BRIEF MEDIA JOURNALS WEBSITES NEWSLETTERS CUSTOM MEDIA CONTACT US

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3 01 Introduction We re excited about the tremendous growth we ve experienced over the past 11 years as a result of our many readers and advertisers alike. Publishing has transformed from a solely print industry to a multimedia, multiplatform market, and with it, we have transformed our brands. As the official media partner of the NAVC, we have been on the forefront of producing superior content, utilizing digital innovation to dramatically expand our audience and increase engagement. Now, thanks to our new fully integrated database, we can provide the most targeted audience ever for all of your data-driven marketing efforts.

4 Table of Contents 02 BRIEF MEDIA JOURNALS WEBSITES NEWSLETTERS CUSTOM MEDIA CONTACT US

5 03 CLINICIAN S BRIEF & VETERINARY TEAM BRIEF

6 04 With the collective experience and expertise of veterinary industry leaders, Brief Media, formerly known as Educational Concepts, LLC, has gained an extensive reach in the US and around the world. Small animal practitioners and their teams can expand their skills, educate themselves on clinical topics of their interest, and engage with our publication brands on virtually any medium.

7 05 Brief Media

8 Brief Media 06 As host of the largest veterinary conference in the world, the North American Veterinary Community has been our trusted partner since our very first issue. We collaborate with the NAVC to bring impactful educational opportunities and resources to the veterinary community. Reaching more than 180,000 small animal veterinary professional members, the World Small Animal Veterinary Association is a partner that has expanded our reach internationally. With our collective goal of improving the quality of small animal care worldwide, we have launched the Global Edition of Clinician s Brief, providing more educational resources to practitioners around the world.

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10 08 AUTHORS, PEER REVIEWERS, AND CONTRIBUTORS If they aren t experts, we don t select them. Our content is written and reviewed by the top minds in the veterinary profession. Every area of our brands is touched by veterinary professionals who work with us as well as in the field.

11 09 Brief Media

12 Brief Media 10 Our audience is not only massive, but diverse. We reach practice owners, practice managers, veterinarians, veterinary technicians, receptionists, academics, and other veterinary staff. *Brief Media Database

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14 Brief Media 12 With our brand presence on a variety of platforms: print, digital edition, website, newsletter, and social media, we are engaging with our audience every minute of every day. However, we are not the only ones engaging our audience talks back to us. With more than 60,000 fans, we have the largest Facebook audience in the industry. Our fans are highly engaged with daily discussions, debates, and content commentary.

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16 14 THE In 2001, Elizabeth Green, John O Brien, and Toni Passaretti made a decision that would change the veterinary publishing industry forever. At that time, educational literature was too lengthy and time-consuming for the busy, everyday practitioner. Veterinarians desks were stacked with journals they never had time to read. They created a solution. With their concise format, Clinician s Brief and Veterinary Team Brief provided veterinary professionals the information they wanted in the format they needed: brief. Today, the majority of small animal veterinarians consider our publications their most essential educational resources.

17 15 The Journals The busy, everyday practitioner does not have time to sift through lengthy journals looking for learning material. Clinician s Brief, the official publication of the North American Veterinary Community, delivers small animal practitioners and their teams cutting-edge content on the latest topics in veterinary medicine Essential Media Study

18 The Journals 16 CIRCULATION 65,128 2 % DIRECT REQUEST 87.2% 2 # ISSUES / YEAR June 2013 BPA Statement Direct Requests While there are veterinary publications that have tried to imitate our format, no one delivers concise content like we do. This is why small animal veterinarians read and rely upon Clinician s Brief first.

19 17 The Journals Small animal veterinarians have rated it as the #1 educational resource for the entire team. 2 As the newest Brief Media publication brand, Veterinary Team Brief addresses the reality of practice by providing the smart skills needed to rise up to the daily challenges facing veterinary teams compliance, protocols, communication, management, overall practice health, and more. It s easy to see why more and more of the audience wants Veterinary Team Brief. 1 December 2012 and June 2013 BPA Circulation Statements Essential Media Study

20 The Journals 18 CIRCULATION 54,265 3 DIRECT REQUEST 85.98% 4 # ISSUES / YEAR June 2013 BPA Statement 4 Publishers Own Data 5 Available 2014 In 8 months, direct requests for Veterinary Team Brief increased by over 98%. 23,962 25,565 35,552 47,497 Nov/Dec 2012 Jan/Feb 2013 Mar/Apr 2013 May/June 2013

21 19 The Journals Month & Focus Scheduled Articles Ad Close Date Materials Due Mailing Date January Dental Dental Anatomy Feline Gastrointestinal Emergency 5-Dec 10-Dec 3-Jan Urinary Cytology & Imaging Respiratory Critical Care BONUS NAVC Infectious Disease Case Capsules: Current Literature February Wellness Physical Examinations Canine Behavior Heartworm Obesity 8-Jan 15-Jan 5-Feb BONUS WVC BONUS AAHA Pediatric Canine Dermatology Capsules: Current Literature March Surgery/Anesthesia Geriatric Anesthesia General Anesthesia Feline Gastroenterology/Hepatology Behavior in Exotic Animals 10-Feb 14-Feb 5-Mar BONUS AAHA AD STUDY Gastrointestinal Therapeutics Capsules: Current Literature April Parasitology Gastrointestinal Parasites Infectious Disease Case 10-Mar 14-Mar 7-Apr Global Vector-Borne Disease Feline Parasitic Respiratory Disease Alternative Medicine Capsules: Current Literature May Diagnostics Spinal Disease Feline Renal Disease 9-Apr 15-Apr 7-May Arthritis Capsules: Current Literature Respiratory Procedures June Dermatology Cysts & Dermatology Avian Behavior 9-May 15-May 11-Jun Skin Surgery Otitis Therapeutics Oncology Procedures Capsules: Current Literature July Infectious Disease Shelter Diseases Pain Management 10-Jun 16-Jun 9-Jul Nutraceuticals Infectious Disease Case BONUS AVMA Therapeutics & Antibiotics Capsules: Current Literature August Rehabilitation/Orthopedics Ear & Skin Disease Respiratory Disease 10-Jul 15-Jul 11-Aug Orthopedic Disease Renal Cytology Abdominal Surgery Capsules: Current Literature September Feline Medicine Feline Nutrition Endocrinology (Canine & Feline) 11-Aug 15-Aug 10-Sep Diagnostic Imaging: Respiratory Pain Management DIGITAL AD STUDY Feline Behavior Capsules: Current Literature October Emergency Medicine Shock Internal Medicine Case (Canine & Feline) 10-Sep 15-Sep 8-Oct Cardiac/Respiratory Emergencies Avian Parasitology AD STUDY Pharmacology Overview Capsules: Current Literature November Endocrinology Endocrinology Testing & Clinical Pathology Review 10-Oct 15-Oct 12-Nov Therapeutics Oral/Systemic Diseases BONUS NAVC Juvenile Neurologic Disease Capsules: Current Literature December Geriatric Medicine Geriatric Feline Medicine Viral Diseases 10-Nov 14-Nov 10-Dec Dermatology & Diet Anemia BONUS NAVC Oral Masses Capsules: Current Literature

22 The Journals 20 Month & Focus Scheduled Articles Ad Close Date Materials Due Mailing Date January/February Human Animal Bond & Wellness BONUS NAVC BONUS WVC BONUS AAHA Clinical Suite: Fractured Tooth Tech Talk: Dental Radiographs Top 5: Cat Behavior Wellness Plans Birth-to-Grave Care Social Media Calendar: Dental Care 5-Dec 10-Dec 3-Jan March Practice Design BONUS AAHA Financing Practice Makeovers Tech Talk: Cytology Top 5: Fluid Therapy Clinical Suite: Feline Kidney Disease Green/Environmental Practices Social Media Calendar: Surgery 10-Feb 14-Feb 5-Mar April Staying Connected Clinical Suite: Ticks Tech Talk: Parasitology Top 5: Parasitology Skills Satellite Clinic Models Grief Support Social Media Calendar: Bugs & Pests 10-Mar 14-Mar 7-Apr May Technology & Equipment DIGITAL AD STUDY Tech Talk: Anesthesia Top 5: Physical Examinations Imaging & Diagnostics Digital Software Social Media Calendar: Achy Pets Clinical Suite: Arthritis & Pain Management 9-Apr 15-Apr 7-May June Crucial Conversations Clinical Suite: Itchy Dogs & Cats Mobile Clinics Top 5: Ways to Manage Team Stress Tech Talk: Nutrition & Diet Trends Shelter Medicine & Effects on Team Social Media Calendar: Scratchy, Itchy Pets 9-May 15-May 11-Jun July Community Outreach BONUS AVMA AD STUDY Clinical Suite: Infectious Disease Tech Talk: Zoonoses Compliance Pressure Communication About Antibiotics Connecting to Community Social Media Calendar: Infectious Disease 10-Jun 16-Jun 9-Jul August Leadership Orthopedic Examinations Tech Talk: Physical Rehabilitation Top 5: Preventing Gossip Social Media Calendar: Orthopedics How to Delegate Clinical Suite: Juvenile Orthopedic Disease 10-Jul 15-Jul 11-Aug September Education Dr. Google Tech Talk: Feline Patients Positive Psycology Clinical Suite: Feline-Friendly Practices Active Listening Social Media Calendar: Feline Medicine 11-Aug 15-Aug 10-Sep October Managing Change Clinical Suite: Wound Care Tech Talk: Emergency Care Top 5: Seasonal Conditions Triage Emergency Clinic Models Social Media Calendar: Emergency & Critical Care 10-Sep 15-Sep 8-Oct November/December HR BONUS NAVC Clinical Suite: Canine Diabetes Tech Talk: Feline Diabetes Top 5: Employee Handbooks Hospice Care Geriatric Anesthesia Social Media Calendar: Geriatric Pets 10-Oct 15-Oct 12-Nov Editorial calendars are subject to change

23 21 The Journals Full Spread 1/2 Vertical 1/3 Vertical 1/4 Vertical Full Page 1/2 Horizontal 1/3 Horizontal 1/4 Horizontal Ad Size Non-bleed Bleed Full Spread x x plus 0.25 bleed on all sides Full Page x x plus 0.25 bleed on all sides 2/3 Page, Vertical 4.7 x 9.7 N/A 1/2 Page, Horizontal x x 5.25 plus 0.25 bleed on all sides 1/2 Page, Vertical 3.5 x x plus 0.25 bleed on all sides 1/3 Page, Horizontal x 3.25 N/A 1/3 Page, Vertical 2.27 x x plus 0.25 bleed on all sides 1/4 Page, Horizontal x 2.25 N/A 1/4 Page, Vertical 3.5 x 4.75 N/A We accept high-resolution digital files in PDF/X-1a format for advertising reproduction. For submissions and questions, please contact Kendall Griffith, , kendall@briefmedia.com

24 The Journals 22 Please send pricing inquiries to Please send pricing inquiries to For Standard Terms and Conditions for Print and Digital Advertising, please visit briefmedia.com

25 23 The Journals Reach your audience with the powerful impact and economical price of the Practice Marketplace feature. This positioning allows practitioners who are seeking specialized products and services to fulfill their product needs while providing a costeffective option that maximizes your advertising dollars. It s win-win positioning. Full Page 1/2 Page 1/4 Page 1/8 Page Ad Size Non-bleed Bleed Full Page x 8.25 N/A 1/2 Page, Horizontal x N/A 1/4 Page, Vertical 3.5 x N/A 1/8 Page, Vertical x N/A We accept high-resolution digital files in PDF/X-1a format for advertising reproduction. For submissions and questions, please contact Kendall Griffith, , kendall@briefmedia.com Please send pricing inquiries to kristen@briefmedia.com For Standard Terms and Conditions for Print and Digital Advertising, please visit briefmedia.com

26 The Journals 24 Polywrap Belly Band False Cover Z-Gate French Gate Cover Tip Front Gate Post-It Note Blow-In Postcard Bind-In Postcard Multi-Page Insert Poster Please contact your account services representative if you are interested in impact unit pricing and availability in 2014.

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28 26 THE Our websites are leading the industry in innovation. This year, 75% of veterinarians own a smartphone.* That number has increased 34% over the past two years, while tablet ownership has increased 179%. This, coupled with the 8% decline of desktop ownership, exposes the need to provide a superb mobile experience for the veterinary audience.* Our websites have responsive designs, making them highly interactive and user-friendly, perfect for viewing on any device. *2013 Essential Media Study

29 27 The Websites We don t just know how many visitors we have, but also who they are. With our gated entrance, users must create an account and provide their qualified status to access our content. We know that actual veterinary professionals are engaging with our content online. One third of our audience visits our website through a mobile or tablet device, making a good cross-device experience a must % 23.93% Tablet 1 Mobile 1

30 The Websites ,000 PAGEVIEWS MONTHLY 1 49,000 UNIQUE VISITORS MONTHLY 1 1 Sept-Oct 2013, Google Analytics Pages our average user visits during a session on our website Forecasted based on Google Analytics

31 29 The Websites The Veterinary Team Brief website provides instant access to clinical strategies for team training, concise peer-reviewed content, essential training modules, and easy-to-implement protocols in a format that is easy to use on any device. One third of our audience visits our website through a mobile or tablet device, making a good cross-device experience a must. 8.11% 27.64% Tablet 1 Mobile 1

32 The Websites ,000 PAGEVIEWS PER MONTH 2 60,000 UNIQUE VISITORS PER MONTH 2 2 Sept-Oct 2013, Google Analytics As a result of our improved content structure and focus on the cross-device experience, we have more unique visitors than ever. 15,865 Unique Visitors Sept ,265 Unique Visitors Sept Google Analytics

33 31 The Websites Common Guidelines Max Initial File Load Size 40 KB Subsequent Max Polite File Load Size 100 KB Subsequent Max User Initiated File Load Size 2.2 MB (Standard Display Only) Subsequent Max User Initiated Streaming File Size No Limit (Standard Display Only) Max Animation/Video Frame Rate 24 FPS Max Animation Length 15 sec Max Video Length 30 sec Audio Initiation Muted by default; user initiated Hot Spot 1/4 ad area max; 1-second initiation delay; must not initiate audio Z-Index Range 0-4,999 Expansion Z-Index Range 5,000+ Max Average CPU Usage 20% Video/Expandable Max Average CPU Usage 30% Fallback Standard image file (GIF, JPG, PNG) required when submitting a Flash or HTML5 Creative Max Animation/Video Frame Rate Mute/Unmute Play/Pause Close X on expanded ad (min 8 pt/11 px text) Expand on collapsed ad (min 8 pt/11 px text) Timed retraction on mouse off All materials are due 2 weeks prior to monthly and weekly issue dates. For details, contact your Account Services representative or Kendall Griffith at kendall@briefmedia.com. To continue our efforts in innovation, our advertising options may be updated into the coming year. Please go to briefmedia.com for the most current information.

34 The Websites 32 Ad Type Format Dimensions Leaderboard JPG, GIF, PNG, HTML5, Video 728 x 90 Leaderboard - Expandable JPG, GIF, PNG, HTML5, Video 728 x 90, expanding down to 728 x 315 Medium Rectangle JPG, GIF, PNG, HTML5, Video 300 x 250 Medium Rectangle - Expandable JPG, GIF, PNG, HTML5, Video 300 x 250, expanding left to 600 x 250 Mobile JPG, GIF, PNG, HTML5 320 x 50 Files must be 40KB or less. For optimal results, please provide all 3 ad sizes (Leaderboard, Rectangle, Mobile) Provide URL Please send pricing inquiries to kristen@briefmedia.com Contact us if you re interested in clinical topic sponsorships, poll sponsorships, or additional options. We also have a new solution to keep your ad FDA compliant, user friendly, and optimized for mobile. For Standard Terms and Conditions for Print and Digital Advertising, please visit briefmedia.com

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36 34 THE Every week we curate a diverse and relevant list of articles, which is then sent to more than 100,000 veterinary professionals at their request. This audience is not only highly qualified, but motivated to learn and excel in their field. There is no better audience to send your message to.

37 35 The Newsletters Omeda Analytics 2 2 Omeda Analytics

38 The Newsletters 36 DISTRIBUTION 54,409 2 AVG. OPEN RATE 19.3% 2 DISTRIBUTION 51,811 2 Like our websites, our newsletters are responsive, providing readers with an optimal experience no matter their device or environment. AVG. OPEN RATE 17.5% 2 2 Omeda Analytics Not only do our readers receive our newsletter, but they access the content we provide. 37.3% of readers go to the website from the newsletter for more information. 2 2 Omeda Analytics

39 37 The Newsletters Our newsletters confirm one of the largest trends used in advertising integrated content. With an integrated content ad placement in our newsletters, your message will be seen in the same context as our content in the eyes of the user. Considering the impact of our content, this is a great place to be.

40 The Newsletters 38 Ad Type Dimensions Formats Pricing Integrated A See below See below Integrated B See below See below Integrated C See below See below Please send pricing inquiries to kristen@briefmedia.com Rectangle 300 x 250 JPG, GIF, PNG Bundle Options Available Contact your Account Services representative Integrated Content Specifications Headline: 6-8 word maximum Provide URL Link Summary: 30 word maximum Month & Focus Month & Focus January Dental July Infectious Disease January/February Human Animal Bond & Wellness July Community Outreach February Wellness August Rehabilitation/Orthopedics March Practice Design August Leadership March Surgery/Anesthesia September Feline Medicine DIGITAL AD STUDY April Staying Connected September Education April Parasitology October Emergency Medicine May Technology & Equipment DIGITAL AD STUDY October Managing Change May Diagnostics November Endocrinology June Crucial Conversations November/December HR June Dermatology December Geriatric Medicine

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42 40 It s all about putting our team to work for you. With our custom media solutions, we allow you to tap in to our world-renowned veterinary leaders, our experienced marketing professionals and practicing veterinarians, and our highly trained and innovative digital and technology team to provide a unique and effective solution.

43 41 Custom Media

44 Custom Media 42 We work with companies big and small, we work with as many agencies as we do companies, and we value the role of each in developing and executing your custom media campaigns.

45 You ll work with our dedicated custom media team to develop a unique solution for your product or service using our extensive communication capabilities designed to accomplish your goals and meet expectations.

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47 45 Custom Media

48 Custom Media 46 Whether you want to target practice managers accessing management articles, technicians looking for client handouts on the benefits of blood work, veterinarians looking for the latest information on otitis externa, or any other combination of behavioral and demographic information, our data-driven approach makes it possible.

49 47 Custom Media Buy our audience. Reach and quality you can trust. 1 Based on Oct/Nov 2013 Analytics

50 Custom Media 48 Items needed for a custom eblast: 1. Deployment Date and Time 2. Subject Line 3. HTML File in Pure HTML Code 4. Image/Graphic Files 5. Text File Backup 6. Test Names for the Approval Process 7. Seed Names for the Approval Process 8. Opt-Out List 9. Unsubscribe Link Materials are due 7 days in advance of deployment. Brief Media can provide HTML coding for an additional fee. Please contact your Account Services representative for pricing and availability inquiries. For Standard Terms and Conditions for Print and Digital Advertising, please visit briefmedia.com

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52 50 Our dedicated Account Services team is here to assist you with accomplishing your marketing goals and objectives. For general inquiries, contact Kristen Holder at Kristen Holder Director, Account Services John O Brien Partner, Account Services john@briefmedia.com Naomi Murray, DVM Account Services Manager dr.naomi@briefmedia.com Jillian Smith Account Services Manager jillian@briefmedia.com Whitney Hewitt Account Services Manager whitney@briefmedia.com Shelley Hurley Custom Media Manager shelley@briefmedia.com Kendall Griffith Account Services Coordinator kendall@briefmedia.com