W H Y J E T S T A R. We enjoy life for all it s worth. We just enjoy more.

Transcription

1 M E D I A K I T

2 W H Y J E T S T A R Jetstar is Australia s low-fares airline for Australia and the Asia-Pacific region. Our aim is simple: we want to help people travel more often and for less. Jetstar s Australian operation is wholly owned by Qantas, which means customers enjoy the highest standards of operational excellence along with real savings. Enjoy more Striving to be the best low-fares airline in the world means we're continually evolving and enhancing how we deliver our experiences for both customers and staff. We want our experiences to be nothing less than amazing; for us, it's all about enjoying life. There are some other things we enjoy, too. We enjoy being the best low-fares airline in the world. We enjoy achieving the lowest cost to deliver the lowest fares. We enjoy providing our customers a hassle-free experience. We enjoy giving sustainable returns to our stakeholders. We enjoy shared values of efficiency, responsibility, can-do and caring. We enjoy the travel lifestyle. We enjoy life for all it s worth. We just enjoy more. Australians and New Zealanders love experiencing the world beyond their own backyard, and Jetstar allows anyone with a desire to explore to get out there. We fly over 20 million customers annually across Australia, New Zealand and beyond, to South-East Asia, Fiji, China, Japan and Hawaii.

3 T H E J E T S T A R P A S S E N G E R The Leisure Traveller Our customers enjoy their lifestyle. They have disposable income and the desire to make the most of every opportunity to travel. Whether it s visiting friends and family, a weekend shopping trip to a different city or a longer family holiday, Jetstar customers prioritise enjoyment, discovery and adventure. The Jetstar customer is likely to come from a household of high disposable income. They are twice as likely than the average Australian to have an annual household income of over $150,000, and more than half (53.2%) consider themselves to be Big Spenders. The Business Traveller With its low-fare commitment, Jetstar is the airline of choice for many business travellers. Jetstar offers Qantas Points for most fares and business travellers are able to use their existing Qantas Club lounge memberships. This allows savvy businesses choice and flexibility with their travel requirements and makes Jetstar a valuable and sought-after travel partner. With the Jetstar customer being 95% more likely to be a C Suite Executive, you can be sure that you are capturing the attention of switched-on business professionals equally during work and leisure time. (Roy Morgan Research, March 2014)

4 T H E L E I S U R E T R A V E L L E R Full time Professional Median Income of 80K p.a. Big Spender Medium to Heavy Traveller Main household purchaser Plans holidays and purchases in advance Spend is influenced by advertising

5 V I T A L S T A T S (Roy Morgan Research, March 2014)

6 V I T A L S T A T S (Roy Morgan Research, March 2014)

7 V I T A L S T A T S * Short Trip = 1 or 2 Nights. Long Trip = 3 + nights. (Roy Morgan Research, March 2014)

8 T H E J E T S T A R P A S S E N G E R J O U R N E Y We ve created a series of advertising touch points across the entire customer journey. This provides advertisers with a unique opportunity to engage with our customers at different decision-making stages. Deliver the right message at the right time. q Homepage at Jetstar.com q ipad Magazine App q Booking Confirmation Page q Itinerary Confirmation q Pre-departure q Web Check Boarding Pass q Jetstar Magazine q ipad Entertainment q Ambient On aircraft & at airport

9 O P E N T O P O S S I B I L I T I E S The Planning Phase signals the intention or beginning of the customers journey. Jetstar, with its low-fare commitment, offers the best-value fares directly from its website, jetstar.com. Targeting an audience that intends to travel requires smart thinking, and we have tactical touch points for reaching your market while they're open to all possibilities and opportunities.

10 J E T S T A R. C O M Jetstar s website sits in the Top 75 Australian sites for web traffic. The site can be best described as a high-engagement destination site. Looking at the website is, for most, the first stage of planning. Customers are open to offers and inspiration at this stage. Our customers come to the site seeking more than just flight information. They dream and play with the myriad possibilities Bali, Fiji, Japan or even Phuket sound good to me! Visit jetstar.com to: Book flights Book package holidays Book cars and hotels Compare prices Find inspiration Manage bookings Check-in online QUICK FACTS Unique Audience 1,366,000 Average Time on-site 16.07mins Total monthly page views 22,978,000 Average page views per person 17 Asset: home page leader board Monthly PI s: 5,500,000 + Rate: $45 CPM Production Information: 728 X 90 p Impression tracking available through TAD server Image formats supported: JPEG, GIF, PNG, FLASH

11 W H E R E T H E D I A L O G U E B E G I N S The buying phase signals a firm commitment to destination and dates. From when customers first visit jetstar.com to when they depart for their journey, a series of touch points allows advertisers the opportunity to influence both considered planning and more impulsive buying. A series of web- and -based confirmations commences at the end of the booking flow to confirm, remind and upsell customers on a range of Jetstar offers. These messages deliver a strong call-to-action opportunity for Jetstar and partner advertising.

12 T A R G E T E D A D V E R T I S I N G ( T A D ) TAD is a unique solution that integrates advertising directly with Jetstar s essential communications platforms, including: Online booking confirmation page Itinerary confirmation Pre-departure Web check-in boarding pass Contextually relevant and timely messaging gives advertisers the opportunity to maximise conversation. Getting your message to people at the right time and in the right place is about having options to connect along the customer journey. TARGETING OPTIONS Destination Origin Date of booking Time of travel Month of travel Language Customer journey data from the booking is used as targeting parameters. Segment your campaign according to various targeting options. * Other targeting options upon request

13 O N L I N E B O O K I N G C O N F I R M A T I O N This web screen represents the end of the booking process on jetstar.com. It provides the all important reservation number, confirms journey details and that payments have been received. This is the first opportunity to engage with customers and target against their booking details. ONLINE BOOKING CONFIRMATIONS Type: MREC Dimensions: 300 X 250p Rate: $120 CPM Available in English only

14 I T I N E R A R Y C O N F I R M A T I O N E M A I L Sent within ten minutes of booking, this is the first in a series of essential communication s from Jetstar. For advertisers, this provides an excellent platform for influencing long-term decision-making, such as choosing hotels, activities or transport. Make sure your offering has every chance to make it onto the traveller's itinerary. ITINERARY CONFIRMATION S Type: Single ad unit Dimensions: 190 X 200p Rate: $120 CPM Type: Double ad unit Dimensions: 395 X 200p Rate: $220 CPM Type: Triple ad unit Dimensions: 600 X 200p Rate: $320 CPM Over 1 million sent per month

15 P R E - D E P A R T U R E E M A I L Sent two days prior to the customers flight departure date., this consists of product offers, such as online check-in, additional luggage, comfort packs, prepaid meals and inflight entertainment. This window of opportunity sees customers anticipating their journey, so it's the perfect time for advertisers to present last-minute ideas and deals that customers can action prior to departure or take up at their destination. PRE-DEPARTURE S Banner Type: Standard Dimensions: 424 X 180p Rate: $120 CPM Production Information: Impression tracking available through TAD server Image formats supported: JPEG, GIF, PNG

16 W E B C H E C K - I N B O A R D I N G P A S S For the time-poor traveller who prefers web check-in to airport queues, the ability to select seating and print out boarding passes from the comfort of home is highly appealing. Web check-in opens 48 hours prior to departure for most flights simply press print and skip the queues. Communicate your advertising message on what is the most important travel document customers take on their journey. Unlike other TAD inventories, the boarding pass is provided per customer, not per booking. WEB CHECK-IN BOARDING PASSES Type: Single ad unit Dimensions: 286 X 200p Rate: $120 CPM Type: Double ad unit Dimensions: 572 X 200p Rate: $220 CPM Type: Triple ad unit Dimensions: 858 X 200p Rate: $320 CPM Production Information: Impression tracking available through TAD server Image formats supported: JPEG, GIF, PNG

17 W E L C O M E A B O A R D A captive audience, relaxed and detached from life s pressures, is able to engage with a magazine or a movie with very little interruption. This me time provides a unique chance for advertisers to grab the traveller s attention. At Jetstar Media, we recognise that there s a huge opportunity to make a lasting impression beyond the traditional broadcast mediums. Ambient and experiential campaigns deliver high-impact opportunities. Check in your brand for an impactful journey in a unique and exclusive environment.

18 I N F L I G H T M A G A Z I N E Jetstar Magazine is fun, friendly and, above all, inspirational. It s designed for young travel addicts and adventurous families who like to explore the world in immersive, less touristy ways. New food, culture, attractions, experiences, hotels, resorts and retail therapy all feature within the magazine s pages, as do adrenaline-pumping, destination-specific activities such as skiing in Japan, cycling in Vietnam and bungee-jumping in Cairns. QUICK FACTS Frequency Monthly Distribution Every seat pocket, every flight Australia & NZ Reach 1,550,000 passengers^ Readership 300,000 per issue* ABC s 58% Circulation 58,500 copies monthly emagazine ipad App itunes.apple.com ^ based on current flight schedule & average passenger loads * Source: EMMA

19 M A G A Z I N E R A T E C A R D ISSUE CASUAL INSERTION 3 INSERTIONS 6 INSERTIONS 12 INSERTIONS Double Page Spread $22,000 $19,000 $17,500 $14,500 Full Page $12,500 $11,000 $10,000 $8,000 DESTINATION INSIDER ADVERTISING Half Page $7,000 $6,250 $5,750 $4,500 Quarter Page $3,750 $3,250 $3,000 $2,500 SPECIAL POSITIONS (Loads) LOADS Inside Front Cover Spread 40% Opposite Contents 30% Front Half or RHP 10% First Right Hand Page 20% Outside Back Cover 40% Inside Back Cover 20% 10% discount to accredited agencies. Payment terms net 7 days of publication with approved credit. First-time advertisers must submit credit application, or provide payment with insert order. 1.75% monthly finance charge to overdue accounts. Rates reflect space charges only. Bleeds at no extra charge. Production costs will be billed at rates quoted. Production rates on request. Prior copy approval required. Prevailing taxes apply where applicable. * For 1/2 page, please indicate on insertion order whether horizontal or vertical. ** Double page spread ads require two sets of files.

20 M A T E R I A L S P E C S Production Details Digital file formats adverts to be supplied on CD or by . InDesign CS4 is the preferred format, supplied with any images used and must be CMYK, high resolution at 300dpi and have all fonts included. Files must be supplied as single pages. Pages must be created to include bleed when required. Crop marks must be outside the bleed area. A 3mm off-set is recommended. Files should not contain any TrueType or MultipleMaster fonts, original JPEG images, or copydot scan elements. Trapping the creator should apply any trapping requirements if necessary but must be aware of the various application software limitations. The printer will not apply trapping. MAC/PC TIFF, JPG and EPS files will be accepted. All images supplied must be CMYK, high resolution at 300dpi. All fonts, images and logos must be embedded. High resolution PDF files will also be accepted. All fonts, images and logos must be embedded. Production contact Sandy Fong Tel: sandy.fong@ink-global.com DISPLAY FORMATS D P S Text Area: 240mm X 336mm Trim Size: 255mm X 356mm Bleed Size: 261mm X 362mm Full Page Text Area: 240mm X 158mm Trim Size: 255mm X 178mm Bleed Size: 261mm X 184mm Display ad units are available throughout the book. Positioning upon request. DESTINATION DIRECTORY Q u a r t e r P a g e Text Area: 104mm X 73mm H a l f P a g e V e r t i c a l Text Area: 212mm X 73mm H a l f P a g e H o r i z o n t a l Text Area: 104mm X 151mm About Jetstar s Destination Directory Advertorial-style broken space offers a powerful endorsement of a client s message with the proven reader engagement of Jetstar Magazine s editorial style. Client messages are placed within a relevant environment, such as by destnation or theme. Every effort is made to accommodate client requests within the following framework. Contact us for requirements.

21 P R O D U C T I O N S C H E D U L E ISSUE BOOKING DEADLINE MATERIAL DEADLINE ONBOARD DATE Jan Dec Dec Jan 2015 Feb Jan Jan Feb 2015 Mar Feb Feb Mar 2015 Apr Mar Mar Apr 2015 May Apr Apr May 2015 June May May June 2015 July June June July 2015 Aug July July Aug 2015 Sept Aug Aug Sept 2015 Oct Sept Sept Oct 2015 Nov Oct Oct Nov 2015 Dec Nov Nov Dec 2015

22 I N F L I G H T E N T E R T A I N M E N T QUICK FACTS A pre-roll is a great tactical TVC option to take your brand campaign to a captive audience in a genuine lean-forward experience. Jetstar s inflight entertainment (IFE) is led by our personal ipad offering, as well as seatback entertainment screens on the 787 Dreamliner aircraft. IFE offers the latest movies, a selection of popular TV shows, games and new release music / favourite albums. Limited to 2 ad slots per bi-monthly content cycle, your ad will reach; 75,000 customers per month, across our entire fleet, including 787 Dreamliner seat back entertainment TVCs are aired before each movie and TV programme as a pre-roll ad. TVC RATES Duration: 30 seconds Rate: TV & Movies - $5,500 PCM Bi-monthly buy: $11,000 Specs: available upon request TVC DEADLINES FOR TVC IFE cycle Deadline On Board Dec/Jan 15 Oct 01 Dec Feb/Mar 12 Dec 01 Feb Apr/May 11 Feb 01 Apr Jun/July 15 Apr 01 Jun Aug/Sept 12 Jun 01 Aug Oct/Nov 14 Aug 01 Oct Dec/Jan 14 Oct 01 Dec Feb/Mar 09 Dec 01 Feb

23 O N B O A R D A M B I E N T S I G N A G E Make sure your Message is seen! Inflight ambient media opportunities offer unprecedented dwell time and maximum exposure to all customers throughout the flight. This medium works for the duration of the flight, in one of the most captive, unsaturated environments imaginable. AUDIENCE NUMBERS Aircraft: A320 Fleet Size: 53 Seat Capacity: 180 Load Factor: 80% Audience per aircraft, (avg. per month): 31,248 Aircraft: A321 Fleet Size: 6 Seat Capacity: 210 Load Factor: 80% Audience per aircraft, (avg. per month): 20,496 Aircraft: Fleet Size: 7 Seat Capacity: 335 Load Factor: 80% Audience per aircraft, (avg. per month): 16,616 RATES & DEADLINES (Minimum 3 month buy) T R A Y T A B L E S Media cost per month: $5,050 per aircraft Production cost/install: $3,500 per aircraft (window & aisles only) Campaign deadlines: 45 Days Booking 30 Days Material OVERHEAD LOCKERS Media cost per month: $5,050 per aircraft Production Cost/Install: $3,500 per aircraft (every 3 rd locker) Campaign deadlines: 45 Days Booking 30 Days Material

24 P L A N E W R A P S Your campaign all wrapped up! This is the ultimate expression in brand WOW! Let people know your product has arrived by putting it on the runway. Plane wraps are designed to be a cost-effective way of owning your own aircraft. 100sqm of creative messaging on the aircraft is great PR and great branding, with the large expanse providing a highprofile canvas for your campaign. Stand out on the tarmac and in the sky! AIRCRAFT LIVERY (100sqm) Media rate: $50,000 PCM (3 Month Minimum) Production cost: $50,000 Booking Deadline: 3-6 months prior to campaign start

25

26 W H E R E W E F L Y

27 W H E R E W E F L Y

28 M E D I A C O N T A C T C H R I S M O R F I S P U B L I S H I N G D I R E C T O R E m a i l c h r i s. m o r f i j e t s t a r. c o m JETSTAR MEDIA is offered in partnership by Jetstar Airways with Ink Publishing Pte Ltd. 2 4 Hotham Street, South Melbourne 3205, Australia ink-global.com jetstar.com/magazine INK. All material in JETSTAR Magazine is strictly copyrighted and all rights are reserved. Reproduction without permission of the publisher is strictly forbidden. Every care has been taken in compiling the contents of this magazine, but we assume no responsibility for the effects arising therefrom. The views expressed in this magazine are not necessarily those of the publisher or Jetstar. All information is correct at press time.