2016 Editorial Calendar and Trade Shows
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1 Media Kit 2016
2 2016 Editorial Calendar and Trade Shows January February March April May June July August September October November December Editorial Calendar Light Technologies Trends and Forecast Surface Inspection Additive Manufacturing Optical Components Machine Vision at Work Automotive Lighting Lasers Diodes/Solid-state Industrial Inspection/Optics Diagnostics in Equipment Design Sensing and Imaging for Defense MEMS/Nanotech International Trade Issues: ITAR and more LEDs Optical Communications Quantum Cascade Lasers Focus on Optics in Test and Measurement Spectroscopy Automation Supercontinuum Lasers Hyperspectral Imaging Simulation Tools Explosive Detection Technology Holography Lasers in Materials Processing Silicon Photonics Photonics in Diagnostics Data Transfer Protocols Solid-state lasers Light Technologies in Agriculture Vision Standards Update Biophotonics Opportunities in Smart Lighting Cameras/sensors Microscopy in Optogenetics Optics in the Data Center Robotic Guidance Featured Trade Shows SPIE BIOS Expo, San Francisco, CA, USA, Feb SPIE Photonics West, San Francisco, CA, USA, Feb EPIC Members Visits To The Computer History Museum, Mountain View, CA, USA, 14 Feb SPIE Advanced Lithography, San Diego, CA, USA, Feb PHOTOPTICS, Rome, Italy, Feb SPIE Medical Imaging, Orlando, FL, USA, 27 Feb - 3 Mar Laser Optics Berlin, Berlin, Germany, 1 Mar Strategies in Light / The LED Show Santa Clara, CA, USA, 1-3 Mar 8th Annual Laser Additive Manufacturing Workshop (LAM), Kissimmee, FL USA, 2-3 Mar Pittcon, Atlanta, GA, USA, 6-10 Mar Light+Building, Frankfurt, Mar LASER World of PHOTONICS CHINA, Shanghai, China, Mar SPIE Smart Structures, Las Vegas, NV, USA, Mar OFC, Anaheim, CA, USA, Mar SPIE Asia-Pacific Remote Sensing, New Delhi, India, 4-7 Apr SPIE Photonics Europe, Brussels, Belgium, 4-7 Apr SPIE Defense & Commercial Sensing Baltimore, MD, USA, Apr EPIC Annual General Assembly, Generva, Switzerland, Apr LIA Lasers for Manufacturing, Atlanta, GA, USA, Apr Control, Stuttgart, Germany, Apr Lightfair International, New York, NY, USA, Apr Sensor + Test, Nuremberg, Germany, May SID Display Week, San Francisco, CA, USA, May LASYS, Stuttgart, Germany, 31 May - 2 June CLEO, San Jose, CA, USA, 5-10 June OPTATEC, Frankfurt, Germany, 7-9 June EMVA Business Conference, Edinburgh, Scotland, UK, 9-11 June Automatica, Munich, Germany, June SEMICON West, San Francisco, CA, USA, July Microscopy & Microanalysis, Columbus, OH, July SPIE Optics & Photonics, San Diego, CA, USA, 28 August - 1 Sept China International Optoelectronic Expo (CIOE), Shenzhen, China, 6-9 Sept ECOC, Dusseldorf, Germany, Sept Motek, Stuttgart, Germany, Oct Micro Photonics International Congress & Exhibition, Berlin, Germany, Oct InterOpto Japan, Yokohama, Japan OPTO Paris, Paris, France Photonex, UK OSA Frontiers in Optics, USA Vision, Stuttgart, Germany, 8-10 Nov Neuroscience, San Diego, CA, USA, Nov American Society for Cell Biology (ASCB) Annual Meeting, San Francisco, CA, USA, 3-7 Dec
3 Advertising on the Web If your company continues to favour print advertising over digital, we urge you to consider this: The Internet is an increasingly essential part of life for professionals for news, opinion and information, including advertising. The web is quickly becoming the predominant source of information and means of doing business. It is the future of advertising by any measure. The decline of print continues and, in some cases, is accelerating. And in all cases, this investment is moving to online advertising. No longer can the web be considered an advertising afterthought. It s where your customers and prospects are increasingly looking for information. For more and more advertisers it is where they begin. Benefits to advertisers: Only Novus Light Technologies Today has a worldwide staff of recognised experts who are perfectly poised to identify and report on the important news, policies and opinions that are shaping the industry. This translates to an ideal environment in which to attract and communicate with like-minded individuals for whom only the best will suffice. Our Readers While widely dispersed geographically, our readers share many commonalities important to advertisers: They are senior level decision makers, focused on long term success They have purchasing authority across a full range of light-based products and systems They are passionately dedicated to being on the forefront of tomorrow s leading technology. Readers will find original, cutting edge editorial content that makes them better informed and more competitive. Markets Served Novus Light Technologies Today provides comprehensive information across a vast array of subject matter, keeping its readers fully informed and more competitive. Optics Automation Electronics Lasers MEMs/Nanotech Research Page LEDs Imaging and Machine Vision Displays Cameras Leaderboard 728x90 Leaderboard 728x90 Our Editorial Sections Novus Light Technologies Today features a full spectrum of news and opinion, providing readers with quick access to the information and insight they want and need. Wide Skyscraper 160x600 Medium Rectangle 300x250 Light Research: Focuses on the latest developments from R&D labs around the globe. Medium Rectangle 300x250 Enlightening Applications: Highlights new applications. Illuminating Products: Surveys offerings from companies around the globe. Lightning News: Provides a quick summary of key stories of the day. From the Trade Show Floor: Brings you live reports from the major shows. Full 468x60 People in the Limelight: Features news about who is doing what and where in the industry. All of this and much, much more today and every day on novuslight.com Full 468x60 Home Page
4 Advertising Rates 2016 Our decades of experience in publishing affirm that Novus Light Technologies Today and the Light Conversation newsletter offer our readers unmatched content including news, analysis and free-flowing exchange of ideas all with a global perspective. Advertising Frequency/Monthly Rates Dimensions 1x 3x 6x 12x 24x Leaderboard (728 x 90) $1275 $1210 $1150 $1085 $1020 Medium Rectangle (300 x 250) $1060 $1005 $950 $900 $850 Wide Skyscraper (160 x 600) $1060 $1005 $950 $900 $850 Full (468 x 60) $790 $750 $710 $670 $630 (120 x 240) $550 $525 $495 $465 $435 Light Conversation Newsletter Sponsorships Rate per Issue Dimensions 1x 3x 6x 12x 24x Full (468 x 60) $250 $240 $230 $220 $210 (120 x 240) $200 $190 $180 $170 $160 Square Button (125 x 125) $150 $145 $135 $130 $125 Leaderboard: Top and bottom of the page positions dominate every page for maximum impact. Wide Skyscraper: The largest unit, it sits adjacent to top editorial on the left side of all pages except home. Medium Rectangle: Strong mid-page presence in a much-viewed area of the right column. Full : Powerful presence just below key summaries. : Creates excellent brand recognition in right column. All rates above are for a calendar month. Frequency rates apply to a 12 month period. Let us design your next banner advertisement. Novus Media offers its clients outstanding marketing and creative services at highly preferential rates: Online banner advertisements / Web design & development Strategic positioning & branding / Graphic design 2 SIZE BANNER ADS ONLY $220 Whatever your creative or marketing needs, contact Novus Media and find out how we can help your company. CONNECT WITH US ON SOCIAL MEDIA: NovusLight Novus Light Technologies +NovusLight
5 Novus Light Technologies Today is the only publication of its kind. Created by, and specifically for, thought and business leaders in the fast-moving photonics industry. Novus Light Technologies Today and its complementary monthly newsletter, Light Conversation, combine the best of traditional journalism and today s online technology to inform and inspire current and future generations of optics professionals. With reporting by a world-wide staff of renowned scientists and recognized industry experts, Novus Light Technologies Today offers authoritative commentary, perspective, and vital on-line discussions on a comprehensive array of technologies including: Optics Automation Electronics Lasers MEMs/Nanotech LEDs Imaging and Machine Vision Displays Cameras Lighting the Way Novus Light Technologies Today, with its state-of-the-art website, is easy and fast to use. It puts the world of light at your fingertips. Key focus areas include: Business Research Applications Products Products Page In addition, standard features include: Lightning News The top story of the day Exclusive articles Unique perspective from around the world Blog The latest developments in the industry Latest from the Trade Show Floor Updates from key shows from around the world Light Solutions and Case Studies People in the Limelight News on the movers and shakers of the industry Novus Light Technologies Today covers the entire spectrum of the industry around the globe, 24/7, 365 days a year. With an unmatched team of editors on every continent, readers enjoy a full spectrum of knowledge and get the information they need to do their jobs every day. Novus Light Technologies Today. A wealth of illuminating information framed by a global perspective. All at the speed of light. Home Page
6 Some recent articles from Novus Light Technologies Today. Application Time of Flight Cameras Take on Industrial Applications In the past, systems integrators were faced with a limited set of choices of how to build vision systems to capture three-dimensional images of objects. A new class of device call the Time of Flight (ToF) camera has emerged. Potentially it could be used in a number of specific industrial applications to capture both a 2D representation of a scene as well as the depth data associated with it. Business Laser World of Photonics: A look back Bringing together the world s leading manufacturers of laser technology in one place is no mean feat, but that is exactly what was accomplished at this year s Laser World of Photonics. Senior Editor, Dave Wilson, provides an overview of the manufacturers and products that exemplify the diversity of light technologies, from LEDs to lasers and vision to lasers in manufacturing to optical components to metrology and testing systems. Research Optical Coherence Tomography Guides Brain Surgeons In brain tumour surgery, neurosurgeons must discern cancerous tissue from that which is crucial. Until now, distinguishing them visually has been nearly impossible. Researchers at Johns Hopkins University have developed an imaging system based on optical coherence tomography (OCT) that could make brain surgery safer and more effective. Case Study Adaptive Optics System Installed on the Subaru Telescope A Multi-Object Adaptive Optics (MOAO) technical and science demonstrator system developed at the University of Victoria in Canada has been successfully installed and tested on the nearinfrared (NIR) Nasmyth platform of the Subaru Telescope in Hawaii. This case study describes the system and its use on the 8-Metre class telescope. Following successful onsky tests, astronomers can now ask for telescope time at Subaru to conduct their own research. Global Editorial Team Group Publisher/CEO Penny Pretty penny.pretty@novustoday.com Managing Editor Anne Fischer anne.fischer@novustoday.com Senior Editor UK Dave Wilson dave.wilson@novustoday.com Senior Editor Germany Andreas Breyer andreas.breyer@novustoday.com Main Contacts Group Publisher/CEO Penny Pretty penny.pretty@novustoday.com Editorial Anne Fischer anne.fischer@novustoday.com Sales Ron Sherwood ron.sherwood@novustoday.com Marketing Jeff Myers jeff.myers@novustoday.com
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