THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations

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1 THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations

2

3 BENEFITS n Relationships n Branding n Learning

4 HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn

5 SOCIAL MEDIA IS A ONLINE PARTY n Mingle and chat n Laugh and listen to amazing stories n Don t be a wallflower n Do not oversell or come on too strong- keep the tone to a medium- post about other things n Each party (social network) has its own etiquette and rules n Focus on those who *don t* know you n Get visual- Through recognizable handles & photos n Run competitions

6 FACEBOOK 101 n The LARGEST social network in the world n Has well over 1 billion users n More than 7 billion visits a week n All about interacting and making personal connections

7 FACEBOOK 101 n Strategy connect supporters to your organization, get them to know your positions, work, members n Share your experiences and engage through photos, videos etc. n Easy, light, fun. n PHOTOS perform the best. n Fewer posts a day needed

8 Facebook How to Start

9 TWITTER 101 n Mini blog/ news feed n Information sharing n 140- character messages called Tweets n Learning, sharing/gathering information n Members followed show up on home page n Customized real time newspaper on topics/people

10 TWITTER 101 n Share exciting content in short 140-character bursts. n The link reigns supreme! n Strategy Don t get too personal, Good content, Drive traffic to your website, Have other Retweet your content, Follow people with other similar interests, followers etc. n Retweet, thank and create good karma n Leave room for others to retweet you n Statistics, quotes, links. Have fun. Be creative! n Use appropriate hashtags and tag other accounts

11 Twitter How to Start

12 PINTEREST 101 n Virtual collages or collections of images n Now #3 social Media network in the US n 80% of users are women n Share & connect with others boards n Learn about new products, ideas, people

13 Pinterest How to Start

14 INSTAGRAM 101 n A free social photography application designed for smart phones & tablets n Multi-modal: Take, crop, and filter photos with in-app effects n Title, geographically denote and tag photos n Integration with other social media outlets

15 INSTAGRAM HOW TO START

16 INSTAGRAM HOW TO GET STARTED n 1. Download the free Instagram application n 2. Set up on online account separate n 3. Choose pictures you wish to upload n 4. Use filters, effects and tag others n 5. Post and integrate with your other networks

17 WHAT IS A #HASHTAG? n A word or words (with no spaces) proceeded by the # symbol turns it into a clickable link n Hashtags categorize topics for easy and integrated sharing- You can search across social media sites n Where are they used? n Television n Conferences n Local networking n Industry discussions n Categorizing n Recommending

18 ICDD S SOCIAL " " /Iowa City Downtown District" " " downtowniowacity" " " /ICDD"

19 SOCIAL MEDIA & YOUR BUSINESS

20 KEY OBJECTIVES & STRATEGY n Increase website traffic & keep customers returning n Drive sales and encourage social recommendations n Raise awareness about products

21 WHY SOCIAL MEDIA IS IMPORTANT FOR BUSINESSES n It finds you customers and builds clientele n It gives businesses the ability to find out what people are saying about them (and others) in their industries n It introduces your brand n It gives you feedback about your brand n It provides a test audience (vs. focus groups) n Solidifies your reputation as a valuable and knowledgeable resource

22 SOCIAL MEDIA IS NOW

23 SET GOALS n Set Goals for your Social Media such as: n Make your brand more visible n Attract new clients/customers n Provide customer support n Drive more sales online n Encourage fans through testimonials

24 LEARN n Learn about your audience n Who/Where are they? n What is their personality like? n How/Where do they consumer? n How/Where do they engage?

25 BUILD n Choose your channels wisely- There are MANY! n Set your Home Base- Website, Facebook etc. n Use the best channels for your business to engage and drive traffic

26 ENGAGE & INTERACT n Ask questions n Engage your passionate followers n Thank and answer questions

27 PARTICIPATE n Create solid content and scheduled plans n Create transparency- show the faces behind the business n Be the conduit between your audience and valuable content & resources n Make relevant content based on audience and trends

28 ANALYZE & OPTIMIZE n You can measure: n Reach n Frequency & Traffic n Influence n Conversations & Transactions n Sustainability n Sentiment

29 INTEGRATE WITH YOUR WEBSITE Add Facebook, Twitter, and LinkedIn buttons to your homepage (and to all social media sites) Add Facebook, Twitter, and LinkedIn buttons to your marketing collateral and signatures Add subscription applications to your Facebook, homepage, and blog

30 COLLABORATE n Work and follow others with common interests, community groups, local businesses etc. n SHARING IS CARING n Share others posts and they will share yours n Become a constant interesting and news headquarters for your followers

31 HOW OUR DOWNTOWN BUSINESSES ARE USING SOCIAL MEDIA NOW

32 BUSINESSES USE SOCIAL MEDIA TO DIRECT CUSTOMERS TO THEIR WEBSITES

33 BUSINESSES USE SOCIAL MEDIA INSTEAD OF A WEBSITE

34 BUSINESSES USE SOCIAL MEDIA FOR FREE MARKETING & ANNOUNCEMENTS

35 BUSINESSES USE SOCIAL MEDIA AS A CATALOG OF INVENTORY

36 BUSINESSES USE SOCIAL MEDIA BUILD RELATIONSHIPS WITH CUSTOMERS

37 BUSINESSES USE SOCIAL MEDIA FOR SALES

38 TO GAIN A LARGER, FURTHER REACHING CUSTOMER BASE BUSINESSES USE SOCIAL MEDIA

39 BUSINESSES USE SOCIAL MEDIA TO CREATE A BUZZ n Show behind the scenesn Give insider information n Host contests

40 BUSINESSES USE SOCIAL MEDIA FOR FEEDBACK

41 DIFFERENT PURPOSE FOR EACH " " /Iowa City Downtown District" " " downtowniowacity" " " /ICDD"

42 GOALS OF ICDD S SOCIAL MEDIA Use the advantages of constant connectivity of social media to: n Educate the public and our business members about Downtown issues n Create a buzz about upcoming special events n Get to know our demographics n Spread our successes n Gain feedback n Support our business members

43 POLICIES ABOUT SOCIAL MEDIA n Create strategic partnerships n Create content that is worth seeing n Use consistent handles, s etc. n Be human n Stay open to messaging & feedback n Do not use social media as a constant sales catalog

44 ICDD USES SOCIAL MEDIA TO SUPPORT OUR BUSINESSES n Sharing n Tagging n Linking

45 ICDD USES SOCIAL MEDIA TO MARKET & SELL

46 ICDD USES SOCIAL MEDIA TO GAIN BRAND RECOGNITION

47 TO LEARN ABOUT OUR AUDIENCE ICDD USES SOCIAL MEDIA

48 GAGE WHAT IS WORKING ICDD USES SOCIAL MEDIA

49 ICDD USES SOCIAL MEDIA AND WHAT IS NOT

50 ICDD USES SOCIAL MEDIA TO RECOGNIZE SUPPORTERS, SPONSORS AND PARTNERS

51 ICDD USES SOCIAL MEDIA TO MAKE ANNOUNCEMENTS n CLOSURES n DEADLINES n PRESS RELEASES n NOTICES

52 ICDD USES SOCIAL MEDIA TO DIRECT THEM TO OTHER INFORMATION SOURCES n Website n Events Calendar n Newsletter

53 CONNECT WITH " " /Iowa City Downtown District" " " downtowniowacity" " " /ICDD"

54 THANK YOU!

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