4/1/13. How to Generate Leads Through Your Website and Facebook. What You Will Learn Today. Great Perspective On Fitness Business
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1 What You Will Learn Today How to Generate Leads Through Your Website and Facebook. How often and what you need to post on Facebook. How to convert your likes into leads. How to get more 'likes' without paying and build your list. How to ensure your website generates you leads. How to get social media and website working together. Great Perspective On Fitness Business Current Facebook Stats 12 million Australians use Facebook. 25 minutes 43 seconds time per visit 51% of users are women [therefore 49% are men] 75% of users visit every day 73% of business people visit every day It puts facebook consumption on par with TV Quick Mention... Facebook is a free tool that every fitness business needs should be using to grow. Will only work if you take the consistent action. Don t be that person that gets caught up in sitting on Facebook all day. Use Facebook in conjunction with offline marketing. As with all marketing test and measure. Facebook Basics Need to have a business fan page not personal profile. Remember your branding across all mediums. Unique content Build relationships Reply and interact with your people Have pics up of you in a professional manner. Not about how many likes you have. 1
2 What Not To Do! Constantly tag the same people. Annoy people with constant updates every half hour. Sell sell sell. Don t post for the sake of posting. Ego photo s. What do you post? Listen to your target market. Post a combination of eye catching images, txt, check ins, links, photo s, client results, videos, info about you. What is your call to action? Offers. Keep it short and relevant. Use your authentic voice. Be educational and entertaining. <iframe width="560" height="315" src=" frameborder="0" allowfullscreen></iframe> 2
3 Drive traffic back to your website How Often Do You Post? Minimum 3 times per day of valuable content. Utilize the scheduling feature. You need to make sure that the content you offer your audience triggers some kind of interest. People talking about this metric is the best for measuring how many people are willing to spread the word about you to their friends. Post offers 3-4 times per month. Track the best times for your business. 3
4 Paying for Facebook Ads demographincs Don t have to spend a fortune Great way to increase likes and attract new clients. Brilliant opportunity to then convert into paying clients Ads vs promoted posts Increasing Your Likes Have this plug in on your website Which leads us to websites... Around 90% people are going to check you out online before making an enquiry Your website needs to be updated regularly Block out time each week to work on your website. Generating Leads Have to have an opt in to capture people s details. Creating Your Database Opt in details then go into an online database Aweber or Mailchimp Only 1-5% people are ready to buy now. Gives you the opportunity to add value and build relationships and become the expert. Be in the forefront of their minds Consistency out weekly 4
5 Adding Content Example of Blog Content is king. Best way is through blogs. Perfect for SEO. Know what your key words are. Blog at least once per week. When you do a blog share it with your database Set up google analytics account to track numbers. Remember these tools... Facebook like on blog Where To From Here? Consistency with both Facebook and your website. Think outside the box and get creative. Tweak results and monitor number. Take action never will be perfect. Find Me Facebook: PT Business Success Facebook: Women in Fitness kellie@ptbusinesssuccess.com 5
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