Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

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2 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Retailers need to take advantage of the ever-growing social community and keep up with trending social media sites in order to remain competitive. These six tips will help you wrap your head around how to use social media to your advantage.

3 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Be captivating... Don t miss out on the fun happening within social communities. Social media is much more casual than other traditional forms of marketing. In order to stand out, use social outlets to be amusing, creative and interesting. Use exciting images of new or hot products on your website, perhaps showing the products in a more interesting way to grab shoppers attention (e.g. a rug hanging on a wall as wall art or a scarf tied around a group of books instead of a model s neck). New social channels such as Pinterest can open the door to a plethora of new loyal fans through a single image. Social media concepts that are especially effective are being emulated on other sites read on to learn about Facebook s plans to add a new dimension to e-commerce, which could help drive more traffic to your website.

4 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Encourage shoppers to share... Based on the results from our 2011 Consumer Shopping Habits Survey, 81% of Facebook users actively Like content posted on the social site, and 83% visit websites Liked by Facebook friends. Social sharing increases online visibility. With new social media sites such as Google+ and Pinterest gaining popularity, retailers should consider adding those buttons to product pages that may already have Facebook and Twitter buttons. Share buttons are a must for greater online exposure. They instantly display your inventory to hundreds, thousands and possibly millions of potential customers. The best part, connecting with multiple audiences through social sharing is completely free.

5 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Keep them coming back for more... ROI Research found that in the past year 34% of Facebook users consider themselves more dedicated to retail brands that they are engaged with on the social website, and 46% of Twitter users report greater loyalty to brands they follow. Rewarding your social fans can spur repeat purchases. If social engagement encourages more brand loyalty, let your followers know how much you value their allegiance. Reward them with special incentives, such as opportunities to claim offers on Facebook, or use Twitter to send out an exclusive discount through a link in a tweet. In a world where many fast forward through TV commercials, the short-and-sweet of Twitter is a great way to capture shoppers on the go. Incentives can be big or small, but impactful fan promotions help foster the relationship between your brand and the customer. Check out ChannelAdvisor s Facebook Campaigns to find out how we can help you easily curate products on Facebook.

6 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Talk about it... Our research also shows that 53% of consumers opinions are influenced by comments on Facebook and Twitter. Social customer service is a must. Appoint a social media employee to participate in the conversations happening on social sites and you can directly influence how your brand is perceived. For example, acknowledging followers on Twitter with retweets and responses is a great way to create a positive impression. It is important to check your social media sites multiple times per day in order to post real-time updates to inform consumers of issues, answer questions and address problems. Always remember that social posts should be relevant, valuable and informative.

7 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Give them what they re asking for... Since the sharing functionality increases your online visibility, make sure you re doing your part to turn Likes into sales. The new wish list format made popular by Pinterest is one of the biggest trends in social media because shoppers can display their chosen items to thousands of other users with a single click. Facebook is currently testing a Collections tool that would allow users to use Collect, Want and Like Product buttons, much like Pinterest. However, a Want button on Facebook would potentially attach directly to a Buy link a functionality that Pinterest does not yet have. Effective use of these social media sites encourages browsers to convert to buyers!

8 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Think beyond the billboard... Social advertising is a must to gain visibility beyond your competition. More than 500 million people view Facebook ads, both on and off Facebook. Facebook ads target the most relevant audience based on geography and personal preferences that are associated with Facebook profiles. ComScore reports that Facebook ads reach 75% of Internet users multiple times per month, creating a great way to build a targeted, loyal fan base on your Facebook page and for your overall brand. Encourage users who have already Liked your page to select the Get Notifications option in the attached drop down menu in order to receive all of your posts. According to Facebook, this feature will help people keep up with the friends and things that they care about most. Furthermore, capturing new audiences in the social media world is an easy way to increase ROI and drive sales.

9 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales Six Social Media Marketing Tips for Online Retailers Be captivating Be amusing, creative and interesting with your social engagement. Encourage shoppers to share Place social sharing buttons on your website and on each product page to make it easier for shoppers to share items via , Facebook, Twitter, Google+, Pinterest and more. Keep them coming back for more Reward your social fans and followers to encourage brand loyalty and spur repeat purchases. Talk about it Appoint a social media employee to participate in the conversations happening on social sites and directly influence how your brand is perceived. Give them what they re asking for Integrate with social media sites to make it easier for shoppers to find the perfect birthday, holiday or anytime gifts for friends or family members. Think beyond the billboard Advertise through social media to gain exposure beyond your competitors.

10 Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales About ChannelAdvisor ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase the scale and profitability of their global sales through dozens of online channels including Amazon, Google, ebay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor leverages a single inventory feed to more efficiently list and advertise products online, connecting suppliers with shoppers to increase sales. Billions of dollars in sales are driven through ChannelAdvisor every year, and thousands of customers depend on ChannelAdvisor to substantially grow their businesses. Trust us. Be Seen. To learn more: Call UK AU DE +49 (0) Visit Share this ebook: The global standard for e-commerce leaders. The top-ranked solution provider to the IR Top 500.

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

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