sky100 Hong Kong Observation Deck receives global recognition for introducing the world the Hong Kong spirit
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1 Press Release sky100 Hong Kong Observation Deck receives global recognition for introducing the world the Hong Kong spirit Hong Kong, 17 June 2014 sky100 Hong Kong Observation Deck (sky100) is proud to announce that it has recently received widespread global recognition. With its premium location, excellent hospitality, creative festive campaigns and outstanding management team, sky100, opened in 2011, has not only been recognised within the tourism industry, but is also recommended by travellers from around the world as one of Hong Kong s foremost attractions. TripAdvisor, the world s largest travel website, recently awarded sky100 its Certificate of Excellence The new sky100 website likewise stands out from the crowd and was named for Outstanding Achievements at the Interactive Media Awards. sky100 is also now officially the only member in Hong Kong of the World Federation of Great Towers, an exclusive group of the world s most famous and iconic towers. Located on the 100 th floor of ICC, the tallest building in Hong Kong, sky100 offers stunning 360- degree views of the city and its world-renowned Victoria Harbour. The deck enriches this experience by not only showcasing Hong Kong s history and culture, but also its unique story and spirit a passion for excellence that transformed a tiny fishing village into Asia s World City in just one century. The Certificate of Excellence 2014 awarded by TripAdvisor is reserved for hospitality businesses that have earned exceptional travel ratings over the past year. This prestigious award is only given to the most exceptional performers in TripAdvisor s global business community, namely businesses that consistently earn top ratings from travellers. Approximately just 10% of the listings on TripAdvisor including accommodations, restaurants, and attractions receive this honour. According to TripAdvisor, sky100 ranks 29 out of the 407 attractions in Hong Kong, and ranks fifth out of Hong Kong s 77 landmarks.
2 Social media now plays a critical role in promoting awareness of sky100 to a global audience. The new sky100 website, which was launched in November 2013, is seamlessly integrated with a powerful social media plug-in that allows users to access information on the homepage and share information on their own social media platforms. The new website also delivers an enhanced total browsing experience with improved navigation that enables users to more easily search for information. Interactive Media Awards, an award that recognises the highest standards of excellence in website design and development, selected sky100 s new website for its Outstanding Achievements award. The judges, who are distinguished professionals and members of the Interactive Media Council, evaluated each nominated website based on five criteria, including design, content, feature functionality, usability, standards compliance and cross-browser compatibility. Receiving its Outstanding Achievements award is high-profile confirmation that sky100 is successfully promoting Hong Kong to the world via its website. Moreover, sky100 has recently joined the World Federation of Great Towers as the only member in Hong Kong. With 37 members in over 20 countries around the world, including the Empire State Building in USA, Eiffel Tower in France, the Tokyo Tower in Japan and the N Seoul Tower in South Korea, the World Federation of Great Towers showcases the world s greatest towers and celebrates the astonishing feats of architecture and engineering that created them. This exclusive membership allows sky100 to more easily share best practices with other iconic towers worldwide, and helps strengthen sky100 s vision to become one of the world s most popular observation decks. After just three years in operation, we are truly delighted to be recognised by travellers and our industry peers from around the globe, said Josephine Lam, Managing Director at sky100 Hong Kong Observation Deck. Our tremendous efforts to make sky100 an iconic must-visit destination are all worthwhile when we see travellers on TripAdvisor saying that we are Hong Kong's answer to the Empire State Building in New York or Taipei 101 in Taipei. We are committed to continuing our mission to show the world the true beauty of Hong Kong, telling Hong Kong s story via social media, and exchanging best practices with other iconic towers around the globe. In this and every aspect of
3 our operations, we are dedicated to providing a memorable and unique experience for all our guests. -End- About sky100 Hong Kong Observation Deck Developed by Sun Hung Kai Properties, sky100 Hong Kong Observation Deck is located on the 100th floor of ICC, the tallest building in Hong Kong. At 393 metres above sea level, it is the only indoor observation deck in Hong Kong offering 360-degree views of the territory and its famous Victoria Harbour. This world-class attraction is complemented by a well-connected transportation network and prestigious shopping mall. It also features Hong Kong s fastest double-deck high-speed elevators, which reach the 100th floor in just 60 seconds. sky100 Hong Kong Observation Deck introduces the features of Hong Kong s culture and its unique story via fascinating multimedia exhibits and regular festive campaigns. It proudly offers visitors and their loved ones Hong Kong s most memorable skyhigh experience in every season and at all times of day. sky100 Hong Kong Observation Deck received the Certificate of Excellence 2014 from renowned travel website TripAdvisor in recognition of its outstanding hospitality. It is also one of the nine founding members of the Hong Kong Association of Amusement Parks and Attractions, as well as the only member in Hong Kong of the World Federation of Great Towers. For details of sky100 Hong Kong Observation Deck, please visit our official website ( Facebook page ( and Weibo (
4 This press release is issued by Joyous Communications on behalf of sky100 Hong Kong Observation deck. For media enquiries, please contact: sky100 Hong Kong Observation Deck Ms Jasmine Wong Tel: (852) Joyous Communications Claudia Lo / Florence Nam Tel: (852) or (852) claudialo@joyoushk.com/florencenam@joyoushk.com
5 Photo caption sky100 Hong Kong Observation Deck has recently received widespread global recognition, including the Certificate of Excellence 2014 from renowned travel website TripAdvisor in recognition of its outstanding hospitality. sky100 s new website has been selected by Interactive Media Awards for its Outstanding Achievements award. Moreover, sky100 recently became the only member in Hong Kong of the World Federation of Great Towers. Located on the 100 th floor of ICC, the tallest building in Hong Kong, sky100 Hong Kong Observation Deck (sky100) offers stunning 360-degree views of the city and its world-renowned Victoria Harbour.
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