Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

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1 $ Guaranteed Not to Suck Issue How Not to Suck at Social Media Marketing

2 How Not to Suck at Social Media Marketing How to Make the Most of YouTube Facebook Marketing Tips You Can t Afford to Overlook Why Marketing Is More Valuable Than Ever 5 Ways to Attract Targeted Facebook Fans 10 Ways Brands Use Instagram for Business 3 Ways to Attract Targeted YouTube Fans When E-Commerce and F-Commerce Collide Shopify Landing Pages 9 Instagram Tools for Businesses Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you ve snapped out of your daze, you ll see that maintaining your business s presence on social media is an awesome way to directly interact with customers, potential leads, and fans. The SumAll blog is a reservoir of information on everything from e-commerce trends to website design in the form of quick step-by-step guides on how to gain a Twitter following as well as in-depth editorials on the state of big data. Social media has and continues to be the most coveted subject as small and enterprise businesses alike realize that platforms like Twitter and Instagram are integral in maintaining an effective marketing strategy Ways to Attract Targeted Twitter Followers How to Improve Twitter Engagement and Analytics How Not to Suck at Social Media Marketing is our curated collection of 11 social media marketing stories from our blog to help you use social smarter.

3 5 How to Make the Most of YouTube No longer only the domain of cat videos, YouTube has become a formidable force in online and content marketing. Many think that in order to have a presence on YouTube, you need to have Hollywood levels of investment capital to get noticed. While you do need to create quality content, you don t have to spend a fortune to get in front of You- Tube s massive audience. The following are ways that any business can make the most of YouTube. Make the Most of YouTube Start with a Branded Channel Add Some Favorite Videos & Playlists Optimize Your Videos Measure Your Results

4 5 to Facebook Marketing Tips You Can t Afford Overlook Everyone at this point has read about implementing the official Facebook like button or box to turn website visitors into likes, writing engaging status updates, using Facebook advertising, and reviewing insights to get more out of Facebook for business. But there are even more things you could be doing that doesn t get as much publicity. Here are five tips to boost your Facebook marketing experience Facebook Marketing Tips Make landing pages targeted to a niche audience. Demonstrate how your business understands your customer s specific pain points and how your product or service will solve them. Make your call to actions clear and make them often. Show your product or service in action with similar business types if at all possible. Include testimonials that your target audience can relate to.

5 9 Why Marketing Is More Valuable Than Ever Having a steadily growing list is the most critical way to communicate with your fans, customers, and partners. What s more, we recently studied the open rate patterns of hundreds of marketing campaigns and uncovered information previously unheard of. Here are our findings along with reasons why your list is your most valuable marketing asset. Marketing Tips & Takeaways is the new SEO Connect directly to your customers Segment your list subscribers Track subscriber actions

6 5 10 Ways to Attract Targeted Facebook Fans to Your Business Now that you ve amassed a friend s list on your personal Facebook page that s far larger than you can keep up with, it s time to do the same with your Facebook business page. With over 1 billion active users, Facebook is the top social network where every business can find an audience. However, unlike Twitter, building your audience on Facebook can be a little more tricky. Here are five ways to attract targeted fans to your Facebook page. Attract Targeted Facebook Fans Add a Like Button or Box to your website. Add your page to your personal profile. Invite your contacts and friends. Participate on relevant Facebook pages. Invest in Facebook Advertising.

7 10 Ways Brands Use Instagram for Business Ways to Use Instagram for Business Instagram Feature the best images of the week, top images from hashtags, images that spread the message about charities, and current events. ConstantContact Take photos of their offices and their company culture, thank you s to their customers, and community service work that they do. Shopify Share images that tie their branding into pop culture including cats who like Shopify, their Madmen room, and the Shopify logo in Legos. Warby Parker Share interesting locations their team visits throughout San Francisco as well as incorporate their eyewear into many of the scenes. Etsy Promote photos that appeal to people who make handmade items, they also use the social network to give a peek behind the seams at their offices. PayPal Feature great quotes, products you can sell via PayPal, attention to charities and public service announcements, their credit card swiper, and more. ebay Post a mixture of items you can find on ebay, images from their office, charity work they are involved in, and inspirational images and quotes. Facebook Shares photos taken by employees around the world. YouTube Shares images from their film festivals, major conferences like SXSW, and pictures of people they are interviewing or live streaming. Tumblr Post photos from inside their headquarters along with images from fashion shows, presentations, and current events.

8 Ways to Attract Targeted YouTube Subscribers Attract YouTube Subscribers Add subscription widget to your site. Add annotations to your videos. Share your videos everywhere.

9 Winning at F-Commerce 16 When E-Commerce and F-Commerce Collide Shopify Facebook Integrations: Beetailer, Fliptabify, Facebook Store, StoreYa, and Storefront Social are all good options for Shopify users. Bigcommerce users should try the SocialShop app for free. ebay sellers should use SocialStore to display all your items on Facebook. Amazon merchants should use ShopTab to generate revenue through Facebook. Or just sell items through Facebook s own marketplace! Have you ever wanted to take your e-commerce store and make it social? Then you ll be happy to know that you can give your Facebook fans and visitors a shopping experience rivaling Etsy on Facebook itself. The following are ways you can integrate an e-commerce store on your Facebook page.

10 19 Shopify Landing Pages Shopify is not only one of the leading e-commerce platforms, they also have some of the best converting landing pages. Learn the benefits of having custom landing pages, the impact it can have on conversion optimization and what specific elements you can implement into your own landing pages to increase sales. Why Landing Pages? Better rankings in search results for a highly targeted customer base. Better return on investment for advertising. Have the perfect response for online questions. Landing Page Tips Make landing pages targeted to a niche audience. Demonstrate how your business understands your customer s specific pain points and how your product or service will solve them. Make your call to actions clear and often. Show your product or service in action with similar business types if at all possible. Include testimonials that your target audience can relate to.

11 9 Businesses 20 Instagram Tools for Great Instagram Tools Nitrogram is an analytics and social engagement platform for brands and agencies. Ink361 lets you manage your Instagram account on the web vs. in your mobile phone. Statigram helps you promote your Instagram account, analyze your activity, and engage your community. Followgram extends the functionality of Instagram for casual users and brands alike. Basic features include a follow button, WordPress widget, RSS feed, private messaging and free stats. Instarchive allows you to download your Instagram photos in a convenient zip file. Search Instagram is the best place to search for Instagram images online. Instagainer helps you get more followers free on Instagram. Webstagram allows you to sending private messages to users, find users by keyword, offer an RSS feed for your photos, and get statistics about your Instagram account. Photo Stats App will allow you to create cool infographics about how, when, and where you take photos on iphone.

12 7 22 Ways to Attract Targeted Twitter Followers for Your Business Want to grow your Twitter audience without giving money to a sketchy third party site to buy your way to Twitter popularity? While it may be tempting to buy a huge number of followers, remember that any audience you buy will likely not be relevant for your business (meaning, they would just be numbers). Instead, try the following seven ways to grow a Twitter following that will be interested in reading what you have to tweet. Attract Twitter Followers Check your professional to find people you may know on Twitter. Add your Twitter profile to your signature. Add your Twitter profile to forums and communities you participate in. Add your Twitter profile to guest blogging author bios. Follow people with similar interests. Include the official Twitter follow button on your website. Use the official Twitter retweet button on your blog posts.

13 25 How to Improve Twitter Engagement and Analytics on a Tight Budget If you re already on a tight budget, it s hard to make the case for putting more money towards advertising on social media without knowing the exact value you re getting out of it. Here are the different advertising options that are available and how you can get the most out of your advertising. Improve Twitter Engagement Promoted Accounts suggest that people follow your Twitter account in various areas throughout the Twitter platform. Sponsored Tweets will allow you to promote up to five tweets at a time. To get started with Twitter Advertising, log in to your Twitter account via the Twitter Ads section. Target by location, interests based on keyword or similar Twitter users, platform, and gender. Next, choose what tweets to promote you can select up to five of your latest tweets or compose a new tweet. Lastly, tell Twitter how much to spend on your Promoted Accounts and Promoted Tweets. Make sure your Twitter profile is up-to-date with relevant keywords in your bio. Do a little research so you know what categories and other Twitter users you can use for your ad targeting options. Promote different types of status updates to see which ones get the most engagement.

14 S SumAll is a business intelligence tool for small and medium sized businesses. More than 80,000 companies use SumAll to guide their decision making and connect all of their key online marketing and e- commerce data in one interactive chart. As we democratize information by making it engrossing, approachable, and accessible, business operators can start putting data into action. $ F T sumall.com facebook.com/sumalls twitter.com/sumall

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