Media-Information 2016 Nr. 8 valid from Online Advertising on

Transcription

1 Media-Information 016 Nr. 8 valid from Online Advertising on

2 Brief Characteristics Brief Characteristics The BIOPHOTONIK special edition is targeted specifically at developers and users of biomedical devices and systems in applications such as academic research institutes industrial R&D departments biophysicists, biochemists, geneticists pharmaceutical research and industry technical departments in hospitals medical scientists, medico-legal experts Topics The topics of BIOPHOTONIK include: Medical technology, diagnostics, pharmaceutical research Microscopy, molecular imaging, fluorescence sensors Sample preparation, microdissection Screening of active agents Genomics, proteomics Tele-pathology and remote diagnostics Minimally invasive diagnosis and therapy Tissue engineering Identification of microorganisms Monitoring of biocontaminants and allergens Analysis of foodstuffs Agricultural sciences Forensics Pollution control Government-funded initiatives and academic research programmes Headquarters AT-Fachverlag GmbH: Editorial Department Sylvia Kaschke (Editor-in-Chief) Matthias Gerlach, PhD Dr. Markus Neumann Advertising Department Norbert Schöne (Advertising Manager) Ute Fauck-Belz AT-Fachverlag GmbH Wilhelm-Pfitzer-Str.8 D Fellbach, Germany Phone: / Fax: / The AT-Fachverlag GmbH is a company of Holzmann Medien GmbH & Co. KG

3 Editorial Calendar issue dates topics 1 März Date of publication: 3 Mar 016 Advertising Deadline: 07 Mar 016 Analytics Biomedical Technologies High Resolution Microscopy and Nanoscopy Lasers in Medicine & Biology Minimally Invasive Diagnostics and Therapy Molecular Imaging Optical Biosensors Optical Coherence Tomography Photoacustic Imaging Photodynamic Therapy Optogenetics Simulation Systems Spectroscopy and Spectral Imaging for Life Science Cytometry, Cellanalytics events trade fairs BiOS San Francisco, CA, USA Feb 13 th -14 th 016 Photonics West +OPTO San Francisco, CA, USA Feb 16 th -18 th 016 MEDTEC Europe Stuttgart Apr 1 th - 14 th 016 Hannover Fair Hannover Apr 5 th - 9 th 016 Sensor+Test Nürnberg May 10 th -1 th 016 September Date of publication: 16 Sep 016 Advertising Deadline: 31 Aug 016 Analytics Biomedical Technologies High Resolution Microscopy and Nanoscopy Lasers in Medicine & Biology Minimally Invasive Diagnostics and Therapy Molecular Imaging Optical Biosensors Optical Coherence Tomography Photoacustic Imaging Photodynamic Therapy Optogenetics Simulation Systems Spectroscopy and Spectral Imaging for Life Science Cytometry, Cellanalytics LASYS Stuttgart May 31 st - June nd 016 Optatec Frankfurt Jun 07 th - 09 th 016 Vision Stuttgart Nov 08 th - 10 th 016 MEDICA/COMPAMED Düsseldorf Nov 16 th -19 th 016 3

4 Advertisement Rates ad size width x height in mm s/w colours 3 colours 4 colours 1/1 page 184 x 64 3,510. 3,610. 3,710. 3,810. 3/4 page 136 x 64 or 185 x 197,745.,845.,945. 3,045. /3 page 10 x 64 or 185 x 175,490.,590.,690.,790. Junior Page 137 x 190,185.,85.,385.,485. 1/ page 90 x 64 or 184 x 130 1,990.,090.,190.,90. 1/3 page 58 x 64 or 184 x 88 1,330. 1,430. 1,530. 1,630. 1/4 page 90 x 130 or 43 x 65 or 184 x 65 1,075. 1,175. 1,75. 1,375. 1/8 page 90 x 63 or 43 x 130 or 184 x Coverflap on request 7,80.- Inside Front cover 184 x 64 4,51. Inside Cover page 184 x 64 4,51. Back cover 184 x 64 4,51. Colour charges for ads Standard colours, each Special colours, each 1/ page to /1 page 1/4 page to 1/3 page 1/8 page and smaller all sizes Discounts (for advertisements within 1 months) Series Discount Quantity Discount 3 insertions 5% 6 insertions 10% 1 insertions 15% 1 page 5% 3 pages 10% 5 pages 15% 8 pages 0% 4

5 Advertisement Rates Printing specifications Overall Size A4, 10 mm wide x 97 mm high Printing Area 184 mm wide x 64 mm high 4 columns, each 43 mm wide Bound-In Inserts pages (1 sheet) 16 mm wide x 305 mm high 4 pages (double sheet, folded) 43 mm wide x 305 mm high Please send inserts in the size stated above, not trimmed, but folded 3, ,75.- Printing Specifications For printing we need a print-optimized pdf-file. Resolution: 300 dpi (CMYK) File please send to: ute.fauck@at-fachverlag.de Loose Inserts max. size 05 mm wide x 9 mm high Weight up to 5 g Weight up to 35 g Weight up to 45 g 3, ,80.- 4,670.- Contact: Norbert Schöne (Advertising manager) Telefon norbert.schoene@at-fachverlag.de Ute Fauck-Belz (Media manager) Telefon ute.fauck@at-fachverlag.de Classified Ads 4 columns, each 43 mm wide Job offer advertisement Job wanted advertisement 3.63/mm 1.8/mm 5

6 Circulation Circulation by Business Position BIOPHOTONIK is audited by: Audit statements are a strict independent verification of printing, distribution and circulation claims of a magazine. Print Run: Actual Distribution: Geographical Distribution: Federal Republic of Germany Abroad _ 7,000 copies 6,80 copies 6,60 copies (97.3 %) 18 copies (.68 %) Business Management Marketing Administration Purchasing Sales Hardware Development Software Development Application Design Research Operations scheduling Production Quality control /Testing Education / Training Others Not specified Percent , Copies 1, Multiple mentions ,80 Circulation by Number of Employees employees 19 employees 49 employees 99 employees 199 employees 499 employees 999 employees more employees Not specified Percent Copies ,796 Total ,80

7 Circulation Circulation by Business & Industry Category of recipient Percent of total Qualified copies Chemical and petrochemical Manufacture and production of glass, glass fiber Metal production and metal working Mechanical engineering Office/IT equipment and data processing Electronics/Electrical engineering Electrical engineering Communication engineering Controlling and control technology Test & Measurement Military electronics Medical electronics engineering Electronic components and systems Consumer electronics Precision engineering & optics Automotive construction Aircraft & aerospace industries Energy and water supply Distribution Engineering offices, laboratories Science, research & development Universities, Education not known Miscellaneous Not specified , , Total ,80 7

8 Sales Representatives Domestic: 1 Hessen, Rheinland-Pfalz, Saarland und Rhein-Neckar-Raum: Dipl.-Wirt.-Ing. Helge-Bodo Feigenbutz Im Höchsten Dreieich Telefon: Telefax: feigenbutz@at-fachverlag.de 1 3 Bayern: Michael Elison Pfarrer-Niederhuber-Straße Weichs Telefon: elison@at-fachverlag.de Niedersachsen, Hamburg, Bremen, Schleswig-Holstein: Hagen Döhner Hegelstraße Hannover Telefon: Telefax: doehner@at-fachverlag.de Baden-Württemberg: Hüller & Roloff Medienservice Winnender Straße Waiblingen Telefon: Telefax: hueller-roloff@at-fachverlag.de International: Großbritannien: UK Representative Dave Harvett 8 Hollington Way, Monkspath GB-Solihul, West Midlands, B90 4YD Phone: Fax: daveharvett@btconnect.com Niederlande, Belgien, Luxemburg: InterMundio BV Sigrid Jahn & Jens Paulisch Archimedesstraat 10 NL-517 RV Den Haag Phone: Fax: intermundio@at-fachverlag.de USA and Canada: EuroSpace Intern. Advertising Sales David J. Richards 9 Harrison Avenue USA-Harrison, NY 1058 Phone: richards@at-fachverlag.de For any other location: please contact our headquarters 8

9 Website Online advertisements Super Banner The Super Banner is positioned above the actual Website. It is the larger version of the Fullsize Banner. Size: 78 x 90 Pixel up to max. 50 kb File types:.swf, GIF,.FLA and Windows Fonts (.TTF) FullAd This is the most widely used variant on the Internet. Practically every commercial website offers this format. Size: 468 x 60 Pixel up to 0 kb File types:.swf, GIF,.FLA, and Windows Scripts (.TTF) Skyscraper Skyscrapers are an eyecatcher for visitors to the page. Advertise sky-high with a similarly impressive effect as print advertising! Size: 160 x 600 Pixel up to max. 50 kb File types:.swf, GIF,.FLA and Windows Scripts (.TTF) Wallpaper Positioned around the top right hand corner of the page and is a combination of the Super Banner and Skyscraper. Size: 78 x 90 Pixel (top) und 10 x 600 or 160 x 600 Pixel (right) up to bis max. 100 kb File types:.swf, GIF,.FLA and Windows Scripts (.TTF) Medium Rectangle/Content Ad Similarly to island advertisements in print media, Rectangles are positioned directly in the editorial area of the website. This increases the users awareness and improves response rates. Size: 300 x 50 Pixel up to max. 50 KB File types:.swf, GIF,.FLA and Windows Scripts (.TTF) 9

10 Website Online advertisements Positions The above banner formats can be positioned on the Front Page or in a Measurement Topic Channel Optical components. Cost per thousand ad impressions in rotation Size Cost/1,000 plus VAT. Super Banner 00.- Expandable Super Banner 40.- FullAd 150,- Skyscraper 00.- Expandable Skyscraper 40.- Rectangle Medium Rectangle/Content AD 00.- Banderole AD 40.- Visits July 015 4,787 Page Impressions July ,651 Billboard 75.- Wallpaper

11 Website Lead Generation Lead Generation offers the facility to place many sizes of White papers, Webcasts, Videoclips, technical articles accessible only to an exclusive circle of registered readers who have agreed to transmission of their contact details to the originators of the called-up documents. White papers (as defined by Wikipedia) White paper has come to refer to documents used by businesses as a marketing or sales tool. For example, many White papers today advertise the benefits of particular technologies and products. These types of White papers are almost always marketing communications documents designed to promote a specific company s solutions or products. As a marketing tool, these papers will highlight information favourable to the company authorizing or sponsoring the paper. Such White papers are often used to generate sales leads, establish thought leadership, make a business case, or to educate customers. EXKLUSIV FÜR REGISTRIERTE USER DOWNLOAD These are three types of commercial White papers: Business-benefits: Makes a business case for a certain technology or methodology Technical: Describes how a certain technology works Hybrid: Combines high-level business benefits with technical details in a single document Prices for accepting and placing registration-required articles according to work involved on request. Price per transmitted address / lead Euro 40.- plus VAT. 11

12 Website Online advertisements Super Banner Medium Rectangle Skyscaper Skyscaper Super Banner Dimensions 78 x 90 Pixel Expandable Super Banner Dimensions 78 x 50 Pixel Medium Rectangle Dimensions 300 x 50 Pixel Skyscraper 160 x 600 Pixel Expandable Skyscraper 40 x 600 Pixe Billboard 940 x 50 Pixel FireplaceAd Super Banner BanderoleAD Medium Rectangle LayerAd Skyscaper LayerAd BanderoleAd 770 x 50 Pixel PopUnder 400 x 300 Pixel PopUp 00 x 300 Pixel. TandemAd/TripleAd A combination of a LayerAd, Superbanner, Skyscraper or Medium Rectangle. Wallpaper A combination of Super Banner and Skyscraper. LayerAd 400 x 400 Pixel 1

13 Newsletter Porträt Frequency: times a month, on all even weeks Circulation: approx. 6,450 (August 015) Circulation breakdown: analogous to print, see page 8/9 Advertising closing date: Friday before publication Skyscraper Maximum per Newsletter. 160 x 600 Pixel up to 50 kb including link to your web page or a URL specified by you. Anzeige Skyscraper Cost per Newsletter plus VAT. FullAd Maximum 1 Banner per category x 60 Pixel up to 5 kb including link to your web page or a URL specified by you. Positioned directly above sponsored category. Cost per Newsletter/Week plus VAT. TextAd Maximum 65 characters headline + max. 400 characters text plus one image (05 pixel wide) including link to your web page or a URL specified by you. Maximum 1 text advertisement per category. Fullsizebanner Anzeige Cost per Newsletter/Week plus VAT. Text-/Bildanzeige Anzeige 13

14 Contact Advertising manager Norbert Schöne Telefon Telefax norbert.schoene@ at-fachverlag.de Media manager Ute Fauck-Belz Telefon Telefax ute.fauck@ at-fachverlag.de Editor-in-Chief: Sylvia Kaschke Telefon Telefax sylvia.kaschke@ at-fachverlag.de Editor: Matthias Gerlach, PhD Telefon Telefax matthias.gerlach@ at-fachverlag.de Editor: Dr. Markus Neumann Telefon Telefax markus.neumann@ at-fachverlag.de Wilhelm-Pfitzer-Straße Fellbach Phone Fax The AT-Fachverlag GmbH is a Company of Holzmann Medien GmbH & Co. KG