Sports Marketing August 19-23
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- Camron Ellis
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1 Last Day of Summer Teachers Institute Sports Marketing August Introduction to Sports and Entertainment Marketing, Sports Reporter Interview, Name Game Finish Sports Reporter Activity, Introduction to Sports Marketing, College Logos, Read Pages for Homework College Sports Notes Sheet, College PowerPoint, Sportsmanship Award College Cereal Box Activity Title IX Activity August Articles and Videos on the Business of College Athletics Professional Sports Logos, PowerPoint PowerPoint Notes, Professional Sports Stadium Assignment Labor Day September 2-6 PowerPoint Notes, Professional Sports Women s Football, Professional Sports Team Assignment Labor Relations, Professional Sports Team Assignment Importance of Sponsorships, Sponsorships Gone Bad Sponsorship Assignment Review Unit 1 September 9-13 Read Chapter 10 pages , Entertainment Marketing Notes, Celebrity Assignment Entertainment PowerPoint, Six Flags Marketing Assignment Unit 1 Test & Intro to Marketing PowerPoint The Four P s of Marketing, Abercrombie Questions, Magazine Advertisement September The Seven Basic Functions of Marketing, Target Marketing Assignment with Magazines Marketing Segmentation PowerPoint, Note sheet, Psychographic PowerPoint
2 Marketing Segmentation Activity PowerPoint and Worksheets in Groups Demographic Analysis Graphs, Segmentation Review Marketing Segmentation Project September Notes Finding Six Products Assignment Six Products Assignment Unit 2 Notes Fantasy Sports Game September 30-October 4 Unit 2 Notes Geographical Assignment with Partners Geographical Assignment with Partners Unit 2 Review Unit 2 Test, Fantasy Sports Project Introduction October 7-11 Finish Section1 of Fantasy Sports, Product Life Cycle Notes, Draw Product Life Cycle Group PLC and Individual Product Life Cycle Labeling Difference Between Local TV and National TV, ESPN Packets, Section 2 Fantasy Sports Product Planning Quiz, Marketing Research Notes, Marketing Research Process October Marketing Research Topics, Open and Closed Ended Questions Marketing Research Group Project Marketing Research Group Project Marketing Research Quiz, New Product Development Licensing, Copyright, Trademark, Patents, Royalties, Branding & Legal Issues Webquest October 21-25
3 Copyright Quiz/Notes, Section 3 Fantasy Sports Distribution Notes from Book and Distribution Activity 1 Channels of Distribution Notes & Distribution Activity 2 Distribution Activity in Lab Distribution Fill in the blank sheet October 28-November 1 Distribution Quiz Pricing Strategies and Pricing Activity Web Pricing Math Pricing Strategies Review Pricing Strategies Study Guide, Section 4 Fantasy Sports Guide November 4-8 Pricing Strategies Quiz Section 5 Fantasy Sports Marketing Lesson in Sports Marketing Game Marketing Rotational Activity November Review Marketing Rotational Activity, Marketing Notes Marketing Notes, Commercial Critique Assignment Forms of Media Quiz, Print Advertisement Notes Print Advertisement Analysis, Print Internet Ad Activity November Create a Print Ad Endorsements, Endorsement or Not, Celebrity Endorsement Project Section 5 Fantasy Sports Commercial Assignment
4 Commercial Assignment November Create a Radio Spot Assignment Review Advertising Advertising Test, Section 7 Fantasy Sports Thanksgiving December 2-6 Promotion Notes, Promote your Sport Promotional Mix Examples Promotional Scavenger Hunt Market Promotional Items Market Promotional Items December 9-10 Selling Notes, Steps of a Sales Process Notes Assessing Needs Activity, Notes from Book Fundamentals of Marketing Online Selling Sales Activity December Selling and Promotion Quiz Advancing the Cause Notes Advancing the Cause Assignment in the Lab Rotational Activity Celebrity Camps Assignments January 6-10 Celebrity Camps Assignments News Release Activity
5 Quiz on Promotion and Public Relations Review Review January Review for Final
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