. Thanks to the dedication and support of 100,000 amazing volunteers, we are active in every part of the UK, giving girls and young women a space where they can be themselves, have fun, build brilliant friendships, gain valuable life skills and make a positive difference to their lives and their communities. We build girls confidence and raise their aspirations. We give them the chance to discover their full potential and encourage them to be a powerful force for good. We are a registered charity with a Royal Charter and Bye Laws. Our income comes from: Membership Subscriptions Trading Income Fundraising Investments We have over 240 employees based throughout the UK: at our Headquarters in central London, Trading Service in Cheshire, and Training and Activity Centres in London, Hampshire, Sussex and Lancashire. In 2014, Girlguiding had more than half a million members including both girls and adults. We are a member of WAGGGS (World Association of Girl Guides and Girl Scouts); which operates in 145 countries and has 10 million members

3 Organisational chart Chief Executive Deputy Chief Executive Director of Guiding Services Director of Communications & PR IT Services Finance Human Resources Projects Trading Service Property Management Youth Programmes Quality & Membership Development Volunteer Support Digital Communication Fundraising & Marketing PR & Advocacy Executive Directorate SMT

4 The role of Supporter Development Manager Girlguiding is embarking on an exciting new phase in its development. In January 2015, we will start work on our new five year strategic plan to change the lives of more girls, empower them to use their actions and voices to make a positive difference to the world around them, and inspire them to discover their potential. Our fundraising work is going from strength to strength and we are now looking to grow our team to help us deliver ambitious new fundraising targets for the next five years. Girlguiding is recruiting a Supporter Development Manager, who will be required to lead on the development, implementation and evolution of our fundraising strategy to deliver income and engagement from supporters. This income will predominantly be from Individual Giving but will also include managing Community Fundraising, Events Fundraising, Legacy and In-Mem income streams. He or she will lead on the development and growth of an engaged, inspired and active supporter base for Girlguiding to deliver long-term income and support for our work. He or she will be join the fundraising leadership team (alongside a Strategic Fundraising Manager), who have a 5 year ambition to grow fundraised income (across all income streams) from 1.6 million in 2015 to 2.5 million by the end of 2019, in line with our 5 Year Fundraising Strategy and supporting work plans. The Supporter Development Manager will lead the supporter engagement team in growing our supporter income (across individuals, community, events, legacies and inmem) from 185,000 to 565,000 by the end of 2019, in line with the Fundraising Strategy and supporting plans. The post holder will also be required to create and manage the budgeting, risk management and reporting function for the charity in relation to supporter fundraising. The post holder must have experience of developing and growing supporter bases for charities including database development and leveraging for income generation. He or she must also have excellent verbal and written communication skills as well as the ability to engage and inspire supporters, staff, volunteers, SMT and Trustees in our fundraising work to support the Girlguiding s Strategic Plan Due to the nature of the work, occasional weekend working will be required, occasionally at sites outside of London, for with time off in lieu will be taken. Applications The closing date for applications is 07 April 2015 at 12pm. Please complete the application form and equal opportunities monitoring form and return by to Alternatively, post to Human Resources, Girlguiding, Buckingham Palace Road, London SW1W 0PT. Candidates will be shortlisted on the basis of the application form. Those who are successful at this stage of the process will be invited to attend an interview. Unfortunately we are unable to give feedback to those who are not shortlisted; however, we will, if required, provide feedback to those who have attended an interview. Interviews Interviews will be held in the week commencing 13 th April 2015 at Girlguiding, Portland House, Bressenden Place, London SW1E 5RS. Please note that it is not Girlguiding s policy to reimburse applicants in respect of travel expenses to attend interviews.

5 Job Description Basic job details Job Title: Supporter Development Manager Department: Fundraising and Marketing Grade: Date Evaluated: Reports to: Head of Fundraising and Marketing Overall purpose of job To develop and implement new and innovative fundraising strategies to raise income from supporters. The role will be responsible for ambitious annual targets, with significant growth in the next five years to support the charity s vision for girls and young women. To lead on the development, implementation and evolution of our supporter engagement and fundraising strategy, creating plans to deliver and drive ongoing growth across our supporter base - including individual givers, community fundraisers, events fundraisers, legators and in-mem donors. You will also take responsibility for monitoring performance against our five year strategic, and taking action to achieve ambitious targets. Main areas of responsibility 1. To work with the Strategic Fundraising Manager to grow fundraised income from 1.6 million in 2015 to 2.5 million (across all income streams) by the end of 2019, in line with an ambitious 5 Year Fundraising Strategy and supporting plans. 2. To lead the supporter engagement team in growing our supporter income (across individuals, community, events, legacies and in-mem) from 185,000 to 565,000 by the end of 2019, in line with the Fundraising Strategy and supporting plans. 3. To lead on the development of an engaged, inspired and active supporter base for Girlguiding. Grow Girlguiding s supporter base to deliver long term income and support for our work. 4. To lead of the development and implementation of a research-driven supporter engagement strategy for the charity. 5. To lead on the development and the delivery of high-quality, creative and effective new fundraising campaigns and products that promote Girlguiding and deliver income for the charity. 6. To be personally responsible for hitting financial targets and key performance indicators set by the Trustees, and the charity s SMT. 7. To work with staff across the charity, to research, identify and secure appropriate funding and create fundraising opportunities from Girlguiding s Strategic Plan To devise and deliver high-quality stewardship and engagement programmes for all supporters creating long-term funding relationships with a broad range of stakeholders. 9. To create and manage the budgeting, risk management and reporting function for the charity in relation to supporters. Develop policies and processes that support this work. 10. To report on income variances and implement appropriate contingency plans to ensure targets and KPIs are achieved. 11. To engage and inspire funders, SMT, Trustees and volunteers in our fundraising work to support the Girlguiding s Strategic Plan Be a champion for the cause and the department.

6 Knowledge and skills To have extensive experience developing and growing supporter bases for charities including database development and leveraging for income generation. To develop and deliver data-driven cross-organisational fundraising campaigns and products that raise awareness, engagement and income from supporters. To provide first class supporter communication and stewardship skills. To have excellent financial acumen, proven analytical skills and the ability to grow a charity s income in a competitive financial environment To inspire and motivate a team of fundraisers to devise fundraising projects and initiatives that engage and excite supporters in Girlguiding s work To have extensive knowledge and experience of target setting, monitoring and budget management within a fundraising context To have an understanding of relevant charity legislation, its implementation and best practice. Problem solving To lead on developing fundraising products and campaigns that fit with and enhance Girlguiding s Strategic Plan To lead on creating research driven, audience specific fundraising asks for supporters. To lead of the development and implementation of process and systems that support fundraising including database development and communications for supporters. To find solutions to structural, cultural or budgetary constraints to generating income from supporters. Innovation To research and implement new and innovative data-driven cross-organisational supporter fundraising campaigns and products that raise awareness, engagement and income. To find new ways for supporters to engage with and support the charity s mission, vision and values. To support the integration of Girlguiding s campaigning, advocacy and fundraising work to deliver our vision for girls. To support a team of fundraisers to challenge themselves and the charity to deliver on targets. Planning & decision-making To plan, research and implement data-driven cross-organisational supporter fundraising campaigns and products that raise awareness, engagement and income. To lead on the creation and implementation of fundraising plans in line with the Fundraising Strategy To have extensive experience of target setting, monitoring and budget management within a fundraising context to deliver above plans. To decide what fundraising opportunities to pursue and how to make the best use of them in order to achieve the charity s objectives.

7 Interpersonal skills To devise and deliver high quality, relevant stewardship and engagement programmes for all supporters. To have excellent interpersonal skills with the ability to relate to people at all levels and to represent the charity at the highest level at events, in the media and via sector networking To have confidence to make the 'ask' to anyone, anytime, anywhere! To engage and inspire funders, SMT, Trustees and volunteers in our fundraising work to support the Girlguiding s Strategic Plan To be a champion for the cause and the department. People development and leading To have excellent leadership s skills to inspire and motivate a team of fundraisers to devise fundraising projects and initiatives that engage and excite supporters in Girlguiding s work. To lead cross-charity teams to deliver and report on data-driven crossorganisational supporter fundraising campaigns and products that raise awareness, engagement and income. Monetary responsibility: To grow fundraised income from 1.6 million in 2015 to 2.5 million (across all income streams) by the end of 2019, in line with an ambitious 5 Year Fundraising Strategy and supporting plans. To create and manage a budgeting, risk management and reporting function for the charity in relation to fundraising and supporter projects. Develop policies and processes that support this work. To manage the Fundraising budgets associated with the Individual Giving, Community, Events, Legacy and In-Mem income streams. Additional information To undertake any other duties that may reasonably be required to fulfil the duties of this post. To undertake occasional evening and weekend working, for which time off in lieu will be given. Line manager s signature: Date: Job holder signature: Date:

8 Person Specification Criteria Assessment Essential or Desirable Skills Ability to grow and leverage a charity s supporter base AI E Excellent cross-platform communication skills AI E Developed leadership and management skills (preferably in a AI E fundraising environment) Extensive budgeting, risk management and reporting skills AI E Excellent Leadership skills AI E Excellent financial acumen and proven analytical skills AI E Ability to work independently within broad policy, professional standards and budgetary limits AI E Experience of Extensive experience in fundraising with proven examples of AI E successfully generating significant income from supporters through individual giving Experience of managing successful relationships with AI E stakeholders and supporters Experience delivering large scale complex fundraising campaigns AI E that engage supporters and generate income Experience of managing a fundraising team AI E Experience of researching and analysing financial and fundraising information and data AI E Knowledge of Knowledge of Individual Giving AI E Knowledge of fundraising for charities from supporters AI E Knowledge of Community, Events, Legacy and In-Mem AI D fundraising Degree (preferably in relevant area) A D Relevant fundraising qualification A D Knowledge of Girlguiding AI D Membership of a relevant professional body A D Values Committed to Girlguiding s values Caring, Challenging, I E Empowering, Fun, Inclusive & Inspiring Committed to Girlguiding s girl-led approach I E A = Application Form I = Interview T = Test

9 Terms & Conditions Contract Type This post is a full-time permanent post. Location You will be based at Girlguiding, Buckingham Palace Road, London SW1W 0PT. However, this post may require a regular pattern of home working. On occasions, you may be required to perform your duties, on a temporary or permanent basis, from any other Girlguiding premises within a reasonable travelling distance of this location. You may be required to travel inside the UK on business of the Organisation. Salary/Rate Your salary for the position is 39, per annum (including London Weighting). Working Hours Normal hours of work are Monday to Friday 9am to 5pm with one hour for lunch. However, you may be required to work at times other than and in addition to your normal hours of work. Probationary Period The post will be subject to a probationary period of 26 weeks. Medical and Criminal Records Check This post may involve substantial access to young people and it may be a requirement under The Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 that you submit a criminal record disclosure check. Upon successful appointment, you will be required to complete a medical questionnaire and criminal records check. Employment is subject to satisfactory receipt of a medical and criminal records disclosure check.

10 Terms & Conditions Holidays 25 days paid holiday per annum plus bank holidays. This increases after two years services as on 1 January to 26 days, and then a further one day for every two years of service, up to a maximum of 30 days for 10 years service and above. Holidays and bank holiday allowance will be pro-rata for part-time and fixed-term employees. Notice Period During the probationary period, the period of notice required is four weeks by either party; and 12 weeks thereafter. Benefits Pension Scheme Upon completion of three months service you will be eligible to join the Girlguiding Group Personal Pension scheme. The scheme is contributory. Full details are available from Human Resources. Simply Health You will have access to a voluntary healthcare plan that provides cash to employees to cover the cost of everyday healthcare, dental and optical bills. For more information regarding the employee benefits at Girlguiding, please refer to the Employee Benefits Guide in the benefits section of the website.

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