Why Social Media? Cost Speed Hitting Your Target Reach

Size: px
Start display at page:

Download "Why Social Media? Cost Speed Hitting Your Target Reach"

Transcription

1 One of the most successful niches in the social media market is salons hair salons, day spas, and medspas. Why? Salons earn the majority of their business not through advertising, but through customer referrals. Salon patrons are loyal, and are more than willing to share their positive experiences with friends, family, neighbors and others. Social Media by definition is the connection of people through technology. The wild success of sites like Facebook is based on people finding and connecting with current friends, old friends, family and with those that share similar interests. For businesses that rely heavily on word of mouth, social media marketing is a natural. Why Social Media? When you consider the possibilities of rapid word-of-mouth advertising through social media, the benefits are clear. However there are additional benefits of social media marketing that not only make it smart marketing, they make it essential. 1. Cost Social media marketing is one of the most cost-effective forms of marketing there is. There is no cost to establish an account on social media sites like Facebook and Twitter. There is no cost to post your messages. You should, however, be sure that your presence on social media sites looks professional. Your social media presence is an extension of your brand, and should represent that at every turn. Make sure your graphics match your brand s look and feel, and make sure that you have a reliable person (or persons) in charge of keeping up with it. 2. Speed One of the beauties of social media is the speed at which your information can reach your audience. Not only is it fast it s instantaneous! Think of the possibilities for your salon. Say your city just experienced a snow storm (as I am experiencing at the time of writing this article!) and you know business will suffer. Why not entice your customers to brave the elements by offering a Snowed In Special? Your customers close by are probably a little stir crazy. And they are probably spending a lot of time online. Invite them to your salon for wine, refreshments and some snow day discounts and you could turn an otherwise dismal day into one of your best! 3. Hitting Your Target Traditional direct marketing has always been hit or miss. Ads are effective only if your intended audience sees it at a time when they are receptive to the message. That s a big shot in the dark. Because social media marketing is highly opt-in, meaning that people have given you their permission to provide them with information, it has the unique ability to squarely hit your target market every time. While you may not be reaching thousands of people who may or may not see your message, you can be sure that the majority of your social media connections whether you have dozens, hundreds, or thousands will be seeing your message. 4. Reach Word-of-mouth marketing in the traditional sense talking to your friends at the store, a party, or at work has always been successful. But it has also been slow. If I have a great experience at a salon and go to work the next day with a great hair style, I may see 3 or 4 people that I speak to about it. But if I come home from that same appointment and jump on Facebook and post my hair style elation on my wall, I am effectively telling more than 100 people about my experience. Additionally, I will be inclined to Like the salon (become a fan) and recommend that my friends Like them as well. The viral reach is far and fast! 1 Copyright 2011 Digidaze, LLC

2 What Social Media Tools Are Right for Me? For salons, day spas and medspas, there are four social media avenues that are effective. Below we rank them in order of importance, and discuss the benefits of each. Facebook Simply put, Facebook is a must for salons and spas! Not only does Facebook allow you to connect with customers on a personal level, it also allows you to provide a comprehensive business presence. Many people think that Facebook is just about posting info to your Wall, but it s so much more. A Facebook business page allows you to create a mini website where you can provide as much information as your clients need. You can add tabs navigation for things like Specials, Directions, About Us, Reviews and more. You also have the ability to create photo albums and upload before and after images, event images, photos of your location and more. Facebook even includes apps for event invitations, discussions and much more. In the example below, the medspa has added tabs for Specials and Events, and has included an image of the event invitation. There is also an expanded profile image on the side. 2 Copyright 2011 Digidaze, LLC

3 Twitter Twitter is a great way to quickly get bits of information out to your audience. If you re running a new special, announcing an event, carrying a new product line, or changing your shop hours, Twitter provides the ability to get the information out quickly. Use it as a supplement to Facebook, and link back to your Facebook page from your tweets! YouTube Your customers most likely love looking at videos of procedures hair styles, hair color, massage therapy techniques, medspa treatments and more. And your manufacturers may even have these videos available for you to use. Creating a YouTube channel featuring videos of what your salon has to offer is a great supplement to your website and your other social media efforts. You can even add links to your salon or to items you sell online, and tie it into your other social media efforts. You can get thousands or even millions of views! 3 Copyright 2011 Digidaze, LLC

4 Blogs Your customers are hungry for information. From new products to new techniques, people are always looking for new ways to stay beautiful. The manufacturers that you carry no doubt have a library of information available to you on their products. Why not differentiate yourself from the competition by repackaging that information in the form of your very own salon blog? It takes a bit of work, but the benefit of being the local subject matter expert, and the added benefit of linking your blog back to your website and Facebook pages, makes blogging beneficial. What Makes Social Media Succeed or Fail? Just because you create a Facebook page or Twitter feed doesn t instantly make it a success. Just like any marketing medium, you need to have a plan, and execute it professionally. Here are a few things that can make or break your social media efforts. What You Say Being successful in social media means giving your followers information they want and need. By virtue of spending oneon-one time with your customers at your salon, you know their interests. You know what they look forward to. Gear the social media information that you release around their interests. Are they deal seekers, or would they rather know the latest trend no matter what the cost? Before you begin your big social media push, get a sense of what your connections will respond well to. How Often You Say It Successful social media marketing requires a balance between communicating too often, and not often enough. Social media channels are all different in frequency tolerance levels as well. For example, you could tweet messages 10 times a day and not be seen as an over-communicator. But post 10 wall posts per day to Facebook, and you ll see fans fall off quickly. The more you use social media channels, the better your sense of what frequency is right for your audience will be. For Facebook, somewhere between 1 and 7 times per week is good. For Twitter, a higher frequency is best. Somewhere between 1 and 3 times per day is good. How You Respond to Feedback Because social media encourages interaction, you must be prepared to take the good with the bad. If your salon provides excellent service and has a loyal following, your chances of receiving negative feedback are less. But because of the ease and immediacy of social media, you will, at some point, get someone who complains. When it happens, take the high road, and avoid being defensive or combative. On social media, a kill em with kindness approach is the best. Others monitoring this public conversation will see that your response to an issue is done with professionalism and client care. How Do I Start? To get started on any social media channel you need to set up an account. Accounts are generally free, and require little more than a valid address to start. For Facebook, once you have an account established, you can go to There you will have two options to create a Community Page or an Official Page for a Local Business. From there, the system will walk you through filling in information, and provide the opportunity to customize your business page with photos, tabs, and 4 Copyright 2011 Digidaze, LLC

5 more. Once you establish your presence there, you can work on getting people to Like you ( become a fan). At your salon, encourage your clients to look for you on Facebook. On your website, add a Facebook icon. Take whatever opportunities you can think of to promote your page. Then, once you have at least 25 fans you can claim your very own Facebook vanity URL. For example, if your spa s name is Spa Magic, you can claim the vanity URL facebook.com/salonmagic. This makes promoting your Facebook presence on fliers, business cards and other places even easier! For Twitter, when signing up for an account, the system will walk you through personalization. There are pre-made themes, backgrounds and color palettes, or you can opt to upload you own images. Again, keep your salon brand and look & feel intact! Once you have established an account, you will need to go and out and find people to follow. The more people you follow, the more people will follow you. Encourage your customers to follow you on Twitter on your website, in your salon and on print materials with a Twitter icon. For YouTube, after signing up for an account, you can customize your Channel with information, themes and colors, playlists, and more. Uploading videos is easy, and you can tag them with key words so that YouTube users can easily find them. Don t forget to promote your YouTube channel on your website, in print and at your salon. Setting up a blog is almost as easy as setting up Facebook. There are free blog tools out there like WordPress and Google s Blogspot that allow you to choose your blog name (e.g. and set up your blog. As with others like Twitter, you can upload images, choose your theme and colors, and choose what information to display and where. Then it s simply a matter of uploading content on a regular basis. Blog entries don t need to be as often as other social media sites. Weekly blog updates will do. Remember with a blog, it s not about promotion, but about providing people with information that they want. Need Help? Digidaze helps salons, day spas and medspas get established and keep up with the social media brand. For more information, visit or call digidaze. 5 Copyright 2011 Digidaze, LLC

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Created by: Hector "H.R" Ramos

Created by: Hector H.R Ramos Created by: Hector "H.R" Ramos 20 Ways To Promote Your Beats Online 1. Send An Email To Your Subscribers. Email is the HOLY GRAIL of selling beats online. It allows you to build instant momentum to EVERY

More information

Digital Strategy Social Media Branding & Design Search Mobile Marketing

Digital Strategy Social Media Branding & Design Search Mobile Marketing How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

The Basics of Promoting and Marketing Online

The Basics of Promoting and Marketing Online How to Start Growing Your Business Online The Basics of Promoting and Marketing Online Revision v1.0 Website Services and Web Consulting Where do you see your business? We see it in the cloud How to Start

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

How to Recruit Drivers Through SOCIAL MEDIA. A original publication of

How to Recruit Drivers Through SOCIAL MEDIA. A original publication of How to Recruit Drivers Through SOCIAL MEDIA A original publication of Introduction Do you want more function and flare on your social media sites? Would you like to recruit more drivers through social

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Join the conversation (Part 1)

Join the conversation (Part 1) Join the conversation (Part 1) How to set up a business account on Facebook and engage with customers & prospects Right now around the world, millions of consumers are engaging with businesses through

More information

Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you?

Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? 23 Most Popular Features 1. Around Us Feature An Around Us Feature is a great way to display relevant locations

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments

More information

What is Social Media Optimization? Why Employ Social Media Optimization?

What is Social Media Optimization? Why Employ Social Media Optimization? What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,

More information

Create a Personal Facebook Profile. (Unless you already have one) www.facebook.com. Create a Business Facebook Page

Create a Personal Facebook Profile. (Unless you already have one) www.facebook.com. Create a Business Facebook Page 5 super easy tips to get social asap! Social media can be a daunting frontier for business owners. Don t let it intimidate you! Here are 5 easy steps you can take immediately to tame the social media beast

More information

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015 Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct

More information

Quick Guide to Getting Started: Facebook for Small Business and Nonprofits

Quick Guide to Getting Started: Facebook for Small Business and Nonprofits Quick Guide to Getting Started: Facebook for Small Business and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 InSIGht provided by 2011 Constant Contact, Inc. 11-2076 Why Get on Facebook?

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

Best Practices. for Social Media Marketing Success

Best Practices. for Social Media Marketing Success 10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when

More information

Turn Your Social Buzz into a Loud Roar

Turn Your Social Buzz into a Loud Roar Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

EMAIL MARKETING GONE SOCIAL

EMAIL MARKETING GONE SOCIAL EMAIL MARKETING GONE SOCIAL GraphicMail White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.

Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact. Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

An easy guide to... MARKETING FOR CLUBS

An easy guide to... MARKETING FOR CLUBS An easy guide to... MARKETING FOR CLUBS Inspiration to Participation Lincolnshire Sport www.lincolnshiresport.com Marketing your Club and Activities Does your club have a media lead? Think about appointing

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

Social Media for Small Business Alameda County SBDC Workshop

Social Media for Small Business Alameda County SBDC Workshop Social Media for Small Business Alameda County SBDC Workshop Presented by David Mitroff, Ph.D. Our Speaker David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting David@PiedmontAve.com

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

Introduction to online marketing

Introduction to online marketing Introduction to online marketing Introduction to online marketing Getting found online 4 7 tips for getting found online 5 Writing good web copy 9 10 tips for writing good web copy 9 Measuring the effectiveness

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

8 Killer Tips: How to Use Facebook for Event Marketing

8 Killer Tips: How to Use Facebook for Event Marketing Follow us on: 1.888.822.6693 HOME ABOUT SERVICES BLOG RESULTS LEARNING CENTRE CONTACT 8 Killer Tips: How to Use Facebook for Event Marketing Posted by Steve Toth in Social Media Marketing on April 12th,

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,

More information

27 Killer Facebook Post Ideas for Small Business Owners

27 Killer Facebook Post Ideas for Small Business Owners 27 Killer Facebook Post Ideas for Small Business Owners PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing LLC All rights reserved.

More information

Tips for a Solid Facebook Fan Page

Tips for a Solid Facebook Fan Page social marketing software 10 Tips for a Solid Facebook Fan Page Perspectives on Facebook An Industry ebook from Awareness Creators of the Social Marketing Hub @awarenessinc awarenessnetworks.com Introduction

More information

Forget the hype Ways to actually use Social Media to benefit your business

Forget the hype Ways to actually use Social Media to benefit your business Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support

More information

Integrating Social Media

Integrating Social Media Integrating Social Media Into your Marketing Plan Getting Started Where Do I Start? Before you integrate social media into your marketing plan, determine need the following: Clear Objectives Increase sales

More information

Social Media Marketing Strategies

Social Media Marketing Strategies Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.

More information

EMAIL MARKETING GONE SOCIAL

EMAIL MARKETING GONE SOCIAL EMAIL MARKETING GONE SOCIAL White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The benefits of

More information

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

YouTube Channel Authority - The Definitive Guide

YouTube Channel Authority - The Definitive Guide YouTube Channel Authority - The Definitive Guide So what exactly is YouTube channel authority and how does it affect you? To understand how channel authority works, you first need a basic understand of

More information

62 Ecommerce Search Engine Optimization Tips & Ideas

62 Ecommerce Search Engine Optimization Tips & Ideas 62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike

More information

Courtesy of: VREB Virtual Real Estate Brokerage

Courtesy of: VREB Virtual Real Estate Brokerage Courtesy of: VREB Virtual Real Estate Brokerage Why Go Mobile? In today s world almost every industry is becoming more mobile friendly because of the huge increase in tablet and smart phone usage. The

More information

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program Childcare Marketing Tips 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program July 2012 Be Found on Your Local Map Over the past 10 or 15 years, and especially within the last

More information

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today!

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today! ONLINE REPUTATION MARKETING Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT What is Online Reputation Management? Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand s good standing. This

More information

Protect Your Business

Protect Your Business www.smallbusinessmarketingaustralia.com Bronwyn@smallbusinessmarketingaustralia.com www.smallbusinessmarketingaustralia.com Page 1 What is Your Online Reputation? Your online image is NOT just your business

More information

Social Media Marketing and Managing Proposal

Social Media Marketing and Managing Proposal Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT ONLINE REPUTATION MANAGEMENT Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be

More information

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia

More information

HOW TO USE FACEBOOK FOR BUSINESS

HOW TO USE FACEBOOK FOR BUSINESS HOW TO USE FACEBOOK FOR BUSINESS Getting Started With Facebook to Achieve Business Goals CREATIVE INTRODUCTION At this point, you have heard of social media and inbound marketing. Maybe you ve experimented

More information

7 Biggest Mistakes in Web Design 1

7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited

More information

Target Marketing 102 What s Next?

Target Marketing 102 What s Next? Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

The majority of consumers now own a Smartphone and are starting to expect businesses they use to have an App.

The majority of consumers now own a Smartphone and are starting to expect businesses they use to have an App. Zapps Product Sheet The majority of consumers now own a Smartphone and are starting to expect businesses they use to have an App. @ Are you missing out on business by not having an App? Make Money Make

More information

Adobe Social Product Capabilities. Publish Anywhere

Adobe Social Product Capabilities. Publish Anywhere Adobe Social Product Capabilities Publish Anywhere Publishing is the most-used capability within Adobe Social. With Publish Anywhere, Adobe Social s modular new publishing experience, users can now create

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

SEO Loves Facebook A guide to increase your website rankings with Facebook

SEO Loves Facebook A guide to increase your website rankings with Facebook SEO Loves Facebook A guide to increase your website rankings with Facebook Introduction Most businesses today wouldn t even consider creating company or product marketing plans that don t include social

More information

St. George Web Design www.stgeorgewebdesign.com.au Call (02) 9099 8025

St. George Web Design www.stgeorgewebdesign.com.au Call (02) 9099 8025 5 Super-Effective Digital Marketing Strategies for LOCAL Businesses Contents: 1. Manage Your Reputation - It is being eroded online without you even knowing it! 2. Harness the Local Internet - Use the

More information

Social Media: Making it Work for Your Business

Social Media: Making it Work for Your Business Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social

More information

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com Take Advantage of Social Media Monitoring WHY PERFORM COMPETITIVE ANALYSIS ON SOCIAL MEDIA? Analysis of social media is an important part of a competitor overview analysis, no matter if you have just started

More information

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com Umpqua Web Design 541-673-2671 www.umpquawebdesign.com 1 Most small businesses understand the importance of having a company website. A website can act as a virtual storefront and information hub, which

More information

All You Need to Know about KiwiSchools

All You Need to Know about KiwiSchools All You Need to Know about KiwiSchools Table of Contents Welcome Your Investment with us Typical Website Timeframe The KiwiSchools Process - Building the perfect website for your school... Step 1: Discovering

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

Top SEO Pages Managed Service Offerings

Top SEO Pages Managed Service Offerings Page 1 of 11 Top SEO Pages Managed Service Offerings Introduction Finding the Right Company for You... There are a number of questions you will need to ask yourself before deciding on what website and

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence How-To Optimize, Socialize & Analyze Your YouTube Presence FACT: YouTube has become the third most popular website in the world,

More information

How to Use. for Business

How to Use. for Business How to Use for Business http:// Become a Fan of HubSpot on Facebook: http://facebook.hubspot.com Join the Pro Marketers Group on Facebook: http://facebook.promarketers.com Grade Your Facebook Profile or

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

Social Recruiting How to Effectively Use Social Networks to Recruit Talent

Social Recruiting How to Effectively Use Social Networks to Recruit Talent Social Recruiting How to Effectively Use Social Networks to Recruit Talent Introduction As a recruiter, you want to find the most qualified, talented, and largest pool of applicants. LinkedIn, Facebook,

More information

CDK Digital Marketing Websites

CDK Digital Marketing Websites CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget

More information

! Spreecast Help Guide: How to Produce a Spreecast!

! Spreecast Help Guide: How to Produce a Spreecast! ! Spreecast Help Guide: How to Produce a Spreecast! This document is meant to serve as in-depth guide for how to create and produce a spreecast. That said, if you have any questions or issues that are

More information

Social Media As An Art Form Social Media Updates From a Creative Perspective

Social Media As An Art Form Social Media Updates From a Creative Perspective Social Media As An Art Form Across all social channels, as well as most other mediums, we're seeing a not-so-subtle shift to a more visual approach. Where have all the words gone? With the 24-hour news

More information

Big vision for small business.

Big vision for small business. Big vision for small business. Internet Marketing on a Ramen Noodle Budget A Guide to Small Business Internet Marketing This guide helps small business owners create a marketing campaign based on tried

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

Here are our Brand Optimization Packages designed to help your business succeed further.

Here are our Brand Optimization Packages designed to help your business succeed further. Brand Optimization Here are our Brand Optimization Packages designed to help your business succeed further. Gain access to advanced services and technology to expand your brand: Advanced Data-driven Marketing

More information

Using Social Media To Sell Web Hosting

Using Social Media To Sell Web Hosting Reseller webinars Using Social Media To Sell Web Hosting Overview 1. Why use social media in your marketing mix? 2. Pros & cons of using social media as a business 3. 4Ps of social media marketing & integrated

More information

Your online image makeover

Your online image makeover Day 1 article Your online image makeover Your online image How to monitor your reputation on social networks Skim any news website these days and you are likely to find a story about online privacy and

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

IIN Health Coaching Websites. Create your own unique website with just a few clicks!

IIN Health Coaching Websites. Create your own unique website with just a few clicks! IIN Health Coaching Websites Create your own unique website with just a few clicks! Why do I need an IIN health coaching website? At Integrative Nutrition, we believe in making a big impact through improving

More information

WordPress SEO Secrets Revealed

WordPress SEO Secrets Revealed 1 WordPress SEO Secrets Revealed By Matt Bush 2 TABLE OF CONTENTS What Is SEO?... 4 Why You Should Optimize Your WordPress Blog... 4 The Basics of On-Page Optimization... 5 WordPress Plugins You Will Need...

More information

Amp Up Your Email Marketing with Social Media

Amp Up Your Email Marketing with Social Media Amp Up Your Email Marketing with Social Media Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 10-1722 Great Together Social media networks such as Facebook,

More information

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au Objective Objective of the Workshop The aim of this workshop is to give you the knowledge to develop

More information

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED 6 TWITTER ANALYTICS TOOLS SOCIAL e MEDIA AMPLIFIED 2 WHY USE TWITTER ANALYTICS TOOLS? Monitor and analysing Twitter projects are key components of Twitter campaigns. They improve efficiency and results.

More information

How to make a Facebook Page for your Club. Bill Meyers District 27-A2 Technology Chair September 2014

How to make a Facebook Page for your Club. Bill Meyers District 27-A2 Technology Chair September 2014 How to make a Facebook Page for your Club Bill Meyers District 27-A2 Technology Chair September 2014 First Step Go to https://www.facebook.com/pages/create.php. If you re logged in with your personal account,

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information