LABOR DAY WEEKEND 2014 // EPICVIRGINIA.COM

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1 LABOR DAY WEEKEND 2014 // EPICVIRGINIA.COM

2 Picture a food and wine festival so unique that no existing name quite fit. A food and wine experience so epic, in fact, that we ve given it a name all its own: Epicurience Virginia. Held in the East Coast s premier wine region, Loudoun, Virginia: DC s Wine Country. It s where insiders come to savor award-winning wines and seek out noteworthy farm-to-table cuisine. Taste the finest in Virginia wines, meet top tastemakers and master winemakers, sample cuisine prepared by celebrated chefs from around the country. More information is at EpicVirginia.com

3 Over Labor Day weekend 2013, Visit Loudoun hosted the inaugural Epicurience Virginia, a wine and food festival 200 years in the making. Responding to a need for a signature food and wine event for Loudoun County and Virginia, Visit Loudoun researched noteworthy food and wine events as models for creating a signature event in Loudoun. Looking at the Charleston Food & Wine Festival, Flavor Napa Valley, and the Aspen Food and Wine Festival, Visit Loudoun created Epicurience Virginia to be a three day event. The main event was a one-day grand tasting event on the lawn of Morven Park, a historic property in Leesburg, Virginia, supported by ten culinary experiences at Loudoun s attractions over the course of the weekend. Visit Loudoun partnered with Saveur Magazine to market Epicurience Virginia and leverage the publication s reputation and audience. Twelve hundred people attended the grand tasting at Morven Park on Saturday, August 31st. Highlights of the grand tasting included: The Grand Tasting Tent where 39 exhibitors offered food and beverage samples from Virginia wineries, foods from restaurants and producers from Virginia and North Carolina, and craft beer samples. The tent also featured the Epicurience Marketplace and chef book signings including an appearance by The Chew s Carla Hall. The Virginia Education Tent featured celebrated winemakers, sommeliers, and local food producers presenting informative educational sessions for wine novices to experts covering a range of topics on Virginia wine including geographic terroir, varietals, culinary pairings, and more. Opened by Saveur Magazine Editor-in-Chief and Top Chef Masters judge James Oseland, the Whole Foods Demonstration Tent featured some of the region s best chefs showing off their kitchen prowess on Viking s finest equipment and sharing their tips and tricks for creating culinary masterpieces. The schedule for the day featured hourly demonstrations from a variety of well known chefs including Chef Todd Gray of Equinox Restaurant (DC) and Salamander Resort & Spa (VA) and Chef Maneet Chauhan of Food Network s Chopped and Iron Chef.

4 Profile Couples 97% Median Age 45 College Degrees 90% Executives & Professionals Out-of-Towners Spending Local Spending 34% $1,040 (avg) $240 (avg) 70% Female Guests 4.07 Avg. Guest Rating (scale of 1-5) 30% 95% Male Guests of Guests Plan to Return in % of Guests Visited Because of Epicurience 76% Used EpicVirginia.com to Plan Their Trip 29% Neighbors 23% Visitors 46% Neighbors Top States Virginia Maryland Washington, DC Florida Massachussetts It was a high end experience-not crowded, so was able to talk to wine makers and other vendors. 25% 75% Overnight Stays Day Trips All the top name chefs and the close contact with them. The wine tasting and history of Virginia Top 5 Likes Quality and Variety of Wine 4.4 Quality of Food 4.3 Wine education 4.2 Chefs and Chef Demonstrations 4.1 Location and Venue 4.1 Average Guest Rating on a 5pt Scale Interesting presentations and speakers opportunities to learn. Wonderful corollary events

5 Audience Affluent, Passionate about Travel, Influential, Sophisticated Profile Male/Female 46/54% Median Age 50 Median HHI $102,995 Total Audience 28,895,143 Magazine 1,573,000 Saveur.com 1,505,593 Social Media 472,441 News Aggregators 24,691,741 Subscribers 479,000 Monthly Video Views 173,368 National reach. Saveur readers are 87% more likely to own valid passport, ranking it as #1 vs. the competitive set, spending an average of $11,968 on travel annually. Saveur readers spend more on travel than nearly every other competitor. Saveur.com users are 3x as likely to have traveled internationally in the past two years. 42% of them traveled domestically in the past two years. Forbes Magazine April 2013 For the second consecutive year, Loudoun County, Va., a 520-square-mile suburban mass that sits 46 miles from the White House, weighs in as America s richest county. Formerly a rural area that once housed retired president James Monroe, Loudoun is now a service economy center of 333,000 people that houses Dulles International Airport. The population is roughly double that of 2000, and for good reason: business contracting work and plentiful jobs in the public school system and at local offices of agencies. Loudoun County and D.C. Metropolitan Region Demographics Loudoun County, Virginia Loudoun population: 312,311 as of 2010 census (estimated at 336,898 for 2012) 84.1% increase from 2000 Aording to Forbes magazine, Loudoun County is the richest county in the nation, with a media annual household income of $115,574. Washington D.C. Metropolitan Region Population: 5.58 million as of 2010 census 16.4% increase from 2000 Fairfax County is Virginia s most populous county with 1.1 million residents, and has the second highest household income in the country at $105,416. DC area income is $72,800. It has overtaken the San Francisco Bay Area as the highest-income metropolitan area in the nation. Aording to Forbes magazine, four of the top ten richest counties in the nation are in Washington, D.C. s suburbs. The DC region is also the highesteducation area in the country with 42.5% of residents having a bachelor s degree, and 19% having a graduate degree. Forbes magazine stated in its 2008 America s Best- And Worst-Educated Cities report: The D.C. area is less than half the size of L.A., but both cities have around 100,000 Ph.D. s.

6 There are categories of sponsorship, as well as other sponsorship opportunities available for companies and individuals who want to reach these affluent markets. Epicurience Virginia strives to create partnerships and will customize opportunities based on specific needs. Title Sponsorship (one available) $75,000 Naming rights to the Grand Tasting Tent Prominent 30 x 20 space for a commercial exhibit Prominent listing as lead sponsor with logo placement on all printed material, including invitations, postcards, advertisements Two-page color ad in the middle of the festival program Mention or visual in all media and marketing materials including radio spots, press releases, and TV spots Prominent logo and listing on event website with hyperlink Full page company profile on event website Inclusion in one Saveur direct Inclusion of logo on Saveur sweeps page Speaking opportunity from stage in the Grand Tasting Logo on volunteer t-shirts 30 VIP tickets which includes tickets to the Grand Tasting and aess to special seating areas in festival tents Platinum Sponsorship $50,000 Prominent 20 x 20 space for a commercial exhibit Listing as Platinum sponsor with logo placement on all printed material, including invitations, postcards, advertisements Full-page color ad in the inside cover or back cover of the festival program Mentions in media and marketing materials including radio spots, press releases, and TV spots Prominent logo and listing on event website with hyperlink c c Special recognition from stage in the Grand Tasting 20 VIP tickets which includes tickets to the Grand Tasting and aess to special seating areas in festival tents 25 General Admission tickets Inclusion in one Saveur direct Gold Sponsorship $25, x 10 space for a commercial exhibit material including invitations, postcards, advertisements and promotional posters Full-page color ad in the festival program Recognition from stage in the Grand Tasting 12 VIP tickets which includes tickets to the Grand Tasting and aess to special seating areas in festival tents 20 General Admission tickets Silver Sponsorship $10, x 10 space for a commercial exhibit material including invitations, postcards, advertisements Half-page color ad in the festival program Recognition from the podium during the program 8 VIP tickets which includes tickets to the Grand Tasting and aess to special seating Bronze Sponsorship $7, x 10 space for a commercial exhibit material including invitations, postcards, advertisements Half-page color ad in the festival program Stage Logo and name recognition 4 VIP tickets which includes tickets to the Grand Tasting and aess to special seating

7 Epicurience Virginia offers sponsors the opportunity to have one-on-one interaction with both local and visiting high-end food and wine connoisseurs, guest celebrity chefs, noted authors, the media, beverage professionals, restaurant and hotel owners, culinary establishment owners, and more. Partner/Friend Sponsorship $5, x 10 space for a commercial exhibit material including invitations, postcards, advertisements Quarter-page color ad in the festival program 2 VIP tickets which includes tickets to the Grand Tasting and aess to special seating Unique Sponsorship Opportunities VIP Pavilion Sponsor $20,000 Naming rights to the VIP Pavilion at the festival Company name and logo on festival maps Company logo on vendor signage within VIP pavilion Opportunity to contribute to VIP Gift Bag (Count TBD) material including invitations, postcards, advertisements Half-page color ad in the festival program Recognition from the podium during the program 8 VIP tickets which includes tickets to the Grand Tasting and aess to special seating 10 General Admission tickets Demonstration Pavilion Sponsor $17,500 Benefits of a Silver Sponsor plus; Naming rights to the Chef Demonstration Pavilion throughout the festival Naming rights to the demonstration stage within the Pavilion Company name and logo on stage back drop and festival maps Company logo on vendor signage within sponsor demonstration pavilion Opportunity to contribute to VIP gift bag (Count TBD) Wine Pavilion Sponsor $15,000 Benefits of a Silver Sponsor plus; Naming rights to the Wine Pavilion throughout the festival Company name and logo on stage back drop and festival program Contribute to content of sessions Opportunity to contribute to VIP gift bag (Count TBD) Other opportunities: Social Media Sponsor $3,000 Power Sponsor $3,000 Wrist Band Sponsor $2,500 Water Sponsor $2,500 Garden Sponsor $2,500 Golf Cart Sponsor $2,500 Entertainment Sponsor $2,500 Comfort Station Sponsor $2,500 Sponsors benefit from a robust marketing and advertising effort by Visit Loudoun and, depending on the level of their support, receive exhibit space at the event, are featured on the event s website, the official program, signage, advertisements, video presentations, tickets to the event, and much more. FOR ADDITIONAL SPONSORSHIP DETAILS, PLEASE CONTACT: Beth Erickson phone:

8 Situated at the heart of the Journey Through Hallowed Ground National Heritage Area, and just 25 miles from Washington, D.C., Loudoun, Virginia: DC s Wine Country, with its exquisite culinary and heritage experiences, is the perfect destination. Featuring 35+ award-winning wineries grouped into six clusters, paired with farm-to-table dining, breweries and distilleries, Loudoun bursts with local flavor and tastes. Add scenic vistas and small towns, country inns, historic estates, and premium shopping to the mix for an unforgettable getaway experience. And Loudoun is a year-round destination too, with thrilling steeplechase races and farm and garden tours in the spring, music and wine events in the summer, and country fairs and festivals throughout the fall. Go to VisitLoudoun.org for more information

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