FILM LAB FILM FILM SOCIETY. Captivate. Cultivate. Celebrate. FESTIVAL

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1 FESTIVAL LAB Captivate. Cultivate. Celebrate.

2 Captivate: Dreaming Big for our Community Mission: The Alexander Valley () Film Society seeks to enrich our community by captivating and engaging audiences, cultivating new fans of film, and celebrating our collective humanity using cinema through an annually produced film festival and year-round film programming. Vision: To connect every man, woman, and child within reach to the transformative power of cinema; To create access to films, artists, and other cinema devotees from around the world; To foster culture; To deepen our relationships to one another and to our planet; To bind community through a shared experience of storytelling in order to bridge racial, socioeconomic, and faithful divides; To celebrate the humanity that connects us all.

3 Captivate: Year-Round Cultural Enrichment Programs The Film Society is committed to the cultural enrichment of our entire community. Programs include: Monthly screenings of legacy and independent films Membership program Film club: 6-week series in spring and fall Summer Drive-In movie night

4 LAB Cultivate: Year-Round Educational Outreach Through the Film Lab, our educational arm, we work with school districts and youth leaders to provide programs that create access and opportunities for our students in public schools. Workshops Screening Series Applicable opportunities Boys & Girls Club of Central Sonoma County Educational Collaborators: Cloverdale Unified School District Geyserville Unified School District Healdsburg Unified School District Boys & Girls Club of Central Sonoma County Sonoma State University

5 FESTIVAL Celebrate: First Annual Alexander Valley Film Festival (FF) WHO ARE THE MAKERS? Curated program which includes films from independent filmmakers, domestic and international, plus screen time dedicated to the winners of the 2015 Alexander Valley Film Society Student Film Competition. WHAT WILL THE FESTIVAL BE LIKE? Friday, October 23, Opening Night Film + Opening Night Gala (hosted by Trentadue Winery) Saturday, October 24, Four (4) screenings on each of two (2) screens at both The Raven Film Center and the Clover Theater Sunday, October 25, Three (3) screenings on each of two (2) screens at both The Raven Film Center and the Clover Theater + Closing Night Reception (hosted by Coppola) WHEN IS IT TAKING PLACE? October 23-25, 2015 WHERE IS THIS HAPPENING? Screenings with Venue Sponsors The Clover Theater in Cloverdale and The Raven Film Center in Healdsburg. Opening Night Gala hosted by Trentadue Winery. Other Area events TBD. WHY A FESTIVAL? Because Northern Sonoma County needs a unifying event to come together to enjoy film and celebrate community. And why not? Film Festival = Fun

6 FESTIVAL Marketing: Alexander Valley Film Festival (FF) And Beyond 1,000 anticipated festival attendees, all will receive the FF souvenir program FF souvenir program will go to all attendees and will also be displayed at select businesses throughout Sonoma County Film Society website and social media are viewed internationally Year-round educational programs in public schools Year-round screening programs for broader community Our press releases receive nearly 100,000 impressions and get picked up by hundreds of news outlets, both local and national 940+ Facebook Likes, and growing at 3.5-5% per week 2,700 on our mailing list Film Society online open rate is DOUBLE the industry standard at nearly 50%

7 Accomplishments Thus Far September 27, 2014 Official launch with Advisory Team Developed logos and branding Secured $45,000 in private seed funding Secured $25,000 match grant from private donors and launched online fundraising campaign Oscar Gala raised $12,000 and generated substantial local buzz Collaborations formalized with Cloverdale, Geyserville, and Healdsburg Unified School Districts, Sonoma State University, and Boys & Girls Clubs of Central Sonoma County Film Lab education programs launched in March 2015 with animation workshops in each supported school district Monthly screenings series launched in May 2015 Drive-In slated for September 19, 2015 Secured Trentadue Winery as Film Festival Opening Night Venue Sponsor and Coppola Wineries as Closing Night Venue Sponsor Became federally-recognized 501(c)3

8 Media and Publicity

9 The Team Kathryn Hecht Founder/Executive Director Tod Hill Board, Chair Strategic Communications Consultant Nancy Dalwin Board, Secretary President, Cloverdale Arts Alliance Matt Semmelhack Board, Treasurer Owner/Manager: Mercer Restaurant Group Adam Burke Board Pixar Animator Joe Dobbins Board Cloverdale High School Teacher Doralice Handal Board Owner Cheese Shop of Healdsburg Pat Lenz Board Owner DuChamp Hotel Advisory Team Carlos Chavez Chavez Family Cellars Linda Chavez Chavez Family Cellars Marne Dupere Owner PLANK & 14 Feet Stu Harrison Founder Eureka Group Ryan Hecht Owner Clover Theater Jose Hernandez Owner Wine Country Property Maintenance Realtor Jackie Hoffner Owner Silverwood Ranch Chelsea Judith Volunteer Coordinator Cloverdale Arts Alliance Glen Lajeski Executive VP Music Creative/Marketing The Walt Disney Company (retired) Owner Split Rock Springs Ranch Valerie Lemke Founder Jjangde Tim McDonald Chairman Board of Directors - Alexander Valley Healthcare Kyle Obranovich Santa Rosa JC Student Drummond Pike Founder & Former CEO Tides Foundation Liza Pike Founder New Media Mentors Corey Scales 2014 Cloverdale High School Grad Santa Rosa JC Film Student Clover Employee Bob Scott Treasurer Cloverdale Performing Arts Center

10 Festival Sponsorship Opportunities Marquee - $10,000 Three (3) event titling slots (FF brought to you by ) Full back cover of the program in full color OR Full inside cover of the program in full color OR Full page in the program next to festival schedule in full color Logo on festival lanyard and official festival t-shirts Prominent logo placement as part of the festival trailer First refusal to continue at this level next year Festival press release Logo on festival swag Society programming Presenting - $5,000 Venue naming opportunities (VIP Lounge brought to you by ) Full-page full-color ad in brochure Logo on festival swag Logo as part of the festival trailer Society programming Signature - $2,500 Program naming opportunities (Shorts Program brought to you by ) Full-page full-color ad in brochure Logo as part of the festival trailer Society programming Co-branding opportunities and In-Kind sponsorships are available based upon the value of goods and services. Partner - $1,000 Full-page full-color ad in brochure Logo as part of the festival trailer Society programming Lead - $500 Half page black-and-white ad in brochure Logo as part of the festival trailer Society programming Friend - $250 Quarter page black-and-white ad in brochure Logo as part of the festival trailer Society programming

11 For more information, please contact: Kathryn Hecht Executive Director c: o: FESTIVAL LAB