Partnership Opportunity

Transcription

1 Partnership Opportunity Expressions of Interest are welcomed for

2 Dolphin Watch is one of the world s most progressive citizen science models. It engages the community to monitor and protect the Swan Canning Riverpark dolphins while providing invaluable data to inform broader dolphin research. Professor Lyn Beazley Chief Scientist of Western Australia

3 The opportunity This is the first opportunity to become the exclusive partner of the acclaimed Dolphin Watch project. This hugely popular citizen science project helps to monitor and protect the iconic Perth river dolphins (over 40 Indo-Pacific bottlenose dolphins). Investment in the project supports research, community engagement and collaboration across an expansive network of stakeholders. More than sponsorship Dolphin Watch has captured the hearts and minds of Perth s community since its inception in There are now over 600 trained Dolphin Watch volunteers and the project has generated an estimated $3.5 million value in media coverage. We believe that investment in Dolphin Watch should represent a long term, outcome-focused partnership with multiple benefits to each party.

4 Partner benefits Benefit Brand building Media Marketing and advertising Website presence Acknowledgement Education Promotion Specifics y Naming rights or equivalent y Branding of the Dolphin Watch Smartphone App y Branding of Finbook catalogue, the dolphin identification guide y Dolphin naming opportunities y Dedicated Media Manager for Dolphin Watch to coordinate significant media interest in the project y Dolphin Watch has generated an estimated $3.5 million in media coverage since 2009 y Acknowledgement in all press releases and multi-media circulations y Branding of Dolphin Watch DVDs and YouTube clips y Hard and soft copies of Dolphin Watch videos for corporate use y 1 x full page colour RiverView magazine advertisement per year value $4,100 y 1 x half page colour RiverView magazine advertisement per year value $3,600 y Features and editorial content y Industry circulation 12,000+ y Readership of 36,000+ y Distributed via Kings Park Information Centre, community groups, government agencies, local councils, Swan River Trust database (6,000 people) and Department of Parks and Wildlife database (20,000 people) y Electronic and hard copies of RiverView magazine for distribution to customers y Dedicated web pages on the Swan River Trust and River Guardians website profiling the partnership y High visibility logo web links y 56,524 hits per year by 32,487 unique visitors value $26,000 based on $0.80 average pay per click cost y Exclusive promotion as the sponsor of annual Dolphin Watch Day celebration and awards ceremony (more than 600 guests) y Logo exposure across signage and project materials y Acknowledgement at training events and information sessions y Sponsorship of Dolphin Watch Junior reaching over 10,000 students y Mobile public education display at high-profile events value $120,850 based on $6,950 per event y Scitech and site specific event audiences of 300,000+/year y Community event audiences of 125,000 y Tailored, branded banners y Site specific signage with joint logos y Key events including Autumn River Festival, Kings Park Festival, Royal Show, Perth Skyworks, Annual River Symposium Australian Riverprize, Blessing of the Rivers, ongoing Scitech displays, Annual River Symposium, River Forums and RiverWise Training y Audiences of 125,000+/year

5 More partner benefits Benefit Environmental stewardship Networking Staff engagement Hospitality Reporting Specifics y Association with protection of the Swan Canning Riverpark and its dolphins y Perth s iconic asset y Loved by Perth residents y Focal point for community engagement y Real opportunity to demonstrate stewardship y Close collaboration with Murdoch University and Curtin University y Exposure to 21 river-front Councils y Hundreds of community groups y River Guardians is a respected and rapidly expanding program that supports Dolphin Watch y Wider audience of 1.7 million Perth residents who strongly identify with the Riverpark and dolphins y Adopt a dolphin program and dolphin calf naming opportunities for your staff y River Guardians membership opportunity for your staff including member benefits such as free Riverwise events y Annual Riverwise training session for your staff, tailored to meet your objectives y Invitations to Dolphin Watch events for your staff and associates y Access to Dolphin Watch guest speakers for your functions y Dedicated Dolphin Watch project manager and Corporate Partnerships Manager will service the partnership and provide reporting as agreed

6 Where does sponsorship go? Partnership with the Dolphin Watch program will increase the capacity of our team to deliver training events to the community and up-skilling events to existing Dolphin Watchers. It will also provide support for detailed dolphin research projects that utilise the data collected through the Dolphin Watch project. This research will help the Swan River Trust and the Perth community to better understand and protect the iconic Perth river dolphins into the future. It is a long-term, win-win opportunity to engage with an interested audience while helping deliver significant environmental outcomes. Sponsorship will provide funding directly for: y Dedicated on-going community engagement initiatives y Strategic annual distribution of press releases, high quality TV video productions, radio interviews, web resources, newsletters, RiverView magazine and other publications y Dolphin Watch volunteer membership recruitment (minimum 150 new members per year) y 2 x annual Dolphin Watch introductory training sessions y 2 x annual Dolphin Watch up-skilling training sessions y Additional research into dolphin behaviour by expert scientists y Dedicated PhD research student y Dolphin Watch mobile phone App management and data collection y Dolphin Watch Day celebration and awards ceremony y Dedicated Dolphin Watch project manager y Exclusive sponsorship of Dolphin Watch Junior school incursion Project Value Stakeholder Swan River Trust $162,200 Murdoch University Curtin University Dolphin Watch Citizen Scientists Annual investment $70,000 (in kind) $70,000 (in kind) $57,701 (in kind) Total Value $359,901 More information about Dolphin Watch is available at partneringopportunities/ Corporate partnership contact: Mark Thornley Communications Manager T: (08) E: mark.thornley@swanrivertrust.wa.gov.au Cover photo by Delphine Chabanne. Inside cover photo by Shannon Conway/Sallyanne Cousans. Other photos by members of the Dolphin Watch team key2creative_36310_01/15