KEN TOBIN SOCIAL MEDIA DONEGAL - JUNE Facebook: /weebizmedia

Size: px
Start display at page:

Download "KEN TOBIN SOCIAL MEDIA DONEGAL - JUNE 2015. Twitter: @real_ken_tobin Facebook: /weebizmedia"

Transcription

1 KEN TOBIN SOCIAL MEDIA DONEGAL - JUNE 2015 Facebook: /weebizmedia

2 A BIT ABOUT ME Google Me Salem Church Minister Ken Tobin NYU Professor Ken Tobin Irish Radio DJ Ken Tobin Humanitarian Ken Tobin Rocket Scientist Ken Tobin We just all come up together in the Search Results!

3 Been There.. Still At It! -Former QS- -Small Business Owner- -Events & Marketing- -Business & Community- -Social Media-

4 Been There.. Still At It! -Former QS- -Small Business Owner- -Events & Marketing- -Business & Community- -Social Media-

5 Been There.. Still At It! -Former QS- -Small Business Owner- -Events & Marketing- -Business & Community- -Social Media-

6 Been There.. Still At It! -Former QS- -Small Business Owner- -Events & Marketing- -Business & Community- -Social Media-

7 Been There.. Still At It! -Former QS- -Small Business Owner- -Events & Marketing- -Business & Community- -Social Media-

8 AGENDA: 1. Party Animals What Type is Your Business? 2. Advocacy 3. Content 4. Using Social Media for Small Business 5. What s New in Social Media DONEGAL - JUNE 2015

9 DONEGAL - JUNE 2015

10

11

12

13

14

15

16

17

18

19 DONEGAL - JUNE 2015

20 ADVOCACY MARKETING THE POWER OF PEER TO PEER MARKETING A Presentation By: Ken Tobin for WeeBiz Media

21 INTRO A Brand Advocate A person, or customer who talks favourably about a brand or product, and then passes on positive word-of-mouth messages about the brand to other people they know Influencer marketing Defined as a form of marketing that uses individuals who can influence the decisions of other potential buyers (Key influencers are people, personalities, or businesses that already have the attention of your target audience. In online terms: Youtube Vloggers, Online Personalities, Bloggers)

22 Loyalty Vs Advocacy Don t Get Them Mixed Up Loyalty Programmes are about rewarding individual customers for their purchase. Advocacy is about incentivising customers to tell other customers about your company.

23 Word Of Mouth TAKING A TRUSTED PROMOTION METHOD AND BRINGING IT ONLINE Word of Mouth Marketing A tried and tested form of Promotion, as old as time.

24 Why Advocate Marketing? 1 Fastest Growing Form of Marketing Internationally 2 Reported Return on Investment of 650% 3 Advocates Influence Decisions of those that Follow Advocates are 70% more Likely to be Seen as a Source of Reliable Information

25 Why Should Small Business Use Advocates 1 Ability to be Personal Small Business, Smaller Closer Advocate Network 2 Customers secured by peer referral are more likely to purchase 3 It s Affordable

26 How To Set Up an Advocacy Network ColdPlay Nobody Said It Was Easy!

27 Key or Peer There Are 2 Types of Advocacy / Influencer methods Depending on your goals and your available budget. Key Celebrity or Key Social Influencer (Blogger etc) Peer Multiple Ordinary Social Media Users

28 Why Peer to Peer Is Better for Small Business COST Key Influencer s require Payment for Product Endorsement LONGEVITY Key Influencer s are a Flash-In-The-Pan until the next product needs to be endorsed. Peer to Peer is about Long-Term relationship building. THAT LITTLE BIT EXTRA Peer to Peer consider themselves part of a brands journey and will proactively identify new opportunities for promotion

29 WHO ARE MY ARMY? How Do Small Businesses develop an Advocacy Marketing Plan? How to grow your small business army of Advocates to promote your company..

30 Steps to Building Advocates 1 Define Who You Want

31 2 Define What You Want them to do

32 3 How many advocates? - What Can You Handle? - What Can you Afford?

33 4 How do you engage with them - D.M. - Face to Face - Phone / - Facebook Group - Meetings & Events

34 5 Incentives and Rewards Customer Only Nights / Special Discounts / Gifts / Free Lunch / Status / Board of Advisors

35 CHECKLIST Who Are They? What Will They Do? How Many? How Will we Communicate? What Will They Get?

36 HOW TO BEGIN USE YOUR SOCIAL MEDIA RESEARCH & INVITE

37 Facebook: /weebizmedia

38 FULL NOTES ON IMPLEMENTING AN ADVOCACY PLAN.

39 DONEGAL - JUNE 2015

40 CONTENT IS KING! BECOMING THE SOURCE & THE EXPERT A Presentation By: Ken Tobin for WeeBiz Media

41 INTRO Content Marketing The process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. The art of communicating with your customers and prospects without selling. What is Content? A WeeBiz Media definition: Content is Information that is Relevant to your business, and of interest to your target customer. What use has it? Creating Content is Inbound Marketing You create a pull that draws customers to your business

42 In the Beginning In 1605 The first Newspaper was printed in Antwerp called Relation How Was it Funded? Through payment for articles written. Every Form of Media relies on Paid Advertisements and Content to Survive

43 Who To Broadcast To? Every form of Media has it s Core Market, and it s not by accident! EXAMPLE: Irish Television Stations RTE1 Mid 30 s+ RTE2 Mid20 s to Mid30 s TV3 Mid20 s to Mid30 s 3E Teens Mid20 s TG4 Irish Speaking & Rural IrishTV Local Interest Brands: Lifestyle, Home, Insurance Travel, Consumables, Technology Travel, Consumables, Technology Events, Sports, Shopping Local, Special Interest Small Business, Events

44 How is it Relevant to Me? Media Companies Produce or Air Content in the form of Programmes (TV & Radio), Articles (Magazines & Papers) in order to attract a Specific Market. This then allows that Media Company to Target Advertisers interested in that Specific Market to place Ads with them. What You Need to do is Similar Provide Content to Your Target Market so That You Can Advertise Your Product / Service

45 Become A Broadcaster! Social Media is Your own Personal Newspaper and TV Station rolled into one! - If You Control the Message, You Control the Audience - Reach the Audience You Want with the Content You Want them to See

46 Where do I get Content? It s Called Content Curation Google Search News & Blog Tabs Facebook NewsFeeds / #Hashtag Searches Publications relating to Your Business *Write It Yourself - Blogging News Aggregator Sites Viral Topics & Posts

47 What Should I Broadcast? 1 3 STEPS Who Are You? What Are You Selling? What does your business do? 2 Who Buys Your Product / Service? 3 What Are They Interested in? - Sports, Hobbies, Events, News. - That You Supply - That Others Supply Become a Source of Information & Entertainment by showing them what they are interested in, and what you know. Examples: Find a business who compliments yours, or who shares the same market Sharing Your own Research shows the effort you put into what you do behind the scenes Become the Expert

48 Examples of Content Types 1 Blogs or Articles on Relevant Topics 2 Video or Video Links 3 Photos 4 Quotes 5 Industry Updates 6 Links / Content from other Sites You Don t have to write the content, but only Share other s content if it doesn t link back to a Competitor Only share other s content if you ve Read it First It may not be suitable! Consider Paying Someone to write your Blogs if You cannot Social Media is a Sharing Network If You See someone post Something You think is Relevant, then Share It

49 What Should it achieve? 1 Show Your Knowledge - The Expert 2 Educate Your Customers What You Do 3 Help Your Customers Solve a Problem 4 Show How Your Company is Different 5 Cater for the Enthusiasts e.g, Foodies for Restaurants 6 Tell A Story Who You Are (Human Side)

50 What Next? Create A Posting Schedule

51 Facebook: /weebizmedia

52 FULL NOTES ON CONTENT STRATEGIES.

53 DONEGAL - JUNE 2015

54 How To Use Social Media For Small & Medium Business By: WeeBiz Media

55 Rebekah Photo by kadluba Radice - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

56 SOCIAL MEDIA IS ABOUT BEING SOCIAL Don t Get Caught Faking It! Rebekah Photo by kadluba Radice - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

57 Rebekah Photo by Beta Radice Soluciones Empresariales - Creative Commons Attribution-NonCommercial License Created with Haiku Deck

58 Rebekah Photo by MyTudut Radice - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

59 Rebekah Photo by 'PixelPlacebo' Radice - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

60 Rebekah Photo by Oberazzi Radice - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

61 Rebekah Photo by Ybot84 Radice - Creative Commons Attribution License Created with Haiku Deck

62 Rebekah Photo by Jason Radice A. Howie - Creative Commons Attribution License Created with Haiku Deck

63 Rebekah Photo by edgeplot Radice - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

64 Rebekah Photo by mohammadali Radice - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

65 Rebekah Photo by Vitor Radice Guerson - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

66 Rebekah Photo by bengrey Radice - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

67 Rebekah Photo by flod Radice - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

68 Rebekah Photo by Kaptain Radice Kobold - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

69 Rebekah Photo by smith_cl9 Radice - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

70 Rebekah Photo by niclindh Radice - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

71 Rebekah Photo by Steve Radice Rhodes - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

72 Rebekah Photo by inallyourways Radice - Creative Commons Attribution-NonCommercial License Created with Haiku Deck

73 Rebekah Photo by mason Radice bryant - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

74 Rebekah Photo by Skunkworks Radice Photographic - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

75 Rebekah Photo by John-Morgan Radice - Creative Commons Attribution License Created with Haiku Deck

76 Facebook: /weebizmedia

77 DONEGAL - JUNE 2015

78 FORGET EVERYTHING! IT S ALL CHANGING WHAT S NEW IN SOCIAL MEDIA A Presentation By: Ken Tobin for WeeBiz Media

79 MISSED THE BOAT? ALREADY IN 2015! Mobile Friendly / Twitter & Google Alliance / Facebook Purging / Video is King of Content

80 THE RIFT! Oculus Rift (Virtual Reality) Bought by Facebook Google Walkthroughs (now happening) FB Walkthroughs Virtual Messenger Calling

81 SOCIAL PAYS Facebook Messenger to Take Payments FB Groups Have Price Function Pay through FB is next

82 CREATIVITY PAYS Pinterest Payment Function in Testing Like my Picture?, then click the Buy it button

83 PAPER WILL DIE! Adaptable Content The Latest Buzzwords All Newspapers & Publishers will adapt or die!!

84 BLOGGER REVOLT! A Bloody Blogger Apocalypse They ll Take Over! Bloggers & Vloggers popularity will rise! The New Superstars

85 INSTAGONE? As Instagram Grows Up, Can It Remain Cool? FACEBOOK WILL MONETISE INSTAGRAM WITH ADS WHAT ABOUT IT S FOLLOWERS?

86 Facebook: /weebizmedia

87 DON T MISS OUT AGAIN Follow us on Facebook!

88 DONEGAL - JUNE 2015

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet 83% of uk franchise professionals said they re using social media but could do better especially with monetising Franchise Intelligence, 2015 (*Franchise Intelligence webinar poll responses by franchise

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

How to Attract More Customers Using the. Power of Online Marketing

How to Attract More Customers Using the. Power of Online Marketing How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Content Strategy. Frokostmøte Oslo Trondheim 02.10.2014

Content Strategy. Frokostmøte Oslo Trondheim 02.10.2014 Content Strategy Frokostmøte Oslo Trondheim 02.10.2014 Customer Decision Journey Customer Decision Journey Create Awareness Influence Consideration Drive Sales Grow Loyalty Customer Decision Journey Create

More information

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Increase your leads and sales with the right content marketing strategy

Increase your leads and sales with the right content marketing strategy Increase your leads and sales with the right content marketing strategy #LexisContentMarketing Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people But we can talk about us later If one more digital marketer tells me You should be creating an immersive

More information

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,

More information

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook:

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook: 7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS www.tapinfluence.com Share this ebook: CONTENTS Influencer Marketing Overview Why Work with Influencers? 7 Influencer Marketing Strategies for Food

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

THE BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS. 2015 Web.com Group, Inc. All rights reserved.

THE BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS. 2015 Web.com Group, Inc. All rights reserved. THE 25 BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS 2015 Web.com Group, Inc. All rights reserved. Marketing your business doesn t have to cost a bundle. Today, more than ever before, there are

More information

Engagement Marketing Corissa St.Laurent, Constant Contact

Engagement Marketing Corissa St.Laurent, Constant Contact Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing

More information

Social Media for Small Business Alameda County SBDC Workshop

Social Media for Small Business Alameda County SBDC Workshop Social Media for Small Business Alameda County SBDC Workshop Presented by David Mitroff, Ph.D. Our Speaker David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting David@PiedmontAve.com

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

Advertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15

Advertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15 Advertising and Marketing Overview Part 1 Paul A Kiewiet MAS+ Learning Objectives Pt 1 focuses on Overview Pt.2 on Promotional Products role The 4 P s + 1 Marketing Advertising Branding Differences between

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

Be Digital. Version 3, November 13 by Calum Shepherd

Be Digital. Version 3, November 13 by Calum Shepherd Be Digital Version 3, November 13 by Calum Shepherd Calum Shepherd Search & Social Media Manager @calumshepherd http://calumshep.com @VisitScotland http://www.visitscotland.com Where possible all images,

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

Investor Garage. Marketing & Advertising

Investor Garage. Marketing & Advertising September 2015 Investor Garage Marketing & Advertising Investor Garage A Web TV series supported by an online information portal for luxury, classic and exotic sports car fans. Investorgarage.com will

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

Social Media Marketing Disclosure Guide

Social Media Marketing Disclosure Guide Social Media Marketing Disclosure Guide WOMMA August 2012 The WOMMA Guide to Disclosure in Social Media Marketing The WOMMA Ethics Code is the cornerstone for prudent practices in the WOM industry. In

More information

Social Media Management Checklist

Social Media Management Checklist Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct

More information

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

How to Attract Attention to Your Brand

How to Attract Attention to Your Brand How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

KLEUR TONACITY The Target Audience

KLEUR TONACITY The Target Audience KLEUR TONACITY The Target Audience - Kleur Tonacity needs to cater to increasingly busy, stylish and savvy women, whose hair-colour choices go beyond just the colour itself. It takes into account a style

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

50 Killer Ways to Generate Leads and Grow Your Business Today

50 Killer Ways to Generate Leads and Grow Your Business Today 50 Killer Ways to Generate Leads and Grow Your Business Today 1. Post an in search of request. Take a buyer you are working with, or ask another agent in your office if they have a buyer that wants a particular

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Promotion & Advertising Tips

Promotion & Advertising Tips Promotion & Advertising Tips Here is a basic truth of small business: if people don t know who you are, it doesn t matter how good your product and services are. Baring this in mind it, it is imperative

More information

Marketing Plan Checklist

Marketing Plan Checklist Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

Technology for Small Business

Technology for Small Business Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:

More information

However, there has still been one serious limitation until now.

However, there has still been one serious limitation until now. INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who

More information

Social Media Marketing UCSB Extension

Social Media Marketing UCSB Extension Social Media Marketing UCSB Extension Instructor: Amber Wallace Class dates: October 10 th October 24 th Amber Wallace // 805.681.1930 // amber@dowitcherdesigns.com 1 Welcome! Introductions Class Overview

More information

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address OVERVIEW We have set in place a 10-Step Real Estate Marketing strategy at our associated brokerage, GoodLife Realty, because we want our website to be the authority on our listings. In order to compete

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Social Media Marketing for Personal Trainers

Social Media Marketing for Personal Trainers Social Media Marketing for Personal Trainers Mark Nutting, CSCS, NSCA CPT AR Fitness Director/Master Trainer at Saco Sport & Fitness NSCA 2009 Personal Trainer of the Year The New Age of Marketing Traditional

More information

HOW TO GET. 1,000+ Followers ON TWITTER

HOW TO GET. 1,000+ Followers ON TWITTER HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.

More information

Digital Tactics for Community Engagement Marketing

Digital Tactics for Community Engagement Marketing A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:

More information

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015 Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing

More information

succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide

succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide Table of Contents succeed ONLINE I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

Using Social Media To Sell Web Hosting

Using Social Media To Sell Web Hosting Reseller webinars Using Social Media To Sell Web Hosting Overview 1. Why use social media in your marketing mix? 2. Pros & cons of using social media as a business 3. 4Ps of social media marketing & integrated

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

The Leading Information Source for Financial Advisers

The Leading Information Source for Financial Advisers The Leading Information Source for Financial Advisers SOCIAL MEDIA IS NO LONGER OPTIONAL Unlike other industries that began experimenting with social media as it emerged, the wealth management business

More information

Influencer Marketing: Introduction & Market Landscape

Influencer Marketing: Introduction & Market Landscape Influencer Marketing: Introduction & Market Landscape Influencer Marketing Overview This presentation provides an overview on the rise and increasing relevance of social influencers, and how they are impacting

More information

How Can You Use Social Media to Promote Next Gen Events?

How Can You Use Social Media to Promote Next Gen Events? How Can You Use Social Media to Promote Next Gen Events? Agenda How ICSC uses Social Media Digital Marketing Plans for Events How You Can Use Social Media for Next Gen Events Best Practices For Using Social

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

Navigating the Web: Are You Missing The Boat?

Navigating the Web: Are You Missing The Boat? Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

COMMUNITY IMPACT PROGRAM Communications tools for grantees

COMMUNITY IMPACT PROGRAM Communications tools for grantees COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

Marketing Communications Essentials: B2B Marketing for Small Businesses. June 18, 2014

Marketing Communications Essentials: B2B Marketing for Small Businesses. June 18, 2014 Marketing Communications Essentials: B2B Marketing for Small Businesses June 18, 2014 Agenda B2B Marketing Consumer vs. B2B Decision-Makers Messaging: Rational or Emotional? Key Steps: Developing a B2B

More information

Using Google Analytics to Become a Better Marketer

Using Google Analytics to Become a Better Marketer Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers

How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.

More information

How to Set Up a Loyalty

How to Set Up a Loyalty How to Set Up a Loyalty Program: Tips for Small Business Owners For questions or comments, click the feedback tab on pbsmartessentials.com How do I keep my customers coming back? It is a question that

More information

DON T PANIC! You ve just learned that a road or drainage construction project is. coming to your area what do you do? Step 1 is -

DON T PANIC! You ve just learned that a road or drainage construction project is. coming to your area what do you do? Step 1 is - Construction Survival Guide You ve just learned that a road or drainage construction project is coming to your area what do you do? Step 1 is - DON T PANIC! This guide will provide you with useful information

More information

Social Media Marketing - From Bowling to Pinball

Social Media Marketing - From Bowling to Pinball Social Media Marketing - From Bowling to Pinball By Svend Hollensen, Associate Professor, University of Southern Denmark and Anthony Raman, MCInst.M., RPM In the physical marketplace different communication

More information

Local SEO. Making Your Brand Famous Locally. The Definitive Guide

Local SEO. Making Your Brand Famous Locally. The Definitive Guide Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media

More information

Five Reasons Brands Should Start Influencer Marketing... and what that means for your bottom line

Five Reasons Brands Should Start Influencer Marketing... and what that means for your bottom line Five Reasons Brands Should Start Influencer Marketing... and what that means for your bottom line www.findyourinfluence.com Five Reasons Brands Should Start Influencer Marketing and what that means for

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Introduction to Using Video to Grow Your Dental Practice

Introduction to Using Video to Grow Your Dental Practice Dental Practice Marketing Guide Introduction to Using Video to Grow Your Dental Practice By Vincent Messina CEO/Founder Otimo Sales and Marketing Hey there! Use video grow your dental practice Welcome

More information