The Wine & Dine Magazine - TAMPA B AY - Whet some appetites!

Transcription

1 C ULINARY C ONCIERGE The Wine & Dine Magazine - TAMPA B AY - Whet some appetites! Culinary Concierge is a unique "wine and dine" magazine that exclusively showcases delicious food and wine editorial by notable writers and enjoys a local, visitor, regional and national readership. The quarterly publication -- which has been touted as a "gastronomic bible by Decanter Magazine -- is non-pretentious and interactive in nature -- sharing bits of history, ingredients, recipes, people and pleasures that culminate to create the cuisine and the dining experience in an ever- evolving culinary city. The attractive four-color layout and design of the magazine is enhanced by custom photography which translates the flavor of the food and the passion of the people for a print medium--available via traditional print circulation and on-demand via our online digital edition. As an advertiser, Culinary Concierge Magazine provides a multi-faceted marketing vehicle that is designed to create an impact and drive consumers to your business by using creative marketing tools to "whet some appetites!" Unique features of Culinary Concierge Magazine are: gourmet a go-go - a local culinary calendar of events (both on-line and print formats); à la carte chalkboards -bridge between the editorial and menu items from local restaurants; NEW on the menu pages, a distinctive restaurant directory and a digital edition to include rich media enhancements, web-linking and real-time restaurant reservations. TAKE ADVANTAGE OF THIS DELICIOUS OPPORTUNITY TODAY! Culinary Concierge Marketing checklist: Send your special event information for Gourmet a go-go culinary calendar of events Send your updated menus and/or special features Advertise in Culinary Concierge Magazine We look forward to speaking with you soon. Donna Horowitz President/Publisher - Tampa Bay T E donna@culinaryconcierge.com W culinaryconcierge.com

2 C ULINARY C ONCIERGE The Wine & Dine Magazine Culinary Concierge Magazine celebrates 10 years of serving up the culinary current It is with great pride that we mark the10th anniversary year of publishing Culinary Concierge Magazine. Headquartered in New Orleans, we have overcome many hurdles--from hanging participles to major hurricanesand achieved many successes --recognition by the International Association of Culinary Professionals as a finalist for the distinguished Award of Excellence--and, along with this illustrious recognition--the offering of Culinary Concierge Multi-Market Media to bring Culinary Concierge Magazine to other markets across the U.S and Abroad. The multi-market magazine concept was developed to bring the coverage of the wine, dine and lifestyle scene in a specific area to the front burner-- in a focused forum specific to a designated region as it relates to the national/global culinary scene. In addition to New Orleans, Culinary Concierge Magazine are now available in Dallas/Fort Worth and Northwest Florida Gulf Coast editions. Tampa Bay and Atlanta are slated to be added to the portfolio in In Culinary Concierge Magazine, we do more than profile restaurants-- we track food trends, then write ingredient specific edible editorial. This keeps the consumer updated on the culinary current and allows the reader to go behind the scenes with the chefs in their kitchens to find out what they are cooking and why,-- so the consumer can make a dining decision based on compelling cuisine. By doing so, Culinary Concierge Magazine is recognized as the go to culinary lifestyle key to in each market that it serves. Another appeal of the publication is as a unique marketing and advertising venue that creates an impact and drives consumers to local businesses. The multi-tiered circulation and distribution system ensures that each markets publication accesses a local, visitor, regional and national readership to include annual subscription and retail sales; as a guest amenity in fine hotels; as well as, available on demand in a digital edition format with rich media enhancements at culinaryconcierge.com.

3 WE KNOW HOW TO DISH IT OUT! Voraciously Devoured by a Quarterly Readership of over 50,000: savvy consumers that span local, visitor, regional & national markets LOCAL Targeted Direct Mail, Complimentary Distribution and by Subscription VISITOR Distributed as a Guest Amenity in Premiere Hotels and Resorts Best Western All Suites Hotel - Busch Gardens Best Western Tampa Airport Inn & Suites Canterbury Tower Chase Waterfront Suites Clarion Hotel and Conference Center Comfort Inn Airport at RJ Stadium Comfort Inn Conference Center Courtyard by Marriott - Tampa Westshore Courtyard by Marriott Downtown Tampa Crowne Plaza Tampa Don Vicente de Ybor Historic Inn DoubleTree Guest Suites Tampa Bay DoubleTree Hotel Tampa- Westshore Airport Embassy Suites Hotel-Tampa Airport/Westshore Embassy Suites Tampa-Downtown Convention Center Embassy Suites USF/Busch Gardens Emerald Greens Golf Resort and C.C. Grand Hyatt Tampa Bay Hampton Inn & Suites Tampa/Ybor City Hampton Inn Tampa - Rocky Point Hampton Inn Tampa Airport Westshore Hilton Garden Inn Tampa - Airport Westshore Hilton Garden Inn Tampa North Hilton Garden Inn Tampa - Ybor Historic District Hilton Tampa Airport Westshore Holiday Inn Express & Suites - Busch Gardens/USF Holiday Inn Express Hotel & Suites- I-75/New Tampa Holiday Inn Express Hotel & Suites- Rocky Point Homewood Suites by Hilton Tampa- Airport/Westshore Howard Johnson Plaza Hyatt Place - Busch Gardens/USF Hyatt Place Tampa Westshore Hyatt Regency Tampa Hyde Park Hotel InterContinental Tampa Mainsail Suites Hotel and Conference Center Marriott Tampa Westshore Oakwood Corporate Housing Quorum Hotel Tampa Radisson Bay Harbor Hotel Renaissance Tampa Hotel - International Plaza Residence Inn by Marriott- Downtown Tampa Residence Inn Tampa Westshore Saddlebrook Resort - Tampa Sailport Waterfront Suites Seminole Hard Rock Hotel & Casino Sheraton Suites Tampa Airport Sheraton Tampa Riverwalk Hotel SpringHill Suites by Marriott - Tampa/Westshore Tahitian Inn Hotel Cafe & Spa Tampa Airport Marriott Hotel Tampa Estate Rentals Tampa Marriott Waterside Hotel & Marina Tampa Palms Golf & Country Club The Grand Suites The Resort and Club at Little Harbor The Westin Tampa Bay Airport The Westin Tampa Harbour Island The Westshore Hotel TownePlace Suites by Marriott- Tampa Westshore Wingate by Wyndham- USF and Busch Gardens Wingate by Wyndham New Tampa Sandpearl Resort Renaissance Vinoy Resort and Golf Club The Don Cesar Beach Resort ON-LINE PAGE-TURNING DIGITAL EDITION AVAILABLE ON-DEMAND, with rich media enhancements to include Web-Links, Culinary Calendar of Events, Recipes, Real-Time Restaurant Reservations vio Open Table.com Portal REGIONAL / NATIONAL Sold on Select Regional / National Newsstands and by Subscription

4 READERSHIP PROFILE 100% of our readers are making dining decisions in Tampa Bay AGE: 22% year old range 37% year old range 33% year old age range GENDER/MARITAL STATUS: 58% Female 42% Male 67% Married 33% Single C ULINARY C ONCIERGE The Wine & Dine Magazine -NEW O RLEANS - S UMMER 2002 $5 AVERAGE HOUSEHOLD INCOME: 6 % $25,000 - $50,000 12% $50,000 - $75,000 41% $75,000 - $175,000 33% $175,000-1,000,000+ READER TRENDS: On average 2 people other than the original consumer read each issue. Readers collect and use back issues as a resource. 59% Will Receive the publication as a Visitor to Tampa Bay 35% Will Reside in the Greater Tampa Bay area 6% Will Receive the publication as a consumer in other parts of the country DINING HABITS: Our Readers Dine Out on Average 3 Times per Week 92% Regularly Eat in Fine Dining Restaurants 46% Used Restaurant Directory to Make Reservations Nationally, dining is the most popular activity for tourists once they reach their destination. Nationally, restaurants derive one-third of their annual sales revenue from visitors. Visitors account for half of these sales at table service restaurants with average check sizes of $25 or more. Projections show that by 2010, sales will reach $577 billion and account for 53% of the consumer s food dollar. Source: 2002 Restaurant Industry Forecast Executive Summary,

5 NEW!! ON THE MENU MENU PAGE UPGRADE OPPORTUNITY In addition to your display ad-- Showcase your Restaurant with a menu, tabbed by type of cuisine, logo, images, restaurant description, chef info and hours of operation-- inclusive of menu page designation in the directory and capability of changing menu seasonally **Please view rate sheet for applicable fees** For more information contact: Donna donna@culinaryconcierge.com

6 CULINARY CONCIERGE MAGAZINE ONLINE DIGITAL EDITION M U L T I - M E D I A O P P O R T U N I T Y Our digital edition is an interactive version of our print publication that adds value not only to our brand, but enhanced opportunity for our advertisers and readers alike. - Kendall Gensler, founding editor & publisher KEY BENEFITS TO ADVERTISERS: Advertisers benefit from digital editions through increased exposure and the new opportunities enriched media provides: Advertisers are quickly located via the Advertising Index-- A complete list, linked alphabetically, displays every advertiser in the issue. Increases exposure to advertising by utilizing new channels of distribution via the Internet. Ads within the issue can be linked to the Advertiser's website. "Pop-up" special offers can be created for each ad and printed for use. Ads can be enhanced with rich media- streaming audio or video can be included within the digital edition providing advertisers new opportunities to reach customers. SEARCH ENGINE OPTIMIZATION: The text of each Digital Edition is converted into HTML format that is accessible to search engine spider index programs. Individual pages of the digital edition are accessible and ready to be indexed by search engines. KEY BENEFITS TO READERS: Digital editions empower users to interact with the print publication: Jump to relevant articles or ads based on keyword topic searches gets readers to the content they're looking for fast. Quickly navigate to selected content or advertising using the Table of Contents or Advertiser's Index. Sharing articles and commentary with friends and colleagues facilitates online collaboration. Downloading the digital edition lets users read the issue at their convenience. Bookmarking key articles or advertising highlights key articles and advertising for later reference. **Please visit culinaryconcierge.com to view current digital edition and view rate sheet for applicable fees** For more information

7 RATE SHEET 2010 Culinary Concierge Magazine - Tampa Bay is a quarterly publication, all rates quoted are for quarterly insertions. DISPLAY ADVERTISING Print and Digital Edition Directory Listing Included 1 X 4 X Full Page $3000 ($1000 per month) $2400 ($800 per month) 1/2 Page $2100 ($700 per month) $1800 ($600 per month) 1/4 Page $1500 ($500 per month) $1200 ($400 per month) 1/8 Page NA $ 500 (Paid Quarterly) P R E M I U M P O S I T I O N S 1 X 4 X Back Cover $6000 ($2000 per month) $4500 ($1500 per month) Inside Front $4500 ($1500 per month) $3600 ($1200 per month) Inside Back $3600 ($1200 per month) $3000 ($1000 per month) NEW! On the Menu (menu pages)**: $ full page** / $ double truck** ** This special on the menu pricing available only in addition to a 1/2 or full page display ad buy-- if purchased singularly, pricing will revert to standard full page display ad rates. S I Z E S Full Page 6 w X 9 h 1/2 page (h) 6 w X h 1/2 page (v) w X 9 h 1/4 page (v) w X h 1/8 page (v) w X h FULL PAGE BLEEDS: 6.5 x 10 trim sizeadd.25 inch bleed to each side(6x9 live area) D I G I T A L E D I T I O N CORE LINKING SERVICES:*** $75.00 per issue Display Advertisement and Directory Links ENHANCEMENTS: Sponsor Dust Cover: $ per issue Digital Blow-in: $ per issue Special Offer Certificate D E A D L I N E S : SPECS Provide all files in CMYK High Resolution dpi or higher Please provide files on disk as: 1. PDF with imbedded fonts; or 2. Photoshop TIFF file Provide Color Proof if Required EMBEDDED RICH MEDIA ELEMENTS: **production fees not included Audio Ads: $ per issue Spokesperson audio, your radio jingle or associated sound. Audio & Video Ads: $ per issue Playing video within an ad is the most effective method of delivering a message on the internet. Issue Space Materials Spring 2010 April 1 February 26 February 26 Summer 2010 July 1 May 21 May 28 Fall/Holiday 2010 October 1 August 20 August 27