Copywriting for solutions on Demand. Portfolio comment:

Transcription

1 Cpywriting fr slutins n Demand Prtfli cmment: Taking int cnsideratin the cmpany s persnality, image, expertise and target audience, I was able t re-write and cnstruct infrmatin in a way that will captivate and resnate with their custmers. Nw seen n Graphic Design Visual cmmunicatin tailred t yur fit; why nt? With starting a new business r brand r simply re-branding yur current ventures, we knw yu need that perfect lg; thse perfect designs t stand ut but als be remembered. We have qualified design staff wh wrk alngside printing staff wh understand hw the brain perceives and retains infrmatin in regards t clur, typefaces, fnt sizes and mre. We want yu t feel relaxed and s n demand, we are able t ffer multiple designs t suit yur requirements; alternatively if yu wuld like, we als ffer the service f prviding yu with tw designers frm ur team, dedicated t yur prject t ensure multiple ideas and slutin rutes. Lg Design: Symbls r icns? Wrd-mark r letter-mark? Cmbinatin mark r emblem? Where des ne start? At SOD we have designers with the necessary skills t prvide yu with a chice f prfessinal lgs t suit yur business r persnal requirements. Once yu are happy, the lg is yurs t use n all cmpany branding including business cards and leaflets which we can d fr yu. We can als cnfigure signatures t feature yur cmpany details and branding fr every yu sent ut. Business Cards: Business cards are very imprtant fr netwrking with peple. Fr an initial meeting, it is the equivalent t clsing a deal. Integrating yur lg, we will create a prfessinal design suited t the prducts and/r services yur business. Yur business card can be 1 r duble sided and will nt be printed until yu are 100% happy with the visual prf. We have a minimum rder f 100 business cards, hwever if that is nt enugh fr yu after yu have placed yur first rder, simply cme back and yur business card design will be print ready; we stre them fr yur cnvenience. Leaflets: Offering a variety f sizes; leaflets can be an effective marketing tl. A successful leaflet is a structured easy t read, fnt and clur grabbing, prfessinally printed finish which we can help yu with. The crrect effect f a flyer can be the difference between it ging in the bin r a sale.

2 Hstage exchange Business s Intrducing hstage exchange can reduce yur IT csts and increase yur efficiency and prductivity. Yu are able t access , mems, calendars, tasks, cntacts and mre frm pc (utlk) and mac (enturage) integratin r using a web brwser. Yu can als link yur mbile phne and prtable devices fr s n the g. Using hsted Exchange prvides IT staff with an increased jb scpe and reduces the amunt f IT staff yu need. Instead f mnitring servers t ensure cntinuus peratin, they are able t address ther IT issues. Furthermre, mst f the netwrk traffic that will usually ccur n-site is transferred t the hsting prvider. This reduces bandwidth and strage and in turn csts. There is less likely t be a lss f s frm crashing servers and business s can be managed seamlessly and be synced and travel acrss different platfrms quicker. Server installatins business/ffice servers: Keep a clse netwrk; maintain a gd hst that will cmmunicate effectively and yur IT slutins will be the best. Take advantage f ur bespke Server Installatin service. We will discuss yur requirements in rder t build yu a tailred design system. We have wrked n accunts such as accunts packages (e.g. Sage & Quickbks). Hwever, if yu require any bespke industry management packages, we have the skills t get the wrk dne. We have yur best interests at heart and s nce the service installatin is cmplete, we are able t ffer varius packages t maintain bth the server and any existing netwrk infrastructure in place t ensure nging business interruptins are kept t an abslute minimum. We are happy t take ver the IT supprt fr yur existing netwrk. After an initial audit will prvide recmmendatins t imprve the netwrk and prvide a qutatin fr an nging supprt package that meets yur budget and requirements. IT Supply and repair: As a result f ur custmer feedback and testimnials, we can assure yu and yur IT life peace f mind. Frm IT equipment including sftware, hardware cmpnents, PDA devices, cmputers, accessries and mre technlgical devices; which cver all brand names, we are sure t have a slutin t yur need. We wrk with different suppliers and are able t prvide deals which yu may nt find elsewhere. Furthermre, when we supply yu with equipment, we ensure yu are fully prtected n the internet and ffer ne week free supprt, as well as extended warranties n all IT equipment if required. We are able t prvide a speedy and accurate service thrugh remte supprt and als prvide affrdable cmputer upgrade services; t keep yur cmputer feeling brand new. Cmputer Netwrking: Everyne knws that cmmunicatin is very imprtant in rder fr any type f team t wrk effectively. This is als true in the wrld f cmputers.

3 With experiences f wrk with sky, NHS, standard life and mre; we are here t ensure that the cmmunicatin and security f data is effective in rder t maximise the efficiency f yur cmpany and als the experience yu encunter as a general user. This invlves quick data transfer, back-up and strage f imprtant data, access t shared infrmatin and linking devices tgether. We will wrk with yu t whatever budget yu have. We have IT supprt cntracts in Ayrshire, Glasgw & Edinburgh and can custm ur supprt packages t supprt small businesses and residential users. Full netwrk infrastructure data cabling service is ffered frm cmplete new installatins t extending/patching in existing netwrk pints. Print facilities including business cards / leaflets etc: Presentatin and quality print finish is a frm f visual cmmunicatin; this is smething we believe in. In turn, results will cmmunicate cnfidence t anyne frm Ayrshire t Lndn and the rest f the wrld using yur prducts r/and services. With different sizes, paper weights and ptins f glss r matt laminate, we can prvide yu with a full print service fr yur business including: Business Cards Flded Leaflets & Flyers Letterheads & Statinery Cmpliment Slips Psters Banners Bklets Stickers Envelpes Flders Pp up banners Website Design: Yu can nw cntact yur custmers befre they cntact yu withut having t d anything. Hw yu ask? With a new and updated website, designed t welcme yur custmers and keep them engaged while infrmatin abut yur business, services and prducts are passed n. Yur business brick and mrtar premises may be clsed at certain times f the week r during hliday perids but yur website will be a detailed frm f visual ne way cmmunicatin always pen fr business. N matter the industry yu are in, ur web design Ayrshire team wuld lve t create bespke websites fr yu and yur current and future custmers. Yu have the ptin t have an infrmative website highlighting the services yu prvide t a full ecmmerce shpping cart website. Our talented designers will prvide visual prf until yu are satisfied; thereafter we will begin cding and still keep yu updated alng the way. Yur website will als be brwser tested nce cmpleted t ensure ptimisatin n any brwser used n any device in rder t give yur custmers a user friendly experience.

4 Mbile web design stats: Internet traffic n mbile devices can either be thrugh apps r thrugh the brwser. Accrding t mbile marketing statistics with the use f services such as ggle analytics 89% f the ppulatin with mbile devices spend their time n media thrugh mbile apps while 11% is spent n media thrugh the mbile brwser. There has als been a study n device preferences and it wuld seem that peple wh have multiple devices change which devices they use dependent n the time f the day. Late at night and early in the mrning frm abut midnight t 10am the mbile phne is utilised, during the day frm abut 10am t 5pm cmputers and laptps are used and then in the evening after the wrking day, tablets are used. 86% f mbile users are said t use their devices whilst multitasking, i.e watching TV. 91% f mbile users scialise n their mbile phne while 79% use their desktp. S if yu have a Facebk r twitter page, it will mst likely be viewed n a mbile device. If these pages are directly linked t yur website, it is very likely that yur website will als be viewed n a mbile device. In the UK, althugh digital cmmerce and retail is still preferred n a pc, there has been an 87% grwth n mbile. This figure is likely t increase as tablets are n the rise and can d near enugh what pcs can d; especially thse with a windws perating system. Juniper (research cmpany) (June 2013): estimates ttal glbal m-cmmerce via tablets and mbile phnes t be US $1.5 trillin in M-cmmerce is expected t exceed $3.2 trillin by Ggle Analytics (what it is): Ggle analytics is a service by ggle that helps yu analyse and measure perfrmance. It cllects, cllates and prduces statistics based n yur websites traffic and traffic surces. It can be very detailed and specific t verall r individual website cntent, taking int cnsideratin hw scial media and mbile have a part t play. Furthermre, thrugh cnversin analytics, yu are able t find ut the type f custmers yu are attracting and hw their behaviur and interactins may r may nt lead t sales f services r/and prducts. This infrmatin will let yu knw what t d with the cntent yu have, hw t arrange yur website, hw ften t make changes and mre. Yu will knw what yu are ding right and what yu are ding wrng and hw yu can make a change. Search engine ptimisatin (hw it wrks) Ever wndered hw sme websites always cme up n the first page f a search engine such as ggle r Bing after yu ve typed in yur search wrds r questin? It is simple; they have used techniques t increase traffic t their website. We can help yu d the same. When yu make a search in ggle, ggle uses a sftware prgram termed as Spiders because they use a technique called crawling and indexing whereby they start with just a few web pages and fllw links t ther pages and then fllw mre links and s n. Frm this yu can already tell that

5 the mre external links yu website is assciated with; the mre likely it is t appear n a search engine return page (SERP). Search results are based n relevance and imprtance therefre as mentined abve, the mre ppular yur website and links are within the internet cmmunity, the mre likely it is that yu will be nticed. By adpting what search results are based n, there are many techniques and tips which can be used t increase yur ranking n SERPs. This includes: 1. Rich, relevant and interesting cntent, making the use f keywrds (preferably in titles and headers). Ggle adwrds (what it is): Search engine ptimisatin can be a little daunting at times, we knw. Hwever, ggle has created a service which can achieve the same results. Yu are able t market yur prducts and/r services in the ggle search engine; encuntering custmers exactly when they are actively searching fr what yu have t ffer. This frm f advertising is based n keywrds. When peple make searches, yur ad will appear t thse wh have the same keywrds matching yurs. It is that simple. Yu can reach anywhere in the wrld and will have cntrl ver when and hw lng yu want the advert t be active; it culd be specific hurs every day r every weekend. Yu are als able t target different devices It is a service that is paid fr, hwever they are able t cater t every budget. Clud Strage slutins: Nt familiar with clud strage? It is a quicker and less risky way f string data. Clud strage is nw becming mre prevalent as a result f peple sharing large files as well as using and syncing multiple devices such as a tablet, mbile phne and laptp. Why nt just use a USB flash drive r send an ? Yu can. Hwever, yu will be restricted t a smaller strage space fr data and it will nt be easily accessible immediately anywhere in the wrld. Clud strage invlves string infrmatin n the internet s all yu need is an internet cnnectin; it is similar t using Facebk r yur . Were sure yu still have infrmatin frm years ag. Furthermre, there s n need t wrry abut making sure a flash drive desn t get lst. What abut the safety f my infrmatin? Just like s and nline banking, it is passwrd prtected well. Yu can ften adjust security settings t yur preference

6 Cntent Management Systems (CMS): As a result f tday s technlgical advances we knw that mst businesses and individuals need a website. Anyne wh has smething wrthwhile sharing which needs t be cmmunicated t the rest f the wrld can benefit frm a website. There is just ne prblem. nt everyne can affrd r knws hw t build a great website with relevant designs and interface. Furthermre, nt everyne has the time r knws hw t maintain the cntent n a big website. S, hw abut yu? D yu have hbbies and interests r services and prducts wrth sharing but dn t knw hw t g abut it? CMS is the slutin! We can prvide the perfect CMS where all yu need t knw is hw t d is add, edit and delete; SIMPLE. Templates and features t suit yu and / r yur business will be prvided and persnalised accrding t yur wishes. Sme features include: Cntrlling and filtering custmer interactin Inventry cntrl system Cntrlling multiple cntent prviders access Supprt fr mbile devices Integratin with ther technlgy and platfrms Advanced wrkflw management Infrmatin and instructins n simple management will be prvided where necessary. Yu will nt need any cding r special IT skills r qualificatins. Phtgraphy Services: Tired f that ld family pht? Embarking n a fashin career? Have an upcming event? Need website prduct images? At slutins n Demand we cver a variety f phtgraphic styles, using prfessinal equipment, s cntact us r cme dwn t Studi Lane in Stewartn, Ayrshire. Our main strength is understanding what yur needs are and making sure yu are happy with ur services prvided. Yu can smile because we pride urselves n prviding a high quality service t yu with very cmpetitive pricing. We als prvide an envirnment where there is a perfect balance between fun and prfessinal. Scial Media:

7 Mre than half f the peple in the UK use scial media fr persnal use. Hwever, in business, Scial media slutins invlve indirect and direct marketing. This invlves any frm f engagement with custmers, whether its cmpetitins, games, pictures f wrk in prgress r psitive qutes based n the values f yur cmpany; cnsumers like t feel like they knw yu and/ r yur business n a persnal level. On the ther hand yu als get a true picture f trends and custmer satisfactin via direct feedback; cmments, likes and shares. It is knwn t increase awareness, build relatinships with custmers which helps with custmer retentin and lyalty. It als saves n advertising csts. Almst 25 percent f nline time is spent n scial netwrking websites. Nearly 40% f scial media users access their accunts thrugh smartphnes and ther mbile devices. 98% f 18 t 24 year lds access scial netwrking sites each mnth. These figures are increasing daily. Scial media has been said t drive new business and increase sales; it wrks very well with launch initiatives as cnsumers always fall victim t nvelty. Therefre via scial media they can easily share with their friends and families. It has been said that scial media users are mre likely t buy a specific prduct r visit a certain cmpany prfile based n a friendly recmmendatin. Facebk alne has 1.2 billin mnthly active users. I dn t have time fr this; I have a business t run! Yu re right, it is nw becming a full time jb t be scial and liked. S, if yu dn t have the time r knw hw t, we will run yur page fr yu in a prfessinal and hspitable manner enabling us t reach yur scial media gals. We can als add a scial media feed t the hmepage f yur website t help yu build a netwrk thrugh Ayrshire and Glasgw, creating a web f peple n the web wh are guaranteed t see regular cntent updates. The great thing is that custmers can subscribe and get feeds sent directly t their mbile devices. Furthermre, using scial media pages als increases yur ranking n search engines.