ANVILS JUDGING AND ENTRIES PACKAGE

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1 ANVILS JUDGING AND ENTRIES PACKAGE

2 INTRODUCING THE ANVIL AWARDS The Anvil Awards were developed to honor excellence in advertising and to recognize the individuals and organizations responsible for creating this work in Calgary. Whether you re out to change the world, inspire the masses, or just build awareness, your blood, sweat, and tears have resulted in some truly stellar work that deserves to be recognized and celebrated. So, here s your chance to see if your work stands up to the best. Review this year s award categories and submit your best traditional and digital work for the chance to win an Anvil and make your mark on the Calgary advertising industry.

3 TABLE OF CONTENTS 1/ NEW THIS YEAR 4 4/ SUBMISSION GUIDELINES 11 Judging Images Entries Video Audio 2/ RULES & REGULATIONS 6 Digital Eligibility Hard Copies Entry Specifications Disclaimers 5/ FEES 14 3/ CATEGORIES 8 6/ IMPORTANT DATES 14 7/ CONTACT 15

4 NEW THIS YEAR Last year, Ad Rodeo introduced a new digital awards platform and crafted our list of categories to simplify and elevate the Anvils for entrants and judges alike. This year, we strive to deliver an even better experience by further refining award categories and the overall judging process. JUDGING In the past, a new board often meant a new vision for judging the Anvils. But rather than changing the judging process entirely, we ve decided to build upon the accomplishments of our predecessors. With this in mind and a mandate to celebrate Calgary s best creative, we ve made the decision to award Anvils in all categories as well as Merits. This year, we ve made it part of our selection criteria to only include judges that hold the title of Creative Director or the equivalent in their respective field. The judging panel was also assembled on the basis of their skillsets, ensuring that each discipline celebrated at the Anvils will receive proper consideration. With a carefully selected panel of six judges representing each major market in the country, the work awarded at the 2016 Anvil Awards will celebrate CRM, design, art direction, copywriting, technology and strategy. Similar to previous years, judging will take place here in Calgary, culminating with the Judges Talk on March 11th at Commonwealth. The judging process in 2016 will combine elements from last year with methods employed by Applied Arts Magazine. In the preliminary round, judges will score entries independently based on creative merit, craft and strategy discussion amongst the judges will not be permitted. Following the preliminary round, entries with the highest scores will be presented to the panel for open discussion and further scoring. After the discussion concludes, the top scorers will be awarded an Anvil and runners-up will receive a Merit. Thank you for your continued support and enthusiasm! If you have any questions or concerns regarding the judging format please contact JORDAN FINLAYSON, Director of Judging at 4

5 ENTRIES Over the last few years we ve attempted to refine the Anvil categories to best reflect the Calgary industry and encourage participation. Last year this included condensing the list by combining Single and Series into one category when applicable. This year we ve reversed this decision in an attempt to judge and award work more appropriately. To go along with this decision we ve also reintroduced a tiered fee structure for campaigns and series. We are pleased to again partner with Award Force to manage the online judging and entries process this year following overwhelmingly positive feedback from the inaugural year. With Award Force s new features and backend improvements, we anticipate the entry process being even easier and more smooth than before. Good luck! CHANGES TO AWARD CATEGORIES Print Single or Series category broken out into two categories: PRINT SINGLE and PRINT SERIES. Poster Single or Series category broken out into two categories: POSTER SINGLE and POSTER SERIES. Out of Home category broken out into two categories: OUT OF HOME SINGLE and OUT OF HOME SERIES. Outdoor category broken out into two categories: OUTDOOR SINGLE and OUTDOOR SERIES. Broadcast category broken out into two categories: BROADCAST SINGLE and BROADCAST SERIES. Non-Broadcast category broken out into two categories: NON- BROADCAST SINGLE and NON-BROADCAST SERIES. Radio category broken out into two categories: RADIO SINGLE and RADIO SERIES. Display Ad category broken out into two categories: DISPLAY AD SINGLE and DISPLAY AD SERIES. Addition of the INTEGRATED DIGITAL STRATEGY category. If you have questions or concerns regarding the entry system or categories please contact CHELSEA WATSON, Director of Entries at 5

6 RULES & REGULATIONS ELIGIBILITY 1/ All entries must have been created primarily by agencies, teams or individuals working in Calgary. Work produced out of market is not eligible for the Anvil Awards as this is strictly a local show to showcase Calgary talent. 2/ Categories 1-33 can only be entered by the primary agency, team or individual responsible for the entry. 3/ The Craft Categories (35-42) can be entered by the primary agency, team or individual responsible for the entry or by the supplier engaged to do the specific work (illustrator, photographer, videographer, etc.). 4/ The Anvil for Good (34) can be entered by the primary agency, team or individual responsible for the entry or by the non-profit or charitable organization that the work was done for. This work must have been done at no cost to the organization. 5/ Entries must have run between January 1 and December 31, 2015 inclusive. The Ad Rodeo Entries and Judging committees reserves the right to verify run times and request proof if necessary. 6/ No fake work. Entries will be reviewed to verify client knowledge and approval of work if necessary. If any of these regulations are not met, entries may be disqualified at the discretion of the Ad Rodeo Entries and Judging committees and the Ad Rodeo Association without notification or refund. Ad Rodeo is not responsible for any entrant submission error. The decision of the judging panel and Ad Rodeo is final. Entries may be moved into other categories at the judges discretion without the prior approval or consent of the entrant. However, the Anvil will still be awarded to the agency, team or individual who submitted the work regardless of whether or not they did the specific work for which the Anvil is being awarded. 6

7 ENTRY SPECIFICATIONS 1/ Entries are judged without revealing the identity of the entrant. Please ensure no identifying marks or words appear on your entries. 2/ One hard copy submission per print entry is acceptable, but not required, for judging purposes. 3/ Case studies, or videos that explain the entry, will be accepted in all categories, and are encouraged for digital entries. 4/ The judging committee reserves the right to disqualify material not submitted according to specifications for each category, without notification or refund. Entries inquiries should be directed to Chelsea Watson, Director of Entries at DISCLAIMERS 1/ All entries become property of Ad Rodeo and will not be returned. Ad Rodeo will not be held liable for loss of any entry for any reason. 2/ The entrant grants permission to show, duplicate or play entries as the Ad Rodeo Association deems appropriate. 3/ Ad Rodeo will grant permission to publications, broadcasters and/or web publishers to air or reproduce an entry as part of editorial coverage relating to Ad Rodeo. By entering Ad Rodeo, the entrant agrees to obtain any permissions or clearances and to absorb talent or other residual charges incurred by the inclusion of their entry in any program as required. 4/ Ad Rodeo may prepare and distribute a videotape, CD, DVD, conventional or online transmission broadcast of any and all entries. This product may be sold by Ad Rodeo and purchasers would agree not to duplicate, sell or broadcast any portion of the product. 7

8 CATEGORIES 1/ PRINT SINGLE 2/ PRINT SERIES 3/ BUSINESS TO BUSINESS 4/ DIRECT MARKETING 5/ BROCHURE OR CATALOGUE 6/ POSTER SINGLE 7/ POSTER SERIES 8/ OUT OF HOME SINGLE 9/ OUT OF HOME SERIES 10/ OUTDOOR SINGLE 11/ OUTDOOR SERIES 12/ NON-TRADITIONAL 13/ BROADCAST SINGLE 14/ BROADCAST SERIES 15/ NON-BROADCAST SINGLE 16/ NON-BROADCAST SERIES 17/ RADIO SINGLE 18/ RADIO SERIES 19/ DISPLAY AD SINGLE 20/ DISPLAY AD SERIES 21/ MICROSITE 22/ WEBSITE 23/ MOBILE APPLICATION OR GAME 24/ SOCIAL MEDIA CAMPAIGN 25/ CAMPAIGN 26/ LOGO 27/ CORPORATE IDENTITY PACKAGE 28/ ANNUAL REPORT 29/ SELF-PROMOTION 30/ PACKAGING 31/ EVENT PACKAGE 32/ BRANDED ENVIRONMENT 33/ INTEGRATED MEDIA STRATEGY 34/ ANVIL FOR GOOD CRAFT CATEGORIES 35/ ILLUSTRATION 36/ COPYWRITING 37/ PHOTOGRAPHY 38/ VIDEOGRAPHY 39/ MUSIC OR SOUND DESIGN 40/ USE OF DIGITAL TECHNOLOGY 41/ PRINTING If you have questions or concerns regarding categories please contact CHELSEA WATSON, Director of Entries at 8

9 1/ PRINT SINGLE Best paid print media insertion single placed in publications such as newspapers or magazines. Excludes entries submitted in the Print Series category. Please follow hard copy and image submission specifications as well as video submission specifications for case studies as required. 2/ PRINT SERIES Best series of two or more paid print media insertions placed in publications such as newspapers or magazines. Excludes entries submitted in the Print Single category. Please follow hard copy and image submission specifications as well as video submission specifications for case studies as required. 3/ BUSINESS TO BUSINESS Best print or digital communication piece designed for a business audience rather than for a consumer. Please follow hard copy and image or digital submission specifications as well as video submission specifications for case studies as required. 4/ DIRECT MARKETING Best print or digital piece that communicates directly with the recipient to generate a specific response. Examples include mailers, flyers or other promotional offers, sent only to opt-in subscribers. Does not include greeting cards or invitations, which must be entered in the Self-Promotion or Events Package categories. Please follow hard copy and image or digital submission specifications as well as video submission specifications for case studies as required. 5/ BROCHURE OR CATALOGUE Best print brochure or catalogue for a product, exhibition, service or institution. Hard copy submissions are encouraged. Please follow hard copy and image submission specifications as well as video submission specifications for case studies as required. 6/ POSTER SINGLE Best promotional print poster single. Excludes entries submitted in the Poster Series category. Please follow hard copy and image submission specifications as well as video submission specifications for case studies as required. 7/ POSTER SERIES Best series of two or more promotional print posters. Excludes entries submitted in the Poster Single category. Please follow hard copy and image submission specifications as well as video submission specifications for case studies as required. 8/ OUT OF HOME SINGLE Best paid media single designed to reach consumers outside of their homes. Examples include POP, washroom ads, street furniture, vehicle wraps, interior transit ads, etc. Excludes entries submitted in the Out of Home Series category. Please follow image submission specifications as well as video submission specifications for case studies as required. 9/ OUT OF HOME SERIES Best paid media series of two or more designed to reach consumers outside of their homes. Examples include POP, washroom ads, street furniture, vehicle wraps, interior transit ads, etc. Excludes entries submitted in the Out of Home Single category. Please follow image submission specifications as well as video submission specifications for case studies as required. 10/ OUTDOOR SINGLE Best outdoor, large format paid media ad single designed to reach consumers in an outdoor environment. Examples include signage such as print or digital billboards, transit shelters, murals, etc. Excludes entries submitted in the Outdoor Series category. Please follow image submission specifications as well as video submission specifications for case studies as required. 9

10 11/ OUTDOOR SERIES Best outdoor, large format paid media ad series of two or more designed to reach consumers in an outdoor environment. Examples include signage such as print or digital billboards, transit shelters, murals, etc. Excludes entries submitted in the Outdoor Single category. Please follow image submission specifications as well as video submission specifications for case studies as required. 12/ NON-TRADITIONAL Best non-paid media entry including guerrilla tactics, wild postings, stunts, product interactions, installations, and ambient advertising. Please follow image and/or digital submission specifications as well as video submission specifications for case studies as required. 13/ BROADCAST SINGLE Best video advertisement single broadcast on television or cinema. Excludes entries submitted in the Broadcast Series category. Please submit 3 still images of the entry along with the video submission, following video and image submission specifications. 14/ BROADCAST SERIES Best series of two or more video advertisements broadcast on television or cinema. Excludes entries submitted in the Broadcast Single category. Please submit 3 still images of the entry along with the video submission, following video and image submission specifications. 15/ NON-BROADCAST SINGLE Best specialty video advertisement single published online but not broadcast on television or cinema. Excludes entries submitted in the Non-Broadcast Series category. Please submit 3 still images of the entry along with the video submission, following video and image submission specifications. 16/ NON-BROADCAST SERIES Best series of two or more specialty video advertisements published online but not broadcast on television or cinema. Excludes entries submitted in the Non-Broadcast Single category. Please submit 3 still images of the entry along with the video submission, following video and image submission specifications. 17/ RADIO SINGLE Best advertisement single broadcast on commercial radio. Excludes entries submitted in the Radio Series category. Please follow audio submission specifications as well as video submission specifications for case studies as required. 18/ RADIO SERIES Best advertisement series of two or more broadcast on commercial radio. Excludes entries submitted in the Radio Single category. Please follow audio submission specifications as well as video submission specifications for case studies as required. 19/ DISPLAY AD SINGLE Best static or interactive online banner ad single. Includes desktop, tablet or mobile ads. Excludes entries submitted in the Display Ad Series category. Please submit 3 still images of the entry along with the digital submission, following digital and image submission specifications as well as video submission specifications for case studies as required. 20/ DISPLAY AD SERIES Best static or interactive online banner ad series of two or more. Includes desktop, tablet or mobile ads. Excludes entries submitted in the Display Ad Single category. Please submit 3 still images of the entry along with the digital submission, following digital and image submission specifications as well as video submission specifications for case studies as required. 10

11 21/ MICROSITE Best long or short-term, campaign-specific website directly related to a brand or its offerings. Examples include contests and special promotions. Excludes entries submitted in the Website category. Please submit 3 still images of the entry along with the digital submission, following digital and image submission specifications as well as video submission specifications for case studies as required. 22/ WEBSITE Best primary website for a product, service, or brand not tied to a specific campaign, contest or special promotion. Excludes entries submitted in the Microsite category. Please submit 3 still images of the entry along with the digital submission, following digital and image submission specifications as well as video submission specifications for case studies as required. 23/ MOBILE APPLICATION OR GAME Best interactive mobile or tablet experience including games, apps and other mobile entertainment. Video case studies are encouraged. Please submit 3 still images of the entry along with the digital submission, following digital and image submission specifications as well as video submission specifications for case studies as required. 24/ SOCIAL MEDIA CAMPAIGN Best use of social media to drive or enhance an ad campaign using established platforms (Facebook, Twitter, Pinterest, etc.). Video case studies are encouraged. Please submit 3 still images of the entry along with the digital submission, following digital and image submission specifications as well as video submission specifications for case studies as required. 25/ CAMPAIGN Best ad campaign using at least three different mediums to promote a product, service, or brand. A maximum of three executions of each media may be submitted. Video case studies are encouraged. Please follow hard copy submission specifications as well as digital, image, audio and/or video submission specifications as required. 26/ LOGO Best new or redesigned trademarked logo. Please follow image submission specifications as well as video submission specifications for case studies as required. 27/ CORPORATE IDENTITY PACKAGE Best new or redesigned brand identity package involving any print or digital component(s). Examples include business cards, stationery, website, blog, social media and e-commerce. Please follow hard copy submission specifications as well as digital, image, audio and/or video submission specifications as required. 28/ ANNUAL REPORT Best print, digital or broadcast annual report for any publicly traded, private or non-profit organization. Hard copy submissions and video case studies are encouraged. Please follow hard copy submission specifications as well as digital, image, audio and/or video submission specifications as required. 29/ SELF-PROMOTION Best print or digital items by a firm or individual intended for selfpromotion. Entries cannot be submitted in any other category other than the Craft Categories (35-41). Please follow hard copy submission specifications as well as digital, image, audio and/or video submission specifications as required. 30/ PACKAGING Best packaging or labeling of a consumer product including those for food items, music, clothing, etc. Please follow hard copy and image submission specifications as well as video submission specifications for case studies as required. 31/ EVENT PACKAGE Best print, broadcast or digital item(s) related to a specific event or occasion. Examples include invitations, microsites, social media, etc. Please follow hard copy submission specifications as well as digital, image, audio and/or video submission specifications as required. 11

12 32/ BRANDED ENVIRONMENT Best extension of a brand into a physical space. Examples include signage, exhibits, POP display, interior graphics, etc. Please follow image submission specifications as well as video submission specifications for case studies as required. 33/ INTEGRATED MEDIA STRATEGY Best digital and/or traditional media strategy demonstrating excellence in planning and execution. Must communicate what was outlined in the brief (target audience, goals, objectives) and how the campaign performed. Video case studies are encouraged. Please follow hard copy submission specifications as well as digital, image, audio and/ or video submission specifications as required. 37/ PHOTOGRAPHY Best use of photography in a print or digital campaign or branding package. Can be entered by an agency or by the photographer engaged to do the work. Please follow hard copy and image or digital submission specifications as well as video submission specifications for case studies as required. 38/ VIDEOGRAPHY Best use of videography in a digital or broadcast campaign or branding package. Can be entered by the agency or by the videographer engaged to do the work. Please submit 3 still images of the entry along with the video submission, following video and image or digital submission specifications. 34/ ANVIL FOR GOOD Best print, digital, or broadcast advertising for a non-profit or charitable organization completed at no cost to the client. Can be entered by an agency, the client, or by the team or individual responsible for the work. Video case studies are encouraged. Please follow hard copy submission specifications as well as digital, image, audio and/ or video submission specifications as required. CRAFT CATEGORIES 35/ ILLUSTRATION Best use of illustration in a print, digital or broadcast campaign or branding package. Can be entered by an agency or by the illustrator engaged to do the work. Please follow hard copy and image submission specifications as well as video submission specifications for case studies as required. 36/ COPYWRITING Best use of short or long-form copy in a print, digital or broadcast campaign or branding package. Can be entered by an agency or by the copywriter engaged to do the work. Please follow digital, image, audio and/or video submission specifications as required. 39/ MUSIC OR SOUND DESIGN Best use of music or sound design in a digital or broadcast campaign or branding package. Can be entered by the agency or by the musician, composer or technician engaged to do the work. Please follow digital, audio and/or video submission specifications as required. 40/ USE OF DIGITAL TECHNOLOGY Best use of digital technology for advertising in an especially unique or creative manner. Examples include static inventory, dynamic or rich media inventory. Digital advertising that combines great creative with the power of advanced technology and data. Can be entered by an agency or by the supplier engaged to do the work. Video case studies are encouraged. Please submit 3 still images of the entry along with the digital submission, following digital and image submission specifications as well as video submission specifications for case studies as required. 41/ PRINTING Best use of printing including paper and ink innovations. Can be entered by an agency or by the printer engaged to do the work. Hard copy submissions and video case studies are encouraged. Please follow hard copy submission specifications as well as image and/or video submission specifications as required. 12

13 SUBMISSION GUIDELINES ALL entries must be submitted online at anvil.awardsplatform.com. Submissions must also include creative examples. These should provide as close to an original user experience as possible. Material may be supplied as follows: IMAGES 1/ Image files can be submitted in JPG, JPEG, PNG or PDF format. 2/ Image files must be 300 DPI. 3/ Maximum image size is 11x17. 4/ Maximum upload size is 100MB. DIGITAL 1/ Digital entries must be submitted as a URL. The URL must be active until at least July VIDEO 1/ Videos must be hosted on a video site such as YouTube or Vimeo, following the digital submission guidelines above. 2/ Please provide a maximum of three screenshots from the video, following the image submission guidelines above. AUDIO 1/ Audio files can be submitted in MP3, M4A, MPEG4, MP4, MPEG or MPG FORMAT. 2/ Maximum upload size is 100MB. 2/ Please provide a maximum of three screenshots from the entry, following the image submission guidelines above. If you have any questions or concerns about how to submit your work please contact CHELSEA WATSON Director of Entries at 13

14 HARD COPIES We will be accepting hard copy submissions for entries that need to be physically experienced in order to fully grasp meaning and function. If you are unable to provide a hard copy please include detailed photographs or case studies to help the judges get a sense of the work. PLEASE NOTE that a digital version must also be submitted with the hard copies. Please clearly mark each hard copy entry with the category name and number and the entry name and number. DO NOT include agency identification on hard copy entries. Mail or courier hard copies to: ATTN: JORDAN FINLAYSON EVANS HUNT 200, AVE SW CALGARY, AB T2R 0B4 If you have any questions or concerns regarding hard copy submission please contact JORDAN FINLAYSON, Director of Judging at 14

15 FEES SINGLE ENTRY $85 CAMPAIGN $110 ANVIL FOR GOOD $40 IMPORTANT DATES ENTRIES OPEN Entries will open on December 21, You must register prior to submitting entries online. If you are returning and have already registered an account, login to proceed with the entry process. ENTRIES CLOSE Entries will close at 11:59pm on January 29, All online and cheque payments must also have been received by this time. 15

16 CONTACT To enter, please visit anvil.awardsplatform.com. For technical questions, eligibility and all other information pertaining to Anvil Award entries, please contact Chelsea Watson, Director of Entries at For information pertaining to the Anvil Awards judging process, please contact Jordan Finlayson, Director of Judging at For more information about the Ad Rodeo Association, please visit

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