A big behind gets noticed!

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1 A big behind gets noticed! RED BUS ADVERTISING MANUAL

2 Enjoy the benefits of Red Bus advertising In today s advertising clutter it s good to know there s an advertising tool that can help your company get its selling message across to customers with impact and cost effectiveness, right throughout the city. With Red Bus your advertising literally becomes a moving billboard exposing your message to thousands of motorists, pedestrians and passengers every day of the week. In fact Red Bus carries an average of 10,000 passengers a day and the fleet covers in excess of 6.5 million kilometres a year. What s more Red Bus can tailor an advertising package to suit your exact needs and budget, from bold exterior signs to interior advertising posters and brochure holders. So to drive your advertising dollars further there s just one call you should make, Red Bus!

3 Interior bus advertising Here s a great opportunity to get your advertising right in front of customers and hold their attention. At Red Bus we re able to give you the opportunity to advertise on board our modern fleet. Poster panels are available in a high profile position, behind the driver. Brochure holders attract the attention of all passengers boarding and exiting a Red Bus encouraging the impulse to take your brochure with them. That means you have the potential to attract the attention of up to 10,000 passengers per week day. They represent a wide cross-section of the community. Interior advertising with Red Bus means you can effectively target and influence many of the city s key spending consumer groups while they travel home, to work or shopping destinations.

4 Exterior bus advertising Big, bold & cost effective! That s the promise of exterior advertising panels on a Red Bus. As an advertiser you have the choice of 3 options: full back, full wrap or superside road side panels. Full back This option allows your advertisment to cover the rear of the bus. A great position particularly for large photographic images. Superside road side panel A popular option for increasing exposure of your brand.

5 Designers specification sheet Superside panels Full bus backs Please note that there are 2 bus backs available with varying specifications. Please check as to what model of bus your advertising will be displayed on. Schoolbus sign is route specific and placement varies: indicative only Do not include critical graphic elements (e.g. text, logos) in these areas to avoid conflict with bus lights, number plates etc.

6 Production steps There are 3 steps required to produce your bus back or panel. Costs associated with step 1 are additional to our listed rates. 1. Design and artwork For a first class result we advise you seek the skills of a professional graphic designer or advertising agency. They will quote and charge you directly for this work and pass the file onto the production company. Recommendation: Imagic Graphics Limited Tel: (03) e: 2. Production Bus backs / panels are digitally printed onto weather proof vinyl. Artwork must be supplied as a high resolution PDF or Generic EPS (with all fonts converted to paths) and saved onto a PC compatible disc with a final hardcopy included. See rates under Exterior Bus Advertising. DISK REQUIREMENT: See attached print specifications. Recommendation: Adgraphix Tel: (03) e: 3. Installation Red Bus signfitters apply the digitally printed signs.

7 1 Preparing files for bus advertising is easy... Use the correct grid and do not manipulate the size What dpi/resolution should you use? Each bus type has a grid/ template to match it s exact dimensions. Contact Adgraphix or Red Bus for the grid/s you require. The templates are set up to scale correctly to the bus size. If any of the dimensions are manipluted from their original form, the final output will not accurately fit the bus and important design elements will be affected or lost. 2 Use ppi 1:1 the correct resolution from the beginning What dpi/resolution should you use? We believe you should set your ppi based on what distance the graphic will be mostly viewed from. This avoids excessively large document sizes. 150dpi 100dpi 75dpi 50dpi 25dpi.5m 1m 3m 5m We suggest you set your raster data to dpi at the 10% template size. This will equate to 50-60dpi at the finished bus back size. Using resolutions lower than this will compromise on quality. Higher resolutions will look sharper, but they create unnecessarily large file sizes. 2 Set up the applications colour settings Match the colour settings on all of your applications and links This example shows the same cmyk enabled and saved your settings we would know which blue to match. Photoshop 5.icc 100C 100M US SWOP coated v2.icc 100C 100M When working with files over several applications it s important that the colour settings are all set up the same. If Indesign is set to swop coated, then your linked images should be too. If you don't have them all synced, then what you see on the screen may be represented incorrectly. When you save your files always embed the colour space, that way we can assign our printers to match what you created. information October 2010 Adgraphix Ltd 3 Save your file as a working file Adobe InDesign CS5 or earlier Adobe Illustrator CS5 or earlier Adobe Photoshop CS5 or earlier Macromedia Freehand 11 CorelDraw 11.tiff.jpg We can be flexible to meet your needs. If you have a specific format, contact us to see what we can do. When we receive the file in it s native / raw format, it allows us to supply better output. If you supply a pdf or an eps, the file can be negatively affected and limit our ability to make crucial adjustments. Especially when it comes to matching logo colours and critical elements of the design. Look over the file for the following... All placed images are linked (do not embed your images into your document) Images are positioned correctly on the page (check for highlights on edges) Convert all fonts to paths/outlines (check the document thoroughly) Make sure all links are supplied with the file. Adgraphix, 16 Buchan Street, Sydenham, Christchurch, Ph , adshel banners billboards bus advertising digital screen printing displays durasign flags fleet graphics floor graphics illuminated graphics murals POS portable displays posters trade show graphics adorn picture caskets

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