The Future of Display Advertising
|
|
- Blake Lindsey
- 8 years ago
- Views:
Transcription
1 The Future of Display Advertising Renee Cook Media Analyst marketing + technology sundog fax: th st s floor 6 fargo, nd
2 Love them or hate them, online display ads are here to stay. People are watching videos online at an ever increasing rate as well as reading newspapers, magazines, books, and listening to music online. With access to so many digital devices, be it smart phones, tablets, e-readers, gaming consoles or your trusty laptop, people are connected 24/7 and advertisers are taking note. What s the driving force behind this sudden growth? Online video ads and Facebook are two of the biggest factors driving display ad growth. Growth According to emarketer, total online display ad spending, including online video, banner ads, rich media and sponsorships, has already brought this category in close range of search. What s more, emarketer predicts that display will continue to grow at a faster pace than search and is on track to surpass search by Video Video ad spending has seen tremendous growth and emarketer predicts that by 2013, video ad spending will be the third-largest online ad format. Further, Forrester Research predicts U.S. online video ad spend will reach $5.4 billion by By 2015, emarketer predicts nearly $50 billion will be spent on online ads in the US. Break Media, a leading creator and publisher of digital video content, recently announced the findings of their annual Digital Video Advertising Trends study. The following are some key findings from the study. More than 90% of all advertisers plan to use video advertising networks (VANs) in the coming year, and the VANs share of all digital video will grow from 20% to 41%. 2
3 Sixty-eight percent of advertisers will increase their share of online display advertising devoted to video ads in the coming year. More publishers and networks to offer Cost-Per-View pricing model over Cost-Per-Thousand or Cost-Per- Click. Advertisers increasing video ad spend in the next year will shift dollars from television budgets (32 percent), non-video display budgets (45 percent) or increase overall advertising budget (38 percent). Whether marketers are running simple flash banners, preroll video or text based display ads as seen on Facebook, marketers have several ways in which they can target their display ads. Content Delivery Advanced targeting technology allows advertisers to target ad spend to reach relevant audiences using their ad budgets more effectively and efficiently. From contextual targeting to retargeting, there are many targeting and placement options that content delivery strategists must now consider when planning display campaigns. Most advertisers still prefer pre-roll, but new formats including mobile video and advertising on connected devices are catching the attention of advertisers. Aside from video, the continued growth of Facebook has been another factor in display ad growth. Facebook Founded in February 2004, Facebook has grown to be the world s largest social network. There are more than 800 million active users on Facebook, half of which log in on any given day. These users interact with more than 900 million pages, groups, events and community pages. All this activity makes way for an enormous amount of display ad inventory. Facebook s U.S. display ad revenues are projected to increase 31.3% from 2011 to 2012, according to emarketer s estimate. Contextual Targeting As defined by Wikipedia, this is a form of targeted advertising for ads appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. The content in the ads is in direct correlation to the content on the page. For example, say you are reading the sports page of your local newspaper online, if they offer contextual advertising, you are likely to see ads related to sports. Retargeting: Retargeting allows advertisers to find previous website visitors across the internet and display relevant ads to drive those site visitors back to the advertiser s website to complete a transaction. Retargeting seeks out consumers based on their previous online actions, whereas their actions did not result in a conversion. Statistics show that 95 percent of visitors who browse an advertiser s site do not complete a transaction on 3
4 their visit. (9) Retargeting is highly effective in reaching a precise audience and as they are likely ready to complete a transaction. A study done in 2010 by comscore on online performance, retargeting was shown to offer the best performance. Further, retargeted consumers are nearly 70 percent more likely to complete a purchase as compared to nonretargeted consumers. Not only are retargeted customers more likely to complete a purchase, but they also spend on average 50 percent more than non-retargeted consumers. (8) Conclusion With all these estimates and predictions about the growth of display advertising, it will be interesting to watch the New Year unfold. One important thing to keep in mind is that as display advertising grows, it will become even more important for marketers to deliver compelling content. Display ads are graphical in nature giving marketers the opportunity to engage with consumers and build their brands. A well thought-out and highly targeted media plan becomes meaningless without compelling content. Compelling content can also help engagement rates. Content needs to draw the consumer in and give them a reason to interact with your brand. 4
5 References emarketer (June 20, 2011) Display on Trajectory to Surpass Search Ad Spending Retrieved July 7, 2011 from emarketer.com/article.aspx?r= emarketer (June 8, 2011) US Online Ad Spend Poised to Grow 20% in 2011 Retrieved August 12, 2011 from Break Media Digital Video Advertising Trends: 2012 Retrieved November 28, 2011 from digitalvideoadstudy comscore (September 2010)When Money Moves to Digital, Where Should it go? Retrieved October 12, 2011 from Should_It_Go Marketingcharts.com (December 20, 2011) CTR Top Video Ad Success Metric Retrieved December 22, 2011 from emarketer (June 8, 2011) Facebook Display Revenues to Nearly Double This Year Retrieved August 29, 2011 from Wikipedia Contextual Advertising Retrieved December 30, 2011 from Rudelle, JB, (October 19, 2010) Reaching internet shoppers through retargeting Retrieved November 5, 2011 from Scribemedia.org ( September 8, 2010) Retargeting Re-Engaging the Departed Consumer Retrieved November 27, Tech Crunch (June 9, 2011) Google Ad Exec Predicts Engagement Rates For Display Ads Will Increase 50 Percent By 2015 Retrieved December 16, 2011 from 5
Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A
Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationFor more information, please contact: 214-886-6074 info@digitalinsightsonline.com
For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More informationPaid, Earned and Owned Media
Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and
More informationCONTEXTUAL RETARGETING
SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationWHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?
The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?
More informationMonetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe
Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising
More informationAlexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline
INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More information2012 BENCHMARK REPORT. Digital Performance Insights and Campaign Barometer
2012 BENCHMARK REPORT Digital Performance Insights and Campaign Barometer 1 INTRODUCTION PointRoll has leveraged its database of billions of digital advertising impressions served to create ad performance
More informationThe Emergence of Internet Marketing. white paper
The Emergence of Internet Marketing white paper Traditional marketing relies on decisions in four basic controllable categories labeled the four P s : Product, Price, Place and Promotion. In this marketing
More information1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA
More informationMarketing Communication in Digital Environment
Marketing Communication in Digital Environment What digital media has brought Dialogic communication Interactivity Engagement Relationship Speed/Instantaneous communication User generated content/customer-centricism
More informationExperience Styling Professionals
ESP Meet the Experience Styling Professionals Katrina Klier Managing Director, Accenture Find out about Accenture: www.accenture.com or @Accenture or on LinkedIn Find out about me: or LinkedIn Blog and
More informationportable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader Internet Radio Newspapers Magazines
0 25 50 75 100 0 25 50 75 100 Internet TV Radio Newspapers Magazines 38 21 28 14 13 52 71 66 65 62 portable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader
More informationIn-Stream Video - It's What Consumers Want
1 Introduction One video any screen. MediaMind is actually making that idea a reality. One platform and workflow to manage, serve and track your video assets to all the engagement points you want to leverage
More informationSyndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI
Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost
More information1.M5: Digital Display Advertising
1.M5: Exercises A series of practical exercises is provided below: Module Domain DMI_PDDM_PE_M5_00001 Ads Dimension & Position & Type Some common ad formats are as follows: a. leaderboard b. standard banner
More information2011 Private Equity Forum
Marketing Services M&A Update presented by Tolman Geffs and Scott Peters, Co-Presidents The Jordan, Edmiston Group, Inc. September 22, 2011 Media and Marketing M&A M&A volume and value steady in 2011 After
More informationonline marketing redefined
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
More informationWhy Display Advertising and why now?
If you re like many marketers, you may think that display advertising means banner ads and buying impressions. While that s true in many cases, it doesn t paint a complete picture of display advertising,
More informationagency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756
agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media
More informationCapturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity
More informationLIFTdigital Milwaukee, WI (414) 272-0557
We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.
More informationOnline Video. Boosting branding and conversion
Online Video Boosting branding and conversion Online Video Video is an inventory source that has been available in the Delta DSP for some time now, and the results of video campaigns have overall been
More informationRhythm Q2 2010 Mobile Video Advertising Report
Rhythm Q2 2010 Mobile Video Advertising Report Rhythm releases statistics from their leading mobile video ad network every quarter All previous reports available at www.rhythmnewmedia.com Overview This
More informationFrom National to Neighbor: How to localize your mobile strategy!
Welcome to today s webinar From National to Neighbor: How to localize your mobile strategy Presented by: Neil Mahoney Partner SIM Partners @nmahoney Monica Ho Vice President of Marketing xad @HoInDaHizzy
More informationThe Mobile Retargeting Strategy Guide
The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share Executive summary The greatest challenge for marketers right now: reaching targeted
More informationTHE RISE OF THE MOBILE WORLD
THE RISE OF THE MOBILE WORLD Mobile ad spend will surpass desktop spending in just 3 years. 4/18/2014 The mobile audience continues its rapid growth. 250 200 millions US Smartphone & Tablet Users 207.4
More informationThe InterMedia Outdoors Digital Network Premier Online Destinations for Hunting, Shooting and Fishing Enthusiasts!
Premier Online Destinations for Hunting, Shooting and Fishing Enthusiasts! InterMedia Outdoors produces the largest network of websites dedicated to serving the needs of 80+ million hunting, shooting and
More informationA Beginner s Guide to the Google Display Network
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
More informationmost successful agencies in this field. We wish to expand your imagination about internet marketing and offer you
About company Advertising company Advertline was formed in 2009 as a part of multimedia holding Palitra Media. Initially our goal was to provide the consumers we were collaborating with best decisions.
More informationwww.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
More informationDigital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1
Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital
More informationAffinities and Ad Targeting: How Real Time Social Data Increased Socialtyze s Ad Efficiency By 16%
Affinities and Ad Targeting: How Real Time Social Data Increased Socialtyze s Ad Efficiency By 16% Agenda The Experiment Methodology Measuring Effectiveness The Next Step The Experiment The Experiment
More informationThe Mobile Retargeting Strategy Guide
The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share June 2014 Executive summary Today s consumers regularly shift between desktop, mobile,
More informationBest of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014
Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) Without context, marketers are left wondering if their results are any good. The Best of the Best Benchmark
More informationADDICTIVE MOBILITY 2014 YEAR END REPORT
ADDICTIVE MOBILITY 2014 YEAR END REPORT FOREWORD Mobile has become the connective tissue. 2014 witnessed a clear demarcation between Global brands and Agencies who have fully embraced mobile advertising
More information2010 Brightcove, Inc. and TubeMogul, Inc Page 2
Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...
More informationPractical Exercises. Professional Diploma in Digital Marketing. Digital Display Advertising
Practical Exercises Professional Diploma in Digital Marketing Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval
More informationTable of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2
Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,
More informationWhy Digital is Important
Selling Digital 1 Why Digital is Important Digital s Reach Viewer Habits TV viewers in the United States watch: 5 week billion hours YouTube viewers watch: 4billion hours month Sources: AC Nielsen, Google
More informationHow To Understand The Digital Media Usage Of 2014
NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers
More informationReach a larger audience online.google AdWords for Video Google AdWords for Video with TrueView.
Google with TrueView. Pay for the people you want. YouTube Size and Scope. #1 online video site. #2 largest search engine (behind Google). #3 largest site. 4 billion+ video streams per day. 60 hours of
More informationYouTube Ads. The Marketer s Guide to. PPC Associates. Ron Fusco. By Ron Fusco, Sr. Client Services Manager, PPC Associates
The Marketer s Guide to YouTube Ads By Ron Fusco, Sr. Client Services Manager, PPC Associates PPC Associates h o l i s tic on l i ne ma r keti n g Ron Fusco Sr. Client Services Manager, PPC Associates
More informationMOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved
February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and
More informationPlayTime Media is the Best Way to Deliver Your Brand Message
PlayTime Media is the Best Way to Deliver Your Brand Message As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet
More informationFacebook Advertising Playbook
Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR
More information5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS
HIGH CONVERSION LAB 5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS By Ryan Berg Head Profit Scientist at HighConversionLab.com The Struggle to Build a Thriving Online Business as the Internet
More informationPoint of View: Programmatic Ad Viewability in China
Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are
More informationBridging Digital with Television Measurement Presentation to the BRC
Presentation to the BRC May 28, 2013 Rebecca Shropshire, VP Digital Chris Herlihey, VP Research Bridging digital with television measurement Why it s important 25-30 TV hours / 11 internet hours per week
More informationDISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationDaily news video content and more
Daily news video content and more Introduction Topics for today questions to be answered: Behind the idea WHY we believe in online streaming HOW? Our unique 3 pillar model WHAT? Products (streaming technology,
More informationMeasurement A Marketer s New Toolkit
Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours
More informationWSI White Paper. Prepared by: Husam Jandal Senior Digital Marketing Consultant, WSI
Display Advertising: The Billboards of the Web WSI White Paper Prepared by: Husam Jandal Senior Digital Marketing Consultant, WSI Introduction Display advertising is an online form of advertising similar
More informationHave you got website? Is it consistently bringing you new business?
Have you got website? Is it consistently bringing you new business? I m sure you know by now that you should be advertising your business online. We know that running a business takes up an insane amount
More informationSource: Nielsen Scarborough 2014-15 R1
metrox digital media kit 2016 multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and
More informationTHE EFFECTIVENESS OF TELEVISION
THE EFFECTIVENESS OF TELEVISION Television is changing. TV is no longer just a box in everyone s living rooms, it is now something that can be watched anytime, anywhere, across a range of different screens.
More informationSEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
More informationTHE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed.
THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. Morgan Stanley stated that 91% of people keep their phone within 3 feet, 24 hours a day. 1.08 of the world s
More informationWSI White Paper. Prepared by: Husam Jandal Senior Digital Marketing Consultant, WSI
The Billboards of the Web WSI White Paper Prepared by: Husam Jandal Senior Digital Marketing Consultant, WSI Introduction Display advertising is an online form of advertising that is similar to billboards,
More informationTracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!
1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT
More informationMobile Marketing for Customer Acquisition and Retention
Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at
More informationSIZMEK MOBILE INDE X 2015. Formats, Adoption, and Waste
SIZMEK MOBILE INDE X 2015 Formats, Adoption, and Waste CO N T EN T S THE MOBILE MARKETING OVERVIEW CH A R T S 3 U.S. MOBILE PHONE INTERNET USERS AND PENETRATION 3 Addressable mobile inventory 3 U.S. MOBILE
More information2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings
2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings introduction ChoiceStream- the next generation poll driven programmatic media optimization solution
More informationDeliver The Best Ad To The Right Place At The Perfect Time
Deliver The Best Ad To The Right Place At The Perfect Time ExactDrive s self-serve advertising platform delivers online advertising solutions that make it faster and easier to reach more people who are
More informationPrecision Digital Marketing
WEB MOBILE SOCIAL Precision Digital Marketing Category Targeting Mobile Premium News Network Advanced Audience Targeting Streaming Multimedia Social Media POWERED BY NWA MEDIA 212 N. EAST AVE. FAYETTEVILLE,
More informationKey Words: Internet marketing, social media marketing, mobile advertising
Internet Marketing Professor, College of Business, San Francisco State University (William Perttula interviewed by Theodor Valentin Purc rea) The trend toward internet marketing has been going on since
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationTop 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
More informationSUMMIT. Powered by. Go big. Or go home
Powered by Go big. Or go home Visitors are the biggest asset for a publisher. And it is important to take care of them. Summit is a mobile ad management and ad serving platform designed to give you the
More informationPOLITICAL TOOLKIT Midterm Elections 2014
POLITICAL TOOLKIT Midterm Elections 2014 SIMPLIFY YOUR STRATEGY. MAXIMIZE YOUR EFFICIENCY. The average American owns four digital devices. The average American now spends 60 hours a week consuming content
More informationTABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35
TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total
More informationAmazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
More information2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
More informationIndustry Trends. Today s Mobile Landscape
Industry Trends Today s Mobile Landscape Mobile Ownership 88 % US Persons 13+ have a cell phone Source: Nielsen Mobile July 2012 2 Smartphone & Tablet Ownership 1 in 2 US Mobile Users Own a Smartphone
More informationFACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF
FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version
More informationDigital Marketing Solutions Guide
Digital Marketing Solutions Guide NOLA Media Group 2013 For More Information: Visit our media kit here, call (866) 802-8108 Table of Contents 3 4 5 6 7 8 9 Audience Targeting Solutions Online Display Advertising
More informationInternet Marketing with Yieldbot and Site Visits
1 Your Business: Acquiring visitors and building an audience with valuable content. Who are they? Who do think you are? What are they looking for? What do they engage with? When do they visit? When do
More informationONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.
Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,
More informationDigital Consumer Insight Academy Understanding the consumer: the reality of media saturation and the implications
Digital Consumer Insight Academy Understanding the consumer: the reality of media saturation and the implications Learn how the explosive growth in the volume of media has created a culture of marketing
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationTHE POWER OF MOBILE FOR RECRUITMENT. Barb Osier Breeser February 19, 2015
THE POWER OF MOBILE FOR RECRUITMENT Barb Osier Breeser February 19, 2015 Celebrating 25 Years in Business Our Services SMS & MMS Texting DIY Texting Platform 84444.com Mobile Advertising Mobile Websites
More informationSOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform
THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property
More informationBanner Ad Strategy. A Brief Overview. Prepared by Frank Johnson. Internet Strategist & Webmaster frankj@emu.com 831.430.1753
Banner Ad Strategy A Brief Overview Prepared by Frank Johnson Internet Strategist & Webmaster frankj@emu.com 831.430.1753 Purpose of Document The purpose of this summary is to describe the current state
More informationINSIGHTS FROM OPERA MEDIAWORKS
INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic
More informationPage-Ad : Automated takeovers using Real Time Bidding
Page-Ad : Automated takeovers using Real Time Bidding Trends in online advertising The eco system for online advertising is changing rapidly. Currently there are three trends: Automated real-time trading,
More informationThe Mobile Marketer s Complete Guide to User Acquisition
The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is
More informationPROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC
PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC CASPER HENRIKSEN Senior Business Strategist Dentsu Aegis Network THE VISION OF PROGRAMMATIC PROGRAMMATIC AUTOMATED- DATA-DRIVEN- MEDIABUYING LET S GET THE
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More informationNOVEMBER 2011. The Future is Now. How display will drive innovation in search and search retargeting
NOVEMBER 2011 The Future is Now How display will drive innovation in search and search retargeting letter FROM THE president What you re about to read is a convincing case for the future of digital marketing.
More informationMOBILE RESEARCH. Tiny Screen. Huge Results. Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this
MOBILE RESEARCH Tiny Screen Huge Results Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this TINY SCREEN HUGE RESULTS MAX IMIZ I NG MOBILE ADVER T I SIN G PERFOR M A NCE 1.15% 1.4% CTR 0.8%
More informationDigital Playbook. November 2010. 2 Big Ideas
Digital Playbook November 2010 2 Big Ideas Why we are here today! Digital media is an ever-evolving, always-changing medium! Our objective of this presentation is to:! Provide you with a resource that
More informationIntroduction to Paid Search Advertising
AV Introduction to Paid Search Advertising NOVEMBER 11, 2014 1 Over 1 Billion Google Searches Every Day... 22squared 2014. All Rights Reserved 2 4 Billion YouTube Video Views Per Day 22squared 2014. All
More informationAdobe 2012 Mobile Consumer Survey Results
Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best
More information