Welcome to Boulangerie de France.

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1 Welcome to Boulangerie de France. In 2005, we turned our dream into a reality and Boulangerie de France opened for business in Australia! Our customers love us and our Franchisees are our biggest brand advocate. We are a text book example of what franchise success is all about. So what s the secret to our success? It sreallysimpleactually.wearepassionate about what we do and we have developed a concept that is unique to the Australian food retailing market. Right now you are reading this material because you are considering a lifestyle or career change and we can certainly help you on both levels. Being part of a Franchise chain like ours has many benefits. Take a moment right now to imagine this: You are your own boss You are in control of your future You get to build a team of people Youareworking withaleading retail brand You grow professnally and personally You have the support by a franchise system and the list goes on! Living the life of a franchise business owner is satisfying and rewarding no one day is the same! So if you think you re ready to step into the shoes of a franchisee, there s no better time to join Boulangerie de France and share in our success! As the Franchisor, we are passionate about our brand and want our franchisees to be at the helm of successful and profitable businesses. We are 100% committed to providing new franchisees with comprehensive training to get the skills and knowledge needed to run a Boulangerie de France business. In addition, we ll also provide you with ongoing marketing and support to help your business achieve success. With the Boulangerie de France system you don t need to have previous experience in the food industry. You simply need the willingness to learn, the determination to grow a business and a positive, can do attitude. We are established enough now to know what works (and what doesn t work), but not too set in our ways that we don t take on new suggestions and opportunities as they arise. If you like the sound of what we re about, then drop us a line to share your story with us! 1

2 Why our Concept Works? At Boulangerie de France the recipe for success is simple. Good food, great people, and an interesting and changing retail environment that encourages customers to visit time and time again! This combined with a splash of France has lead to a solid business model. The underlying philosophy of our brand is drivenbythefrenchpassionandphilosophy that food and bread in particular is one of life s greatest pleasures. The French are culinary masters and Boulangerie de France aims to share the French tradition, passion and heritage of freshly baked bread, crepes and pastry creations in a vibrant retail food environment. Bread is a symbol of life in France and bread is a noble product. At Boulangerie de France we follow the French tradition of using only natural ingredients, and that s why our breads contain no fat, no sugar and certainly no preservatives. When people tear into our breads ooh la la, they discover our passion for food! To enhance the retail experience, breads are baked throughout the day every day. Imagine the fresh aroma now. We bake a bit of France in our stores each day. Cest magnifique! Food and bread in particular is one of life s greatest pleasures.

3 Our History Boulangerie de France has been evolving and growing for almost a decade. Through their involvement with international franchise chains, our Directors have gained vast experienceandavaluableknowledge of franchised operations. Fast forward to 2015 and the Boulangerie de France system is nely tuned. With two corporate franchised stores, stores and our brand is poised for rapid growth. From humble beginnings in 2003, the Directors created Boulangerie de France with three company stores in Sydney s CBD, Melbourne s CBD and Wes eld Miranda in Sydney, with a combined turnover of almost $5m p.a. New stores are in planning for Melbourne and Sydney over the next 12 months, with expansion into other regions of Australia to follow. We are looking for passionate people to join our team, so if you think you re one of them, contact us today and let s talk! 2

4 PRODUCT RANGE Our product range is at the heart of what we do and it is our connection to our brand that drives our bottom line. Our core product offer is noted below. BAGUETTES & B READ Our bread is baked on site daily, throughout the day. Product is sourced from local suppliers and we have preferred supplier agreements to ensure consistency of supply. The baguettes and breads are baked to Boulangerie de France specifications ensuring breads of authentic French tradition. BAGUETTE S ANDWICHES When it comes to sandwiches you just can t beat the French baguette. At the core of the Boulangerie de France operation are our baked on premises baguettes, made to order with the customer s choice of fillings. Baguette Sandwich Artist s are more than happy to follow customer requests, or to make recommendations. CREPES We couldn t be a French café without crepes! Our crepes are prepared to order, providing in store theatre and are a strong point of difference. PASTRIES We produce in-store, a beautiful range of pastries that literally transport you from wherever you are right into some gorgeous little Parisian street! SIGNATURE S ERIES We have recently launched a signature series highlighting the popularity and premium taste of our mix range. Our chicken mix is unbeatable, our customers can t get enough of it and our Tuna mix comes a close second. COFFEE We serve our signature Boulangerie de France coffee made with hand selected beans from AAA grade Ethiopian, Costa Rican and Brazilian beans. Our contractual agreement with suppliers confirms pricing and supply for the next four years. The blend is an ultra - premium grade blend produced, bagged and delivered by Grinders Coffee. COLD DRINKS We maintain exclusive agreements with our drink suppliers that guarantees exceptional pricing for all franchisees for the next three years. We couldn t be a French cafe withoutcrepes! catering offer

5 Our Franchised System Ongoing Support and Guidance. Boulangerie de France provides support and assistance to our franchisees at all times. The franchise support centre boasts a dedicated team of operational, financial and human resource skilled employees to guide and advise. Your franchise business manager is there to guide you in all areas of the business including the setup of your new store. They will also provide you with continuous follow-up and support in all retail standards, business planning, marketing and human resources operations. Regular visits by your franchise business manager to you store will assist you to stay on top of operational and customer service issues and maintain a well presented and marketed store. MARKETING We recognise the importance of Marketing and have recently commissioned a marketing firm to manage our program. We have a number of ongoing brand campaigns that we are working on, as well as in-store activity. We are open to new ideas and encourage input from our franchisees. INDUCTION AND TRAINING Once you have joined the Boulangerie de France franchise team, you are provided with an extensive training program at an existing Boulangerie de France store as well as on-site training in your own store. TRAINING BREAKDOWN Week 1 Week 2 Week 3 Week 4 Baking, Cash Handling & Customer Service Food Preparation, Crepes & Customer Service Baristing, Opening & Closing the store Shift Running, Managing people & Administration You will also be trained to become a fully qualified barista and will also receive classroom training and guidance in financial and food and safety procedures. 3 As part of your training, you will complete a short financial course and most importantly you will also complete a Food Safety Officer certificate. Our competency based training program is designed to motivate new franchisees on how to operate a Boulangerie de France business and achieve optimum success. Here is the weekly breakdown on what this training consists of.

6 KEY INVESTMENT If you re interested in investing in a future with Boulangerie de France, here s an outline of some of the costs involved: FRANCHISE COSTS New Store Cost From $250,000 inc. GST*. This includes the planning costs, shop fit costs and all equipment. Franchise Fee The fee for a new store for the first five year term is $44, inc. GST. A renewal fee is not applicable. Training Fee The fee for 4-6 weeks of training is $11,000 inc. GST. Franchise Royalty Fee 5% of net sales turnover. Marketing Fund Contribution 2% of net sales turnover. Initial Working Capital Approximately $5,000 - $10,000 (unencumbered). *Please note that this is an approximate figure for a new store. OTHER POINTS TO NOTE Rent Boulangerie de France will negotiate the lease on your behalf to obtain the best possible outcome. Stamp Duty May be payable on the lease for the premises, the license to occupy and on the purchase of the established business, subject to relevant state legislation. We strongly recommend that you seek legal and financial advice to assist you in making your decision.

7 Does this sound like you? Our success is driven through people and our franchisee s play a critical role in that. We believe in diversity and want to work with people from all walks of life. At Boulangerie de France, our franchisees are: People s people; Not afraid of hard, physical work; Willing to build a team; Able to make a significant time contribution in their store; Passionate hands on approach; Positive attitude; Strong customer service focus; Excellent leadership and communications skills; and Willing to succeed. Does that sound like you? If so then keep reading! A franchisee opportunity with us may just be what you re looking for when it comes to a career and lifestyle change, so take the next step today and express interest in joining us on our franchise success journey! 4

8 NEXT STEP The idea of coming on board as a Franchisee excites you, so now it s time to take a look at the steps you need to take to join us and be a part of our success. HERE ARE T HE STEPS Step 1 Submit your Expression of Interest and/or Application form. Have an initial interview with Boulangerie de France. Step 2 Receive disclosure document, which must be in possession for 14 days. Pay the initial deposit. Step 3 Complete and return signed Disclosure Document after the 14 day cooling off period. Step 4 Attend final interview with Boulangerie de France Franchise Recruitment Consultant. Agree on appropriate Boulangerie de France site. Take receipt of Boulangerie de France Franchise Agreement. Step 5 Seek independent legal advice for the Franchise Agreement. Both parties agree to proceed. Step 6 Pay balance of Franchise Fee. Set training and store opening dates. Ifyouhaveanyquestions at all about the processes detailed above, please don t hesitate to contact our Franchising Team today by ing We look forward to hearing from you soon!

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