2015 Media Kit OVERALL HONORS BEST

Transcription

1 2015 Media Kit OVERALL

2 I just wanted to take the opportunity to thank you for the overwhelming response that I received from our advertisement after it was featured in Boca Raton magazine. Although I realize the magazine reaches a wide variety of people, I was astonished to see how much correspondence I received after the ad ran. Thanks very much and looking forward to our continued partnership. Eric Glasband, Merrill Lynch Our Mission Award-winning Boca Raton covers South Florida like no other magazine in the market, delivering a combination of substance and style consistent with its reputation as one of the state s premier regional lifestyle publications. Boca Raton prides itself on having something for everyone: Arts and entertainment coverage Travel features Fashion and retail coverage Home decor tips Business profiles Health and beauty advice Hard-hitting investigative stories The only review-driven tri-county dining guide in South Florida In every issue: Home Town Catch quick glimpses of the people making a difference in our community, from local business leaders to top chefs. Shop Talk The latest retail, style and beauty buzz with insights from those in the industry and local fashionistas. Feel Good Fitness and medical experts share tips about living a healthy life in South Florida. Home Base Revamp your South Florida interior with tips and inspiration from our home editor. Face Time Meet some of the fascinating personalities making news in and around Boca. The Boca Interview The magazine sits down for an in-depth interview with one of the people changing the face of South Florida. Backstage Pass This award-winning department takes readers inside the local world of arts and entertainment. Dining Guide The region s most comprehensive guide to fine dining includes critic-driven restaurant reviews. People Boca Raton captures the good life through images from the top local galas and events in and around town.

3 On behalf of Hospice of Palm Beach County Foundation, I would like to thank Boca Raton for partnering with us on our inaugural Country Club Chef Showdown. Boca Raton and some 275 guests helped to raise more than $39,000 to support the patient care programs of Hospice of Palm Beach County. The event was able to reach its intended net goal in its first year. Mary Coleman, Hospice of Palm Beach County Our Calendar Every issue, the staff at Boca Raton magazine creates an engaging mix of stories about living life to the fullest in South Florida and the people who make our region unique. With a mix that includes food, culture, travel, fashion, history and in-depth features, these pages deliver the ultimate guide. Here s a sneak peek at what s to come for 2015*. May/June 2015 Space Close: 3/9 On Sale: 4/23 What s New on the Health Scene? Great Gift Ideas Great Getaways July/August 2015 Space Close: 5/11 On Sale: 6/25 Best of Boca Tastemakers of Delray Beach Great Getaways September/October 2015 Space Close: 7/13 On Sale: 8/27 Fall Fashion Tastemakers at Mizner Park November 2015 Space Close: 9/14 On Sale: 10/29 A&E Season Preview Business Profiles December 2015 Space Close: 10/12 On Sale: 11/25 Special Holiday Issue Great Gift Ideas January 2016 Space Close: 11/2 On Sale: 12/24 Best Restaurants Medical, Health & Wellness February 2016 Space Close: 11/30 On Sale: 1/28 SEX issue Great Gift Ideas March 2016 Space Close: 1/11 On Sale: 2/25 Spring Fashion April 2016 Space Close: 2/8 On Sale: 3/24 More info to come! *Dates & editorial content are subject to change.

4 We find Boca Raton magazine to be an effective vehicle in hitting our target market. The high-quality distribution, along with great editorial, makes it our number one publication in South Florida. Saks Fifth Avenue Our Circulation Formulated on a national magazine model, Boca Raton circulates more than 23,000 copies per issue * through multiple distribution channels. *Source: BPA Worldwide, average of Dec 2012/January May/June 2013 issues Boca Raton magazine is one of the very few South Florida magazines that offers a core circulation of paid subscribers and single-copy buyers. When other magazines are being mailed into the top demographic households in Boca Raton for free, Boca Raton magazine is being paid for. 81.6% qualified paid copies* (18,851) 18.4% qualified non-paid copies* (hotel & event distribution) (4,240) 23,000+ COPIES The remaining copies are: Mailed to select Boca Raton households on a trial basis as part of our ongoing efforts to attract new subscribers Distributed in-room at select luxury hotels in the tri-county area, including the Boca Raton Resort & Club Mailed to select professional offices, salons, spas, and other local waiting rooms Offered to guests at select charity events as a bonus gift Available for purchase at local and national retailers including: Barnes & Noble Fatema Market Corp Beat Feet Postal Fresh Market Bed Bath & Beyond Howard s Deli Boca Raton Resort & Club Hudson News Costco Wholesale (Ft. Lauderdale airport) CVS Pharmacy In Good Taste Delray News & Tobacco Main Street News etc. café & The Seagate Miracle Car Wash Hotel & Spa Orange Royale Paradies (Ft. Lauderdale & Palm Beach airports) Publix Super Postal Center Target V & S Deli Village Store Walgreens Walmart Whole Foods

5 Dr. Cristina Keusch of the Boca Raton Plastic Surgery Center has been a successful advertising partner with Boca Raton magazine for many years. The readership of the magazine is a select and sophisticated group of individuals with whom we are proud to be aligned. Cristina Keusch, Boca Raton Plastic Surgery Center Our Audience For more than 30 years both residents and vacationers have turned to Boca Raton magazine for its comprehensive editorial content. It is this unique mix of information and entertainment that attracts involved readers who spend significant dollars on consumer goods and services. It s very difficult to reach Boca Raton magazine readers through other local magazines, newspapers, or radio. Subscriber Profile 32% Male/68% Female Average Age: 58 Years Average Household Income: $334K* Average Household Net Worth: $3.3 Million* *Adjusted for growth and inflation, Source: 2006 Subscriber Study conducted by Research USA Boca Raton magazine readers spend: $735 million on medically-related products and services $700 million annually dining out $314 million annually on furniture & home furnishings $135 million annually on women s apparel $117 million annually on men s apparel $116 million annually on personal care services $110 million on lawn and garden equipment, supplies, and services $99 million annually on alcoholic beverages $23 million annually on jewelry and watches Source: The Media Audit, , Palm Beach & Broward Counties $3.3 million AVERAGE HOUSEHOLD NET WORTH Audience Profile Total Adult Audience: 91,935 (4-Issue Cume) 43% Male/57% Female Average Age: 57 Years Combined Household Income: $7.4 Billion Combined Liquid Assets: $10.5 Billion Combined Annual Spending: $9.9 Billion Source: The Media Audit, , Palm Beach & Broward Counties Boca Raton magazine readers are: 3.6 times more likely to plan to buy a vehicle costing $30K+ than the general population 3.3 times more likely to plan to have cosmetic surgery or procedure 2.4 times more likely to be a potential spa user 2.2 times more likely to be home owners who plan to buy a home 2.1 times more likely to have attended the opera, symphony, or theatre 1.9 times more likely to be a frequent restaurant diner Source: The Media Audit, , Palm Beach & Broward Counties

6 For being recognized in the Best Overall category [by the Florida Magazine Association at its annual Charlie Awards], Boca Raton rises to the top once again... Thank you for another great year of topical, relatable, local stuff. You make South Florida proud. Dick Robinson, founder, The Society for the Preservation of the Great American Songbook Our Accolades No magazine in the South Florida market has been honored more often and more consistently than Boca Raton magazine. Finalist for FMA s most prestigious award Best Overall Magazine (in our circulation bracket) an unprecedented 12 consecutive years Earned FMA s top honor, the Charlie Award, five of the past seven years in the Best Overall category and eight times total during that record stretch Honors bestowed on Boca Raton magazine by the FMA during the past seven years: 2014 Charlie: Best Overall Writing Charlie: Best Overall Use of Photography Silver: Best Redesign Bronze: Best Feature Bronze: Best Overall Online Presence Bronze: Best Cover 2013 Charlie: Best Overall Online Presence Charlie: Best Department Silver: Best Overall Magazine Silver: Best Column Bronze: Best Video 2012 Charlie: Best Photographic Essay Silver: Best Overall Online Presence Silver: Best Use of Photography Bronze: Best In-Depth Reporting 2011 Charlie: Printing Excellence Bronze: Best Overall Magazine 2010 Charlie: Best Overall Design Silver: Best Written Magazine Silver: Printing Excellence 2009 Charlie: Best Overall Design Charlie: Best Feature Silver: Best Written Magazine Bronze: Best In-Depth Reporting 2008 Charlie: Best Feature Charlie: Best Single Original B/W Photo Silver: Best Editorial/Commentary Silver: Best Department Silver: Best Overall Design Bronze: Best In-Depth Reporting Bronze: Best Department Bronze: Best Overall Use of Photography

7 Our Website Bocamag.com earned the state s top honor at the 2013 s annual Charlie Awards for Best Overall Online Presence topping publications in every division and in every circulation bracket for the award. Follow the leader in digital content, from concert reviews to the area s most popular dining blog (written by food editor Bill Citara). 24,504 average unique visitors per month Source: Google Analytics July 1, - September 30, % increase in unique visitors Source: Google Analytics comparison of July 1, - September 30, 2013 to July 1, - September 30, Bocamag.com Specs (pixels) Width Height 1. Expandable Top Banner Expandable Bottom Banner Leaderboard Side Square Floorboard a URL must be supplied files types accepted:.jpg,.gif (can rotate),.swf files must be approx. 50k or less and RGB supplied ads due 2 days before publication date ads designed in-house due 1 week before publication date $125 design fee for ads that need to be designed in-house (we can t design Flash or HTML5) 3 4 5

8 Thank you for giving such a precious gift to me and my family [ The Disappearance of George Snow, December/January ]. While reading the piece was, at times, difficult for me personally, it will forever be a record of what we went through as a family and for that I will be eternally grateful. Timothy G. Snow, George Snow Scholarship Fund Our Specifications Specifications Width Height Two-page spread 18 (18.25 w/ bleed) ( w/ bleed) Full page 9 (9.25 w/ bleed) ( w/ bleed) 2/3 Vertical /2 Horizontal /3 Square /6 Horizontal No live matter within.25 of trim edge. All proof marks and notations at least.125 away from trim edge. 2/3 Vert Submitting Your Ad Mandy Wynne, Production Manager: production@bocamag.com 561/ x226 FTP: ftp.bocamag.com username: bocamag password: b0c@m@g path: /home/bocamag Hightail.com: each file size must be less than 50MB Important Information A $250 penalty for late materials will be charged if you haven t received an extension beyond the press-ready deadline authorized by the Production Manager. Design fees will be applied unless otherwise noted on the signed contract with a special addendum or notation, a charge equivalent to the size of the ad will be added to the advertising space cost on the invoice. Designing: full pg. = $225; 2/3 pg. = $175; 1/2 pg. = $150; 1/3 pg. = $125; 1/6 pg. = $100 Revising: minor changes (30 min. max) = $35; major changes (> 30 min.) = $75 Photoshop/Retouching: $80/hour SWOP Kodak color proof: $35/proof Printing: web offset, 4-color process (CMYK), perfect bound 1/2 Horizontal 1/3 Square 1/6 Horizontal 1/6 Horizontal