CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

Size: px
Start display at page:

Download "CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING"

Transcription

1

2 CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT // BRAND & IDENTITY MANAGEMENT HOW TO GET STARTED // DIY ONLINE MARKETING // USING A THIRD PARTY // ONLINE MARKETING ESSENTIALS

3 WHAT IS ONLINE MARKETING? For many small business owners, one of the most challenging aspects of creating a successful enterprise is online marketing. Marketing is often a grey area in a business budget that is either undefined or ignored entirely. The reason for that is frequently because there s a lack of understanding about what online marketing is and how it s practiced. TRADITIONAL MARKETING If you ask Google to define marketing, you ll see The action or business of promoting and selling products or services, including market research and advertising. It s a pretty standard definition, and it s worth briefly discussing how marketing was (and largely still is) practiced before the advent of the internet. Traditional marketing, for the most part, consists of placing advertisements in traditional media -- newspapers, magazines, radio, television, direct mail, etc. As popular as the internet is, this form of marketing still dominates the budgets of most businesses. The problem with traditional marketing is that it s a one-way street: the message goes out and marketers hope people see/hear/read their message and respond to it. When Coca-Cola airs a television commercial, it has no idea if that commercial is convincing people to buy Coke. There s no direct, measurable results. The same is true (with a few minor exceptions) with the other forms of traditional media. // 1

4 Marketers often refer to this kind of advertising as branding or awareness campaigns. The goal is simply to put the company s product or service in front of as many people as possible and hope the message sticks. ONLINE MARKETING Internet marketing is really no different in purpose than traditional marketing, but the technology-based medium of the internet offers marketers a lot more control and flexibility of their messages. The biggest revolution that online marketing brings to the table is measurable, quantifiable results. Ads placed on the internet can be tracked in wide variety of ways, allowing marketers to see exactly what kinds of ads people are responding to. Types of Online Marketing There are five main categories of online marketing, each with a variety of methods and outlets for marketers to experiment with and take advantage of: Search Engine Marketing: Whenever you type a search into Google, Yahoo, or Bing and see the ads on the top and right side of the search results, that s search engine marketing. It s a very competitive marketing environment, and companies spend millions of dollars per year making sure their ads are at the top of the list. // 2

5 Search Engine Optimization: SEO is focused on what s called the natural results you see when you perform a search online -- all the results that aren t ads. Getting a website to rank well in search results involves a wide variety of methods and behind-the-scenes optimization of a website s code and content. Content Marketing: Content marketing involves creating things like blog posts, infographics, videos, and podcasts that are targeted around a specific topic or phrase. This is a very popular and accessible way for small businesses to market themselves online without spending a lot of money upfront on other types of internet marketing like SEM or display ads. Social Media Marketing: Often used in conjunction with content marketing, social media marketers post messages about their business, products, services, promotions, and content on social media networks like Facebook, Twitter, YouTube, Pinterest, and others. While this can be a great supplment to one or more of the other types of marketing listed here, it's rarely sufficient on its own. Display Advertising: Sometimes called banner advertising, display advertising involves placing one or more graphical ads (like billboards) on a website. Of all the types of online advertising, display ads are the most closely related to traditional media advertising. They are often used in much the same way print ads are used in newspapers and magazines. // 3

6

7 MARKETING TYPE PROS AND CONS Type Pros Cons Search Engine Marketing Great for online retailers and businesses with a unique product or niche. Can drive lots of traffic to a site very quickly. Low ramp up time. Very competitive and can get expensive quickly. Learning how to create and manage advertising campaigns can be difficult and time consuming. Search Engine Optimization Can have a big impact on search ranking and help small businesses show up more prominently in local search results. Good to do no matter what. Often requires access to website codebase and knowledge of SEO techniques and best practices. Doesn't always generate instant results. Content Marketing Inexpensive and easy to get started. Great method for long-term traffic and lead generation growth. Works well for many different types of businesses. Can take a long time to see meaningful results. New content must be generated on a regular basis for best results. Requires content production skills. Social Media Marketing No cost to entry and wide variety of social media networks to choose from. Great way to promote products and servicers online in real time and interact with customers. Not great for B2B marketing. Not as strong for lead gen as other marketing types. Requires regular posting and updates. Can take a long time to see results. Display Advertising High visual impact. Good for advertising special promotions or free offers. Using content networks can potentially provide greatest reach to the most people to see your ad. Competitive and usually expensive for mainstream products and services. Not always the best method for local businesses. Display ads can be easily blocked by browser plugins. // 5

8 WHY IT'S IMPORTANT Marketing your business online is important for a few simple reasons: (1) The internet isn t going anywhere. It s not a fad, a trend, or some underground club that only tech-savvy hipsters belong to. In fact it s mostly just the opposite -- with every passing year more and more of the global economic infrastructure is being brought online. It s the first place people go for news, entertainment, shopping, and services. (2) The internet is where your competitors are. Sure, you can choose not to have a website and not to market your business online, but other businesses just like yours are already online and taking all the customers that would potentially be coming to your site. You can t get the customers you re not competing for. (3) There are significant benefits to marketing your business online. For business owners that do decide to dive in and give internet marketing a shot, here are some of the more compelling rewards of success: // 6

9 NEW BUSINESS GENERATION Generating new business is often the biggest motivator for a company to pursue online marketing. The promise of the internet is that anyone with a connection to it becomes a potential customer for your business, letting you reach a vast audience that previously was unaware of your products and services. To cash in on that promise, however, it s important to have the right tools and strategy in place. The big advantage of generating new business online is that it works equally well for both B2B and B2C companies, so no matter which model your company uses, it can benefit from online marketing. CUSTOMER RELATIONSHIP DEVELOPMENT Most business owners will readily acknowledge that it s much easier to sell to existing clients than to win new ones. Oddly enough however, many business owners don t actively market to their existing client base, neglecting a huge source of potential revenue. In addition to the potential for doing more business with your current clients, marketing to them also reinforces your company s image, helps educate them about new products and services, and engages them with your brand, increasing the likelihood of them recommending your company to other businesses. BRAND & IDENTITY MANAGEMENT Somewhere, at least one of your customers or clients (likely many more) has written something about your company s products or services online. Popular sites like Yelp, Facebook, Twitter, and many others are common outlets for people to share their experiences of your business. While many business owners are often surprised to find out just how much is being shared and discussed about their company, this is really just the online equivalent of word of mouth advertising, and it s important for your company to be part of the conversation. When your business participates in the discussion, you re taking a measure of control over how it s promoted and represented online. It also opens a dialog with both your company s fans and its critics, and lets potential customers know there are real people behind your brand that are willing to engage with them. // 7

10 HOW TO GET STARTED Getting started with online marketing, generally speaking, can be as simple or as complex as your business is willing to make it. But before you get started, it s important to decide whether this is an effort your business will be undertaking internally, or with the help of a third party. DIY ONLINE MARKETING It is absolutely possible to begin marketing your business online using only the resources within your own organization. While this is typically the most cost-effective way to begin from a pure monetary budget perspective, there are some significant costs involved with pursuing this path. The biggest cost in doing your own online marketing is time. If no one in the business has the skills required, then it s going to cost your company a lot of time to learn the skills involved, experiment with various methods and strategies, and measure the results of each effort to determine the best approach. If your business is able to afford to hire or train a dedicated online marketer, it s a good idea for management and any other decision makers to be involved in the process from the very start. This helps ensure that everyone understands what the project goals are, the timeline, and that the person doing the work has the support they need to succeed. // 8

11 USING A THIRD PARTY Hiring a professional online marketing agency or service is often the quickest way to get your business s online marketing program up and running. Your business will get the combined experience and know-how of established online marketing professionals, and they will work with you to develop a strategy that will meet your company s goals. For small businesses that have very limited budgets, it s still worth making a few calls to different marketing service providers to learn about what they offer and if they have any services they can provide that meet your budget constraints. ONLINE MARKETING ESSENTIALS Regardless of whether your business chooses to develop its marketing program internally or with the help of outside professionals, there are a few core components every business should have in place before making the leap: WEBSITE: If your business doesn t already have a website, or has a site that s outdated and in need of an overhaul, this is the highest priority item. Your company website will often be the first interaction prospective customers have with your business, and the host or end-destination for the majority of your online marketing efforts. STRATEGY: It s important to decide beforehand what types of online marketing your business wants to engage in. It may be a mixture of a few different things, but it should be clear to everyone involved which components are going to be utilized. ANALYTICS: One of the most overlooked aspects of online marketing -- you need a way to measure the performance and results of your efforts. Your marketing analytics will clearly show you what s working and what s not. Google offers a free service called Google Analytics that is very popular, but can often be challenging to learn. BUDGET: Finally, you need an online marketing budget. It s a good idea to have both a monetary and a time budget, no matter what type of strategy you pursue. Many businesses often get frustrated and give up on their online marketing attempts because they didn t spend enough time, money, or both to get their program off the ground. It s okay to start small, as long as your expectations match your efforts. // 9

12 ABOUT KICKSTART ONLINE MARKETING At Kickstart, we like small businesses. We believe there is a need in the SMB community for cost-effective online marketing services, solutions, and education. We don t think that the answer to every problem is expensive enterprise software that costs thousands of dollars per month. We understand that for many small businesses, online marketing is a challenge that seems too complicated and time consuming. Our mission at Kickstart is to allow your business to offload that challenge, deliver the results you want, and have a trusted and experienced partner helping to build your business. We look forward to hearing from you. To speak with an online marketing professional, please call us at (707) or us at:

The Many Types Of Marketing

The Many Types Of Marketing The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide

succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide Table of Contents succeed ONLINE I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Personal Injury Law Advertising & the Media: How to Win in Your Market

Personal Injury Law Advertising & the Media: How to Win in Your Market Personal Injury Law Advertising & the Media: How to Win in Your Market Personal Injury Law Advertising & the Media: How to Win in Your Market As every personal injury attorney knows, competition in each

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com

What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com Do You Recognize These Logos? Your Customers Do! Don t you want a marketing company that

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

Digital Marketing Proposal. www.digitalgateway.in

Digital Marketing Proposal. www.digitalgateway.in Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,

More information

Small business. BIG image. Company Profile. Mark Atkinson (Partner) 083 783 4084 mark@redgiantdesign.co.za

Small business. BIG image. Company Profile. Mark Atkinson (Partner) 083 783 4084 mark@redgiantdesign.co.za Small business. BIG image. Company Profile 083 783 4084 mark.co.za 076 969 2245 justin.co.za 01 INTRODUCTION Formerly known as Site Fusion, Red Giant was born in 2010 and is located in Durban, South Africa.

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

Making Your Marketing Interactive

Making Your Marketing Interactive Making Your Marketing Interactive New Opportunities to Engage Customers with Live Chat Companies around the world are using live chat to boost online sales, reduce customer service costs and increase customer

More information

Online Presence: What SMBs Want

Online Presence: What SMBs Want Online Presence: What SMBs Want How to successfully provide digital offerings to your SMB customers April 2015 An ebook by Contents Introduction...3 5 Facts about what SMBs want from online presence...4

More information

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS 2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS LeadQ Group, Bellevue, Washington 2015 LeadQ Group. All rights reserved. LegalLeadQ is a program of LeadQ Group LLC. www.legalleadq.com

More information

Local SEO. Making Your Brand Famous Locally. The Definitive Guide

Local SEO. Making Your Brand Famous Locally. The Definitive Guide Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting

More information

LOCAL SEO WHITE PAPER

LOCAL SEO WHITE PAPER LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

You Must Ask Your Internet Marketing Consultant to Multiply Results

You Must Ask Your Internet Marketing Consultant to Multiply Results The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Learn the Secret Methods of Internet Success from one pioneer who cut his teeth on the internet in the mid-1990 s; and

More information

Sin #1 - Not Establishing a Clear and Realistic Goal

Sin #1 - Not Establishing a Clear and Realistic Goal A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring

More information

Internet Marketing For Denver Law Firms

Internet Marketing For Denver Law Firms Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary

More information

Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies

Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas? The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?

More information

Do I Really Need A New Website & Interactive Strategy?

Do I Really Need A New Website & Interactive Strategy? Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Website Design & Development. Mobile Websites. Landing Pages

Website Design & Development. Mobile Websites. Landing Pages We are a results oriented full service marketing and advertising agency with offices nationwide. We help our clients attract and convert qualified prospective clients through the use of strategic marketing

More information

Getting better SEO and AdWords results with Google+

Getting better SEO and AdWords results with Google+ Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

How the Internet has Impacted Marketing?

How the Internet has Impacted Marketing? Online Marketing and Social Media ( Module 1 ) How the Internet has Impacted Marketing? The internet has developed very rapidly as a major force in the marketing equation for many consumer products. Not

More information

New developments and trends in Social Media for 2015

New developments and trends in Social Media for 2015 A Social Media Presentation By New developments and trends in Social Media for 2015 Presenter: Brenda Burch A real change in the Philosophy of Social Media I have operated Social Media is Simple for four

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner What is Lead Generation anyway? Why do I need it? Is it important? Of course it is important! Lead Generation strengthens

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

Mobile Marketing Trends and small businesses

Mobile Marketing Trends and small businesses Mobile Marketing Trends and small businesses LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

How to Attract More Customers Using the. Power of Online Marketing

How to Attract More Customers Using the. Power of Online Marketing How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already

More information

{the guide} The Small and Midsize Business Email Marketing Survey 2013

{the guide} The Small and Midsize Business Email Marketing Survey 2013 {the guide} The Small and Midsize Business Email Marketing Survey 2013 Introduction Email remains a staple component in the marketing strategies of businesses and organizations of all shapes and sizes.

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right!

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so.

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m going to take the same approach with you that I have with our marketing aimed at

More information

Click to Lead:: The Website Challenge

Click to Lead:: The Website Challenge Click to Lead:: The Website Challenge How to Reach Business Software Buyers and Convert Them to Sales-Ready Leads Michael Ortner ortner@capterra.com www.capterra.com Please feel free to post a link to

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

Please Read This Informational Packet To Learn About Our Services.

Please Read This Informational Packet To Learn About Our Services. Please Read This Informational Packet To Learn About Our Services. Mission Statement Big Spring Media is a group of marketing consultants who are dedicated to helping local merchants grow their business

More information

Whitepaper Series. Search Engine Optimization: Maximizing opportunity,

Whitepaper Series. Search Engine Optimization: Maximizing opportunity, : Maximizing opportunity, visibility and profit for Economic development organizations Creating and maintaining a website is a large investment. It may be the greatest website ever or just another website

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

wishpond EBOOK Easter: A Guide to

wishpond EBOOK Easter: A Guide to Easter: A Guide to Social Media Marketing for Businesses Table of Contents Chapter 1 Content Marketing on Social Networks During Easter Holidays 6 Chapter 2 Which Industries Capitalize Most on the Easter?

More information

How to Build Your Brand Online

How to Build Your Brand Online Hitachi Business Finance Inspire the Next Round of Growth MARKETING FOR FACTORS: How to Build Your Brand Online Thank you for downloading Marketing for Factors: How to Build Your Brand Online. This guide

More information

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com Umpqua Web Design 541-673-2671 www.umpquawebdesign.com 1 Most small businesses understand the importance of having a company website. A website can act as a virtual storefront and information hub, which

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Big vision for small business.

Big vision for small business. Big vision for small business. Internet Marketing on a Ramen Noodle Budget A Guide to Small Business Internet Marketing This guide helps small business owners create a marketing campaign based on tried

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015

How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 EXPERT GUIDE How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 You re planning your digital marketing budget for the new year, and expecting to increase your marketing

More information

College board online majors >>>CLICK HERE<<<

College board online majors >>>CLICK HERE<<< College board online majors. That means, you, as the reader, get first hand information on the performance of the latest hardware. College board online majors >>>CLICK HERE

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Improving your website traffic

Improving your website traffic Improving your website traffic Neil Creagh and Alan Davis Pathways to your website 4 How do search engines work? 6 Organic search results 7 What can you do? 8 Best practice advice for Search Engine Optimisation

More information

SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN

SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN CREATIVE After logging in and accessing your Facebook business page as an administrator, you ll be presented with the following message: Start Tour: Click

More information

Reputation Management A Must For Your Business

Reputation Management A Must For Your Business Reputation Management A Must For Your Business Brought To You By: Paul Zucker, The Local Web Solution -What Is Reputation Management? -Why Managing It Is Important! -Startling Stats -Monitor And Influence

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information