Yesterday S athletes Fundraising - A New Way to Get Creative

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1 ClassWish.org - Sports Marketing Internship Opportunity Help more K-12 students get sports equipment. Engage with sports brands, athletes, teams and media. Contact: interns@classwish.org

2 Sports Internship Opportunity with ClassWish.org, a 501(c)(3) nonprofit ClassWish.org offers high-achieving students an unparalleled opportunity to assume responsibility, use their skills, gain experience, and make a difference. This PowerPoint will present the need, our work, and the internship opportunity.

3 Yesterday s athletes needed sports equipment Mia Hamm Jerry Rice Michael Jordan Lisa Leslie

4 So do tomorrow s

5 Yet, budget cuts leave schools without the sports equipment kids need

6 Traditional school fundraising sales do not reach many potential supporters We know that our school s graduates and our students grandparents would gladly help, but they are scattered across the country, and we can t reach them by selling cookie dough.

7 Traditional school fundraising sales squander most available support Cookie dough, wrapping paper, chocolate, etc. merchandise sales: Time-consuming and disruptive Not tax-deductible Not matched by employers $2 billion that could have bought school resources goes to pay for the fundraising merchandise, instead Inefficient ($3.7 B in sales, but only $1.7B goes to the schools) * * Source: Wall Street Journal

8 ClassWish.org Offers an Easy and Efficient Solution Visitors to ClassWish.org see what is needed. They make tax-deductible contributions to help. ClassWish ships the materials right to the school.

9 Visitors see schoolwide needs, including sports equipment, at 125k K-12 schools

10 Process Visitors see exactly what is needed and make taxdeductible contributions to help. Many companies match employees donations, which can double their funding. ClassWish buys the equipment and has it shipped right to the school. Kids get the support they need to perform at their best.

11 ClassWish Board of Advisors Richard Bernstein, former TIME and NY Times Bureau Chief Nicole Baker, Director, Faith Community Relations, Teach For America Scott Cutler, EVP, NYSE-Euronext Ellen Dempsey, President & CEO, Teachers Network Esther Dyson, investor and philanthropist Adam Hirsch, SVP Emerging Media and Technology at Edelman Mark Linaugh, Chief Talent Officer, WPP Betsy Morgan, former CEO, Huffington Post Autumn Nazarian, Sr. Partner, GroupM ESP Entertainment & Sport Partnerships Nancy Pelz-Paget, Director, Education Program, Aspen Institute Greg Richmond, CEO, Nat l Assn. of Charter School Authorizers Sharon Robinson Ph.D., CEO, American Assn. of Colleges for Teacher Education Steve Rosenbaum, CEO, Magnify Media Tim Shey, Director, YouTube Next Lab at Google

12 What Experts Are Saying This nonprofit is a swift and inventive way for communities to unite in support of the tools that make learning more accessible for all students. Sarah Brown Wessling National Teacher of the Year ClassWish helps teachers get the supplies that are so essential for children to get a great education. Nancy Pelz-Paget Director, Aspen Institute

13 Sports Internship Opportunity with ClassWish.org, a 501(c)(3) nonprofit ClassWish.org offers high-achieving students an unparallelled opportunity to assume responsibility, use their skills, gain experience, and make a difference. The scope of our interns activities is discussed on the following page.

14 Sports Internship Opportunity Interns will work with our co-founder, professionals, and other interns to raise awareness of the need and of this new solution. Among other things, interns will help as we: refine our sports marketing strategy work with BSN, a major sports retailer, to raise awareness invite professional and college athletes to create profile pages on ClassWish.org, honoring their former teachers or coaches, and encouraging support for school sports equipment invite those athletes to appear in web banner ads promoting support of sports equipment in schools. We are customizing those banners so that any New York school could have, for instance, a Derek Jeter web banner promoting their own sports program work with publicists for athletes to generate additional exposure seek the promotional support of professional sports teams and venues solicit editorial coverage and the donation of unsold ad inventory from sports magazines, television shows, websites, the sports sections of newspapers, as well as from blogs and fan sites invite promotional support and sponsorship from sporting goods companies seek partnerships with the NFL, USA Football, and other sports organizations launch a student video contest, It s Not Fair! My school doesn t even have sports equipment and a student journalism contest with the same theme create video and radio PSAs and seek distribution for them use social media to engage coaches, students, and consumers

15 Contact If you want to do something exciting and that you will always be proud of, we would love to hear from you. We are also recruiting interns with an interest in books, music, science, art and other subjects, as well as graphics, communications and social media. Please share these opportunities with your friends. To see all our internship opportunities, please see: