kit ESSENTIAL LIFESTYLE MAGAZINE

Transcription

1 kit THE ESSENTIAL LIFESTYLE MAGAZINE

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3 first LOOK The Boca Raton Observer is an entertaining and informative, high-quality magazine dedicated to the sophisticated, stylish and trend-setting readers living and working in Palm Beach County. Committed to a comprehensive focus on the community, The Boca Raton Observer celebrates the people, their homes and businesses, charity and cultural organizations and the schools and leisure activities that comprise the ultimate Boca Raton lifestyle. The Boca Raton Observer focuses on the market served and delivers a fresh perspective featuring the area s most interesting people, places and things. A commitment to excellent writing, outstanding design and high standards of production ensures a dedicated reader, a long shelf life and an increasingly popular publication. Selected by readers as Boca s favorite magazine, The Boca Raton Observer is: The magazine with the largest targeted distribution in Boca Raton The only Boca Raton lifestyle publication verified by ABC (Audit Bureau of Circulations) The area s most cost-efficient magazine delivering extensive brand reinforcement A primary sponsor of premier local events extending visibility and increasing exposure The Boca Raton lifestyle publication most consistently read every month by an affluent audience kit

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5 CALENDAR JANUARY The Health & Fitness Issue The latest in cutting-edge health, nutrition and exercise trends. EDITORIAL FEBRUARY The Love & Romance Issue Be it perfumes, jewels or getaways, discover countless ways to express affection. MARCH The Home Issue Peek inside Boca Raton s most exclusive homes and meet their creative designers. APRIL The Women s Issue Meet the impressive women who make and shape our great community. MAY The Men s Issue Check out the dynamic men who make things happen. JUNE/JULY The Summer Entertainment Issue Discover fabulous entertainment options in our back yard. AUGUST The Home & Family Issue All that matters to Boca Raton families and the place they call home. SEPTEMBER The Business & Wealth Issue Up close and personal with our town s most relevant movers and shakers. OCTOBER The Food & Wine Issue Our city s most fabulous restaurants, sommeliers, desserts and more. Includes our Holiday Gift Guide NOVEMBER The Giving Issue Get to know Boca Raton s most generous philanthropists and worthy charities. editorial EXCELLENCE Every issue of The Boca Raton Observer includes awardwinning, entertaining and comprehensive coverage of a variety of subjects pertinent to Boca Raton readers and their sophisticated lifestyles: SOCIAL SCENE Boca Raton s exciting social scene - the charities, the people, the venues, the events and details on all that s essential. FASHION & JEWELRY Style trends, accessories and the hottest must-haves perfect for every occasion. Meet international designers, view fabulous creations and see the ultimate in exquisite gems. HOME DESIGN & REAL ESTATE Look inside luxurious residences, explore unique designs for home and garden and view the latest comforts of waterfront and estate living. Enjoy firsthand the spectacular Boca Raton lifestyle. DINING & ENTERTAINMENT Get a tantalizing glimpse of our area s finest dining establishments. Plus, the latest on chefs, recipe innovations, cuisine trends and wine, and dining listings that satisfy the most discerning epicureans. FAMILY A section for everyone: moms, dads, children, singles, grandparents and more. The Observer covers it all and explores life s important relationships. PERSONALITIES Meet the high-profile celebrities and newsmakers who visit, live and work in our area. Check out local personalities who engage in various ventures or leisure pursuits that set them apart. DECEMBER The Holiday Issue The greatest celebrations, gifts and cuisine for the holidays. *Subject to change kit 3

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7 LIFESTYLE AUTOMOTIVE Plans to purchase or lease an automobile in the next 12 months 35% Drives at least one luxury-brand automobile 84% ENTERTAINMENT Dines out at least five times a month 63% affluent AUDIENCE The Boca Raton Observer reader is a dynamic, socially involved, affluent consumer relying on the magazine for buying, shopping, dining and leisure activity advice. DEMOGRAPHICS Average amount spent dining out $98 Demographics Regularly entertains at home 75% Belongs to country, golf or athletic club 71% PHILANTHROPY Participates in a charitable organization 91% REAL ESTATE Plans to buy or sell a home within the next 12 months 24% Owns an additional residence 30% Plans to remodel, expand or improve a home within the next 24 months 39% SHOPPING Frequents local shopping centers 96% Plans to purchase designer clothing, jewelry or watches within the next 12 months 68% TRAVEL Used an agent to make arrangements 51% Female/Male 56%/44% Median Age 43.7 Marital Status 79% Married Education 37% Master s or Doctorate Degree Business Owner, Professional and Management 54% Average Household Income $338,800 * Average Household Net Worth $4,300,000 Average Home Value $1,195,000 Average People in Household 3.41 Reader Response Saved an article or advertisement 54% Purchased a product 47% Visited a foreign destination within the past 3 years 76% Average number of vacations taken last year Short (2 to 4 days) 3.10 Extended (5+ days) 2.04 Attended an event 43% Visited a Web site or contacted an advertiser 28% Sources: Litchfield Research, Boca Raton Area Magazine Study, 2008; Claritas, Demographic Survey, 2008; First American Real Estate Solutions *In comparison to U.S. Average Household Income of $50,233 (2007) kit 5

8 COMMUNITIES Bel Marra Boca Bay Colony Boca Harbour Boca Harbour Island Boca Keys Blue Inlet Blue Water Boca East Estates Boca Marina Yacht Club Boca Raton Por La Mar Boca Raton Riviera Caribbean Keys Golden Harbour Harbour East Harbour Point Lake Rogers Isle Lake Wyman Estates EAST Lago Mar Marchand Mizner Lakes Estates at the Boca Raton Resort & Club Morningside Old Floresta Palm Beach Farms Royal Palm Yacht & Country Club Sun & Surf Club Spanish River Land Company (The Estates) The Sanctuary Tropic Isle Tunison Palms Walker s Cay Walker s Isle Azura Banyans at Broken Sound Boca Alta Boca Bath & Tennis Boca Country Club* Boca Grove Plantation* Boca Hamlet Boca Lake Boca Pointe Country Club* Boca Raton Sailing & Racquet Club Boca South Boca West Country Club* Boniello Acres Broken Sound Country Club* Brookhaven Captiva Carriage Homes at Woodfield Colonnade Colony Point Encantada Estancia Estancia South Estancia West Fieldbrook Estates Fox Landing Golf Vista La Joya CENTRAL Le Lac Les Jardins Marina Del Mar Estates Mediterranea Millpond Mizner Forest Montoya Estates East Montoya Estates West New Floresta Newport Bay Club Palacios at Boca Del Mar Parkside Rio del Mar Santa Barbara Seasons St. Andrews Country Club Strathmore The Cloisters The Colony The Greens The Preserve Thornhill Estates Thornhill Green Thornhill Mews Timbercreek Waterside Woodfield Country Club Woodfield Hunt Club Avalon at Boca Raton Boca Falls Boca Isles North Boca Isles South Horseshoe Acres Island Lakes at Logger s Run Le Rivage Lexington Estates WEST Long Lake Estates Mission Bay - Cordova Estates Mission Bay - The Isle Saturnia Stonebridge Country Club The Estates at Palma Vista The Oaks at Boca Raton The Shores at Boca Raton The Vineyards Addison Reserve Bristol Pointe Crystal Bay at Polo Club Grande Orchid Mizner Country Club Mizner s Preserve DELRAY BEACH Polo Club* Rio Poco Saturnia Isles Stone Creek Ranch Tierra Del Rey Tierra Del Rey Estates South Addison Aragon Boca Grande Mizner Grand Mizner Park Apartments Palmetto Place at Mizner CONCIERGE DISTRIBUTION Presidential Place Royal Palm Place The Excelsior The Meridian Toscana Townsend Place *Single family home distribution

9 targeted DISTRIBUTION The Boca Raton Observer is the LARGEST targeted lifestyle magazine in the Boca Raton/Delray Beach market and the only ABC-AUDITED publication in the area. Highly regarded in the industry as the gold standard of media audits, ABC guarantees the validity of the distribution. As a CONTROLLED circulation publication targeted to Boca Raton s upscale audience, readership among the most sought-after audience is ensured. CIRCULATION Total Distribution: 27,000 Total Readership: 140,000** PRIVATE RESIDENCES: 85% Direct mailed throughout Boca Raton and Delray Beach to homes in more than 120 of the area s most upscale neighborhoods, including top country club communities, exclusive gated enclaves and waterfront estates. RETAIL ESTABLISHMENTS & HOTELS: 7% Showcased by advertisers in diverse, high-end places of business and retail establishments as well as through concierge distribution at top-rated hotels and condominiums. PROFESSIONAL OFFICES: 4% Located in reception rooms of the area s prominent medical and dental offices and select luxury spas and salons. ORGANIZATIONS: 3% Available through various prominent organizations including the Greater Boca Raton Chamber of Commerce, the Boca Raton Historical Society and the Boca Raton Public Library. NEWSSTANDS: 1% Select upscale Florida locations including: Barnes & Noble, Borders and Walden Books. BONUS DISTRIBUTION (VARIES BY ISSUE) The Boca Raton Observer is frequently invited to be the exclusive media sponsor of the area s most popular, highly attended philanthropic events. **Based on industry pass-along rate of 5.2 readers per copy kit 7

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11 charity PARTNERS SPONSORSHIPS The Boca Raton Observer is proud to partner with the area s leading charitable organizations. Bonus copies of current issues are distributed to guests in attendance at philanthropic events. Opportunities are available for value-added exposure and invaluable partnerships. Events with upscale retail establishments and prominent businesses are an integral part of the marketing program. ALLIANCE FOR LUPUS RESEARCH ALZHEIMER S COMMUNITY CARE AMERICAN HEART ASSOCIATION AMERICAN RED CROSS ANDY RODDICK FOUNDATION BOB BEAMON ORGANIZATION FOR YOUTH BOCA RATON COMMUNITY HOSPITAL CHRIS EVERT CHARITIES CYSTIC FIBROSIS FOUNDATION DONNA KLEIN JEWISH ACADEMY FLORENCE FULLER CHILD DEVELOPMENT CENTERS FLORIDA PANTHERS FOUNDATION THE HAVEN JAFCO JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY MARCH OF DIMES *Subject to change kit 97

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13 SPECIFICATIONS SIZE W L Actual Page Size/Trim 8.375" x " FULL PAGE Bleed 8.625" x " Please provide document as 8.375" x " & add 1/8 bleed on all sides beyond page. Please keep all type at least 1/4" from actual page size/trim. Non-Bleed 7.375" x 9.875" FRACTIONAL PAGE 2/3 Vertical 4.75" x 9.75" 1/2 Vertical 3.50" x 9.75" 1/2 Horizontal 7.25" x 4.75" 1/3 Square 4.75" x 4.75" quality PRODUCTION The Boca Raton Observer employs vendors using state-ofthe-art equipment and techniques to ensure the finest quality production in accordance with the highest industry standards. Electronic High Resolution PDF files with embedded fonts are the preferred file format. Native files must be Mac formatted, created in InDesign, Photoshop or Quark Xpress. Follow specific ad sizing as listed on this page. Allow for bleeds if applicable. If ad needs to be resized by us, a production charge will be assessed. Disk must include all placed or nested images and fonts (Type 1 preferred), including all fonts used in Illustrator or FreeHand eps s. If fonts need to be sent via they must be stuffed. Please advise if fonts are PC. SPECIFICA TIONS FULL PAGE TRIM SIZE 8.375" x " Non-Bleed 7.375" x 9.875" Bleed add.25" on all sides LIVE AREA TRIM SIZE BLEED 2/3 VERTICAL 4.75" x 9.75" 1/2 VERTICAL 3.5" x 9.75" Hi-res images must be a minimum of 300 dpi at final size. You cannot resample a file larger than its original size. Images must be saved in TIFF or EPS format in CMYK. Ads can be supplied on CD and MUST be accompanied by proof. Ads can also be sent via . We cannot accept files larger than 10 megs via . For large files we encourage the use of yousendit.com, a free digital delivery service via the Internet. For more information on yousendit, please visit yousendit.com. WE CAN CREATE YOUR AD: We need your photo(s), descriptive copy, logo, address, Web site, phone and fax number. Photos can be in the form of transparencies, slides, prints or hi-res on disk. Logos must be provided as black and white camera-ready art or hi-res on disk. 1/3 SQUARE 4.75" x 4.75" Send all production materials to 950 Peninsula Corp. Circle., Suite 1020, Boca Raton, FL or to: production@bocaratonobserver.com 1/2 HORIZONTAL 7.25" x 4.75" COPYRIGHT 2008 BY A&A PUBLISHING CORP. ALL RIGHTS RESERVED. kit 11

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15 essential MARKET Conveniently located between Fort Lauderdale and Palm Beach, Boca Raton ranks high as one of the most affluent cities in the nation. Considered one of the most beautiful and fastest-growing areas in the country, Boca Raton offers residents and visitors an appealing spectrum of shopping, dining, cultural, recreational and real estate choices. With a total population of 120,200 spread across 97 square miles, Boca Raton boasts five miles of beach frontage, 1,087 acres of parks and an average annual temperature of 74.7 degrees, consistently drawing newcomers and visitors to the area. After West Palm Beach, Boca Raton is the second-largest city in Palm Beach County. The Boca Raton/West Palm Beach market boasts Florida s highest per capita personal income and ranks fifth-highest in the nation. Available shopping per square foot, per person is one of the highest in the country. Most international purveyors of luxury goods and services are represented in the Boca Raton area and value the location as essential to their overall business success. Selected Boca s Favorite Magazine Source: U.S. Bureau of Economic Analysis

16 official market research survey Chosen favorite magazine: Favorite magazine chosen from five local titles % Boca Raton Observer 18% Boca Magazine 11% Boca Life Loyal Readers: Read four out 6of last four issues 8% Palm Beach Illustrated 3% Simply The Best B 57% Boca Raton Observer 25% Boca Magazine 20% Boca Life 15% Palm Beach Illustrated Dedicated Readers: Time spent reading each issue (median) 7% Simply The Best 50 45min B 30min 30min 30min 30min 10 0 Boca Raton Observer B Boca Magazine Boca Life Pass along their 1 personal copy of each issue Palm Beach Illustrated Enthusiastic Readers: % 136% 135% 145% Simply The Best 112% The Observer has been by far our most successful advertising medium 50 0 Boca Raton Observer Boca Magazine Boca Life Source: Boca Raton Area Readership Preference Survey, May 2008, Litchfield Research Palm Beach Illustrated Simply The Best kit

17 client testimonials Altier Jewelers, with the distinction of being the oldest established jewelry store in Boca Raton, has used a variety of media to promote business. Now run by a third generation owner, our family continues to be very selective in making advertising choices. Our current advertising plan includes billboards and multiple pages in five local lifestyle magazines. The Boca Raton Observer has generated more business for us than the other media combined. We are tremendously pleased! Cutler Altier, President Altier Jewelers The Boca Raton Observer is the perfect vehicle for me to reinforce my client base. Although most of my clients come by way of referral from both colleagues and patients, the magazine s comprehensive coverage focuses my message and has been instrumental in reaching new as well as established clients. Rafael C. Cabrera, M.D. I was very reluctant to consider advertising as a viable vehicle for my type of business, particularly magazines. I agreed to try The Boca Raton Observer and I am amazed by the results. Not only do I receive a measurable response to my ads, but also receive qualified leads. Almost every response has been converted to a new client. I am definitely a believer now! R. Jo Kaufman Citi Smith Barney The goal of advertising is the return on my investment. I have been fortunate to have such a positive outcome from my advertising. The type of patients and the pathology that have come into the office directly hits my market. I would highly recommend The Observer to anyone who is interested in expanding their business in southern Palm Beach County. Dr. Jodi Schoenhaus Cosmetic Foot, Ankle & Leg Vein Center Our relationship with The Boca Raton Observer has been spectacular. As one of the magazine s very first advertisers, we have watched our business grow right along with the magazine. They have helped us to participate in the area s most popular charity events and increase our visibility in the community. Our Observer ads always work. Gregory Fried, Owner Gregory s Fine Jewelry We have been in business in Boca for over 35 years and fortunately have built a very extensive clientele. However, when our ad appears in The Boca Raton Observer, we usually get an immediate response, often resulting in the acquisition of a new client. The Observer has become an important contributing factor to our continuing success. Bill Jacob, Owner Reid Travel We have been advertising in The Boca Raton Observer for several years now. In fact, as a leader in the automotive industry, we have a large marketing effort and have advertised with several of the top magazines in the area. It is important that we track our results and I can truthfully say that the results from The Boca Raton Observer far exceed most other publications. Don Skuta, General Manager Champion Audi/Porsche 03/2010 kit

18 2009/2010 event sponsorships SEPTEMBER 30 FALL FASHION AND ACCESSORIES PRESENTATION Think Pink Rocks Neiman Marcus Boca Raton OCTOBER 7 BEAT CANCER AGAINST ALL ODDS Susan G. Komen s Passionately Pink for the Cure New York Prime 7 ALENE TOO EVENT WITH CELEBRITY APPEARANCE Go Pink Challenge Alene Too 14 SIGNATURE CHEFS & WINE EXTRAVAGANZA March of Dimes Boca Raton Resort & Club 15 REAL HOUSEWIVES OF PALM BEACH Jafco South Palm Beach County Division Woodfield Country Club 16 SIMON FASHION NOW COCKTAIL RECEPTION AND RUNWAY FASHION SHOW Junior League of Boca Raton Town Center at Boca Raton 17 SIMON FASHION NOW FASHION SHOW AND STYLE WARS Town Center at Boca Raton 21 GO PINK BREAST CANCER AWARENESS LUNCHEON Boca Raton Community Hospital Boca Raton Resort & Club 30 SIXTH ANNUAL HALLOWEEN FESTIVAL The Reserve Shopping Center NOVEMBER 6-8 CHRIS EVERT CHARITIES 2009 Chris Evert/Raymond James Pro-Celebrity Tennis Classic Delray Beach Tennis Center 7 CHRIS EVERT CHARITIES 2009 Chris Evert/Raymond James Pro-Celebrity Tennis Gala Boca Raton Resort & Club 14 FLORIDA PANTHERS FOUNDATION Hockey-n-Heels BankAtlantic Center DECEMBER 4 WEE DREAM BALL Florence Fuller Child Development Centers Woodfield Country Club 9 COMMUNITY-WIDE/METRO LION OF JUDAH OUTREACH Jewish Federation of South Palm Beach County TBD ANDY RODDICK FOUNDATION Ninth Annual Charity Weekend The Polo Club and Boca Pointe Country Club JANUARY 11 THIRD ANNUAL TENNIS EXTRAVAGANZA Donna Klein Jewish Academy Booster Club Broken Sound Club 25 MEN S GOLF CLASSIC Jewish Federation of South Palm Beach County Boca Rio Country Club FEBRUARY 11 LION OF JUDAH LUNCHEON Jewish Federation of South Palm Beach County The Polo Club of Boca Raton MARCH 6 FLORIDA PANTHERS FOUNDATION Hockey-n-Heels BankAtlantic Center 13 ANNUAL BENEFIT BALL Donna Klein Jewish Academy The Polo Club APRIL 23 MEN WITH CARING HEARTS Florence Fuller Child Development Centers Woodfield Country Club 25 BEN GURION SOCIETY EVENT Jewish Federation of South Palm Beach County TBD 03/2010 kit

19 client relationships Automotive Audi Coral Springs Mercedes-Benz of Pompano Porsche - Champion Children Denny's Childrenswear The Chuckle Patch Dining Benvenutos Bistro Mio Brooks Capitol Grille Chow Cielo by Angela Hartnett Hooters Japango Melting Pot New York Prime Oceans 234 The Grille on Congress TooJay's Gourmet Deli Truluck's Uncle Julios Villa Rosano Wild Olives by Todd English Zed451 Education Bright Horizons Donna Klein Jewish Academy Lynn University North Broward Preparatory School Entertainment Florida Panthers Fugazy Travel Reid Travel Seminole Hard Rock Hotel & Casino Fashion Alene Too Elie Tahari Ermenegildo Zegna Evelyn & Arthur Infinity Swimwear Collection Trilogy Financial and Legal BankAtlantic BNY Mellon Wealth Management Ellis, Ged & Bodden PA Morgan Stanley Smith Barney Summit Brokerage Services Raymond James Shapiro, Blasi, Wasserman & Gora P.A. UBS Health & Beauty Elemis Hair by Scott O Salon Platinum Spa Salon Blu Si Spa at Palm Beach Marriott Studio Z Healthcare Providers Rafael Cabrera, MD Charles Medical Group Cohen Laser and Vision Center Friedman Psychology Group Marta Rendon, MD Jodi Schoenhaus, DPM Laura Skellchock, MD Jacob Steiger, MD Shari Topper, MD Spodak Dental Group William DeMarchi, MD Facilities Abbey Delray Boca Raton Community Hospital Cleveland Clinic Johns Hopkins Mae Volen Senior Center West Boca Medical Center Whitehall Home ABC Carpet Brown's Interior Design Caldwell Roofing Casale Marble Imports Distinctive Kitchens & Closets Fantastic Windows Heller Custom Furniture Imago Robb & Stucky SIW Windows and Doors Steinway Piano Gallery World Glass Imports Hotels & Resorts Inn at Fox Hollow Ritz-Carlton Seagate Hotel Seven Stars Wyndham Interior Design Brown's Interior Design Hirsch Architects Susan Lachance Interior Design Jewelry Brands Chanel Glam Rock Jaquet Droz Patek Phillipe Philip Stein Piaget Rebecca Roger Dubuis Retailers Altier David Stern Designing Jewelers Devotie Diamonds by Eyal East Coast Jewelry Gregory's Fine Jewelry Jewels In Time King Jewelers Levinson Jewelers Real Estate Lang Realty Royal Palm Properties Toll Brothers Shopping Malls and Centers Del Mar Village Shopping Center Regency Court at Woodfield Royal Palm Place Simon Town Center at Boca Raton The Reserve The Shoppes at Village Pointe Woolbright Development 02/2010 kit

20 950 PENINSULA CORP. CIRCLE SUITE 1020 BOCA RATON, FL P F