Marketing to Boost Sales

Transcription

1 Marketing to Boost Sales Presented by: Patrick Launspach Thank you to our Sponsors: Media Sponsor:

2 Marketing: simple strategies for success

3 Patrick Launspach Marketing Specialist TheNextMarketplace Solution Provider Constant /nextmarketplace 3

4 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 4

5 Facebook LinkedIn Twitter Pinterest Instagram Youtube

6 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 6

7 marketing in 3 steps 1. Define an audience 2. Run a campaign that targets those people 3. Elicit and measure a physical RESPONSE 7

8 when you re really marketing real marketing helps remove emotion and assumption from the decision-making process if that doesn t work, stop doing that. if this works, do more of this. 8

9 when you re really marketing a NO isn t a failure, it s great insight and data at very low cost 9

10 when you re really marketing re-work it, re-word it, move it to another spot, try again and see if they realize that they care. 10

11 look at this newsletter 11

12 look at this newsletter 12

13 is hard to beat for real marketing value Highly visible, delivered right to the inbox! Easy to brand with colors, logos, etc Authentic engagement with a one-to-many tool Requires one of the lowest minimum investment Helps to measure and monetize social media Lots of physical, measurable response 4x the ROI of direct mail* * Direct Marketing Association

14 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 14

15 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 15

16 there s a cycle to relationships you do more business you do business you meet you talk 16

17 you rely on word-of-mouth 17

18 flip the funnel traditional marketing find convert keep new marketing find convert keep Flip The Funnel: Retention is the New Acquisition -- Joe Jaffe 18

19 how can you grow your list? on registration forms at register with the check at end of the meal 19

20 how can you grow your list? 57% of consumers will fill out a card to receive alerts when asked to by a clerk at a local small business. Source: Transact Media Group 20

21 how can you grow your list? Text to join QR Code opt-in Sign-up on your website Mobile apps 21

22 reach past your own list! 22

23 reach past your own list! Forward and Share are your new best friends 23

24 it comes back to word-of-mouth 24

25 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 25

26 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 26

27 what types of s are there discounts + coupons downloads B2B services event invites support a cause hints + tips

28 what should I write about what you know that they don t what you have access to that they don t original isn t required just be interesting and relevant

29 give it a try write down 3 things that you know that they don t write down 3 things that you have access to that they don t write down the top 3 questions you get from your audiences this is your starter content!

30 how much is enough LESS IS MORE. FOCUS. Keep it short Pictures are key, but keep them small Videos get clicked

31 a picture is worth

32 make it easy on yourself focus on a vertical or a project write articles or find related resources on a single subject come up with a weekly or monthly theme

33 repurpose and reuse

34 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 34

35 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 35

36 when opening s do you ask yourself? now never later 36

37 win the battle of priorities who is it from? what s the subject? when do you send your communication? 37

38 WHO IS IT FROM? winning the battle of priorities how will you be most recognizable? your name, your organization SPAM 38

39 SUBJECT OR HEADLINE winning the battle of priorities SECONDS WORDS TODAY 39

40 SUBJECT OR HEADLINE winning the battle of priorities [don t do this] March Newsletter [do this instead] Tomorrow: Need 3 Hammers Can You Help? [don t do this] Joe s Pet Store Newsletter [do this instead] 3 Tips: help your dog beat the heat [don t do this] Children s Classes [do this instead] Limited Spaces available for Children s Classes 40

41 WHEN TO SEND & POST for social media 3-5 times a week is plenty use automated tools to help for monthly is most common regular schedule vs. random surprises when are they likely to take the action you want? 41

42 FIND YOUR BEST DAY 1. divide your list into 3 groups of people 2. select three days in the week to test 3. send your , watch for best response 42

43 FIND YOUR BEST TIME 4. use same 3 groups of people 5. select three times on the day with the best results 6. send at 3 different times of day 43

44 WHEN TO SEND & POST best day best time 44

45 PRACTICAL ADVICE 67% don t see images by default text links get more clicks than buttons place your logo left or center in include company name in text key action must be above scroll line do not give too many choices make all images clickable (and with text labels) test it on yourself! (and on your mobile device) 45

46 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 46

47 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 47

48 have ONE objective know what you want them to do fewer choices mean more action make it easy and obvious 48

49 fewer choices mean more action Outsold

50 make it easy and obvious One click away Above the scroll line Left or center, avoid right Not just a graphic, include text link as well Not in a list of other options Make sure you measure response 50

51 never send the whole article How do you know if they cared? Post or a short tease A few sentences Link to full piece on your website or blog Or link to PDF in Constant Contact account Save list of readers in a separate category for later 51

52 want more referrals? Just like real life, you have to ask Make it easy Add Forward to a Friend Turn on Social Share bar Include Join My Mailing List Reward action offer something special Use Simple Share Make sure to archive your s 52

53 agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 53

54 Agenda is marketing is more than What do you write about? Now, Later or Never three little words that rule your world Drive responses & action Next steps 54

55 save some time Simple Share Automatic Welcome s Autoresponders

56 be yourself! Use conversational copy Include photos of people: you, your staff, etc. Once in a while, pull back the curtain I m running in a 5K Here s my dog at the park 56

57 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey Send personalized newsletters and expand your audience with our list-building tools. Manage your events online: send invites, create an event homepage, and promote registration. Turn fans into customers with coupons, downloads, and contest on Facebook and get new likes and sign-ups. Reward loyal customers with shareable local deals and capture contact info every time you sell. Get found by millions online and manage your business info across the web, all from one place. Transform your communications into conversations with online surveys and polls. 57

58 Q & A (AND PLEASE TAKE A MOMENT TO FILL OUT YOUR FORM!) ready to get started? visit today have questions? /nextmarketplace

59 Thank you to our Sponsors! Please complete the evaluation forms Media Sponsor: